關(guān)于ZUMO的策略推銷(xiāo)商務(wù)英語(yǔ)概要1ppt課件

1、ZUMO Zumo is the largest juice and smoothie bar chain in Europe with over 100 establishments in 13 countries.The company, established in 2001 and based out of Ireland, operates locations in Ireland, the United Kingdom, Spain, France, Austria, Greece, Russia, Hungary, Switzerland, Czech Republic, Tur

2、key, Italy, Germany and South Africa. The word zumo is Spanish for juice.Brazil-targeting market The most popular sport in Brazil is football. The Brazilian national football team is ranked among the best in the world according to the FIFA World Rankings, and has won the World Cup tournament a recor

3、d five times. Brazil has hosted several high-profile international sporting events, including UFC 134, the 1950 FIFA World Cup318 and has been chosen to host the 2021 FIFA World Cup Target Market: BrazilTarget group: athletes, young people Product slogan: drink non-general (一)The market research: in

4、vestigating the functional beverage brand sales in Brazil, market segmentation and brand loyalty. Analysis of potential competitors and the strongest competitor is AmbevThe statistics of investigation(二) Packaging and Advertising in the integration of Brazils unique cultural elements in product.三you

5、ng people through advertising to enhance brand identity ZUMO. employ Brazil star athletes do ZUMO spokesman. THE FLOWING HEALTHYOTHER STRATERGIESThe promotion strategy 1.Advertising In the newspapers and television networks and other media. 2. Using factory direct sales strategy, accelerate changes in market demand with the speed of updating. The pricing strategy To implement localization strategies, using local orange resources, reduce production costs. Analysis of similar products and competitors pricing and strategy. .