BEC中級口試題目及答案歸納

1、1.The first impression is vital. We should be neatly dressed to leave a goodimpression on the audience.2.If you have a good sense of humor, it helps to enhance atmosphere at the presentation and the audience will become more friendly and engagingTeamwork (mutual trust, full co-operation)1. What is i

2、mportant when managing a project?Encouraging team workKeeping to scheduleSelection of the team membersFirstly, encouraging teamwork is very important when managing a project.Teamwork reflects the combined experiences, knowledge, intelligence and views of a group of people, so it will definitely impr

3、ove the quality and efficiency of the work.Secondly, keeping to schedule is also important. Time is always of essence for a project. You should ensure that you would be running before the schedule rather than after it. Otherwise it will lead to late completion.On top of that, selection of the partic

4、ipants should be also taken into consideration. People with a wide range of experiences can enhance the chance of the successfully sorting out problems.2. What is important when choosing people to work in teams?Variety of experiencePersonal qualitiesAttitudeFirstly, variety of experience is very imp

5、ortant to a team member, because you never know what kind of problems might suddenly come up to you. Experiences in different fields will enhance the chance of successfully sorting out problems with you knowledge which is based on your past experienceSecondly, personal qualities are also important.

6、The basis of the team work is mutual trust and friendly atmosphere, which requires team members to be patient, modest and to have good interpersonal skills.What s more, attitude should be also taken into account. As the old saying goes “Attitude is everything ”. It has a direct impact on the success

7、 or failure of the teamwork.Recruiting & SelectingWhat is important when selecting staff for promotion?(selecting new applicants for candidates)Work- related qualities( 專業(yè)素養(yǎng) )Personal qualities( 人品 )Current performanceExperienceFirstly, when aiming for promotion, work-related qualities are impor

8、tant .These qualities include qualifications, skills and abilities which are necessary for any job.Secondly, personal qualities are important as well, such as loyalty to the company, responsibility and so on, since these can help to establish personal credibility and integrity among colleagues.On to

9、p of that, current performance is another factor to consider. Successful performance can at least demonstrate some aspects of the staffsability, such as communication skills, sales experiences and so on.What is important when aiming to retain good staff?What is important when aiming to reduce staff

10、turnover?What is important when motivating staff?Pleasing work environmentCareer opportunity/development/structure(123)Flexible working hoursFinancial benefits(123)TrainingFirstly, creating a pleasing workplace is very important when aim to retain good staff. A pleasing workplace includes everything

11、 from having the right tools available to provide basic comfort, such as proper lighting and noise control, etc.Secondly, career opportunity is also important. Employees will remain with their employer if career opportunities are presented. Career plans for those who what to upward in the company un

12、doubtedly improve morale and boost engagement. (This can lead to some motivational values and enhance employees fulfillment.)On top of that, flexible working hours should be also taken into account. It allows the staff a certain degree of freedom, which is essential for the balance of life and work.

13、Financial benefits are also important. Staff want some sort of recognition for the job that they do. Correct financial benefits plan will arouse their enthusiasm. Otherwise, they would feel being ignored (neglect/overlook).Besides, training cannot be neglected, since training can keep their skills c

14、urrent and up-dated, thus making them more competitive throughout their lives.What is important when aiming to improve career prospects?Reading business articlesLearning a foreign languageTrainingFirstly, reading business articles is very important when trying to improve career prospects. This is a

15、good way for you to keep up with the latest development in related field which may give you a clue of what to do next.Secondly, learning a foreign language is also important. For instance if you are good at speaking English ,that would add weight to the improvement of career prospects since the glob

16、alization economy and the wide-spread international corporation all needs the bridge of a common language ,and English is one of the most widely used languages.Thirdly, training is another factor to consider. By doing so , you get access to a range of skills to meet different sorts of needs from dif

17、ferent jobs.Conference and PresentationWhat is important when organizing a conference?(Presention)Conference speakersVenue/LocationTopics coveredFacilities neededAudiencePracticing beforehandFirstly, I think conference speakers are a very important factor to consider.If they are well-known people kn

18、owing a lot about a particular field ,or comefrom big multinationals, the conference/presentation will be likely to be informative and you may benefit a lot from it.(A good presenter knows what his audience want and is able to demonstrate (speak) in a clear, accurate and honest way to grab their att

19、ention and to raise their interest.)Secondly, location is also important. If the conference is held in a place with beautiful surroundings, more people will go and its good for you to do someuseful networking. (Help you free from nervousness)On top of that, topics covered should be taken into accoun

20、t. To ensure all the audience can really benefit from the conference, what the speakers talk about ought to be something that the participants are interested in and relates to their workTo ensure the success of the presentation, some facilities are needed, such as OHP, microphone and PowerPoint that

21、 work. They can help to make details more clearly expressed and the presentation more impressive to the audience.The audience is also very important. Their participation and interaction can be helpful to the success to the presentation. It has to be decided first who is the target audience and then

22、according to the result, send out the invitation letters to the right people before the presentation.What do you think is important when planning a career?QualificationsFuture trendsInterestFirstly, its important to consider qualifications, since qualifications, to some extent, means relevant educat

23、ion, knowledge and ability, which are essentialto the development and success of your career in the future. With qualifications, it will be easier for you to be accepted and acknowledge by others.Secondly, it s also important to consider future trends. Following future trendswill keep you up with th

24、e times and bring you more chances. Persuing a career with good future trends is undoubtedly more promising.Furthermore, personal interest should be also taken into account. Interest will bring along active attitude, thus making it easier to overcome work stress.Marketing1 、 Advertisement2 、 Packagi

25、ng 包裝3 、 Setting pricesWhat is important when dealing with competition?Pricing policesAdvertising strategiesQualityWhat is important when aiming to reach new markets?Market research /Target market( the first step before the company gets into the market.)PricingAdvertisingFirstly, market research is

26、important when aiming to reach new markets.By carrying out market research, a company can get such information as whether there s a market for a new product, and what are customers needs and tastes for new product. Thus, the new product will sell well when it is launched into the market.On top of th

27、at, pricing should be also taken into account. In order to capture a large market share, you must set a price lower than your competitors.If you fixed the price higher than your rivals without higher quality, you might soon find yourself in an unfavorable situation.(The fundamental task for a compan

28、y is to make its products and itself know to the public. There are several ways to achieve this, advertising is the most important one.)What is important when advertising a new product?CostMediaTarget consumersFirst, cost is very important when advertising a new product. Without money, there can be

29、no mentioning of training at all. The costs of advertisement should be calculated carefully and reasonably.The mount of advertising budget determines the scale and period of advertisement.Secondly, media is also important. A company, through proper advertisements, can manage to introduce the advanta

30、ges of their products comparing to their rivals and convince the consumers that their products would be the right choice.Thirdly, target consumers should be taken into consideration. For instance, bill board will likely be an important element for the target market that has a limited number of poten

31、tial customers, while TV comerWhat is important when setting prices for new products?CostDemandCompetition(competitors prices)The first thing we must take into account is costs when setting prices for new products. Prices should cover the costs, such as insurance, raw materials, rent and equipment.

32、Otherwise, the company will make a loss.Secondly, demand is also important. Consumer demand for the product clearly affects the price that can be charged. When demand is strong, we can set high prices, when demand is weak, we can set low prices.Besides, competition should be taken into account. If y

33、ou fixed the price higher than your rivals without higher quality of service, you might soon find yourself in an unfavorable situation.(The company is supposed to consider the prices set by its competitors.(Last but not least, if a company wants its new products to be competitive, it must take compe

34、tition into consideration. It must set the prices equal to or lower than its competition.)What is important when packaging?imageproduction process convenienceFirst of all, when packaging, it s very important to choose the color, shape and design that convey the high-quality image to our customers. W

35、ith special appearance, it helps make the product distinct from others and attract consumers attentionSecond, production process is also important, the product will be handled for many times during its production process, so the packaging material we use should be strong enough to resist any damage.

36、(we should also consider the transit process so that the package we design will protect the product against spoilage.Apart from this two aspects, it s also of great importance to offer consumers convenience. Packaging should be designed in such as way to make it easier for customers to open the cont

37、ainer and use the product.What do you think is the basic objective underlying all promotion?I think its to provide information. Companies want to tell customers about themselves as well as what products are available, where they can be purchased, and for what prices.What do you think are the promoti

38、onal alternatives?They are advertising, sales promotion, personal selling, and publicityDelegationEntertaining Clients 招待客戶Do you think it s necessary for a company to establish a good long-termrelationship with its clients?Yes. A good long-term business relationship with clients means better unders

39、tanding and greater trust between you and your clients. That will definitely help retain clients.Location and RelocationWhat is important when relocation a business?What is important when choosing retail premises to rent?Local workforce availableLocation of site (transportation)Length of contractDem

40、and for products or servicesLabor costsCompetitionFirstly,Secondly, location of site is very important. You need to consider whether it s convenient and easy for raw material supply and transporting out the products, whether it s easy to get access to the electricity, water, gas and other supporting

41、 energy, whether it s convenient for staff to go to work.Furthermore, length of contract is also important. Longer contract would cover issues in more details. The contract should cover certain matter, which are likely to happen, such as, assignment, service charges.Competition is another factor to

42、consider. You shouldnt locate in a placewhere there are already a lot of firms. Competition will severely affect a company s revenue.DiscussionTrade fairWhat is important when exhibiting at trade fair? 參加展銷會需考慮哪些要點Quality of displayStaff selectedFirstly, when exhibiting at trade fair, quality of dis

43、play is very important.The quality of the display will affect the public image of the company.Therefore you should make sure that what you display should be of high quality and show the best of your products.Secondly, it is also important to select the right staff. There have to be people who are in

44、formative and have excellent communicative skills so as to answer any kind of questions produced by potential customers.All this is impossible without careful planning. So you have to plan in advance to make your display a complete success.What is important when planning the layout of a stand at tra

45、de fair?展銷會展位布置需考慮哪些要點？AttractivenessSecurity of exhibitsSpace arrangementFirstly, attractiveness is very important when planning the stand layout. In order to get more people to visit your stand, it should be designed in a creative way to make it as eye-catching as possible.Secondly, security of ex

46、hibits is also important. No one want to see any visitor to your stand be hurt due to the neglect of security of exhibits. So make sure your exhibits are placed in safe way to avoid any potential dangers.On top of that, space arrangement should be also taken into consideration. For instance, there s

47、hould be area for demonstrating your products as well as for discussion with visitors.Entertaining Clients （ organise outdoor activities 戶外活動、商務(wù)活動）精品資料Arrange a meeting(travelling and accommodation arrangement,information ,travelling) give presentationHow important is it for a company to have regula

48、r meetings?Very important. It is an effective way to collect ideas and to communicate. Also, it keeps employees well-informed with the latest developments of the companyVideo conferencingTraining(seminar/programme) for new staff(students/appraisalmeasure/evaluate1.offer a training on sth. for sb. It

49、 s certainly a good chance to improveTraining is to the mutual interest of both the individual and the companyThe growth of the company depends on the development of its staff.2.focus on issues/topics like XXXX, which are important when holding a training programme3.I am with you here./You bet./I co

50、uldn t agree with you more. This aims to -Besides that,It s a very good idea.So that leads to the next item談?wù)撊绾巫?，以及這種做法的意義。Have we covered everything? Oh,one more point ； Let s look forward to the training.What is important when organizing an in-house training course?course contentsparticipants sele

51、ctedplanning carefullyFirstly, course contents are very important when organizing an in-house training. To ensure all the participants can really benefit from the training course, the contents should be something that the members are interested in and be practical to their work.Secondly, participant

52、s selected are also important. That includes trainers and trainees. To ensure effectiveness of the training, you should select experienced and informative trainers to give the course. As for trainees, they ought to be people who can spare time for the training so as to maintain high level of product

53、ivity.All this is impossible without careful planning. So you need to plan in advance to ensure a complete success of the training.Promotion(method/how much discount should be offered/ advertisement 突出哪些特征) target consumers between XX and XX years oldWow, you see now the car industry is changing so

54、rapidly that we can hardly imaging. Only three month passed , and the company brings out another new model of the car, especially whose target consumers ages from 18 to 25 years old.Well, this new product aims to target consumers between 18 to 25 years old .They are young and can be easily attracted

55、 by novel things, I mean, we should outline the unique design of the car model, which leaves the impression of fashion on consumers.They would prefer to things which are very eyecatching. However, I wonder if they can afford it for people under 25 years old do not have that many savings. It s necess

56、ary to convince them that this type of cars is good value for money. Then we are able to make profits from them.So that comes to the problem how to present the car to our target consumers effectively though an advertising campaign.I think TV commercials can meet our needs. For one can it can reach a

57、 large number of audience at a low cost per person. For another, television allows creative use of action, color, and sound which that cannot possible in any other medium.In addition, giving leaflets is another way to show them the new model.With both of the ways , I think we can our plan reach the

58、expectation.Let get down to prepare for it.Internal/External magazine/(staff magazine) who should be involvedConsumers NewsletterArticles文化差異問題、所需了解到的關(guān)于對方的信息了解受培訓(xùn)者的信息、與會者的信息、客戶的信息、傳遞何種信息才合適，怎么傳遞Part iDo you think price is the only factor that you consider when you are deciding to buy a product?No, when I am deciding to buy a product, I consider not only price, but also quality, after-sales service, reliability, reputation and style, etc. Usually, I think the bet