商務(wù)英語試題及答案

1、1 Match a word from A and B and complete sentences 110. Use each word from A twice.Aadvertising / consumer / market / product / salesBBehavior / budget / campaign / forecast/ launch / lifecycle / profile / research/ segment / targets1 The Product lifecycle is the length of time people continue to bu

2、y a particular product.2 Market research showed very good potential for marketing the magazine to executives in the age range 2535.3 A consumer profile is simply a description of a typical customer.4 Our company has established its brand name through a multi-million multi-media advertising campaign5

3、 The introduction of a product to the market is called the product launch.6 Family and friends are a major factor inconsumer behavior. They really influence what people buy, where and how.7 A market segment is a group of customers of similar age and income level.8 I don' t think cutting our adve

4、rtising budget by half is a good idea. Our campaigns are highly successful and always generate huge profits in the long term.9 Our representatives are under a lot of pressure to meet their sales targets.10 I'm afraid I can only make a pessimisticsales forecast for February and March. Language Re

5、view: Questions2 Re-order the words to make questions.1 much advertising do how on spend you ?How much do you spend on advertising?12 does endorsement mean what ?What does endorsement mean?13 strengths and are company s weaknesses what your ?What are your company ' s strengths and weaknesses?14

6、range did extend product their they when ? When did they extend their product range?15 is team leading sales who your ?Who is leading your sales team?3 Complete each question with an appropriate word.16 _Did your market share increase last year?17 What kind of products do footballers endorse?18 Are

7、they doing any market research at the moment?19 _Which of these two products is more successful?20 Have you met our new manager?21 How often do you launch a new product?22 _Has Kaori phoned recently?Skills: Telephoning4 Complete this excerpt from a telephone conversation with the questions from the

8、box.you like them to do the marketing? you give me a few details? you say 5%?4. Haveyou finished your report? ?6. How about our market share? are things?8. What do youthink ofEureka!A: Hi, Vladi. Raul here. (23)7B: Fine, thanks. Quite busy, in fact.A: (24)4B: Almost. But I can tell you the figures I

9、 have are looking extremely good.A: Excellent. (25)2B: Sure. Overall sales are up 15%. Our new soft drinks are up 12%, and our mineral water is doing just as well.A: That sounds good. (26)6B: Well, we' ve increased it by %.A: Sorry, I didn t catch that. (27)3B: No. %. But I think it might go up

10、by five over the next quarter.A: That would be great. By the way, there s something else I wanted to ask you.(28)8B: Oh, the new advertising agency. I think they re really good.(29)5A: I was thinking about the new energy drink that we' re launching next month.B: Right. (30)1A: Exactly. I want so

11、mething less traditional for this new product.B: In that case I think it' s a good idea to contact them. They ve got a very creative team, with lots of imaginative ideas.Unit Test 6Answer all thirty questions. There is one mark per question.Vocabulary: Eating and drinking1 Complete sentences 1 5

12、 with answers a, b or c.1 Let' s ask the waiter if they have a a in Spanish for our guests.a) menu b) recipe c) check2 The Palace Restaurant is famous for its friendly and efficient c.a) starter b) pricesc) service3 It' s getting late. Shall we ask for the b?a) course b) bill c) card4 If you

13、 want to go to the Astoria, remember to a a table in advance.a) book b) check c) order5 In many countries, it is usual to leave a c if you are satisfied with theservice.a) pound b) note c) tip2 Complete the words with the missing vowels (a, e, i, o, u).6 It' s a rather exclusive restaurant, so b

14、e prepared to spend a lot of money!7 The Peking Inn is in a veryconvenient location just five minutes from the office.8 They say it s got a cosy, welcoming atmosphere.9 Il Vesuvio is great, and theycharge very reasonable prices.10 The food they serve at Fr!re Jacques is absolutelydelicious.Language

15、Review: Multi-word verbs3 Complete each conversation excerpt with a multi-word verb from the box. look after / look around / look forward to / put off / set back / take out /take part in / take up / turn down / turn up11 A: I' m sure our guests would love tolook around the old town before they l

16、eave.8: Yes. Let s ask Ben to show them some of the sights.12 C: So, why did youturn down their offer, then?D: Well, the schedule was absolutely horrible.13 E: Ilook forward to seeing the new head office.F: Me too. They say it s in a superb location.14 A: Do you think we shouldtake up their offer?8:

17、 Yes, we ve got to accept. The conditions are really good.15 C: Who willlook after our guests from Venezuela?D: Karen, as usual. She loves taking care of visitors.16 E: Franz didrnt take part in the discussion.F: No. I noticed that he didn' t want to get involved.17 A: I think February is too ea

18、rly for our trade fair.8: I agree. Why doH t we put it off until May?18 C: Our visitors have nothing to do this evening.D: I think we should take them out.19 E: We ll have problems because some people always arrive unexpectedly.F: How many extra participants do you think might turn up, then?20 A: Th

19、at was an expensive party, wasn t it?8: It certainly was. It set us back $5,000!Skills: SocialisingMatch each phrase (21 24) to the correct response (a d). Write your answers here:21 c_ 22 _d 23 _a 24 _b21 Would you like me to show you round?22 Marco, have you met Max Reger?23 Can I get you a drink?

20、24 How are things?a Yes, please. 1 ll have an orange juice.b Very good, thank you. It' s really busy at the moment.c Oh yes, I ve never been here before.d No. Hello, Max. Nice to meet you.(Questions 2530)Put the lines of this conversation in the correct order (27)._1_ Hi, I' m Joaquim.25 _6

21、Absolutely! T ll get in touch when we can confirm the dates of the event, OK?26 _4 Yes, it is. It s very lively. Well, maybe you could come to our next trade fairthere. It' s in May.27 7_ Thanks, that s great! T ll look forward to that.28 2_ Hello, Joaquim. Pleased to meet you.'I m Leila fro

22、m the Cairo office.29 5_ Mm, I' d love to. And it would be great if we had a stand at the fair, don' t youthink?30 3_ Oh, Cairo! 1 ve never been to Egypt, but I hear Cairo is a fascinating city.Unit Test 8Answer all thirty questions. There is one mark per question.Vocabulary: Ways to plan1 M

23、atch a word or phrase from A and B and complete sentences 110.Acollect / consider / do / estimate /forecast / keep within / meet / rearrangeBcosts / information /our budget / sales/ some research / the options / theschedule / the deadline2 The project was successful, except that we didnt keep within

24、 our budget . We overspent by about 5%.3 Our visitors are arriving two hours later than planned, so let's rearrange the schedule immediately.4 Our advertising campaign is producing good results, and weorecast sales of at least $150,000 in the next quarter.5 It' s difficult to estimate costs

25、accurately when your suppliers increase their prices without warning.6 First, let' s consider the options that we have for the launch date: it could be late spring, or early autumn, or next year.7 What we need to do is to do some research about the buying habits of the people who live in that ar

26、ea.8 It will be impossible to meet the deadline of June 20 now that the project manager is ill. Everything will have to be put off until next month.9 Jim wants to collect information into the factors that influence consumer behaviour.2 Match the two halves of the sentences. Write your answers here:9

27、 b_ 10_d 11 a_ 12 _c9 He' s trying to arrange10 It was impossible to implement11 Jean is going to write12 The training schedule hasa the next quarterly sales report.b a meeting with BCA s sales manager.c to be prepared by April 5.d that plan with such a small budget.Language Review: Future plans

28、3 Re-order the words to make sentences.13 Brazil expand hoping in they re to They' re hoping to expand in Brazil.14 not a bonus expecting get good is she toShe is not expecting to get a good bonus.15 attract foreign we investment like more to would We would like to attract more foreign investmen

29、t.16 a Bangalore in open planning subsidiary to we re We're planning to open a subsidiary in Bangalore.17 are going launch when model this to you ?When are you going to launch this model?4 In each sentence, one word is missing. Re-write each sentence with the correct word in the right place.18 W

30、e going to visit our suppliers next week.We are going to visit our suppliers next week.19 I help you write the report if you like. I can help you write the report if you like .20 We look forward seeing you look forward to seeing you soon.21 Analysts say the economy will better next year.Analysts say

31、 the economy will get better next year.22 They want relaunch their video camera.They want to relaunch their video camera. Skills: Meetings5 Complete these phrases with a word from the ment / could / interrupt / like / mean / moment / on / what23 _Could I say something?24 Just a _moment, pleas

32、e.25 So _what you re saying is that we' ve overspent?26 How do you _mean exactly?27 Sorry, could I just _comment on that?28 I' d _like to finish, if I may.29 Sorry to _interrupt, but what are the options?30 Hold on a minute.Unit Test 9Answer all thirty questions. There is one mark per questi

33、on.Vocabulary: Verbs and prepositions1 Complete each sentence with a verb from the box.believe / deal / delegate / invest / respond1 We invest a lot in training courses for our employees. We know it' s money well spent.2 Our new manager candeal with problems very effectively.3 Don' t try to

34、do everything on your own. You should delegate tasks to your assistantmore often.4 Our previous manager didn t even try to respond to our concerns.5 When your employees feel that you believe in their abilities, they often start toperform better.2 Complete each sentence with a preposition from the bo

35、x. for / on / to / with / to6 We need to agree on the date of the relaunch of our new series.7 Tom apologised for making so many mistakes in his report.8 A good manager should listen _to suggestions from staff.9 It was my mistake, I know. I have already apologised to the director.10 I couldn' t

36、agree _with the others that our suppliers were responsible.Language Review: Reported speech3 Re-order the words to make reported statements and questions.11 do him I it to told I told him to do it.12 were said they she wrong She said they were wrong.13 asked he members team the were whoHe asked who

37、the team members were.14 invoice manager me not pay the the to told The manager told me not to play the invoice.15 asked finish meeting she the time what would She asked what time the meeting would finish.4 Rewrite the sentences beginning in the way shown.16 The team leader is from Canada.He said th

38、e team leader was from Canada.17 Listen to all suggestions from staff.She told meto listen to all suggestions from staff .18 Why don t you talk to your manager more often? He asked mewhy I didn t talk to my manager more of.ten19 Do you find it difficult to delegate tasks?He asked meif (whether) I fo

39、und it difficult to delegate tasks .20 Don t forget to call Max.She told menot to forget to call Max.Skills: Socialising5 Each phrase contains a mistake. Write the phrase correctly.21 I ll be in the touch ll be in touch soon.22 Thanks you for showing me round the (Thank you) for showing me round the

40、 town.23 I m really enjoyed the meal last really enjoyed the meal last night.24 Bye! Have you a nice journey backI! really enjoyed the meal last night.6 Match phrases 2530 to responses a f. Write your answers here:25 _c_ 26 e_ 27 _a_ 28 _d29 _f_ 30 _b_25 What do you usually do in the evenings?26 Wou

41、ld you like to come with us to the theatre tonight?27 Goodbye, Li. All the best.28 I m glad you enjoyed the tour.29 Can you tell me about any interesting places to visit?30 Thanks very much for your hospitality.a Bye, Lucas. And thanks again for everything.b You are very welcome. I hope you can come

42、 again soon.c I like to spend time with my children. Sometimes I watch TV.d I certainly did. It was wonderful. Thank you so much!e It s very kind of you, but another time perhaps. I m quite tired.f The old town is very pretty. And you must see Liberty Square.Unit Test 10Answer all thirty questions.

43、There is one mark per question.Vocabulary: Word building1 Complete the second sentence in each pair with another form of the underlined word.2 During a negotiation, her face never shows any emotion.She seems completelyunemotional.3 The previous manager had lied to his staff and was no longer credibl

44、e.He had lost all hiscredibility .4 People criticised him because they found him weak.People criticised him for his weakness.5 A good manager should always have a lot of patience.A good manager should never beimpatient.6 They liked her because she was always so calm.What they liked about her was her

45、 calmness.7 Complete these sentences about personal qualities with the missing word. The first letter is given.8 When someone tells you about their problems, try to show some sympathy, be kind and say something to make them feel better.9 The people in our team always come up with new ideas, new solu

46、tions. Theircreativity seems endless.10 The participants didn t seem very enthusiastic about the new proposal. In fact, most of them didn t show any interest whatsoever.11 Our supervisor is veryinconsistent. One day he tells you to do things this way, and the next day he says you should do things an

47、other way.12 Many people believe that informal meetings, where participants feel comfortable and relaxed, are often the most productive ones.Language Review: Conditionals3 Underline the correct form in italics.11 If he listens / listened to all sides first, he would find it easier to resolve conflic

48、ts.12 He is / will be / would be more popular if he treated people with respect.13 Would you get involved if you saw / would see two colleagues having an argument?14 If she wins / will win / would win this contract, she rolmlboetepd.15 Do you think he will / would resign if he doesn t get a pay incr

49、ease?4 Complete these sentences using the words in brackets.For example:to the conference even if you invited him. (he / not / come)He wouldn t come to the conference even if you invited him.16 Would you move to our Taiwan office if you could? (you / can)17 If you were in my position, how would you

50、deal with this crisis? (you / deal)18 They wouldn t do business with us if they did not find our terms favourable. (not / find)19 If you look at our catalogue, you will see how much we have expanded our product range. (see)20 You d be more popular if you were not so nervous all the time. (you / not

51、/ be)Skills: Negotiating5 Complete these phrases with a word from the box. deal / covers / way / points / see / view21 I can see your point of view.22 Let' s go over the main points again.23 Right. I think that _covers everything.24 Fine. We ve got a deal, then.25 Let' s see what we ve got s

52、o far.26 Let' s look at this another way.6 Match the two halves of the phrases.27 A compromise could be c28 I understand d29 Why don' t we b30 You don' t have to worry a a about transport costs.b come back to that later?c to pay half the sum in dollars.d what you' re saying.Unit Test

53、 11Answer all thirty questions. There is one mark per question.Vocabulary: Economic terms1 Complete these sentences with the words from the box. bureaucracy / exchange / inflation / interest / investment / labour / domestic / trade / unemployment / incentives2 The fall ininterest rate will probably

54、lead to more business investment.3 Because of the euro-yenexchange rate, Japanese exporters lost huge amounts of money that year.4 The number of people claiming benefit rose to 945,000, and theunemployment rate climbed to %.5 Prices went up again, and the country s inflation rate rose to % last mont

55、h.6 Exports have increased considerably, so now our balance ctrade is positive again.7 Our country is now attracting production from companies looking for a highly skilled labour force.8 The chamber of commerce recommended giving taxncentives to boost private sector investment.9 The grossdomestic pr

56、oduct is the standard measure of the overall size of the economy.10 Too many rules and regulations and too much governmentbureaucracy in general have a negative impact on trade.11 The government is trying hard to revive the economy and attract foreign investment . Language Review: Time clauses2 Matc

57、h the sentence halves to make meaningful sentences.11 I' m in charge of Marketing e12 As soon as we get the figures we need, c13 We can' t open a subsidiary in that country b14 While I' m head of this department, a15 Before you take up their offer, da there will be massive investment in

58、staff training.b until the security conditions have improved.c we' ll complete the report.d you should ask for advice.e while our manager is away at the trade fair.3 In each sentence, underline the two possible time words in italics.16 Our local representative will contact you when / until / as soon asyou arrive.17 Don' t make a decisio