10PrinciplesofManagementJokingmicro-channelbehind-inventory-畢業(yè)論文翻譯

1、10 Principles of Management Jokingmicro-channel behind: inventoryFreePaperDownloadCenterNews:ContactAccording to Tencent released the latest earnings report,micro-channelandWeChat(micro-channelOverseas)Consolidatedmonthlyactiveusershasreached438millionnowmyfriends,do notmicro-channelhasbeenvery litt

2、le a lot of people study the micro-channel. moreresearchmicro-channelfunction,also,orthebusinessmodelofmicroletteron paperfromadifferentangle,departurefromtheprincipleof managementscience,theory,effect, thetheorybehindsomeofthetypical onthe analysis of the micro-channel phenomenon happened.I hope ev

3、eryone inspire.First, on the topic of dissemination Micro-channel circle of friends has become a lot ofpeople understand the importance of various social hot spot even the main channel. Do you know a hot topic ishow to produce it?1, two communication theoryLazarsfeld(PaulF.Lazarsfeld)hostedin a stud

4、yin11940 found that in the presidential election to change thepolitical leanings of voters rarely directly affected by themass media, direct face to face communication betweenpeopleseemsonitspoliticaltheformationandtransformationofmorecriticalattitudeusuallyrelatedinformationandideasarefirstfromonei

5、nformationsource (such as a particular candidate) which reached theso-called opinionleaders therethroughthemassmedia; and then again byopinionleadersintheinformation spread to the general population. The formeris thefirststageofinformationtoconvey,whichisthesecondphaseofinterpersonalinfluence.Thisis

6、thefamous Two-step flow of communication theory.LikemicrobloggingbigV,infact, therearealsomanymicro-channellargecredible.Theselargeforwarding,oftendrivenbyconcernsofthewholecommunity. If you look at your collection of information inthe microletter,you willfindalotactuallyfromorreproduced from these

7、micro-channel tuba.2, Matale law (80/20 law) Matale law is the late 19th and early 20thcentury Italian economist and sociologist維弗烈degrees2Pareto raised. He found that in any given population, an important factor is usually a minority, but not importantThe factors accounted for the majority, as long

8、 as the importance of controlling the few factors that can controlglobal after years of evolution, this principle has becometoday s management circles known as the80/20 law- thatis, 80%ofthevalueofa factorfrom20%,theremaining 20% ​​of the value of the factorfrom the 80%.Analysis

9、of the information in the circle of friends,we can find a similar law: forwarding information is oftenhomogeneous, ie 80% of the information actually comesfrom 20% of the sources of information at the same time,the behavior of users to share information, and 80% Theaction is reproduced, but only 20%

10、 of original informationsharing.Second, on the micro-channel group managementThere are a number of micro-channel your group?How many often speak, how many just do diver?3,three-dimensionaltheoryofinterpersonalrelationshipsSocialpsychologistSchutz(W.Schutz)1958put3forwardathree-dimensionaltheoryofint

11、erpersonalneeds,Schutzbelievesthateveryindividualintheinterpersonal process, there are three basic needs, namelyinclusionneeds,dominatedtheneedsandemotionalneeds. These three basic interpersonalneedstodecidetheindividualsemployedininterpersonalbehavior,andhowtodescribe,explainand predictthebehavioro

12、fothers.formationis closelyrelatedtothe three basicneeds of individuals with early growth experience.This theory may well explain the reasons behind themajorityofpeopletojoin amicro-channelgroup.Alsoveryinterestingisthatwiththeexpansionofmicro-channelpopulationsize,thesethreedemandsbeganalienation.T

13、hemosttypicalscenarioisthat ahandfulofpeopleinthecrowdCreateasmallmicro-channelgroup.Atthesame time,analysisofuserbehavior retreat groups can also be used to explain thesethree needs.4, the broken window effect (or wine and water law)Broken window theory itself came from a commonsocial phenomenon of

14、 a house if the windows broke, noonetorepair,separatedsoon,otherwindowswillbe4broken somehow;. A wall, if there is some graffiti has notbeen cleansed, Soon, the walls covered with a mess, unsightly things Similarly, the wine and water law put a spoonful of wine into a bucket of water, get a bucket o

15、fwater;. If you put a spoonful of sewage poured a bucket of wine, or a bucket to get water.For micro-channel business group, the challenge issimilar.Withtheexpansionof populationsize, andmetsome degree of correlation is not so high people into the group by adding members to the group. Once someone s

16、tarted to use the group issued These ads, the group went back to the others suspect that this group in the end is notan adgroup, the situationispartoftheusergroupswithdrawalmay occur.Forthegroupofmanagers,andgroup orientation for this inconsistent behavior must firstTime to stop, otherwise it is dif

17、ficult to restore the trust ofthe members of the group.Five, six degrees of separation theory1967AmericansocialpsychologistMilgram(StanleyMilgram)proposedasixdegreesofseparation theory.Simplyput,thetheory that inthecontextofinterpersonalrelationships,anytwostrangers5are availablethroughfriendsoffrie

18、nds establishcontact through the middle up to as long as five friendswill be able to achieve their goals. That is up to you by fivepeople will be able to recognize any stranger.For Q such social networking and micro-channelsoftware, social strangers and acquaintances are two basicsocialsocialneeds.

19、Alotofpeopleby addingdifferentgroups,to obtainaccesstostrangers.Therearea lotofpeople in different the group with their long lost friendsbackintouch.It has to be saidthatsucha hugecontribution to the micro-channel software.Third, on the micro-channelsubscriptionnumbermanagementFollowingthebroadnumbe

20、rofmicro,micro-channelsubscriptionnumberis alsoafanofthebattlepopulationseverywhere.Dazzlingmicro-channelsubscription number, why did you buy it?6, beautiful effectBeauty effect comes from a story: a buffet restaurant owner Roman come up with a trick to earn tipshe invited a very pretty girl, sittin

21、g on the counter to collect the money, so that the gentlemen captivated, who6generously.knowthegirlafewdaysafterreturningtowork,thebosssaid:IthinkIprettyasbefore. Mangwen boss: ? This is how it happened. Now, allthemaleguestswereatthe counterNumbersidesrepeatedly looking to change them.Hormoneeconom

22、yitselfisnothingsin, abuseonthebad.Countlessnewssubscriptionnumbersarebeautiful to do with maps, and the contents are thousandsof miles apart. If you have to be fooled again and againangry, that you have not Learn Cn behind this.7, birdcage logicA beautiful bird cage hanging in the room, the mostcon

23、spicuous place, a few days, the owner will make one ofthe following two options: throw away the cage, or buy abirdcage onthebackwhereit .isthebirdcagelogicalprocess is simple, imagine you are the owner of the room,as longas someone walkedintotheroomandsawthecage,itwillnothelpbutaskyou:? itis nota de

24、adbird When youanswer:Ihaveneverkeptabird. People will ask: So, do you want a cage? Finally, youhave two choices in the secondelection,becauseit ismuch easier than endless interpretation.7For playing micro letter, of course, no one will ask why you focus on a micro signal consistent with the nature

25、of human cognition will naturally push our own behavior to make some reasonable explanation for micro-channel subscription number, the retain customers The most critical time is often the first three days after the user attention. If there is no surprise, users can easily make a judgment that this i

26、s not what I want. But the 35 days, theuser will be prompted him inertia often preserved.8, watch LawWatch Law refers to a person have a table, you can know what time it is, and when he has two not being able to determine. Two tables and can not tell a more accuratetime, they will watch the people l

27、ose confidence in accurate time.This fact, and the many micro-channel subscription number instill our message to repeat itself. Chicken Soup things always popular, more to the light we know to work, but do not know the extent of what experts, master a lot, but really help me solve the problem but ra

28、re. People are accustomed to first understand a lot of information, then do choose. The results we have again and again to set up8their own information maze. Is indeed, choose the moreconfused.Fourth, on the micro-letter envelopesMicro-letterenvelopesWarfame,hasbecomeamicro-channelredweapontestofcha

29、racter.Everyonebored grab envelopes fun come from?9. The Butterfly Effect70soflastcentury,the US meteorologistnamedLorenz system theory in the interpretation of air, said theAmazonrainforestabutterflywingsoccasionallyvibration, maybe it will cause a tornado in Texas two weekslater.Butterflyeffectis

30、thatverysmallchangesin initialconditions through continuous zoom, its future status willcause a very great difference.Fortune history back micro-letter envelopes, is notit also true? A person tasting in the other group where tograb a red envelope fun and show off in their other groupin. Then, other

31、people can see, then, is a bunch then. Ofcourse, not the Tencent microletterenvelopesownpatents, anddropsare alsored,theotherappcan alsohavetheirown envelopes.grabtheenvelopescanallshare.This spreadofpower,itmustbe a lotofpeople9anticipated it. The so-called The spread of the virus, hit the micro-ch

32、annel carrier, imagination is really no boundaries.10. Social Exchange TheorySocialexchangetheoryispartofthetheoryofinterpersonalattraction,its purposeistoexaminefromtheperspectiveofboththebenefitsandcostsofinterpersonal exchanges when earnings exceed the cost ofrelationsattention;whenthepriceisgreaterthanthebenefits, the relationship neglected here. six kinds of basicearningsmeaningtosaybenefitsandcostsofawiderangeof