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1、PROPRIETARY AND. PLEASE DO NOT DISTRIBUTE.MASSIVE GROWING MARKET OPPORTU($ Billion)50% of Americans are interested inbuying smart home products13097.5$125 Billion TAM for US homesTech giants making playsApple, Samsung, Google, and GE65$125 billion32.5Recent market exitsNest $3.2 Billion (Google) Dro

2、pcam: $550 Million (Nest)SmartThings: $200 Million (Samsung)$52 billion$56 billion0Smart Home Market*(by 2020)Smart Lighting Market*(by 2020)US TAM*Markets and Markets Research2PROPRIETARY AND. PLEASE DO NOT DISTRIBUTE.BRINGING SMART HOME TO THE MASSESLess than 10% of 150 million US homes have a “sm

3、art home”Users looking for affordable and intelligent solutions that make homes more comfortable, safe and efficientZulis path to being leader in smart home market1. First step is to be theEstablish ourselves as thelighting and appliance control productsolution for biggest opportuin smart home2. Lev

4、erage partnerships to expand reach and value in the smart homeBuild awareness and capitalize on huge existing user bases to establish our position in the market3. Expand product line and business mto drive price down for mass marketAdditional revenue sources allows Zuli to drive down MSRP to become

5、mass market solution3PROPRIETARY AND. PLEASE DO NOT DISTRIBUTE.ZULI SMARTPLUG MAKES ANY DEVICE A SMART DEVICE FOR LESS THAN $50 4PROPRIETARY AND. PLEASE DO NOT DISTRIBUTE. PREPARED FOR BLUE SHIRT CAPITALZULI APPDimIncandescent, Dimmable CFL and LED bulbs rated up to 200WControlAppliances on/off rate

6、d up to 1800WScheduleDevices on your schedule, 7 day customization5PROPRIETARY AND. PLEASE DO NOT DISTRIBUTE.ENERGYSimple MonitoringKnow what your devices are consu monthand how much they cost you eachHistorical Energy LoggingCompare your usage month by month and see how your consumption patterns ch

7、ange over timeEnergy DashboardEasily digestible and fun way to see your energy dataEnergy InsightsZuli analyzes your consumption patterns with proprietary algorithms andcondenses simple,alized tips for users to save energy and money6PROPRIETARY AND. PLEASE DO NOT DISTRIBUTE.PRESENCE BENEFITSHandsCon

8、trolAdjusts lights and devices based on who you are and what room you are inEnergy SavingsDetects unoccupied rooms and shuts off unused devices to save moneyHome SafetyShuts off dangerous appliances like irons, heaters and more when you leave your home for the dayNever Arrive to a Dark Home AgainLet

9、 Zuli welcome you by dimon the lights, warup the heater, andeven turning on music upon entry.7PROPRIETARY AND. PLEASE DO NOT DISTRIBUTE.ENABLING PRESENCE LOCATION FOR THESMART HOME ECOSYSTEMCompanies looking for improved user understandingZuli Presence improves user experience of products with conte

10、xtual awareness of users preferences, patterns, activities and locationNESTZuliCloud APILOGITECHPresence integration examplesNest: Improved home/away detection + ability to adjust temperature based on whos homeLogitech: Zuli detects user in Bedroom past 11pm and puts home into bedtime mode (locks do

11、or, sets alarm, shuts off lights in home and adjusts temperature)iCONTROLPatented BLE Mesh / Presence Technology1 issued patent, 1 pending (expected issue date 2014)ZuliAlgorithmMachine Learning AlgorithmLearns and adapts to users location, identity, plug setup and room layoutZULI NETWORKCloud APIPr

12、esence feature updates user location to secure server8PROPRIETARY AND. PLEASE DO NOT DISTRIBUTE.STRONG PARTNERSHIPS INCREASE REPUTATION AND SALES LEADS3 Stage Partnership with Thermostat, Smoke Detector and Energy DashboardCo-Marketing opportunities to existing 1 million+ customers. Including featur

13、ed smartplug at CES 2015 announcements.Partnership allows integration with thousands of smart home productsDiscussing co-marketing campaigns to existing 2 million+ customers, including potential bundle opportunities9PROPRIETARY AND. PLEASE DO NOT DISTRIBUTE.RETAIL PLANSOnline RetailersAmazon, S at l

14、aunch Expect 10 online retailers by end of 2015Brick and Mortar RetailersTarget Apple, Best Buy, Home Depot, LowesRetail ScheduleOnline retailer Launch early 2015. Brick and Mortar by Fall 2015.Product SKUsSelling two SKUs: Control Pack (1 plug) and Presence Pack (3-plugs)Current data showing 80%+ b

15、uying 3 or more Zuli Smartplugs with first order10PROPRIETARY AND. PLEASE DO NOT DISTRIBUTE.POSITIONING FOR MASS MARKET SMART HOMEIntelligent/value addedexpensiveaffordablemanual control11PROPRIETARY AND. PLEASE DO NOT DISTRIBUTE.MONETIZATIONCurrentNear-term FutureSingle Smartplug $50Control feature

16、s onlyPresence API/SDKYearly developer charge Cost per API callPresence Pack $1353 Smartplugs, enables presence featurePremium AppEnables enhanced energy dashboard with analytics Presence integration with partner productsZuli COGS/Unit $15Cost at port ofEnergy Insights & Rush hour rewardsWork wi

17、th Nest, Utilities, and energy related partners12PROPRIETARY AND. PLEASE DO NOT DISTRIBUTE.CORE TEAMTaylor UmphreysFounder & CEONetApp, Institute of Energy Efficiency at UCSBTom GurkaVP Design8+ Years of experience. Previously at Sequence.Sid BhargavaFounder & CTOProduct development, FLIR Sy

18、stemsCraig RoheVP EngineeringProduct development at Aplix, Cantada, Applied Research lab at Penn StateBen ChangFounder & VP OperationsNano Technology and LED Research at Cornell, St. Johns TaipeiMelissa LeiterDirector of MarketingPalmer Ad Agency, Founder MLM ConsultingSteve HalesLead iOS Develo

19、perProduct development at Apple, Nest, VoxerBrian HalesiOS and Algorithm DeveloperProduct development at Apple, LucasArts13PROPRIETARY AND. PLEASE DO NOT DISTRIBUTE.ADVISORSGuy KawasakiAdvisorFormer Chief Evangelist Apple, MotorolaJonathan MorganInvestor/Board Member CEO of Applied SciencesHossein E

20、slambolchiInvestor/Advisor Former CTO AT&TChris BarleyInvestor/AdvisorVP Strategy, Plano SynergyTom SuiterAdvisorFounder CKS GroupStephen StokolsInvestor/AdvisorCEO ofdomPopRyan McCalleyAdvisorFounder Pure Energies, Senior VP ATEL VenturesJosh FoxAdvisorHead of Content Strategy and Copywriting, UberAmir BehbehaniMachine Learning Algorithm Developer Founder and CEO of Serial MetricsAstro StudiosIndustrial Design PartnerPreviously designed Nike Fuel Band, Xbox 360, and SOL Republic14PROPRIETARY AND. PLEASE DO NOT DISTRIBUTE.TRACTIONPre-

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