興隆功夫 點亮賣場-商業(yè)零售經典案例ppt課件

1、遼寧興隆大家庭商業(yè)集團遼寧興隆大家庭商業(yè)集團Xing Long kung fu light up the store“興隆功夫是什么興隆功夫是什么 What is Xing Long Kung fu? 興隆功夫就是員工的效力技藝。興隆功夫就是員工的效力技藝。 每個人針對本人銷售的商品和任務的內容掌每個人針對本人銷售的商品和任務的內容掌握技藝，成為專家，更好的效力顧客，這就是興握技藝，成為專家，更好的效力顧客，這就是興隆功夫。隆功夫。Xing Long kung fu is staffs service skills, which are related to the goods they ar

2、e selling or their jobs. Only to be an expert, can they better service the customers.功夫明星點亮賣場kung fu masters light up the store“興隆功夫是什么興隆功夫是什么 What is Xing Long Kung fu?“打果籃功夫明星點亮賣場 Fruit basket-packaging Kung fu master light up the store“興隆功夫是什么興隆功夫是什么 What is Xing Long Kung fu?快速定位氣割焊管quickly fix

3、the position to cut pipe快速開發(fā)票quickly make out the receipt“興隆功夫是什么興隆功夫是什么 What is Xing Long Kung fu?快速寫磁quickly write magnetic cards快速套渣滓筒quickly pack dustbin bags away“興隆功夫是什么興隆功夫是什么 What is Xing Long Kung fu?快速打價簽 quickly print price tap快速清點 quickly make physical inventory“興隆功夫是什么興隆功夫是什么 What is Xi

4、ng Long Kung fu?“興隆功夫是什興隆功夫是什么么 What is Xing Long Kung fu?快速找貨 quickly find goods “興隆功夫是什么興隆功夫是什么 What is Xing Long Kung fu?單指多點點鈔Count more bills with one finger at one time快速點鈔Quickly count the money by hands扇面點鈔Count bills in fan-shaped way“興隆功夫是什么興隆功夫是什么 What is Xing Long Kung fu?快速組裝童車Quickly a

5、ssemble Childrens bicycles“興隆功夫是什么興隆功夫是什么 What is Xing Long Kung fu?豬肉精分割提高毛利Accurately split pork to improve margins“興隆功夫是什么興隆功夫是什么 What is Xing Long Kung fu?開鎖王 滿足顧客需求Quickly open the password lock to satisfy customers needs“興隆功夫是什么興隆功夫是什么 What is Xing Long Kung fu?唐裝花樣盤扣Quickly make buttons for t

6、raditional Tang suit“興隆功夫是什么興隆功夫是什么 What is Xing Long Kung fu?花樣編繩Braid ropes in style“興隆功夫是什么興隆功夫是什么 What is Xing Long Kung fu?花樣系鞋帶Tying shoelaces in style花樣打絲巾Tying scarves in style提升購物體驗 improve customers shopping experiences“興隆功夫是什么興隆功夫是什么 What is Xing Long Kung fu?領帶花樣陳列 Pattern display of tie

7、s“興隆功夫是什么興隆功夫是什么 What is Xing Long Kung fu?床品花樣陳列 Pattern display of bedding快速套被罩 Quickly set quilt cover“興隆功夫是什么興隆功夫是什么 What is Xing Long Kung fu?花式臺球提升購物體驗Fancy billiards to improve customers shopping experience如今，我們有興隆功夫345種，功夫明星達6000多人。 Now we have 345 kinds of Xing Long kung fu, and over 6,000

8、Kung Fu masters.“興隆功夫是什么興隆功夫是什么 What is Xing Long Kung fu? 興隆功夫曾經成為興隆效力的特征，成為顧客效力不可或缺的一部分。 Xing Long kung fu has become a service character, and also an indispensable part in serving the customers.“興隆功夫的緣起興隆功夫的緣起The launch of Xing Long kung fu在商品同質化的今天，效力是我們獲得競爭優(yōu)勢的重要手段。As the homogenization of goods

9、 is the leading trend of today, service is an important means to achieve competitive advantage.提高效力的中心在于擁有一批懂專業(yè)、有技藝、效力親切的員工。The core of improving service is to have a group of professional, skilled and friendly staff . 為了讓員工自動、熱情的參與到爭創(chuàng)為了讓員工自動、熱情的參與到爭創(chuàng)功夫明星這項任務中，我們產生了功夫明星這項任務中，我們產生了 興隆興隆功夫功夫 的創(chuàng)意。的創(chuàng)意。

10、We generated the idea Xing Long We generated the idea Xing Long kung fu to stimulate staff to kung fu to stimulate staff to participate in this work actively and participate in this work actively and passionately.passionately.“興隆功夫的緣起興隆功夫的緣起 The launch of The launch of Xing Long kung fuXing Long kun

11、g fu 在中國，功夫深化人心。人們崇尚英雄，崇尚技藝，身懷絕技的人深受敬愛。我們把銷售崗位上的技藝籠統(tǒng)的稱為“功夫，讓有技藝的員工成為“明星，切合了中國的文化傳統(tǒng)和中國人的價值觀，奠定了堅實的文化根底。Kung Fu is very popular in China and people would like to persue heros and skills and a man with unique skill will be respected. We called sales skills as kung fu vividly. We called skilled staff ma

12、sters which can meet Chinese traditional culture as well as Chinese peoples values, thus build a solid cultural foundation for the idea.打造打造“興隆功夫興隆功夫 Our way to build Xing Long kung fu2003年，我們提出“功夫效力的概念，倡導員工練功夫，當明星。In 2003, we bring up the concept of kung fu sevice which proposed staff to practise s

13、kills and become masters. 2004年盤錦興隆大廈推出小行家競賽In 2004, Pan Jin Xing Long Plaza lauched expert competition.打造打造“興隆功夫興隆功夫 Our way to build Xing Long kung fu我們還專門請來北京市著名的勞動模范張朝和、臧鴻，為員工進展扮演和培訓。We also invited worker model Zhang Chaohe and Zanghong to do some perfomance and training.2005年北京市勞動模范張朝和到盤錦興隆大廈扮

14、演絕技In 2005, model worker Zhang Chaohe of city performed his skill in Xing Long Plaza.打造打造“興隆功夫興隆功夫 Our way to build Xing Long kung fu為了鼓勵員工的參與熱情，我們開展了各種各樣的功夫競賽，對獲獎者廣泛宣傳，樹立典范。In order to stimulate staffs participation, we organized various Kung Fu competition. Winners would be the models with great p

15、ublicity among our Group.2004年盤錦興隆大廈推出小行家競賽In 2004, Panjin Xing Long Plaza lauched expert competition.打造打造“興隆功夫興隆功夫Our way to build Xing Long kung fu2007年，興隆功夫就曾經在國內小有名氣。我們的營業(yè)員走上中央電視臺，參與挑戰(zhàn)并獲得大獎，成為全國勞動典范。In 2007, Xing Long Kung Fu had been famous in our nation. Our staff challenged their skills and w

16、on the prize on CCTV , thus become one of the labor models of the nation.2021年興隆功夫央視展風采In 2007, Xing Long kung fu master performed on CCTV.打造打造“興隆功夫興隆功夫Our way to build Xing Long kung fu各省紛紛約請我們的員工前去扮演、競賽，我們的員工真的成為了明星。Our staff were invited to perform and compete in many other provinces, and they re

17、ally become stars.2021年上海群眾斯柯達全國技藝效力大賽上展風采In 2021, Xing Long kung fu master performed on volkswagen skoda national skills service competition.打造打造“興隆功夫興隆功夫Our way to build Xing Long kung fu央視功夫明星“糧食一稱準師徒3人CCTV Kung Fu Mastersthree masters of weigh by hands with 100% accuracy興隆功夫不再是一個人的功夫，員工們將個人技藝轉化成

18、崗位技藝，一切的功夫明星都帶徒弟，傳幫帶蔚然成風。Xing Long Kung Fu is no longer one persons skill, staff turn their personal skills to job skills, and all Kung Fu masters take apprentices.打造打造“興隆功夫興隆功夫Our way to build Xing Long kung fu集團的第一支技藝團隊 “糧食一稱準團隊First skill team of the Groupweigh by hands with 100% accuracy team打造打

19、造“興隆功夫興隆功夫Our way to build Xing Long kung fu快速織補團隊Quickly darn team打造打造“興隆功夫興隆功夫Our way to build Xing Long kung fu花樣悠悠球團隊 Yo-yo tricks team打造打造“興隆功夫興隆功夫Our way to build Xing Long kung fu企業(yè)第一批技藝教練聘任合影2021年11月20日The first batch of skill coaches appointment photo ( 20th Nov.2021)目前，這樣的技藝教練有530余名，他們帶著本人

20、的技藝團隊，曾經培育出功夫明星6000余名，培育出更多的徒弟是技藝教練的驕傲。Now our Group has more than 530 skill coaches who has taken about 6,000 apprentices, and coaches are proud of taking more apprentices.打造打造“興隆功夫興隆功夫Our way to build Xing Long kung fu 我們還推出了很多相應的人力資源政策,保證興隆功夫長久地開展下去：功夫明星直接晉級，漲工資。獲得各種榮譽：標兵、優(yōu)秀等，得到國內外調查的獎勵。獲得職務的提升。M

21、any relevant human resources polices were introduced to ensure Kung Fu program can carry out permanently:Kung Fu stars can raise salary.They can get honors: such as model worker, quality staff, who can also go vacationing at home and abroad.They can get promotion.打造打造“興隆功夫興隆功夫Our way to build Xing L

22、ong kung fu19位功夫明星成為光彩的興隆標兵19 kung fu masters become Xing Long model workers gloriously2021年員工云南調查團2021 Yunnan staff tour “興隆功夫的收獲興隆功夫的收獲The results of Xing Long kung fu提高了效力程度、顧客稱心度。It can improve service level and customers satisfaction.功夫營銷帶來客流與銷售Numerous customers and sales generated by kung fu

23、marketing “興隆功夫的收獲興隆功夫的收獲The results of Xing Long kung fu提高了銷售業(yè)績,促進了開展。 2003年興隆集團有7家商場,年銷售14億元。現(xiàn)已擁有21家商場購物中心、百貨店,總運營面積90余萬平方米,員工總數(shù)4.5萬余人;年銷售120億元人民幣。已成為中國零售業(yè)區(qū)域領軍企業(yè)。It can increase sales and promote development. In 2003, Xing Long had seven stores, with 1.4 billion annual sales volume. Today, we have

24、 21 stores (shopping malls and department stores), the total operating area is over 800 thousand square meters, with more than 40 thousand staffs and 12 billion RMB annual sales volume.“興隆功夫的收獲興隆功夫的收獲The results of Xing Long kung fu興隆集團遼寧省戰(zhàn)略規(guī)劃圖The Layout of Xing Long Groups Strategic Development in Liaoning province“興隆功夫的收獲興隆功夫的收獲The results of Xing Long kung fu提高了員工的自自信心、驕傲感。It increase staffs self-confidence and sense of pride.功夫明星成為沈陽市勞模kung fu master become labormodel of Shenyang city“興隆功夫的領會興隆功夫的領會Experie