MBA商務(wù)英語高級(jí)寫作_百度文庫(kù)

1、商務(wù)書信商務(wù)書信是進(jìn)行商務(wù)交流時(shí)最常用的一種文體。商務(wù)書信基本構(gòu)成要素:信頭、日期、信內(nèi)名址、稱呼、正文、結(jié)尾禮詞、署名。還可以根據(jù)需要增加以下要素:主題、序號(hào)、保密、續(xù)頁(yè)、標(biāo)識(shí)、附件、抄送等。商務(wù)書信的格式:縮進(jìn)型、齊頭型、綜合型。范文1 求職信Dear Mr. Liang:I should like to apply for the position of Senior Secretary at your company that was advertised in the Classified Section of the Business Post on 5 January 2012.

2、Having worked as a Personal Assistant in a busy import-export company for the past three years and as a secretary in the retail trade for two years before that, I believe that I may have developed skills which would be useful to your company.My experience has given me a basic understanding of import

3、-export trading practices. In the past five years, I have also learnt the importance of being efficient and methodical in my work.I enclose my resume and look forward to having the opportunity to answer any questions you may have regarding my application. I am free for interview at any time, providi

4、ng you can give me at least two days notice.Yours faithfully,*Encl. Resume范文2 面試后接受職位Dear Joan:As we discussed in our phone conversion yesterday, I am pleased to accept your employment offer for the Customer Service Manager position. The position is an excellent match with my skills and experience,

5、and I am confident that I can make a significant contribution to your organization.As we agreed, I plan to start work on July 1, at which time I will complete the necessary paperwork and attend your new employee orientation.I look forward to joining your organization and your fine customer service t

6、eam. Thank you again for time and assistance through the selection process.Sincerely,*范文3 查證品格和工作態(tài)度PERSONALOur Reference: 12-382Your Reference:June 16, 2011Subject: Check Character and Work Attitude of Zhang XiaoDear Ms. Peng:Zhang XiaoThe above has given me your name as a referee in his application

7、 for a position as sales chief in this company.As you have been acquainted with Mr. Zhang for the past five years, I should be grateful for any information you can provide about his suitability for work in the field of sales chief. For your convenience, I am attaching a copy of the job advertisement

8、 we recently placed in the Guangzhou Evening, and other details of the post that Mr. Zhang is applying for.Of course, I can assure you that all information you are able to provide will be treated in the strictest confidence.Yours sincerely,*JS:sgCC: President WangEnclosure: Job Advertisement范文4 給下屬寫

9、工作鑒定Dear Mr. Smith:For the past 10 months, Mrs. Terry has worked as my secretary in the administrative department. Her duties have involved handling the mail, filing, answering phones, meeting visitors, typing form rough draft, keeping my appointment calendar, as well as many other duties. Mrs. Terr

10、y is a very competent secretary. She is punctual and rarely absent. She is well-groomed and is a very pleasant person to work with.In a word, I recommend that she be given the promotion after nearly one year of very satisfactory employment with our company.Yours sincerely,*范文5 解雇不合格員工Dear Mike:I reg

11、ret to tell you your service will no longer be required. However, your pay will continue for two full months, which based on your years of service.We have repeatedly asked you to put more efforts and willingness into your work. However, your last three reports were late, incomplete, and inaccurate,

12、and therefore useless to our managers who rely on these reports for operating decisions.Perhaps you should seek a job that is less demanding and has less critical deadlines. I am confident you will soon find work more suited to your abilities.Yours Sincerely,*范文6 建立商業(yè)關(guān)系Dear Sirs:We look forward to e

13、stablishing business relations with you by this letter. We are a leading, professional exporter of womens underwear in China and have been in the trade for more than 20 years. We have already enjoyed a long-lasting popularity in the world market with our unique quality system and good after-sales se

14、rvice. From the brochure and price-list enclose, you will find we always try our best to be sure that the order will arrive in good condition.As for our credit standing, please refer to our bankers-The International Commercial Bank of China, Shanghai Branch.We look forward to your prompt reply.Yours

15、 sincerely*Enclosure: Brochure and Price-list范文7 介紹信Dear Mr. / Ms:We are pleased to introduce Mr. Wang Ling, our import manager of Textiles Department. Mr. Wang is spending three weeks in your city to develop our business with chief manufactures and to make purchases of decorative fabrics for the co

16、ming season.We shall be most grateful if you will introduce him to reliable manufacturers and give him any help or advice he may need.Yours faithfully*商務(wù)便函商務(wù)便函是公司內(nèi)部進(jìn)行信息交流時(shí)使用得最為廣泛的一種文件。主要涉及:通知安排、發(fā)布政策、詢問或答復(fù)、批評(píng)或鼓勵(lì)、請(qǐng)求或建議等事項(xiàng)。商務(wù)便函基本要素:日期、發(fā)送人、接收人、主題和正文。根據(jù)需要可以增加以下要素:函頭、保密、序號(hào)、接收人清單、續(xù)頁(yè)、附件、抄送、標(biāo)識(shí)、署名、回復(fù)。商務(wù)便函的格式:

17、商務(wù)便函的日期發(fā)送人接收人和主題沒有固定的相對(duì)位置,但發(fā)送人和接收人總放在一起。這些要素之間一般要間隔一行。正文的每段開頭頂格,段與段之間要間隔一行。商務(wù)便函一般由以下幾個(gè)部分組成:1、Memo:Memo是Memorandum縮寫,因此也可以用Memorandum,此外還有Internal Memorandum和Interoffice Memorandum,其意思都是一樣的。2、To:這一標(biāo)題后面應(yīng)寫收信人的姓名與職銜,姓名前可以用尊稱或不用,如:To:Mr. John Smith,Sales Manager3、From:這一標(biāo)題后應(yīng)寫發(fā)信人的姓名與職銜:職銜可根據(jù)需要決定寫或不寫,但姓名前不

18、要用尊稱。如:Jim B. Hardemann4、Date:日期的寫法同書信里日期寫法的要求完全一樣,不要用數(shù)字來表示月份。如September 12, 20015、Subject:這一標(biāo)題后是寫事由的,即用一個(gè)或幾個(gè)詞匯簡(jiǎn)單概括便函的內(nèi)容,以便查閱。如:Faculty Meeting6、Body寫作特點(diǎn):1 在date, to, from, subject字樣后填上相應(yīng)的內(nèi)容。2 在上述字樣下面空兩行寫正文。3 不用稱呼和結(jié)尾禮詞。范文1 信息通知MEMOTo: All StaffFrom: Li TaoDate: September 12, 2011Subject: Li Jiecheng

19、 PromotedIm pleased to announce that Mr. Li Jiecheng has been made Personnel Director in our firm.Mr. Li has been with our firm for five years. Previously he was Director of HR department for Great Wall Industries, with responsibilities encompassing organizational planning, executive selection, mana

20、gement development, and labor relations.范文2 征求意見You are a Project Team Leader. You have had to postpone your next project meeting because some of the members of your team will be abroad.Write a memo of 40-50 words to your project team:informing them of the postponing and giving the reasonstating a n

21、ew date and time for the meetingrequesting suggestions for the agenda.MEMOTo: All Team MembersFrom: He XiongDate: September 12, 2010Subject: Project Meeting PostponedI am writing to inform you that the next project meeting will be postponed. Because several team members will be abroad for another pr

22、oject, we will hold our next meeting on 1 August, starting from 9am. Please let me know if you have any suggestions as to the agenda of the meeting.范文3 交流觀點(diǎn)MEMOFrom: Chief ExecutiveTo: Production DirectorDate: May 14, 2011Subject: Production for machinery for Machine shop xAs you know the company is

23、 contemplating opening a new machine shop in the near future. Our operations have been expanding so rapidly that such a development now appears inevitable.There are a number of questions, which we need to be thinking about and I would be grateful to hear you opinion on the idea.1. As to the choice o

24、f new machinery I would like to know whether you think we should buy or hire new equipment.2. Then I would like to hear your proposals on which machinery we should consider acquiring.3. Closely connected with the purchase or hire of machinery is the matter of maintenance. We also need to be discusse

25、d. How many new staff will be required, for example?Could you please let me have your preliminary thoughts on the questions in time for our meeting next week?范文4 了解情況MEMORANDUMTo: All members of staff, Northern BranchFrom: K.L.J.Date: 5 December 2009Subject: Personal ComputersThe board urgently requ

26、ires feedback on our experience with PCs in Northern Branch. I need to know, for my report:1. What you personally use your PC for and your reasons for doing this. If you are doing working that was formerly done by other staff, please justify this.2. What software you use, Please name the programs.3.

27、 How many hours per day you spend actually using it.4. How your PC has not come up to your expectations.Please fax your information directly to me by 5 p.m. on Wednesday 7 December. If you have any questions, please contact my assistant, Joe Simmonds, who will visit you on Tuesday, 6 December. Thank

28、 you for your help.范文5 活動(dòng)安排MEMORANDUMFrom: Office of the GM.To: Heads of companiesDate: March 2, 2012Subject: Trip by GMBelow are details of the companies that the General Manager will visit. In each one, the GM would like to speak to all members of the Production Dept. Please inform your staff and

29、cancel all unimportant appointments.March 8 SeoulMarch 9 TokyoMarch 10 SingaporeMarch 11 Jakarta范文6 表?yè)P(yáng)與批評(píng)INTEROFFICE MEMORANDUMCONFIDENTIALTo: Ellis Morton Staff AccountantFrom: Susan Kennedy Personnel DirectorDate: April 7, 2010Subject: Violation of Lunch Hour RegulationsIn the past month, you and

30、I have met twice to discuss formally your adherence to company policies regarding excessively long lunch hours.Your supervisor has informed me that last week your time card again reveals a pattern of lunches exceeding one hour and forty-five minutes each.This memo will serve as a written notice to y

31、ou that, by company policy 20. 7A, lunch hours are not to exceed one hour ten minutes. The policy provides for termination of employees who do not comply.I trust that this final reminder will help you recognize and resolve this serious problem.cc: Bernard Blake, PresidentJohn Roberts, Vice president

32、范文7 工作協(xié)商INTERNAL MEMORANDUMTO: Henry Smith, Sales ManagerFROM: Jack Wong, Personnel ManagerDATE: May 4, 2000SUBJECT: Applicants for Sales PostAttached are the resumes and certificates of four applicants who have applied for your department position.Please evaluate these applicants and then recommend

33、 people you want to interview to me. As soon as I have the names, I will make arrangement for the interviews.J.W.商務(wù)報(bào)告商務(wù)報(bào)告是指針對(duì)某種特殊的商務(wù)目的,向一個(gè)人或多個(gè)人提供公正客觀和有計(jì)劃的事實(shí)陳述。商務(wù)報(bào)告往往涉及公司內(nèi)部事務(wù),所以報(bào)告中所述事實(shí)必須與事件、條件、質(zhì)量、進(jìn)展、結(jié)果、問題或提議的解決方案有關(guān),使上級(jí)領(lǐng)導(dǎo)就一系列事件做出決策。商務(wù)英語報(bào)告按種類劃分,常見的有:日常報(bào)告(Routine Reports、調(diào)查報(bào)告(Investigation Reports、可行性報(bào)告

34、(Feasibility Reports等。盡管這些報(bào)告都有自身的特點(diǎn),但它們都遵循商務(wù)英語報(bào)告總體寫作原則。商務(wù)英語報(bào)告寫作的總體原則:撰寫商務(wù)英語報(bào)告時(shí),應(yīng)確保報(bào)告內(nèi)容準(zhǔn)確無誤(Accurate、簡(jiǎn)明扼要(Brief,結(jié)構(gòu)清晰(Clear,建議明確果斷(Decisive,故簡(jiǎn)稱ABCD原則。撰寫報(bào)告前,應(yīng)做好充分準(zhǔn)備。因此,撰寫者應(yīng)先回答以下幾個(gè)問題: 報(bào)告的目的:為什么寫這份報(bào)告? 報(bào)告的讀者:誰是報(bào)告的讀者?他(們知道什么信息?他(們需要什么信息? 報(bào)告的素材:該報(bào)告需收集哪些信息?到哪里去收集這些信息?用什么方法搜集信息? 報(bào)告的結(jié)構(gòu):如何構(gòu)思報(bào)告?如何做到報(bào)告結(jié)構(gòu)清晰,便于讀者閱讀

35、?是否需要自己設(shè)計(jì)報(bào)告的格式還是公司有現(xiàn)成的格式可以參照? 報(bào)告的寫作期限:報(bào)告何時(shí)須上交?回答完以上問題后,可以按照以下四個(gè)步驟進(jìn)行運(yùn)作:收集信息謀篇布局撰寫草稿校對(duì)編輯范文1 事故調(diào)查報(bào)告Directions:A ship accident took place in Chang Jiang. Please unite a research report to tell:1the cause of the accident2the results3the response of authorityTo:Li MingFrom:Liu HuaSubject:Ship Accident off

36、 West Coast of Chang JiangDate:April 9, 2010Yesterday evening two boats collided in thick fog in Chang Jiang not far from Wu Han.One was a cargo ship carrying lumber,apparently on its way to Chang Jiang. The other was a National ferry on its regular run from Jiu Jiang to Wu Han. However,because of t

37、he weather conditions,the captains did not realize the danger until a few seconds before the collision took place.Consequently,there was no time for them to prevent the accident. Fortunately,there were no casualties among the crews or passengers,but both ships suffered badly damages.A spokesman for

38、the port authorities said that a committee would be set up to deal with this accident.商務(wù)報(bào)告寫作格式:商務(wù)報(bào)告有報(bào)頭和正文兩個(gè)部分組成。其中,報(bào)頭一般采用備忘錄的格式寫出,即采用To, From, Date 和Report on的格式完成。正文則需根據(jù)同一性質(zhì)的報(bào)告分成不同的幾個(gè)部分。寫日常報(bào)告時(shí),格式可以是:Introduction -Findings-Conclusion(s- Recommendation(s ; 寫研究成果報(bào)告時(shí),格式可以是:Aim-Method- Results- Conclusi

39、ons;寫可行性報(bào)告時(shí),格式可以是:Introduction-Problems analysis-Alternatives-Discussion and Evaluation-Conclusions and Recommendations范文2下面的報(bào)告是某家公司銷售部想要舉辦一個(gè)為期一天的培訓(xùn)課程,因此該部門向總經(jīng)理提出舉辦培訓(xùn)班的建議報(bào)告。To: John Smith, Managing DirectorFrom: Judy Zhang, Sales ChiefDate: 19 May 2011Subject: Recommendation for a One-day Training S

40、essionIntroductionThe aim of this report is to recommend a one-day training session called “Familiarity with Your Post” for the sales representatives of the Sales Department.ReasonsWe have recruited several sales representatives recently. In spite of former sales experience, they are not familiar wi

41、th their new working environment and may need quite a period to adapt to everything. Such a one-day training session seems to be necessary and urgent.Contents and BenefitsThere are many items relevant to the one-day training session for the sales representatives, which are designed to highlight work

42、 efficiency in the company. Some brief information of the company should be given, such as the companys history, its organizational structur e and financial structure. The current situation of the company should be emphasized too. These would probably develop their loyalty and affection to the compa

43、ny. They must be informed of the companys main products, its annual sales volume, and the sales target of this year. Clear recognition of this can help them adjust their personal goals and it will be served as great motivation.Then, the course can focus on our customers. High value should be put on

44、the types and characteristics of the target customers. Their needs are also expected to be transmitted to the sales representatives, which will help them to be more responsive and adaptive when selling products. They should be given a brief introduction to the people whom they are working together w

45、ith since co-ordination and teamwork can greatly contribute to the company.RecommendationsWe strongly recommend that this training be arranged as soon as possible. And it could not be held on weekends, or it may occupy their spare time.商務(wù)報(bào)告各部分推薦句型引言Introduction部分主要是向讀者介紹報(bào)告的寫作目的,寫作目的應(yīng)該十分清晰并能高度概括下面的內(nèi)容

46、,引言應(yīng)該簡(jiǎn)單明了,盡量用一兩句話概括完整。引言中常用句型: The report/proposal aims/sets out toinvestigate/evaluate/studyThe aim/purpose of this report/proposal is to recommend/analyze調(diào)查中的Findings部分是從調(diào)查的眾多情況中篩選出與本報(bào)告最相關(guān)的信息,事實(shí)應(yīng)寫得盡量清晰、簡(jiǎn)潔,段落之間應(yīng)用關(guān)聯(lián)詞有機(jī)地聯(lián)系在一起。事實(shí)發(fā)現(xiàn)部分常用句型有:It was found thatThe following points summarize our key finding

47、s.The key findings are outlined below.We discovered that結(jié)論Conclusions部分用來表達(dá)作者對(duì)已采集到的信息的看法。不僅如此,作者還可通過表面情況分析出深層次原因。結(jié)論部分常用句型有:It was decided/agreed thatIt is clear that建議Recommendations部分主要表達(dá)作者認(rèn)為應(yīng)該采取的行動(dòng),盡量用一兩句話把它完成。常用句型有:It is suggested/proposed/recommended thatWe (strongly recommend thatIt is essentia

48、l to It would be to范文3Directions: Your company requires new office and warehouse premises. You have been to look at two office and warehouse properties, after adverts for these properties were sent to you by a commercial property agent. During your visit, you made notes on the adverts. Write a short

49、 report for your Managing Director, saying which property you think the company should buy. Write 120-140 words.To: Mr. Smith, Managing DirectorFrom: Ma Lin, Department of InfrastructureDate: July 28, 2010Report on Purchasing a New WarehouseIntroductionThis report aims to compare two possible sites

50、with one in Bury Business Park and the other in the new block.FindingsThe Bury Business Park has many empty units. Even worse, the “recent office extension” mentioned in the advert is actually a 15-year-old building in bad repair. Its parking space can only accommodate 50 cars.Another premises under

51、 consideration is the new office block with a modern fully air-conditioned office building and new warehouse units. Besides, it gains easy access to the motorway with 200 parking spaces in it.ConclusionsThe Bury Business Park has relatively small space for office and parking; the new office block, o

52、n the other hand, has better conditions and larger spaces for parking with good transport connections.RecommendationsIt is advisable to buy the new office block at 250 000.范文4 Write a proposal report according to the following information:1.此報(bào)告就是否購(gòu)買凱樂格公司(Kellogg Company股票提出個(gè)人建議供有關(guān)人員進(jìn)行投資決策時(shí)參考;2.凱樂格公司

53、是一家從事食品生意在國(guó)內(nèi)市場(chǎng)居領(lǐng)先地位的跨國(guó)公司,現(xiàn)在正開發(fā)新產(chǎn)品以滿足各種不同的營(yíng)養(yǎng)需求和不同的顧客個(gè)人愛好;3.該公司現(xiàn)擁有42%的市場(chǎng)份額,并仍在通過廣告攻勢(shì)擴(kuò)大市場(chǎng)份額;4.盡管公司仍以谷類食物為主,但正謹(jǐn)慎地實(shí)施著產(chǎn)品多樣化的計(jì)劃,包括冷凍食品;5.2010年公司的銷售額增長(zhǎng)了約16%,達(dá)45億美元,而上一年則為37.8億美元,這已是連續(xù)36年的銷售增長(zhǎng)。利潤(rùn)增長(zhǎng)了約14%,達(dá)到3.48億美元,而前一年為2.89億美元;6.由此可見,公司的財(cái)政狀況是非常好的,銷售額和利潤(rùn)均多年連續(xù)增長(zhǎng);購(gòu)買該公司的股票將是十分明智的投資決策。Reference ReportTo: Related I

54、nvestorsFrom: John SmithDate: 6 October 2011IntroductionKellogg Company, a multinational company and a national leader in the ready-to-eat cereal business, has been developing new kinds of products to meet the different nutritional needs and personal preferences of consumers. The research and develo

55、pment activities are conducted at its headquarters. The Purpose of this report is to provide you with financial data necessary to make your investment decisions and to offer my recommendations.FindingsKellogg Company commands 42% of the ready-to-eat cereal market. It is attempting to expand its mark

56、et share by using advertising campaigns. Although its sales strategy still puts cereal first,Kellogg is responding to the challenges to its traditional business by undertaking a cautious diversification program involving the technology of frozen foods.In 2010, sales went up by 16% to $4.5 billion compared with $3.78 billion the previous year. This is the thirty-sixth consecutive ye