廣告公司部門架構(gòu)與崗位職稱

1、廣告公司部門架構(gòu)與崗位職稱1、綜合性代理廣告公司部門架構(gòu)與崗位職稱Management/Administration管理/行政部門Chief Executive Officer 首席行政長官(常用簡稱:CEOManaging Director 董事總經(jīng)理(常用簡稱:MDGeneral Manager 總經(jīng)理(常用簡稱:GMHI & Admin Manager 人事/行政經(jīng)理HI Supervisor 人事督導(dǎo)Admin Assistant 行政助理Information Technology 信息技術(shù)部門Information Technology Manager 信息技術(shù)經(jīng)理Info

2、rmation Technology Administrator信息技術(shù)管理員Information Technology Support信息技術(shù)支持Account Management客戶服務(wù)部門Director of Client Services 客戶服務(wù)部總監(jiān)Group Account Director客戶事務(wù)群總監(jiān)(常用簡稱:GADSenior Account Director高級客戶總監(jiān)(常用簡稱:SADAccount Director客戶總監(jiān)(常用簡稱:ADAssociate Account Director助理客戶總監(jiān)(常用簡稱:AADAccount Manager客戶經(jīng)理(常

3、用簡稱:AMAccount Manager-Freelance 兼職客戶經(jīng)理Senior Account Executive 高級客戶執(zhí)行(常用簡稱:SAEAccount Executive 客戶執(zhí)行(常用簡稱:AEAssociate Account Executive 助理客戶執(zhí)行(常用簡稱:AAEStrategic Planning策略策劃部門Planning Director 策略策劃總監(jiān)Senior Account Director 高級客戶總監(jiān)Strategic Planning Assistant策略策劃助理Creative創(chuàng)意部門Chief Creative Officer 首席

4、創(chuàng)意總監(jiān)(常用簡稱:CCOGroup Executive Creative Director 執(zhí)行創(chuàng)意群總監(jiān)(常用簡稱:GECD Executive Creative Director執(zhí)行創(chuàng)意總監(jiān)(常用簡稱:ECDGroup Director (Group Creative Director創(chuàng)意群總監(jiān)(常用簡稱:GCD Senior Creative Director資深創(chuàng)意總監(jiān)(常用簡稱:SCDCreative Director創(chuàng)意總監(jiān)(常用簡稱:CDAssociate Creative Director 助理創(chuàng)意總監(jiān)(常用簡稱:ACDSenior Art Director 資深美術(shù)指導(dǎo)(常

5、用簡稱:SART或SADArt Director 美術(shù)指導(dǎo)(常用簡稱:ART或ADAGroup Head 創(chuàng)意組長(常用簡稱:GHSenior Copywriter 資深文案(常用簡稱:SCWCopywriter 文案(常用簡稱:CWCopywriter-Freelance 兼職文案Senior Designer-Integrated 資深設(shè)計(jì)師Designer-Integrated 設(shè)計(jì)師Creative Service Supervisor 創(chuàng)意服務(wù)監(jiān)督Creative Support創(chuàng)意支持部門Head of Creative Service 創(chuàng)意服務(wù)總監(jiān)Studio Manager 制

6、作經(jīng)理Production Coordinator 制作協(xié)調(diào)Designer 設(shè)計(jì)師Computer Artist 美工Visualizer 畫師Traffic 流程控制部門Traffic Manager 流程控制經(jīng)理Senior Traffic Coordinator 資深流程控制協(xié)調(diào)員Traffic Coordinator 流程控制協(xié)調(diào)員T.V. Production 影視制作部門Head of TV Production 影視制作總監(jiān)Senior Producer 資深制作人Producer 制作人Producer-Freelance 兼職制作人Assistant Producer 助理

7、制作人Assistant Producer-Freelance 兼職助理制作人2、GH、CD、GCD、ECD的關(guān)系GH(創(chuàng)意組長是國際4A公司里某個項(xiàng)目團(tuán)隊(duì)的小頭目,CD(創(chuàng)意總監(jiān)是GH的直屬上司和領(lǐng)導(dǎo)。尚未“扶正”的CD稱為Associate CD(聯(lián)席創(chuàng)意總監(jiān)、Deputy CD(副創(chuàng)意總監(jiān),或是Assistant CD(助理創(chuàng)意總監(jiān)。不要以為CD是創(chuàng)作部至高無上的位置,因?yàn)閲H4A里還有在CD頭銜前面加個字母GCD(創(chuàng)意群總監(jiān)與ECD(執(zhí)行創(chuàng)意總監(jiān)這樣的職位。他們是眾CD的CD,身兼創(chuàng)意人員與管理人員的雙重職責(zé)。CD負(fù)責(zé)廣告公司的創(chuàng)意事物及品質(zhì),那么GCD和ECD負(fù)責(zé)什么?GCD負(fù)責(zé)管CD,EC