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1、U1Reading10 JulyFirefighters put out tower block fireFirefighters quickly put out the Henderson Tower fire last night. The fire, which is thought to have started from the 8th floor; spread quickly through the tower block on Sunday night, leaving people on the upper floors trapped. Fears grew that th

2、e number of deaths could reach 5, according to figures released by emergency services. Fire engines and ambulances, called at 9:30 p.m., reached the scene within 15 minutes. By this time, the fire had extended to the 15th floor. Firefighters got the situation under control around 11 p.m. There is co

3、ncern that the construction company that built the tower block had not followed fire safety rules.11 July Local newsDeadly fire in tower block causes serious damageA terrible fire broke out on Sunday night, leaving the Henderson Tower seriously damaged. Emergency services estimate that the number of

4、 deaths could reach 9. By this morning, 4 people have been confirmed dead. The fire has also left dozens of people injured, 5 of whom are in a critical condition. Lisa Mayer, 29, is among the lucky ones who only suffered minor injuries. She recalled, T was about to have a bath when I heard people sc

5、reaming and dogs barking. I looked outside and the smoke was choking me. It was like an awful dream. ”Mr Peterson, head of the fire department, confirms that a dropped cigarette end on a carpet of the 8th floor started the fire and that the automatic fire alarms did not go off quickly enough to prev

6、ent the disaster. A team is currently investigating the accident further.Reading news reports criticallyWe rely on news to learn about what is happening in the world around us. However, we usually find that reports on the same events contain different or even contradictory information. How do these

7、differences come about?It is advisable to remember that journalists may have different priorities, which would influence how they report an event. Let' s take the two news reports on the Henderson Tower fire as an example.We can see that the first news report pays more attention to the rescue ef

8、forts, while the second talks more about deaths and injuries. When we read more than one report, we come to understand an event in a more comprehensive way.Even if news reports are written from basically the same perspective, they may contradict each other in terms of factual details, as events in t

9、he real world are usually complicated and constantly changing. For instance, the numbers of deaths differ in the two news reports on the Henderson Tower fire. When we come across such factual differences, we should not rush to the conclusion that one of the news reports gives false information. Inst

10、ead, check when the reports were written. News reports written at different stages of an event could contain different information as new facts are brought to light. Another aspect worthy of mention is that journalists may approach information they get from research or interviews differently. Suppos

11、e emergency services, estimates of the number of deaths vary between 5 and 9. Journalists may choose to present the minimum, the maximum or something in between in their news reports. Therefore, checking different sources enables us to draw a more informed conclusion.To sum up, it is wise to read ne

12、ws reports written from various perspectives and at different stages, which brings us a more accurate understanding of a situation. We also need to be critical about the information we receive and remember not to blindly trust what we have read. Though journalists are committed to presenting the tru

13、th, it is better to use our own judgement than rely entirely on news reports. With great discrimination, every one of us has the potential to be a critical news reader.Extended readingIn just one day, a person can see hundreds of marketing messages. Advertising has become part of our modern life. Bu

14、t what is advertising exactly? In short, it refers to the activity of promoting a product or service. In other words, it tries to persuade you to buy a product or service.The history of advertising has always been closely linked with that of the mass media. From the ancient simple advertisements pai

15、nted on outdoor signs to the colourful, interactive ones in smartphone apps, advertising and the mass media have developed hand in hand. As media channels have grown in number and type, so have advertisements.Because the mass media reaches so many people, it is a perfect vehicle for advertisers. If

16、an advertisement is placed on a popular website or on TV at peak times, a huge number of people will know about the product or service it is advertising. In addition to making people aware of a product or service, a successful advertisement will also create a desire to buy, thus boosting business.Th

17、at is why when a company wants to promote a product or service, it often launches a mass media advertising campaign.Based on the psychology behind creating a desire to buy,advertisers have developed ways of persuading people into purchasing their products or services. A common technique to make an i

18、mpact is to create a memorable slogan. Slogans use simple but impressive language to make us remember the product or service being advertised. Some of these slogans may also appeal to our emotions.For example, a slogan may connect a fine china teapot it aims to promote with our pride in having good

19、taste. You will hear a variety of slogans any time you watch TV. Think about your favourite one. What makes it special? And what message does it try to get across? A slogan which communicates an idea effectively can boost sales and even become part of popular culture. That is the power of memorable

20、slogans.Another technique advertisers often employ is to link their company or product to a “brand ambassador" a famous actor, a sports star, or even a fictional character. Think of a popular fast-food restaurant. Does it have a brand ambassador? Is the brand ambassador popular among potential

21、customers? The more we like the brand ambassador, the more we will be attracted to buy the product.Of course, some advertisements are not so obvious. For example, product placement is typically used in films with huge box-office success and TV shows with high ratings. Some films are now sponsored by

22、 leading brands, so that only their products appear in the films, like the watches worn by the title character in the James Bond films. Other types of mass media use product placement too, including video games. It is not uncommon for sports video game series to feature different in-game equipment w

23、ith real brand names. We absorb these marketing messages without thinking about them too much, yet they probably have an effect on us the next time we go shopping.In the past, advertising was all about reaching as many people as possible with the same message. Now, advertising is becoming more digit

24、al and more personalized. Already we may see online advertisements for products we have previously searched for on the Internet, and we are very likely to receive special discounts and promotions targeted specifically at us. In the future, advertising will be even more about understanding individual

25、 customers and sending them advertisements that are tailored to specific needs. Not only will this make them feel more valued and enable them to see what they are most interested in, but it will also help companies target their customers more efficiently to have a positive effect on sales.Unit 2Read

26、ingEvery four years, thousands of highly trained and talented athletes gather together in the spirit of friendship, solidarity and fair play, ready to test their abilities against each other in the hope of beingrecognized as the best of the best. This is the Olympics an extraordinary sporting event

27、that was first celebrated about 3,000 years ago.Subheading 1The ancient Olympic Games began in the year 776 BCE. During the early Games, only Greekmen were allowed to participate. They competed in such events as boxing, running and the long jump. The ancient Olympic Games were held at Olympia in Gre

28、ece every four years for almost 12 centuries, until they eventually died out around the year 393.More than 1,500 years later, however, the Games rose again. The modern Olympics were first held in 1896, in Athens. It was a Frenchman, Pierre de Coubertin, who brought the Olympics back to life. His dre

29、am was that the Olympics would help people of different racial origins and from different cultures live side by side in peace. For over a century, people from diverse backgrounds have made joint efforts to help realize Coubertin's dream.Subheading 2Motivated by the Olympic motto "Faster, Hi

30、gher, Stronger-know” n a, tmhlaenteysw,beollth maleand female, have devoted themselves to achieving sporting excellence and pushing the boundaries of human achievement. One such Olympian was the boxer Cassius Clay. He came to public attention during the 1960 Rome Olympics, when he won the light-heav

31、yweight gold medal for the USA, demonstrating great talent and personality in the process. A 代 erwards, this young man proceeded to become the world heavyweight champion in 1964, and later changed his name to the one we all know Muhammad Ali. He returned to the 1996 Atlanta Olympic Games to light th

32、e Olympic flame at the opening ceremony. By the time he died in 2016, Ali had been recognized as one of the greatest boxers of all time.Another sportsperson that should be applauded is JessicaEnnis-Hill. Her story is a remarkable example of how hard work and devotion can lead to sporting excellenceA

33、. former track and field athlete from the UK, she won an Olympic gold medal in her home country in 2012. As if that were not enough, she returned to the Olympics and won a silver medal in 2016, just two years after giving birth to her first child. In an interview she revealed that the secret of her

34、consistent good performance was the training that she never missed.Subheading 3The 2008 Beijing Olympics called on the whole world to join in the Olympic spirit and build a better future for humanity with the slogan "One World, One Dream” . In additioOn ltyomhpoicsstinfogrthethe first time, Chi

35、na also ranked first in the medal table. This success is truly remarkable if you consider that just 24 years before, at the 1984 Los Angeles Olympics, Xu Haifeng won our country's first-ever gold medal. Since then the upward trend for Chinese sport has been unstoppable. At the 2004 Athens Olympi

36、c Games, Liu Xiang became the first Asian to win the gold medal in the men's 110-metre hurdles, while at the 2016 Rio Olympic Games, the Chinese women's volleyball team won a hard-fought victory in the final. The year 2022 will be another historic moment for China, as Beijing won the electio

37、n to host the Winter Olympics.The Olympic Games bring joy and excitement to people across the world. As Coubertin believed, "With the Olympic Games, each generation celebrates its advent, its joy of living, its faith in the future, its ambition and its will to ascend/Extended readingEvery langu

38、age has its idioms, which are groups of words with meanings different from the meanings of the individual words. Idioms make language more colourful and expressive. Since sport is an inseparable part of day-to-day life, there are lots of sports idioms that have found their way into everyday language

39、. Let's take a look at some of them!FootballFootball (or soccer, as it is called in the USA) is one of the most popular sports in the world and many countries have their own football leagues. The English language is full of idioms which are thought to have come from football.As you know, in a fo

40、otball match, players try to kick or head the ball into the opposing team's goal, which is the net between two big goalposts fixed to the ground. Can you imagine that every time you have a chance to score, the goalposts are moved? That would be not only difficult, but also upsetting. If someone

41、"moves the goalposts" in everyday life, it means they unfairly change the rules or requirements for something. An insurance salesman who is about to reach his annual sales target, only for the company to make the target higher, could rightly complain about the company moving the goalposts.

42、Thankfully, goalposts do not really move but when a player scores an own goal, he or she might wish they did. "Scoring an own goal" in football means accidentally kicking or heading the ball into one's own net, and it is one of the worst things that can happen to a football player. If

43、someone makes a bad mistake which unintentionally harms their own interests, they are said to have scored an own goal. You might see this expression in the newspapers when the local council makes a decision which backfires terribly!BaseballBaseball is an old and popular sport that has given the Engl

44、ish language many different idioms. You might have heard expressions like "in the ballpark" or "aballpark estimate ” . The venue where a baseba game is played is called a ballpark. So, even if we do not know exactly where the ball is during the game, we can assume that it is somewhere

45、 in the ballpark. For this reason, people use the expression "in the ballpark" or a ballpark estimate" to talk about rough estimates.Another common baseball expression is "throwing someone a curveball” . Curveballssuddenly turn in the air, and these are of course difficult for th

46、e other team to handle. We use this expression to describe things that are unexpected and difficult to respond to. "Three strikes and you are out is another idiom that comes from baseball. As it suggests, in baseball this means that a batter (the person with the baseball bat in his or her hands

47、) is out after making three unsuccessful attempts to hit the ball. This idiom is often used to talk about situations where people fail after wasting three chances.BoxingEnglish also has a large number of idioms connected with boxing, which has been a popular sport for thousands of years. A boxer is

48、not allowed to use his or her fists to hit the opponent below the waist. Hence comes the idiom "below the belt ”In. day-to-day life, if someone makes an unfair and cruel remark, we can describe it as "below the belt ”."Throwing in the towel" is another common idiom that comes fro

49、m boxing. When a boxer is losing badly and is too tired or confused to give up on his or her own, the coach will literally throw a towel into the ring to end the fight. In everyday life, this idiom simply means admitting defeat and giving up.Sport is challenging and so is life. However, when you are

50、 thrown a curveball, do not throw in the towel work hard, be careful not to score an own goal, and you are sure to make it!牛津新教材選擇性必修二 U3ReadingThe future is in our genesGood afternoon, ladies and gentlemen. Thank you all for coming to this lecture. Over the course of my career, I have seen many won

51、derful scientific developments, but none are as game-changing as genome editing. I am full of excitement about the possibilities this scientific advance can bring and I hope to share my excitement with you today.As many of you may already know, genes play a critical role in shaping our lives. Everyt

52、hing from the colour of our eyes to our talent for maths depends on genes. The complete set of genes inside a cell or any living being is called a genome. Our own personal genome carries all the information needed to make us grow and develop. It also contains information that helps determine our lif

53、espan and affects our chances of contracting certain diseases. Some people, for example, carry a gene that makes them more likely to catch a certain virus or develop a particular form of cancer.Geneticists have been trying to identify which genes relate to which diseases, as they believe genome edit

54、ing is an effective means of disease treatment and prevention. It allows geneticists to make changes to the genome by correcting, adding, deleting or replacing specific parts of the genetic material. In the near future, geneticists hope to apply this technology to treat a wide rangeof health problem

55、s. Soon we may be able to use such treatments to restore a blind person's vision or give someone who was born deaf an excellent sense of hearing. Ultimately, this new technology might even make it possible to prevent diseases from ever developing by correcting abnormal genes early on. Genome edi

56、ting, serving as a new weapon in the fight against diseases, will lead to a fundamental change in our approach to health care.As the technology continues to develop at a fast pace, however, questions arise about how to use it appropriately. Should we restrict our use of this technology to the treatm

57、ent and prevention of diseases? Should we prohibit geneticists from using it to enhance healthy bodies? One day soon we will be able to use genome editing to increase the human resistance to colds and flus, to make people taller,to help their muscles develop faster, to sharpen all of their senses or

58、 to make them more intelligent. We will be able to select specific characteristics for children before they are born, creating what some have called ''designer babies” . However, is this a good thing? What consequences mhave? Philosophers, geneticists and government officials have all starte

59、d to wrestle with such moral issues. We have to figure out how to keep the technology from running wild. This means putting appropriate controls in place to make sure that genome editing will work to our advantage. Without them, genome editing could be as dangerous as a car out of control.There is still much to be explored and debated on the subject of genome editing. Despite the public argument over this technology, its possibilities have been creating much excitement throughout the entire medical community and beyond.Without doubt, genome editing is one of the greatest innovations in the

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