外貿(mào)函電課件第二章商務(wù)信函的結(jié)構(gòu)與格式

1、Parts of a Business LetterEssential Parts 必要部分必要部分1. The letterhead 信頭2. The date line 日期3. The inside name and address 收信人名稱(chēng)地址4. The salutation 稱(chēng)呼5. The body of the letter 信文6. The complimentary close 結(jié)尾敬語(yǔ)7. The signature 落款Optional Parts 附加部分附加部分8. The attention line 具體收信人9. The subject line 事由10.

2、 The reference notation 案號(hào)11. The enclosure 附件12. The carbon copy notation 抄送13. The postscript 附言As the first and most obvious part of a companys business letter, has two functions: to identify where the letter comes from, and to form ones impression of the writers company.It is printed in the cent

3、er or on the left margin at the top of the page.Trade Mark(公司商標(biāo))Name of the Company (公司名稱(chēng))Address(地址)P. O. Box(郵政信箱)Phone No./Cell Phone(電話號(hào)碼)Fax Number(傳真號(hào)碼)E-mail(電子郵件地址)Web site(網(wǎng)址)Year of Establishment(公司成立年代)Line of Business(行業(yè)名稱(chēng))How to Write an Address英文地址的寫(xiě)法Air Environmental MechanicalEquipme

4、nt Limited2076 West Main StreetDevon, EX14 0RAU.K.公司名稱(chēng)門(mén)牌號(hào)，街道城市，郵編國(guó)家2. Date (發(fā)信日期) When a writer begins his letter writing, he must add the date a few line below the last line of the letterhead. The date line consists of the month, day and year. American Style: Month Date, Year September 16, 2005 Bri

5、tish Style: Date Month, Year 16th September, 2005 Samples of Inside AddressMr. John P. Mohan (姓名)Chairman （職稱(chēng)）Los os Angeles Area Chamber of Commerce （公司名）350 S. Bixel Street （街道）Los Angeles, CA 90017 （城市，郵編）U. S. A. （國(guó)家） 位置：必須齊頭 寫(xiě)法： 對(duì)男士（正規(guī)）：Dear Sir, 或Dear Sirs,或Gentlemen: 對(duì)女士（正規(guī)）：Dear Madam, 或Dear

6、 Mesdames, 對(duì)關(guān)系密切的商業(yè)伙伴：Dear Jack*一般后接逗號(hào)，如果用gentlemen則用冒號(hào)。5. Body of the Letter (正文) In the first paragraph, consider a friendly opening and then a statement of the main point. The next paragraph should begin justifying the importance of the main point. In the next few paragraphs, continue justificati

7、on with background information and supporting details. The closing paragraph should restate the purpose of the letter and, in some cases, request some type of action.6. Complimentary Close (6. Complimentary Close (結(jié)尾敬語(yǔ)結(jié)尾敬語(yǔ)) ) 位置： 齊頭式靠左對(duì)齊，混合式和改良式偏右，簡(jiǎn)化式省略。 . 正規(guī)場(chǎng)合下常用： 1. Yours faithfully, 2. Yours trul

8、y, 3. Faithfully yours, 4. Truly yours,Seven Additional Parts . (書(shū)信的)英文七個(gè)附加部份 (8) Reference Number (參考文號(hào)) (9) Attention (承辦人) (10) Subject (事由) (11) Dictation Initial (發(fā)信人及打字員姓名縮寫(xiě)) (12) Enclosure (附件) (13) Carbon Copy (副本抄送) (14) Postscript (附記)信函格式the Format and Features of Business Letters I The S

9、tructure of a Business Letter The indented style(縮行式) The block style (完全平頭式) The modified block style(改良平頭式) The simplified style （簡(jiǎn)單式）The Full Block Format(齊頭式齊頭式)The simplified style（簡(jiǎn)單式）（簡(jiǎn)單式） 中國(guó)地名的翻譯規(guī)范 用漢語(yǔ)拼音直譯; 一個(gè)地名只大寫(xiě)第一個(gè)字母 例如：“山東青島” Qingdao, Shandong . Qing Dao, Shan Dong . 常用縮寫(xiě): Rd. = Road（路/街

10、）, Fl. = Floor（樓）, Ave = Avenue（大道）寫(xiě)信人在上，收信人在下根據(jù)收信人名稱(chēng)地址的寫(xiě)法分兩種格式：縮格式：收信人名稱(chēng)地址逐行右縮齊頭式：收信人名稱(chēng)地址左端對(duì)齊練習(xí)：將下列句子改為積極語(yǔ)氣（Positive Approach）1.We hope you will not be disappointed with the results.We hope you will be pleased with the results.2. We cannot process your order until you have paid the balance on your account. We will be glad to process your order once your balance has been paid.3. You cannot visit the plant except on Saturday.You can visit the plant only on Saturday.4. Do not walk on the grass.Stay away from the grass.5. Smoking is not permitted anywhere except in the lobby.Smoking is allow