聽力材料由三則廣播廣告組成(鞋ppt課件

1、M 9 Unit 5Inside advertising WRITING說教材Unit 5 Writing (1) SB 47-48 Using Language 聽力資料由三那么廣播廣告組成。鞋，節(jié)水和廣播電臺(tái)為主題其后的寫作部分的練習(xí)是模擬設(shè)計(jì)廣告，要求以鞋，節(jié)水或廣播電臺(tái)為主題，但針對(duì)不同的目的人群。教參P sample writing Writing (2) WB P89 Reading Does Food Advertising Have An Effect On Obesity? Writing Write an advertisement that encourages chil

2、dren to eat a sensible diet and exercise regularly.說思緒Unit 5 WRITING SB 47-48 Using Language Listening & Writing Writing Are Advertisements beneficial?1. 聽力練習(xí)后模擬寫廣播廣告。充分利用教材并適當(dāng)拓展，激發(fā)學(xué)生的思想，提高學(xué)生寫作興趣。 2.再引到同一話題的高考模擬寫作， Are advertisements beneficial?) 提高課堂的實(shí)效性。說過程Teaching Procedures Listening (SB P 47) L

3、istening 1) Listen to the three radio advertisements. 2) Ask the students to finish the exercises. 3) Check the answers.Ad 1 A: Cool shoes!B: Thanks. They are Superstars.A: Expensive?B: Not at all. Superstars have great styles at reasonable prices.A: But I have big feet.B: No problem. Superstars com

4、e in all sizes. Writing (SB P 48) Writing 1)Hand out copies of the listening scripts and sample writings. 教參 2) Discuss the techniques used in creating advertisements. What makes a good ad? creative powerful humorous impressive attractivesome examples 1. Ad 2 Stop singing in the shower because it ma

5、kes you stay longer besides your singing is terrible. 2. Sample writing A: Oh, by the way, I love you. B: Save water and the whole city will love you.some examples 3. Sample writing Comfortable? I feel like a young girl when I am wearing Superstars. Have a look at the following ads and enjoy ourselv

6、es. More examples, more ideas.Weight reduction & fitness company Some more examples.i-Pod Im your fatherLife is precious. Use the zebra crossing.You wont be sorry you listened to us.You wont be sorry you listened to us. Writing (SB P 48) Writing 1)Hand out copies of the listening scripts. 2) Discuss

7、 the techniques used in creating advertisement. 3) Students compose their own ads. 4) Presentation. Part 1 Improving writing via listening Unit 5 WRITINGPart2. 同一話題的高考模擬寫作 Are advertisements beneficial?) Unit 5 WRITING Organization 謀篇規(guī)劃 Expression 遣詞造句 Coherence 銜接性，條理性 What makes a good composition

8、 in an exam?Organization Opening Body Ending Expression proper concisevivid specific 經(jīng)過一些練習(xí)來使學(xué)生領(lǐng)會(huì)寫作中表達(dá)的準(zhǔn)確及靈敏多樣。Replace the underlined words. Use the words from the text to help you.1.The teacher told us that school would be closed for one day next week. (informed)2.We have a desire to become good ci

9、tizens. (respectable/worthy)3. Advertising cigarettes is not allowed in China. (is banned)4. We hear advertisements on the radio and see them on the Internet. (come across/run into/notice/discover) 1. In our daily lives there are so many messages from advertisers, it is important to understand how a

10、dvertisements work. With so many messages from advertisers filling our daily lives, it is important to understand how advertisements work. (Reading SB 43)Rewrite the sentences and make them better. 2.Advertisers worry about the expense, and they must consider which media are most appropriate for the

11、ir product. As well as worrying about the expense, advertisers must consider which media are most appropriate for their product. (P43 Reading)3.Some people think television advertisements are responsible for childhood obesity, but others dont. There is much debate, however, about whether television

12、advertisements are in any way responsible for childhood obesity.(P89 Reading) 經(jīng)過一些練習(xí)來使學(xué)生領(lǐng)會(huì)如何表達(dá)得更生動(dòng)。 Even some of casual garments we wear have brand names attached to them which turn us into walking advertisements. (SB P42 Reading) Walking 做定語， 表示“挪動(dòng)的， 活動(dòng)的 比喻的說法 Yao Ming and Wang Zhizhi, the two bask

13、etball players, have been described as the “walking Great Wall by some western sportswriters.2He is the “walking dictionary in our class.Rewrite the sentences and make them more interesting.Jack smiled. The house was in such a mess. Great changes have taken place in China in the last 20 years.Jack s

14、miled as if he was enjoying a private joke.2. The house was in such a mess, and it looked as though a bomb had dropped on it.3.The last 20 years have seen great changes in China.考場(chǎng)作文 對(duì)于我們?nèi)粘Ｉ钪须S處可見的廣告同窗們褒貶不一。請(qǐng)他根據(jù)下面表格所提供的信息，寫一篇題為 Are Advertisements beneficial? 文章。詞數(shù)120左右?，F(xiàn)象生活中處處可見廣告不同意見反對(duì)：虛假 電視中廣告非常惱人

15、 贊成：獲得更多信息 你的意見 Organization 謀篇規(guī)劃 Expression 遣詞造句 Coherence 銜接性，條理性What makes a good composition in an exam? Organization 謀篇規(guī)劃 Expression 遣詞造句 Coherence 銜接性，條理性What makes a good composition in an exam? Layout Opening (facts) Body (different opinions) Ending (ones own idea) Organization 謀篇規(guī)劃 Expressi

16、on 遣詞造句 Coherence 銜接性，條理性What makes a good composition in an exam?Opening 在我們生活中廣告隨處可見。1.Advertisements have become part of our daily life.(SB P45 2. We are exposed to hundreds of different advertisements every day.( SB P46)3. We are flooded with advertisements in our modern world (SB P49)Body diffe

17、rent opinions I find adverts annoying. They interrupt my programmes on television and all those big billboards around town are so ugly. Adverting benefits advertiser, but it doesnt benefit ordinary people.Body different opinions Somewhile othersOn the one hand, On the other handFor one thingfor anot

18、herBody different opinions There is much debate, however,about whether ads are beneficial in our daily lives. Somewhile others.(KEY SENTENCE)3.Some people think television advertisements are responsible for childhood obesity, but others dont. There is much debate, however, about whether television advertisements are in any way responsible for childhood obesity.