茶葉質(zhì)量管理2(ppt)課件

1、PPP China IIPPP China II1Quality Requirements in Teatrade- Mr. Tobias Kuhl -PPP China II2Trade & Realitytoday we will talk about the practical side of tea-trademainly from the view of your customersPPP China II3Qualityquality is an abstract definition for something perfectwe are used to this word to

2、 promote our productswe use this word to justify higher pricesWhat does it mean for you?PPP China II4PPP China II5Quality meansfull serviceidentification with the productidentification with the company Your customer will feel if all quality aspects are fullfilled by you and your companyPPP China II6

3、Good Price & Good Tea=Good Quality ?thats not enough to keep your customer quality means morefor example attention.PPP China II7Sleeping SalesmanPPP China II8a permanent exchange in ideas amongst producer, buyer and seller at any step is necessary to understand the meaning of qualityEnglish speaking

4、 persons are necessary at all relevant positions of the company at any timeKnnen Sie mich verstehen? Ich habe ein Problem.Hallo warum versteht mich keiner.PPP China II9Let us talk about teaVery often importers refuse the consignment or send it back at suppliers risk and cost.this can be often avoide

5、d by taking reasonable steps before shipmentFollowing aspects should help Chinese producers and exporters to avoid regular happened mistakesPPP China II10Quality Control Problems in trade analysing system in originPPP China II11Is my tea really pesticide free?different analysing methods and equipmen

6、t may cause problems between China and EU results with the help and under authority of our partner QSI this project should help to find an international solution for this basic problemfor the time being it is possible to send your samples for pesticide check directly to german laboratories or ask yo

7、ur customers to do it for youPPP China II12Is my tea really clean?PPP China II13unclean factories with dirty tea producing machines may cause problemssame the way of withering is not always in line with european understanding of quality teaPPP China II14MachinesPPP China II15PPP China II16PPP China

8、II17No need to be perfectPPP China II18Clean is already enoughPPP China II19Microbiological RisksThe risk is a so called “cross-contamination” that means even if the farmer is producing a clean and pesticide free tea leaf it could be infected by contaminated machine or packing materialMr lambert men

9、tined the importance of microbilogical risks in near futurePPP China II20Humidity of tea leafPPP China II21A very common problemsome companies are not careful enough to check the humidity level before packingIt is of course very attractive to sell tea with 2% or 4% more humidity.we all know why.but

10、the risk is high.PPP China II22when the tea is fresh with a certain humiditythe flavour is very attractive but the shelf life very shortVery often the leaf changes already during transport by undergoing an after fermenting process. PPP China II23The actual arrived tea changed its structure due to fe

11、rmentation. PPP China II24In heavy cases the moisture is building yeast & fungy spores which are dangerous for health and same time totally destroy the tea. PPP China II25SamplingPPP China II26The normal and international way of sampling from China to Europe is knowna = offer sampleb = shipping / ou

12、tturn samplea + b should be the samePPP China II27Same or Similar or DifferentVery often the real outturn sample is different from the offer sample Reason might be storage, weather conditions or different final production)PPP China II28Be HonestIn order to safe time the customer get often outturn sa

13、mples which are not directly“ taken from the actual shipping-lotPPP China II29The importer will analyse a wrong sample and the results of analysis between shipping sample and landed tea is differentConsequently the tea will be rejected or “ in worst case” the customer will change the supplierthis ha

14、ppens very often be carefullPPP China II30Transportation & DokumentationPPP China II31transportation is a very important point for the quality of teaToo often this point does not find enough attention but exactly in here a lot of problems occurPPP China II32same the documentation is essential for a

15、trouble-free businessunsufficiant or totally no knowledge about existing food laws or regulations may cost a lot of trouble and moneypersons in charge for documentation should ensure at any time to have a well informed and english speaking person as replacement for european importers to talk to in c

16、ase they are out of officePPP China II33Ways of transportationPackingPPP China II34the weight of tea should be in any case in correspondence to the packing materialthat means that the packing material has to be strong enough PPP China II35packages arrive its destination often in damaged condition du

17、e to too much pressurePPP China II36the tea risk again a cross-contamination ( pesticide residue and/or microbiologically)especially so called “cheap teas” are mainly used for blending purposes.Imagine your customer only use 5% of contaminated tea in a blend for 10 tonnes that is made for supermarke

18、ts.it can cost your existence.PPP China II37the photo shows the wrapping with plastic foil this method protects the tea during transport on the one hand but avoid same time that the tea can breathing if there is only a little humidity in the leaf of the package the tea will arrive at least with a fa

19、nged and humid smellPPP China II38PalletsPPP China II39very common are paper pallets which are not very standable especially during rainy season or too heavy weightoften importing companies have to unload the containers by hand that costs a lot of time and money. The reputation of the chinese export

20、 company will suffer a lotproper and clean packing on plastic pallets is the best possible way to ship the teaPPP China II40Fork-lift trucks might be too big to lift up paper pallets the risk of destroyed cartons or paper sacks during unloading is very high.PPP China II41 Lead timePPP China II42in o

21、rder to safe money the transportation ways are very slow and very longthe focus is not on tea but on favourable freight chargesthe different temperature and humidity conditions during transport reduce the quality of teaPPP China II43shippers of cheaper lines do not always take care of the product du

22、ring transport they store the consignment often for longer time under the sun or even in the rain during loading + unloading of the containers ( mainly LCL-shipments )if there is no way to avoid these cheaper shipping companies from exporters side they should take care to use better and stronger packing material.PPP China II44 LabelingP