北師大英語必修4unit11Lesson3TheAdvertisingGame(共22張)課件

1、 Unit 11 The Media Lesson 3 The Advertising Game ( Period One )第1頁，共22頁。Before you startWhere can we find advertisements?on TV on the radioon the Internet in the newspaperin the street at bus/train/subway stationon the bus in the magazineon the balloon on the clotheson the board in the window displa

2、yPrint Ads Video Ads Audio Ads 第2頁，共22頁。Print Ads spokesmanspokeswomanWhat can you see in the Ads?for selling products第3頁，共22頁。Video Ads for public第4頁，共22頁。Print Ads Video Ads Audio Ads Means:For selling productsFor publicPurpose:第5頁，共22頁。What does the passage talk about?The advantages and disadvant

3、ages of ads.Different sorts of ads.The development of advertising.Peoples attitude toward ads.C第6頁，共22頁。Modern advertisements.2. Top advertisements of today.3. Classic advertisement.4. Public advertisement.5. Advertisement in the market.12345Read to learn: Number the main idea of each para.第7頁，共22頁。

4、1. When does the simplest type of advertisement work? 2. Why are modern techniques of design not enough for advertisements to be noticed in modern cities?3. What ideas do todays advertisers use to make you notice their products?4. What has the government done during the last decade? Read again: Ques

5、tions. (P26, Ex 3)第8頁，共22頁。1. When does the simplest type of advertisement work? They work for products that people need when there is not much competition.第9頁，共22頁。2. Why are modern techniques of design not enough for advertisements to be noticed in modern cities? Because people are used to seeing

6、high standards of visual design.第10頁，共22頁。3. What ideas do todays advertisers use to make you notice their products?new and unusual ideashumourous They use humour as well as new and unusual ideas to surprise people. 第11頁，共22頁。4. What has the government done during the last decade?saving waterfightin

7、g aidshelping the poorgiving up smokingOver the last decade, the government has worked hard at using advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking, etc.第12頁，共22頁。 Para. 1 Details Problems How to solve?Examples It is _ to be just the _ of a _

8、 or a _.Ads need to _ and _ the _ of the public.Some ads _ pictures or the _ of experts, others try to _ ads that people simply _ at.likelynamecompanygeneral locationattractholdattentionconsist ofwordscreateenjoy lookingProblems and solutions in different Ads第13頁，共22頁。 Para 2 Details Problems How to

9、 solve?Examples People are used to _.Modern ads must _ the _ standards with ideas to make them more _.Some ads may use the _ of _ to sell the car. Other common ideas include _, _ and _.seeing highstandards of visual designcombinehighestattractivefreedomconcepthappinesswealthsuccess第14頁，共22頁。Para 3,

10、4 Details Problems For many of todays advertisers, _ old ideas is not a successful approach.How to solve?The advertisers look for other ways to make people _.Examples The top advertisers use _ as well as _ and _ ideas to surprise people.repeatingnotice their productshumournewunusual第15頁，共22頁。 Para 5

11、 Details Problems Some advertising is about _ and _ for profit.How to solve?Some ads aim to make _ to _.Examples 1. _ citizens to _ in improving their neighbourhood.2. _ the public on _ AIDS, _ water, _ the poor, _ smoking, etc.selling productsservicescontributionssocietyEncouraging participateEduca

12、ting fighting savinghelpinggiving up第16頁，共22頁。1. the last sentence in Para 2 As present-day advertisers often have large budgets, a lot of money is spent on applying modern techniques of design to make these advertisements as visually attractive as possible. Asis spent onto makeasas possibleDifficul

13、t Sentences:第17頁，共22頁。2. the third line of the Para 3 Modern advertisements must stand out in a world full of competition by combining the highest standards of design with ideas linked to the products to make them more attractive. 第18頁，共22頁。3. the second line of the Para 4They realise that it does n

14、ot matter how attractive the idea linked with the product is.第19頁，共22頁。4. the third line of the last Para There are public advertisements which encourage citizens to participate in improving their neighbourhood, protecting the environment, and helping other people. There are public advertisementsencourageimprovingprotectinghelping第20頁，共22頁。free discussionchoo