廣告數(shù)據(jù)分析公司eyeblaster的案例課件

1、AgendaIndustry ChallengesEyeblaster Analytics Key ComponentsCampaign MonitorOne-click ReportingReport GeneratorCustom Report BuilderPlug-in for ExcelData Feeds ServicePain PointsOverwhelming amount and variety of dataHard to draw quality conclusionsMulti-channel campaignsOffline vs onlineDigital cha

2、nnels (search , display, mobile)Ad serving platformsDisparate reporting systemsEyeblaster AnalyticsMaking data actionableMetrics for real business objectivesReliabilityTOP 10User interfaces of 2008Making Data ActionableCampaign MonitorReport GeneratorPlug-in for ExcelData Feeds ServiceOne-click Repo

3、rtingCustom ReportBuilder & ServiceROICostConversion tagsMetrics for Business ObjectivesDeliveryImpressionsClicksUniqueSite/Publisher overlapEngagementDwellInteractionExpansionVideo playbackSite OverlapAccurately measure unique users by each publisherWhen do publishers overlap to deliver multiple im

4、pressions to same userCheck your media buy: which publisher is overlapping with whichBack to Metrics slideDwell TimeGo beyond interactionBuild brand moments Measure brand engagementWhat is Dwell Time?average number of seconds the user engaged with the ad including mouse-on-ad,user initiated expansio

5、n,user initiated video & timed custom interactionHow it WorksBack to Metrics slideDay of the week* Weekdays (Mon Fri): 62 Sec. Weekends: (Sat Sun): 52 Sec.On average, weekday Dwell Time is 10 seconds longer than weekends*1 minHewlett Packard: 20082 minAmazing execution. Clear calls to action and lov

6、e the 3D effects. Have not seen an ad unit like this before. Hats off Eyeblaster and kudos to Goodby,. Is there anything you can not do?Digital Design Professional“ ”Making Data ActionableCampaign MonitorReport GeneratorPlug-in for ExcelData Feeds ServiceOne-click ReportingCustom ReportBuilder & Ser

7、viceCampaign MonitorCampaign insights in real timeAt-a-glance monitoring of key campaign dataBack to Solutions slideCampaign Ready, Set, GoCampaign Monitor your window to the campaignInstant access to Key Performance IndicatorsView all campaigns at a glanceDetect problems quickly and easilyGain cont

8、rol with real-time dataPredefinedCustomBackCMCRBReport Generator1-ClickPlug-in for ExcelData FeedOne-click ReportingActionable insights at your fingertips Prepare to impressBack to Solutions slideAt the click of a buttonFull Campaign Summary slide deck in standard PPT formatVisual representation of

9、campaign performance dataWeve taken the one-click PowerPoint summary and Excel data and made it our own for the clients main campaigns this holiday season. Weve received great feedback on these results, and it takes us far less time to pull everything together.Alexia Paterson, MediaCom, Media Execut

10、ive“ ”PredefinedCustomBackCMCRBReport Generator1-ClickPlug-in for ExcelData FeedReport GeneratorA complete campaign analysis package Witness your data come to lifeBack to Solutions slideMade to measure23 predefined reports, grouped into 8 simple categoriesFor agencies, publishers and creative shops+

11、 Embedded Benchmarks+ GraphsPredefinedCustomBackCMCRBReport Generator1-ClickPlug-in for ExcelData FeedMade visualVisual assistance of graphs embedded in reportsSelected Eyeblaster benchmarks embedded for comparisonPredefinedCustomBackCMCRBReport Generator1-ClickPlug-in for ExcelData FeedEyeblaster b

12、enchmark sampleCustom Report Builder (CRB)Freedom to create any report you want, instantlyThe real solution to flexibility A superb new user experience Back to Solutions slideMix & MatchSelect the metrics you needMix delivery, engagement and conversion data in one reportAll delivered in flat ExcelCo

13、py and paste the data to other sourcesPredefinedCustomBackCMCRBReport Generator1-ClickPlug-in for ExcelData Feed 2008 Eyeblaster. All rights reservedStands out in the crowdEase of use complements innovation Get it ad hoc or scheduledSignificant time saved Use metrics available only in the CRBAnalysi

14、s made easy!Custom Reporting ServiceTailored reports built for unique needsDefine data structureDefine required formatDefine filtering optionsYour list of custom reports available on-lineBack to Solutions slidePlug-in for ExcelAdvanced analytics for experienced usersBack to Solutions slideSlice and

15、DicePerform exploratory, advanced analysisPlay around with the dataPivot tables with all the accounts dataActionable results are immediatePredefinedCustomBackCMCRBReport Generator1-ClickPlug-in for ExcelData FeedData Feeds ServiceBespoke custom projectsAll the data available in one placeBack to Solu

16、tions slideData Feeds ServiceSee the full picture in one placeTransfer Eyeblaster data directly to your databaseIntegrate data automatically into any analytics systems Data is transported in a secured way, and monitored 24/7 2009 Eyeblaster. All rights reservedPredefinedCustomBackCMCRBReport Generator1-ClickPlug-in for ExcelData FeedEyeblaster AnalyticsAccountability & measurability across media to