大數(shù)據(jù)中蘊含的故事

1、See the whole story within your data大數(shù)據(jù)中蘊含的故事大數(shù)據(jù)時代作出決策的是人駕馭數(shù)據(jù)的也是人來源：“機遇的數(shù)字宇宙：富數(shù)據(jù)和物聯(lián)網(wǎng)的增值”2014年4月數(shù)據(jù)大爆炸但數(shù)據(jù)僅僅是信息源作決定的時間數(shù)據(jù)復(fù)雜性面臨的挑戰(zhàn)面臨的挑戰(zhàn)能利用大數(shù)據(jù)的人應(yīng)該利用大數(shù)據(jù)的人技術(shù)能力數(shù)據(jù)技能業(yè)務(wù)技能大數(shù)據(jù)工程師數(shù)據(jù)科學(xué)家 IntegrateTransformAnalyzeVisualize第一代：多步驟第二代：自助式第三代：迭代/流體來源：“機遇的數(shù)字宇宙：富數(shù)據(jù)和物聯(lián)網(wǎng)的增值”2014年4月分析過程中，都存在著廣泛的需求和應(yīng)用場景，每一個都至關(guān)重要存儲自動預(yù)先分析報告移動性

2、嵌入式分析合作與共享分析應(yīng)用軟件高性能數(shù)據(jù)庫準(zhǔn)備獲取可視化單純可視化并不能解決問題Enterprise Data WarehouseCustomSystemsERPCRMHR整合任意數(shù)據(jù)源Why approach is unique?為什么的方法是唯一的？Data Driven Possibilities數(shù)據(jù)驅(qū)動的可能性Data as an assetAsk any, and the next questionAgile decision makingEmbrace governanceExperiment and fail fastReach the un-empowered 75%Beyo

3、nd the enterpriseData driven business modelsAt the point of decisionQIX關(guān)聯(lián)技術(shù)，整合任意數(shù)據(jù)源，看到數(shù)據(jù)中蘊含的整個故事一個平臺滿足所有可視化分析用例在IT信任和規(guī)模下，提供業(yè)務(wù)用戶最大的敏捷可視化分析平臺DataDataDataIdeasIdeasIdeasPeoplePeoplePeople金融銷售分析的整個故事客戶經(jīng)理客戶渠道區(qū)域P&L客戶客戶經(jīng)理客戶渠道客戶交易NPS貨幣可視化分析平臺嵌入式分析 客制化分析應(yīng)用自助式數(shù)據(jù)探索引導(dǎo)式分析 報表協(xié)作分散的探索分析集中管理部署分析應(yīng)用嵌入企業(yè)應(yīng)用企業(yè)外部自定義分析應(yīng)用在企

4、業(yè)報表分發(fā)Self-service Data Visualization自助式可視化分析Self-service data visualizationDecentralized analysis and exploration for individuals and groupsGuided analyticsCentrally deployed guided analytics to multiple knowledge workersEmbedded analyticsAnalytics embedded in web and enterprise applicationsCustom a

5、nalytics applicationsCustom-built analytics applications for internal and external useReporting and collaborationPixel-perfect report distribution across the enterprise什么是自助式分析?業(yè)務(wù)用戶在預(yù)定義的應(yīng)用里面自由的探索過濾知識利用者修改預(yù)先開發(fā)好的報表和圖業(yè)務(wù)分析師創(chuàng)建、修改、分享新的應(yīng)用業(yè)務(wù)用戶: 自由的探索關(guān)聯(lián)模型動態(tài)交互式的可視化分析報表任意搜索業(yè)務(wù)用戶: 個性化修改現(xiàn)有的應(yīng)用以回答特定的問題集中管控的資料庫保證一致性

6、拖拽增加自己的數(shù)據(jù)業(yè)務(wù)分析師: 創(chuàng)建&擴展以空白畫布開始關(guān)聯(lián)模型整合多數(shù)據(jù)源分享洞察給到其他用戶Guided Analytics引導(dǎo)式分析Self-service data visualizationDecentralized analysis and exploration for individuals and groupsGuided analyticsCentrally deployed guided analytics to multiple knowledge workersEmbedded analyticsAnalytics embedded in web and enterp

7、rise applicationsCustom analytics applicationsCustom-built analytics applications for internal and external useReporting and collaborationPixel-perfect report distribution across the enterprise引導(dǎo)式分析用戶群: 運營決策分析解決特定的業(yè)務(wù)問題KPIs定時更新數(shù)據(jù)“一對多”: 創(chuàng)建者 消費者部署 .銷售市場產(chǎn)品Knowledge WorkersGuided Analytics Apps門店分析銷售分析Em

8、bedded Analytics嵌入分析Self-service data visualizationDecentralized analysis and exploration for individuals and groupsGuided analyticsCentrally deployed guided analytics to multiple knowledge workersEmbedded analyticsAnalytics embedded in web and enterprise applicationsCustom analytics applicationsCus

9、tom-built analytics applications for internal and external useReporting and collaborationPixel-perfect report distribution across the enterprise嵌入分析嵌入到任何的地方，提升業(yè)務(wù)價值集成到CRM, ERP等解決方案總通用的License框架嵌入分析的用戶群?后端前端客戶供應(yīng)商合作伙伴FirewallFirewallDifferentiate your offerings and drive new revenuesImprove decision-ma

10、rking process by infusing analytics into applicationsDrive closer partnership through data-sharing Increase customer satisfaction by empowering frontline workers with customer insightsCustom Analytics Applications客制化分析應(yīng)用Self-service data visualizationDecentralized analysis and exploration for indivi

11、duals and groupsGuided analyticsCentrally deployed guided analytics to multiple knowledge workersEmbedded analyticsAnalytics embedded in web and enterprise applicationsCustom analytics applicationsCustom-built analytics applications for internal and external useReporting and collaborationPixel-perfe

12、ct report distribution across the enterprise客制化應(yīng)用分析完全利用QIX引擎 面向Web開發(fā)人員試用于任何設(shè)備現(xiàn)代的交互式界面Integration Capabilities of s platformExtend: Augmenting the current Sense capabilities with additions such as custom visualizations, widgets, and other snap-in technologies.Embed: Taking created content from Sense

13、and placing elsewhere in other systems (i.e. SFDC) or creating mashups and custom websites leveraging existing content. Expand: Using the APIs to create new and custom content independent of the Sense client interface. Reporting and Collaboration報表和協(xié)作Self-service data visualizationDecentralized anal

14、ysis and exploration for individuals and groupsGuided analyticsCentrally deployed guided analytics to multiple knowledge workersEmbedded analyticsAnalytics embedded in web and enterprise applicationsCustom analytics applicationsCustom-built analytics applications for internal and external useReporti

15、ng and collaborationPixel-perfect report distribution across the enterprise報表和協(xié)作集中管理的完美像素報表Pdf, Excel, Ppt格式PPT類似的故事“Newsstand” 訂閱式門戶A secure, online, self-service portal for report distribution.Browse and search for reports in a central location.Set up delivery schedules in a self-service manner.A

16、secure environment driven by role-based security.可視化分析平臺嵌入式分析 客制化分析應(yīng)用自助式數(shù)據(jù)探索引導(dǎo)式分析 報表協(xié)作分散的探索分析集中管理部署分析應(yīng)用嵌入企業(yè)應(yīng)用企業(yè)外部自定義分析應(yīng)用在企業(yè)報表分發(fā)Agility for the Business User, with Trust and Scale for IT提供業(yè)務(wù)用戶最大的敏捷，在IT信任和規(guī)模下CorporateSystem of RecordLine of business databaseUser generated dataProviding self-serviceCom

17、mon scenario - Every user can create, change and copyWhich chart is correct?Is everyone using the same data?Does everyone have the latest changes?Visualization chaos!ITThe traditional view of governanceITLOBRisk mitigationAgilitySecurityScalabilityManageabilityAccessCustomizablePerformantIT管治重用安全管理性

18、能 & 規(guī)模多數(shù)據(jù)源業(yè)務(wù)用戶的靈活性, IT用戶的信任和規(guī)模化不留下任何數(shù)據(jù)GovernedAppsGoverned & SharedLibrariesCorporateSystem of RecordLine of business databaseProviding self-service Governed self-serviceUpdateUpdateITReliable self-service agilityAlways available, always fastProvide self service without chaosTrust your decisionsSecu

19、re, dependable data Scalability with predictabilityBusinessITGoverned self-service = Business User Agility + Trust and Control for IT金融行業(yè)行業(yè)典型應(yīng)用場景生產(chǎn)制造/高科技銷售市場供應(yīng)鏈管理生產(chǎn)運營金融風(fēng)險管理客戶管理成本分析零售客戶管理/畫像銷售供應(yīng)鏈運營醫(yī)療衛(wèi)生臨床病例分析運營財務(wù)運營商銷售市場客戶分析財務(wù)運營生命科學(xué)銷售市場運營供應(yīng)鏈能源公共部門銷售市場客戶財務(wù)運營政府政府開支人力資源投訴舉報Top 10 金融行業(yè)應(yīng)用超過2,800家金融客戶1管理駕駛艙&

20、平衡記分卡2銷售分析3風(fēng)險管控4客戶服務(wù)5費用管理6客戶分析定位7資產(chǎn)投資管理8交易監(jiān)控9財務(wù)管理10IT管理客戶價值“客戶是唯一的老板。如果不把錢花在客戶身上，他可以開除公司從董事長到下面的任何一個員工。” -Sam Walton決策下移一線員工Web & 社交呼叫中心分行客戶數(shù)據(jù)模型APP預(yù)警報表調(diào)度平臺客戶安全金融客戶案例分享OCBC GROUPLONGEST ESTABLISHED SINGAPORE BANKREGIONALMAJOR OPERATIONS IN SINGAPORE, MALAYSIA, CHINA, HONG KONG AND INDONESIA$404 BILLI

21、ON ASSETS4M + CUSTOMERS630 BRANCHESRANKED IN “WORLDS 5 STRONGEST BANKS” FOR 5 YEARS1342OCBC DEPLOYMENT | COVERS OUR MAIN SUBSIDIARIESOCBC BANKBANK OF SINGAPOREGREAT EASTERN650 USERS180 USERS680 USERSCUSTOMER ANALYTICSCONSUMER BANKBUSINESS BANKTREASURY FINANCERISKHR ANALYTICSOCBC SECURITIESCUSTOMER A

22、NALYTICSOPERATIONSFINANCEMARKETINGFRONT OFFICE SALESFINANCETREASURYHOW DID THE AD MOVE BALANCES?產(chǎn)品經(jīng)理想看到什么 成功案例 JP 摩根客戶得益由于改善市場和加強了市場洞察力，對收入和引導(dǎo)增加客戶業(yè)務(wù)都有非常積極的影響。通過減少和報表自動化，以前100份而今天只需要生成不到10份報表，在執(zhí)行過程中大量節(jié)省生產(chǎn)力點擊2下就能得到直觀的解決方案的答案關(guān)于 JP 摩根排行領(lǐng)先的投資銀行，有深厚良好的客戶關(guān)系和產(chǎn)品功能，在50個國家擁有1.4萬億的資產(chǎn)是摩根大通公司的一部分，投資銀行的領(lǐng)導(dǎo)者，為消費者，小型

23、企業(yè)，商業(yè)銀行，金融交易管理，資產(chǎn)管理和私人股本提供金融服務(wù)。 JP摩根在機構(gòu)投資者的全歐洲固定收益調(diào)研中連續(xù)5年排行第一行業(yè)：證劵投資客戶難題在對的時間，把信息在正確的地方傳給正確的人，來深入挖掘所有的客戶機會基于實時和歷史數(shù)據(jù)，獲得更多關(guān)于什么客戶，交易商和銷售人員現(xiàn)狀的信息傳統(tǒng)BI工具缺乏靈活性，速度和能夠讓銷售和交易商快速獲得其所需信息的功能應(yīng)用解決方案在歐洲和北美，部署近500個用戶數(shù)，在信貸和電子交易部門:銷售和交易業(yè)績: 在電子市場，特別通過自動談判的交易，可增強可視化系統(tǒng)，使分析結(jié)果簡單而深入市場分析: 為綜合交易活動提供一個單一的試圖，展示趨勢，交易量和發(fā)展方向歷史價格趨勢分

24、析: 通過時間和多維度展現(xiàn)，分析和定位價格趨勢客戶分析: 通過平臺和產(chǎn)品來監(jiān)測客戶表現(xiàn)，并且接下來的步驟安排提供客戶警報捆綁客戶服務(wù)分析: 考慮到客戶跟進(jìn)，一些在貿(mào)易活動的服務(wù)中要遵守的一些事由快速實施，不算培訓(xùn)4周內(nèi)部署完畢用 服務(wù)器整合從Oracle DW和 web spiders (ICE)來的大量數(shù)據(jù)”非常靈活， 強大和易用從未有過的數(shù)據(jù)分析視角和方式“簡單操作查詢的直接回報，就是銷售人員從客戶那里贏更多的單子”Daniel Marsh, 項目經(jīng)理JP 摩根示例 風(fēng)險集中度分析47示例 風(fēng)險違約率分析48示例 信用風(fēng)險比較分析49BICS面臨挑戰(zhàn)每天產(chǎn)生1TB以上的數(shù)據(jù)，需要保持最近兩個月的歷史明細(xì)數(shù)據(jù)，需要提供統(tǒng)一的門戶滿足用戶秒級的響應(yīng)解決方案通過SMART門戶，提供真正的自助式BI分析，同時沿用大數(shù)據(jù)平臺對數(shù)據(jù)的管理以及平臺良好