分析案例impact of product pictures and brand names on memory chinese metaphorical advertisements包德福

1、Touching Materials Visually : About the Dominance of Vision in Building Material AssessmentSharer: bao defuTime: 2013.10.7Received January 18, 2012; Accepted June 2, 2013; Published August 31, 2013.1IntroductionPeople interact with the built environment through all their senses人與建筑環(huán)境交互seehearsmellfe

2、elDespite all senses being involved in peoples architectural experience, during the design process architects often focus on the visual aspects建筑設(shè)計(jì)師在設(shè)計(jì)建筑的過程中更關(guān)注視覺方面。在設(shè)計(jì)研究過程中，設(shè)計(jì)師視覺式的認(rèn)知和工作方式是十分重要的。在建筑設(shè)計(jì)領(lǐng)域中，已經(jīng)開始有人對此進(jìn)行批評，因?yàn)楹雎粤似渌囊恍┰O(shè)計(jì)通道。1IntroductionWhereas the visual way of “conceiving architecture” may

3、 be considered as a strength of the design process by the design research community, a multisensory approach to design is more likely to appeal to the buildings users在建筑的構(gòu)思過程中視覺化設(shè)計(jì)強(qiáng)有力，但對于建筑的體驗(yàn)著來說，他是從各方面的感官去體驗(yàn)的，因此在設(shè)計(jì)過程中是不是應(yīng)該加入其他的感覺設(shè)計(jì)通道。1IntroductionThis paper presents the results of an investigation

4、into what extent architecture students are guided by the senses of vision and touch when assessing materials for indoor wall applications. The study shows that the students experience of material properties is largely determined by what they see, rather than by what they experience through touch.在評估

5、室內(nèi)墻應(yīng)用的建筑材質(zhì)屬性過程中，視覺和觸覺在多大程度上指導(dǎo)了建筑學(xué)學(xué)生。結(jié)果：視覺在更大程度上起支配作用。1IntroductionVisual Focus in Architecture建筑的視覺焦點(diǎn)建筑設(shè)計(jì)師在設(shè)計(jì)表達(dá)的時(shí)候通常用視覺的手段來表現(xiàn) such as sketches, diagrams, concept drawings這不僅僅是他們表達(dá)創(chuàng)意的手段，也是他們把想法組織起來的分析工具。this visual way of knowing and working is a skill specific to designing and distinguishes design f

6、rom the sciences and humanities.認(rèn)知和工作視覺化是設(shè)計(jì)區(qū)別與科學(xué)和人文學(xué)科的一項(xiàng)重要的技能。WEEKNESS the way a space looks is obviously important, but peoples experience of architecture is intrinsically multisensory in nature多感覺通道去感知 1IntroductionExperiencing Materials in Architecture建筑中的材料體驗(yàn)It is crucial for architectsas for ot

7、her designersto anticipate peoples experiences, by being aware of the different sensory inputs and assessing them as such while making design decisions對于建筑設(shè)計(jì)師而言，去參與人們的體驗(yàn)，有助于在設(shè)計(jì)決策的時(shí)候意識到能輸入多重感覺通道和評估。對于建筑材料而言，她就像一個(gè)故事的開頭，一開始就規(guī)定建筑的基調(diào)。1IntroductionExperiencing Materials in Architecture建筑中的材料體驗(yàn)在建筑體驗(yàn)當(dāng)中材料的影響

8、：people attribute personality characteristics（個(gè)性特征） such as warm-cold, artistic-nonartistic, or tough-tender to building materials non-randomly。focus on the direct impact of color. 冷暖色調(diào)related to sensory effects and experience、In the design of buildings for blind people,觸摸。1IntroductionThe Present S

9、tudyconsists of two partsIn the first part, architecture students were asked to assess a set of building materials by using a list of attributes in three different sensory conditions評估三個(gè)類型的感覺條件: (1-VIS) vision only, (2-TAC) touch only, (3-GEN) general, meaning both vision and touch. The list contain

10、ed visual aspects (e.g., gloss光彩的), touch related aspects (e.g., warmth) as well as aspects with an associative character (e.g., lively). 1IntroductionThe Present Studyconsists of two partsIn the second part, participants were asked to provide keyword associations for each material.the results provi

11、de insights in how architecture students prioritize their senses when evaluating materials based on small-scale samples.2MethodParticipantsIn the study 116 people participated (60 women and 56 men) with ages ranging from 17 to 25 (mean age 21). The participants wereundergraduate and graduate student

12、s in architecture (Architectural Engineering, Vrije Universiteit Brussel).面對建筑如何去講述他們的風(fēng)格和語言編碼都是比較熟悉的。SamplesThe set of samples consisted of six building materials, commonly used in building projects: blue stone, brickwork, concrete, plasterwork, steel, and wood. They differed in material properties

13、and appearance (thermal behavior, color, roughness) in order to provide different visual and tactile stimuli.膽礬，磚，混凝土，灰泥天花板，鋼筋，木頭，0.4*0.4）2MethodProcedureThe experiment was conducted in an isolated test room at the university under controlled lighting conditions.all samples were covered with a black

14、 cloth. participants were unable to see different materials simultaneously.測試者要去想象這些樣本用到室內(nèi)墻上后的感受。In the general test condition (GEN), participants could freely interact with the material samples using vision as well as touch.(VIS)(TAC).2MethodProcedurefirst part of the test, participants were askedt

15、o complete, for each material, a list of 13 attribute pairs based on a 9-point itemized rating scale:9分量表 unpleasant-pleasant, simple plex pattern, not fragile at all-extremely fragile, notlively at all-very lively, not fresh-very fresh, mat-glossy, soft-hard, not denting-denting, not massive-massiv

16、e, obtrusive-neutral, smooth-rough, textured-flat, and cold-warm.quantitative data 評估了材料和感覺之間的關(guān)系second part of the test, participants were asked to provide three keywords for each material. Thoughts that first came to their mind while interacting with the materials were to be written down.一有想法就被記錄下來

17、a qualitative data set containing keyworddescriptions and associations for each material in relation to the senses used for evaluation.2MethodData Analysisfirst part of the study were analyzed using the statistical software SPSSThe 13 bi-polar attributes were the dependent variables 因變量Responses on

18、the 9-point itemized rating scales were converted into numbers and analyzedas interval variables區(qū)間變量The independent variables Material (blue stone, brickwork, concrete,plasterwork, steel, wood), Condition (GEN, VIS, TAC), Education (1st year bachelor大學(xué)生, 2nd year bachelor, 3rd year bachelor,1st year

19、 master, 2nd year master student).2MethodData AnalysisFirst, the effect of the years of study (Education) isdiscussed.the effects of the senses of vision and touch (Condition) are discussed in relation to the growing critique on architects visual focus.3RESULTYears of Education versus Material Asses

20、smentMaterial, Condition, and Education all showed significant main effects (p 0.05).Also the Material Condition interaction effect was significant (p 0.05).To further investigate the main effect of Education, we continued with univariate analyses 單因素分析for the 13 attributesThese analyses showed that the Education main effect was significant for pleasant, hard, and flat.（P0.05）其他類似的一些結(jié)論，省略。doubly multivariate ANOV