Unit4InformationTechnology-高級(jí)綜合商務(wù)英語(yǔ)-課件

1、Unit4InformationTechnology(1)-高級(jí)綜合商務(wù)英語(yǔ)-PPT課件Unit4InformationTechnology(1)-Checking Checking CheckingReviewing (Unit 3) 實(shí)際增長(zhǎng) 空前的成功 資產(chǎn)凈值 預(yù)算赤字 征收房產(chǎn)稅 tax breaks exchequer odds of default subprime loans discretionary interventionsPreviewing (Unit 4)11. 觸摸屏電腦12. 廣為流傳的名言13. 消費(fèi)產(chǎn)品14. 實(shí)用主義15. 嚴(yán)厲的工頭16. create

2、apps17. a tablet computer 18. a long-time nemesis19. tech titans 20. a technology concernCheckingReviewing (Unit 3)PrevCheckingReviewing (Unit 3) 實(shí)際增長(zhǎng) 空前的成功 資產(chǎn)凈值 預(yù)算赤字 征收房產(chǎn)稅 tax breaks exchequer odds of default subprime loans discretionary interventionsReviewing (Unit 3)grow in real termsan unprecede

3、nted successequitybudget deficitimpose taxes on homes稅收減免國(guó)庫(kù); 財(cái)政部違約的可能性次級(jí)貸款自由有度的干涉CheckingReviewing (Unit 3)ReviCheckingPreviewing (Unit 4)11. 觸摸屏電腦12. 廣為流傳的名言13. 消費(fèi)產(chǎn)品14. 實(shí)用主義15. 嚴(yán)厲的工頭16. create apps17. a tablet computer 18. a long-time nemesis19. tech titans 20. a technology concernPreviewing (Unit

4、4)a touch-screen computera much-quoted aphorisma consumer productpragmatisma stern taskmaster開(kāi)發(fā)各種應(yīng)用程序平板電腦老對(duì)手科技巨頭科技公司CheckingPreviewing (Unit 4)PreUnit FourInformation TechnologyUnit FourInformation TechnologLead-in Lead-in Lead-inLead-inLead-inWhat function of mobile phones do you use most often?Wha

5、t feature appeals to you the most when choosing to buy a new mobile phone?How important is mobile phone to your life?Lead-inWhat function of mobileText ATitleText ATitleTitle Silicon Valley Visionary Who Put Apple on TopTitle Silicon Valley VisionarySilicon Valley n. a region in California south of

6、San Francisco that is noted for its concentration of high-technology industries (美國(guó))硅谷(多家電子技術(shù)公司的集中地) Silicon Valley n. a region in visionary vinri n. a person with unusual powers of foresight 有遠(yuǎn)見(jiàn)的人; 夢(mèng)想家 visionary vinri n. a perTitle Silicon Valley Visionary Who Put Apple on TopSteve JobsTitle Silico

7、n Valley VisionarySteve Jobs 1976 co-founded Apple Computer Company1985 left Apple1986 co-founded Pixar Animation Studios 皮克斯動(dòng)畫(huà)工作室1997 returned to Apple2011 resigned as CEO of Apple Steve Jobs 1976 co-founded AppHistory of AppleHistory of AppleHistory of AppleHistory of AppleHistory of Apple History

8、 of Apple History of Apple History of Apple History of Apple History of Apple History of Apple History of Apple History of Apple History of Apple History of Apple History of Apple Text AStructure AnalysisText AStructure AnalysisStructure AnalysisParas. 1-3Paras. 4-12Paras. 13-16Paras. 17-28Structure

9、 AnalysisParas. 1-3Structure AnalysisParas. 1-3A brief introduction of the coming back of Steve Jobs after his temporary leave of the company because of the illness.Paras. 4-12An exploration of the art of Steve Jobs to turn technology into elegant consuming products and the success Apple is enjoying

10、 now.Structure AnalysisParas. 1-3Structure AnalysisParas. 13-16A brief recall of Steves early life and his ups and downs before returning to Apple in 1997.Paras. 17-28A discussion of the reasons that make Steve Jobs and the Apple a daunting success for rivals to compete.Structure AnalysisParas. 13-1

11、6Text ADetailed ReadingText ADetailed ReadingQuestion 1Why had the comeback of Steve Jobs stirred up such an excitement? Question 1Why had the comebackPara 1When Steve Jobs walked on to the stage at San Franciscos Yerba Buena Center in January, it capped the most remarkable comeback in modern busine

12、ss history.Para 1When Steve Jobs walked oyerba j:b n. 作物 巴拉圭茶；草yerba j:b n. 作物 巴拉圭茶；草Yerba Buena Centern. 舊金山芳草地藝術(shù)中心Yerba Buena Centern. 舊金山芳草地藝術(shù)中cap If someone says that a good or bad event caps a series of events, they mean it is the final event in the series, and the other events were also good o

13、r bad. 成為的結(jié)尾The unrest capped a weekend of right-wing attacks on foreigners. 整個(gè)周末右翼分子對(duì)外國(guó)人的襲擊最終發(fā)展成為騷亂。cap If someone says that a gooPara. 1When Steve Jobs walked on to the stage at San Franciscos Yerba Buena Center in January, it capped the most remarkable comeback in modern business history.今年1月，史蒂夫

14、喬布斯走上舊金山芳草地藝術(shù)中心的舞臺(tái)發(fā)布iPad，完成了現(xiàn)代商業(yè)史上最引人注目的一次復(fù)出。Para. 1When Steve Jobs walked Para. 2It wasnt simply a matter of the illness that had sidelined him for half the year before, leaving him severely emaciated and eventually requiring a liver transplant. Para. 2It wasnt simply a mattsidelinevt. remove from

15、the center of activity or attention; place into an inferior position 迫使退出; 使靠邊For months he had been under pressure to resign and was about to be sidelined anyway. 幾個(gè)月以來(lái)他一直處在辭職的壓力下, 他無(wú)論如何都是要靠邊站了。sidelinevt. remove from the ceemaciated imeisieitid adj. very thin especially from disease or hunger or c

16、old 極瘦的; 骨瘦如柴的emaciated imeisieitid adj. Para. 2It wasnt simply a matter of the illness that had sidelined him for half the year before, leaving him severely emaciated and eventually requiring a liver transplant. 這不僅僅關(guān)乎半年前迫使他退居幕后的疾病。病魔一度令喬布斯嚴(yán)重消瘦，最終不得不進(jìn)行肝臟移植手術(shù)。Para. 2It wasnt simply a mattPara. 2Litt

17、le more than a decade earlier, both Mr Jobs career and Apple, the company he had co-founded, were widely considered washed up, their relevance to the future of technology written off both in Silicon Valley and on Wall Street.Para. 2Little more than a decabe washed upcolloq. finished沒(méi)奔頭了；失敗了；完蛋了 be w

18、ashed upcolloq. finishedwrite offv. not worth further serious attention摒棄; 取消 write offv. not worth further Para. 2Little more than a decade earlier, both Mr Jobs career and Apple, the company he had co-founded, were widely considered washed up, their relevance to the future of technology written of

19、f both in Silicon Valley and on Wall Street., both his career and the company he founded were widely considered to have come to an end, and he would have nothing to do with high-tech in the future in the eyes of silicon valley entrepreneurs and the Wall Street investors.Para. 2Little more than a dec

20、aPara. 2Little more than a decade earlier, both Mr Jobs career and Apple, the company he had co-founded, were widely considered washed up, their relevance to the future of technology written off both in Silicon Valley and on Wall Street.而就在十多年前，幾乎所有人認(rèn)為喬布斯的事業(yè)及其共同創(chuàng)立的蘋(píng)果公司已經(jīng)走上絕路。硅谷和華爾街都斷定，它們已經(jīng)與科技的未來(lái)無(wú)緣。P

21、ara. 2Little more than a decaPara. 3The level of anticipation whipped up in advance of the January event was unusual even by Mr Jobs own, impressive standards.Para. 3The level of anticipatiwhip upv. deliberately cause and encourage people to feel an emotion煽動(dòng)to whip up enthusiasm 鼓動(dòng)熱情，激起積極性to whip u

22、p popular resentment against Japan 激起大眾的反日情緒whip upv. deliberately cause aPara. 3The level of anticipation whipped up in advance of the January event was unusual even by Mr Jobs own, impressive standards.一月份發(fā)布會(huì)之前，公眾的期待就被煽動(dòng)得無(wú)比高漲，即便是依照喬布斯自己的苛刻標(biāo)準(zhǔn)，這也是不尋常的。Para. 3The level of anticipatiQuestion 1Why had

23、the comeback of Steve Jobs stirred up such an excitement? This was not the first time of comeback for him to Apple. Little more than a decade earlier, he made his first comeback and turned Apple from going bankruptcy to an enormous successful company. Therefore his recovery and comeback were highly

24、anticipated.Question 1Why had the comebackQuestion 2In many critics eyes, what special talent did Steven Jobs have (Para. 4)?He has the ability to turn technologies into perfect products and convince people to buy IT gadgets that they even have no idea they needed.Question 2In many critics eyesPara.

25、 4Critics often talk disparagingly of the “reality distortion field” generated by the Apple boss: his ability to convince onlookers that technologies that would seem unformed in other hands have reached a peak of perfection at Apple.Para. 4Critics often talk dispdisparagingly dispridili adv. scornfu

26、lly , contemptuously以輕視的態(tài)度，蔑視地；以貶抑的口吻disparagingly dispridilionlooker n. someone who looks on 旁觀者；觀眾onlooker n. someone who looks reach a peak of perfection達(dá)到登峰造極的階段reach a peak of perfection達(dá)到登峰Para. 4Critics often talk disparagingly of the “reality distortion field” generated by the Apple boss: hi

27、s ability to convince onlookers that technologies that would seem unformed in other hands have reached a peak of perfection at Apple. 批評(píng)者總是用貶抑的口吻談?wù)搯滩妓箘?chuàng)造的“現(xiàn)實(shí)扭曲場(chǎng)”：他能讓觀眾信服，那些在其他廠商手中似乎尚未成形的技術(shù)已經(jīng)被蘋(píng)果完美地應(yīng)用。Para. 4Critics often talk dispPara. 4Generating this suspension of disbelief is essential to stirring

28、up demand for gadgets most consumers had no idea they needed, and is an art form of which Mr Jobs has long been the acknowledged master.Para. 4Generating this suspenssuspensionn. the act of delaying or stopping it for a while延緩; 暫停 suspensionn. the act of delayistir up v. arouse or excite feelings a

29、nd passions 激起；喚起to stir up hatred between nations 煽動(dòng)民族間的仇恨to stir up the feelings 挑起激情stir up v. arouse or excite fegadget dit n. a device or control that is very useful for a particular job 小器械; 小配件gadget dit n. a device acknowledged master公認(rèn)的大師 acknowledged master公認(rèn)的大師 Para. 4Generating this susp

30、ension of disbelief is essential to stirring up demand for gadgets most consumers had no idea they needed, and is an art form of which Mr Jobs has long been the acknowledged master.為了激起消費(fèi)者購(gòu)買他們自己也不知道是否真正需要的電子產(chǎn)品的欲望，打消他們的疑慮極其關(guān)鍵，而喬布斯則早就被公認(rèn)為這種藝術(shù)形式的大師。 Para. 4Generating this suspen Question 3What signific

31、ant impact might be brought by Apples latest product - iPad? Question 3What significant imPara. 5Speculation had been building in the tech world for months about what was rumoured to be Apples latest ground-breaking product. Para. 5Speculation had been bu speculationn. a message expressing an opinio

32、n based on incomplete evidence 推測(cè) speculationn. a message expre rumorn./v. gossip (usually a mixture of truth and untruth) passed around by word of mouth 傳聞 rumorn./v. gossip (usually a ground-breakingadj. being or producing something like nothing done or experienced or created before 獨(dú)創(chuàng)的；開(kāi)拓性的 groun

33、d-breakingadj. being or Para. 5Speculation had been building in the tech world for months about what was rumoured to be Apples latest ground-breaking product. 好幾個(gè)月來(lái)，高科技圈一直在猜測(cè)傳說(shuō)中的蘋(píng)果公司最新的開(kāi)拓性產(chǎn)品。Para. 5Speculation had been buPara. 5 A touch-screen computer without a keyboard, it might even rival the imp

34、act of the iPod, introduced in 2001, and the iPhone, in 2007. 據(jù)傳它是沒(méi)有鍵盤的觸摸屏電腦，甚至可以媲美2001年的iPod和2007年的iPhone帶來(lái)的影響。Para. 5 A touch-screen computePara. 5In the event, the iPad that Mr Jobs carried on to the stage with him that day did not disappoint. 在1月份的發(fā)布會(huì)上，喬布斯帶上臺(tái)的iPad沒(méi)有讓人們失望。Para. 5In the event, the

35、 iPad Para. 6A rebuttal of F. Scott Fitzgeralds much-quoted aphorism that there are no second acts in American life does not come more decisively than this. Para. 6A rebuttal of F. Scott rebuttal ribtln. the speech act of refuting by offering a contrary contention or argument 反駁；辯駁 rebuttal ribtln.

36、the spe F. Scott Fitzgerald(1896 1940)an American author of novels and short storiesone of the greatest American writers of the 20th C. a member of the Lost Generation of the 1920sparadigm writings of the Jazz Age F. Scott Fitzgerald(1896 19paradigm prdim n. a standard or typical example 范例; 典范parad

37、igm prdim n. a standJazz Age(esp in the US) the period between the end of World War I and the beginning of the Depression during which jazz became popular (尤指美國(guó))爵士時(shí)代世界一次大戰(zhàn)末和大蕭條的初期，在此期間爵士樂(lè)變得很流行 Jazz Age(esp in the US) the pe F. Scott FitzgeraldThis Side of Paradise 人間天堂The Beautiful and Damned 美麗與毀滅T

38、he Great Gatsby (his most famous) 了不起的蓋茨比Tender Is the Night 夜色溫柔 The Love of the Last Tycoon (unfinished) 最后的大亨 F. Scott FitzgeraldThis Side F. Scott Fitzgerald F. Scott Fitzgerald F. Scott Fitzgerald“于是我們繼續(xù)奮力向前，逆水行舟，被不斷地向后推，直至回到往昔歲月。 ” F. Scott Fitzgerald“于是我們繼續(xù)奮力向aphorism frizm n. a short witty s

39、entence which expresses a general truth or comment格言; 警句aphorism frizm n. a shordecisively adv. with firmness 果斷地; 決然地decisively adv. with firmness Para. 6A rebuttal of F. Scott Fitzgeralds much-quoted aphorism that there are no second acts in American life does not come more decisively than this. 這

40、對(duì)美國(guó)作家菲茨杰拉德被廣泛引用的名言“美國(guó)社會(huì)中沒(méi)有從頭再來(lái)一說(shuō)”是個(gè)絕妙的反駁。Para. 6A rebuttal of F. Scott Para. 6When Steven Paul Jobs first hit the headlines, he was younger even than Mark Zuckerberg is now. Para. 6When Steven Paul Jobs fhit the headlines成為新聞?lì)^條；被大肆宣傳hit the headlines成為新聞?lì)^條；被大肆宣傳Mark Zuckerbergan American Internet en

41、trepreneur, best-known for creating the social networking site Facebook馬克-扎克伯格（Facebook創(chuàng)始人） Mark Zuckerbergan American IntPara. 6When Steven Paul Jobs first hit the headlines, he was younger even than Mark Zuckerberg is now. 喬布斯首次登上報(bào)紙頭條時(shí)，甚至比現(xiàn)在的馬克扎克伯格還要年輕。Para. 6When Steven Paul Jobs fPara. 6Long bef

42、ore it was cool to be a nerd, his formative role in popularising the personal computer, and Apples initial public offering on Wall Street which came when Mr Jobs was still only 25 made him the tech industrys first rock star.Para. 6Long before it was coolnerdIf you say that someone is a nerd, you mea

43、n that they are unpopular or boring, especially because they wear unfashionable clothes or show too much interest in computers or science. (對(duì)電腦或科技太過(guò)著迷的)書(shū)呆子/電腦癡nerdIf you say that someone isformativeadj. forming or capable of forming or molding or fashioning 使成形的，有助于形成(或發(fā)展、成長(zhǎng))的formativeadj. forming o

44、r capabinitial public offeringn. a corporations first offer to sell stock to the public 初次公開(kāi)發(fā)行(股票)，首期上市股票 initial public offeringn. a coPara. 6Long before it was cool to be a nerd, his formative role in popularising the personal computer, and Apples initial public offering on Wall Street which came

45、when Mr Jobs was still only 25 made him the tech industrys first rock star.早在電腦癡備受追捧之前，由于在普及個(gè)人電腦中發(fā)揮的關(guān)鍵作用，以及蘋(píng)果在華爾街的成功上市(當(dāng)時(shí)喬布斯年僅25歲), 喬布斯就成為了科技界的第一個(gè)搖滾明星。Para. 6Long before it was coolPara. 7Now, three decades on, he has secured his place in the foremost ranks of the West Coast tech titans who have don

46、e so much to shape the world around the turn of the millennium. Para. 7Now, three decades on, titanIf you describe someone as a titan of a particular field, you mean that they are very important and powerful or successful in that field. 巨人; 巨頭titanIf you describe someone amillennium milenim n. a spa

47、n of 1000 years 千年期，千禧年；一千年millennium milenim n. a spPara. 7Now, three decades on, he has secured his place in the foremost ranks of the West Coast tech titans who have done so much to shape the world around the turn of the millennium.如今，三十年過(guò)去了，喬布斯成為了在塑造世紀(jì)之交的世界中居功至偉的美國(guó)西海岸的幾大科技巨頭之一。 Para. 7Now, three

48、 decades on, Para. 7Long-time nemesis Bill Gates may be richer and, at his peak, arguably exerted greater sway, thanks to his monopoly over the worlds PC software.Para. 7Long-time nemesis Bill nemesis nemisis n. opponent or rival for a long time主要敵人，強(qiáng)硬對(duì)手nemesis nemisis n. opponentarguablyYou can use

49、 arguably when you are stating your opinion or belief, as a way of giving more authority to it.可以說(shuō) They are arguably the most important band since The Rolling Stones. 他們可以說(shuō)是自滾石以來(lái)最重要的樂(lè)隊(duì)。arguablyYou can use arguably wswayn. controlling influence影響；統(tǒng)治 swayn. controlling influencemonopoly mnpli n. a mar

50、ket in which there are many buyers but only one seller 壟斷monopoly mnpli n. a markPara. 7Long-time nemesis Bill Gates may be richer and, at his peak, arguably exerted greater sway, thanks to his monopoly over the worlds PC software.他的老對(duì)手比爾蓋茨或許更富有，而且在蓋茨的事業(yè)巔峰時(shí)期，憑借其在個(gè)人電腦軟件領(lǐng)域的壟斷，可以說(shuō)蓋茨的影響力比喬布斯更大。Para. 7Lo

51、ng-time nemesis Bill Para. 7But the Microsoft co-founder has left the stage to devote his life and fortune to good works. It is Mr Jobs who now holds the spotlight.Para. 7But the Microsoft co-fogood worksn. well-doing慈善行為；善舉good worksn. well-doinghold the spotlight成為關(guān)注的焦點(diǎn)hold the spotlight成為關(guān)注的焦點(diǎn)Par

52、a. 7But the Microsoft co-founder has left the stage to devote his life and fortune to good works. It is Mr Jobs who now holds the spotlight.但蓋茨已經(jīng)離開(kāi)了舞臺(tái)，將其余生和財(cái)富奉獻(xiàn)給慈善事業(yè)。如今，喬布斯才是焦點(diǎn)所在。Para. 7But the Microsoft co-foPara. 8Of all the fingers that Apple has poked into Microsofts eyes over the years, none ca

53、n have rankled as much as the early success of the iPad.Para. 8Of all the fingers thatpoke . into .vt. push . into .把戳進(jìn) He poked his finger into the hole. 他把手指戳進(jìn)洞里。poke . into .vt. push . ranklev. (make) resentful or angry 痛心；(使)怨恨, (使)痛苦They paid him only $10 for it and it really rankled. 他們?yōu)榇藘H支付給他

54、10美元，真讓人氣憤。The injustices they did me rankled me for a long while. 對(duì)我他們干了一些不公平合理的事，使我生了半天氣。ranklev. (make) resentful or aPara. 8Of all the fingers that Apple has poked into Microsofts eyes over the years, none can have rankled as much as the early success of the iPad.這些年來(lái)，在蘋(píng)果針對(duì)微軟的所有打擊中，沒(méi)有一次比得過(guò)iPad的巨

55、大成功造成的沖擊。Para. 8Of all the fingers thatPara. 8Mr Gates himself championed a tablet computer nearly a decade ago, though the stylus needed to write on its screen and the PC-like interface generated little demand.Para. 8Mr Gates himself champichampionIf you champion a person, a cause, or a principle,

56、you support or defend them. 擁護(hù); 捍衛(wèi) championIf you champion a persstylusA stylus is a device like a pen with which you can input written text or drawing directly into a computer. (計(jì)算機(jī)的)觸筆stylusA stylus is a device likinterfaceThe user interface of a particular piece of computer software is its presen

57、tation on the screen and how easy it is to operate. 界面interfaceThe user interface ofPara. 8Mr Gates himself championed a tablet computer nearly a decade ago, though the stylus needed to write on its screen and the PC-like interface generated little demand.近十年前，蓋茨自己也開(kāi)發(fā)過(guò)一款平板電腦，但由于需要用筆在屏幕上寫(xiě)字，并且采用與PC一樣的

58、界面，該產(chǎn)品并未帶動(dòng)多少需求。Para. 8Mr Gates himself champiPara. 9The iPad is already turning out to be a different story. Extending the iPhones innovations of a more versatile screen and lightweight “apps” designed for specific tasks, it points to a future beyond the computer mouse and a world without Windows. P

59、ara. 9The iPad is already turversatile v:stail adj. used for many different purposes用途廣泛的 versatile v:stail adj. lightweightadj. having no importance or influence 無(wú)足輕重的; 輕量級(jí)的lightweightadj. having no impoappn. short for application program應(yīng)用程序appn. short for application prPara. 9The iPad is already

60、turning out to be a different story. Extending the iPhones innovations of a more versatile screen and lightweight “apps” designed for specific tasks, it points to a future beyond the computer mouse and a world without Windows. iPad則完全不同。iPad延續(xù)了iPhone在屏幕多用途以及用于具體任務(wù)的輕量級(jí)“應(yīng)用程序”方面的創(chuàng)新，代表著一個(gè)沒(méi)有計(jì)算機(jī)鼠標(biāo)和沒(méi)有Windo