huawei-華為戰(zhàn)略分析(原創(chuàng)版)1課件

1、ALWAYS AT YOUR SERVICEALWAYS AT YOUR SERVICE114301411430181143020 11430571143058Team members1143059114301411430181143020 11430571Background informationPrivate enterprise in chinaFortune 500 in the worldleading global ICT solutions ducts and solutions have been deployed in over 140 countr

2、iesserving more than one third of the worlds works, pipes and cloud computing fields.Background informationPrivate Core valuesCustomers:Huawei exists to serve customers, whose demands are the driving forces behind his development. Core valuesCustomers:Concern for survival,growth,Philosophy: Integrit

3、y : behave honestly and keep our promises, winning our customers trust and respect.Dedication: create value for customers improve our capabilities ultimate measure of the value of any technology, product, solution or process improvement.Concern for survival,growth,PhConcern for employee:value employ

4、ees contributions and reward them accordingly. succeed through teamwork. By working closely in both good times and bad, we lay the foundation for successful cross-cultural collaboration, streamlined inter-departmental cooperation and efficient processes.Concern for employee:Vision & MissionTo enrich

5、 life through communication. visionTo focus on our customers market challenges and needs by providing excellent ICT solutions and services in order to consistently create maximum value for our customersmissionVision & MissionTo enrich lifeOverall IndustryTraditional version:dominated by the advanced

6、 companies from highly-developed countries.New version:companies from emerging countries(China & India) growing rapidly.ICT industry technology-oriented human resourceprovide technologies and services equipment Overall IndustryTraditional veMain products and servicesa leading global ICT(information,

7、communication,telecom)solution provider.Main products:Main products and servicesa leFive forces frameworkCompetitor rivalrypotential entrantssupplierspowersellerspowersubstitutes threatFive forces frameworkCompetiThreat of entry by Potential entrants1234scale or experienceAccess to supplyDifferentia

8、tioneconomics of scaleThreat of entry by Potential eCompetitive rivalry within the industryCompetitor balanceIndustry growth rateSwiss Ericsson co. biggest electronic equipment manufacturerbig possibility revolution of new technologyCompetitive rivalry within theBargaining power US / Europenational

9、security concernsregionalvodafone signed a long-term contract with huawei in exchange ,it ask a overall evaluation covering all the busniess departments of huawei Mature marketPolicy restrictionBuyersBargaining power US / EuropenaBargaining power sophisticated industry lineessential inputthe cost of

10、 selecting,recruiting,training,managing is very highHuman resourcesCore productsSellersBargaining power sophisticatedPESTEL AnalysisPESTEL AnalysisPOLITICALECONOMICSOCIALTECHNOLOGICALENVIRONMENTALLEAGELPESTEL AnalysisPESTEL AnalysisPOLITICALGovernment support for high technology -Shenzhen government

11、s regular surpport -special plan of 10 billion -plan HUAWEI sci-tech city Government support for independent innovation -a big supplier for the government Government support for private enterprises -only one company that has not gone public on the Fortune 500 list -loose land quota POLITICALGovernme

12、nt support foECONOMICdemand caused by the great development of China in the 1980s and 1990s core competence of economic development rich resources, cheap labor-innovationthe trend of globalizationChinas entry into WTOECONOMICdemand caused by the gSOCIALprofound reexamination of Maos Revolution -resp

13、ect for real intellectualsthe reform and openness of the whole countryreversed formerly inappropriate view of the publicescalated protagonist consciousness of citizens slowly built good reputation in the public -diligence and down-to-earth spirits -high-quality products made by elites without flashy

14、 advertisementsSOCIALprofound reexamination oTECHNOLOGICALthe section of the market for this kind of technology is almost blank in mainland ChinaTECHNOLOGICALthe section of thENVIRONMENTALa provider of telecommunications networknot dependent on the environment to provide raw materialsalmost no negat

15、ive externality to the environmentENVIRONMENTALa provider of telLegalThe anti-monopoly law of the Peoples Republic of China -telecommunications itself:natural monopoly and long-term development -a chance to compete with the formerly state-run powerful telecommunications groups such as CHINA MOBIL an

16、d CHINA TELECOM.The regulations of WTO -the principle of discriminatory -anti- protectionismLegalThe anti-monopoly law of huawei_華為戰(zhàn)略分析(原創(chuàng)版)1課件We do not engage in any diversion of resources and senior management of energy non-related diversification business.We do not engage in any divershuawei_華為戰(zhàn)略

17、分析(原創(chuàng)版)1課件Focused differentiationEfficient useIndustry trendsLaborInternational strategyBrand managementFocused differentiationEfficiehuawei_華為戰(zhàn)略分析(原創(chuàng)版)1課件In 2008, ranks No.3 in worldwide market share of mobile network equipment.In 2008, ranks No.1 in mobile broadband devices having shipped over 20

18、million units.In 2009, ranks No.2 in global market share of radio access equipment.In 2013, ranks No.3 in global market share of mobile phone.In 2008, ranks No.3 in worldwiIn 2006, Huawei selects as a preferred telecoms equipment supplier and signs Global Framework Agreement with Vodafone.In 2008, H

19、uawei first large scale commercial deployment of UMTS/HSPA in North America, for TELUS and Bell Canada. In 2011, Huawei unveiled the GigaSite and solution U2Net architecture.In 2006, Huawei selects as a phuawei_華為戰(zhàn)略分析(原創(chuàng)版)1課件In 2011, Huawei built 20 cloud computing data centers.In 2011, Huawei estab

20、lished the 2012 Laboratories.In 2011, Huawei built 20 cloudIn 2006, Huawei establishes Shanghai-based joint R&D Center with Motorola to develop UMTS technologies.In 2010, Huawei established its Cyber Security Evaluation Centre in the UK.In 2006, Huawei establishes ShIn 2010, Huawei signed a Voluntary Green Agreement with the China Ministry of Industry and Information Technology (MIIT).In 2010, Huawei signed a Volunhuawei_華為戰(zhàn)略分析(原創(chuàng)版)1課件Strategy in action-organiz