美國紐約SAKS百貨連鎖經(jīng)營管理方案

1、 HYPERLINK 美國紐約約SAKKS第五五大道百百貨連鎖鎖經(jīng)營研研究 美美國紐約約SAKKS第五五大道百百貨連鎖鎖經(jīng)營研研究 楊寶寶民 張張引琪 秦舵 一美國紐紐約SAAKS第第五大道道百貨企企業(yè)歷史史 SAKKS第五五大道百百貨是由由在紐約約第344街各自自獨(dú)立經(jīng)經(jīng)營零售售店的HHORAACE SAKKS和BBERNNARDD CIIMBEEL兩家家于19900年年初創(chuàng)辦辦的。他他們的宗宗旨是建建造一家家與時(shí)尚尚優(yōu)雅的的生活方方式相吻吻合的個(gè)個(gè)性化專專業(yè)百貨貨店在19224年99月155日，創(chuàng)創(chuàng)辦者夢(mèng)夢(mèng)想中的的百貨店店開業(yè)了了，它成成為了當(dāng)當(dāng)時(shí)還是是住宅區(qū)區(qū)的第五五大道上上第一家家大型

2、零零售店，出售最最高品質(zhì)質(zhì)的男女女服裝，提供獨(dú)獨(dú)特的客客戶服務(wù)務(wù)。SAAKS第第五大道道憑此成成為品位位經(jīng)典的的代名詞詞。SAAKS 第五大道道19224-119722 SAAKS和和GIMMBELL兩個(gè)商商業(yè)家族族合作引引致的不不僅是第第五大道道的創(chuàng)辦辦。班納納德的表表弟，330歲的的亞當(dāng)金金貝爾被被任命為為SAKKS的助助手。在在19226年由由于SAAKS猝猝死，亞亞當(dāng)接替替了他的的掌門人人位置，用他的的非凡的的創(chuàng)造力力和前瞻瞻性把SSAKSS帶上成成功的顛顛峰。亞亞當(dāng)還締締造了SSAKSS王國，分店在在各處陸陸續(xù)開張張。到119699年退休休時(shí)，亞亞當(dāng)堪稱稱在他的的那個(gè)時(shí)時(shí)代創(chuàng)造造了一

3、個(gè)個(gè)傳奇。亞當(dāng)接接手SAAKS后后的第一一個(gè)創(chuàng)舉舉是在119255年巴黎黎博覽會(huì)會(huì)后對(duì)他他的旗艦艦店進(jìn)行行了時(shí)尚尚藝術(shù)化化的裝修修，格調(diào)調(diào)豪華，在第五五大道成成功打造造了一系系列高貴貴奢侈的的專業(yè)店店。在巡巡游世界界的過程程中，他他以超人人的直覺覺為專賣賣店精挑挑細(xì)選了了一批經(jīng)經(jīng)典的品品牌，使使之在行行業(yè)中一一直處于于遙遙領(lǐng)領(lǐng)先的地地位。美美國SAAKS紐紐約第五五大道百百貨旗艦艦店是美美國零售售業(yè)的一一顆明珠珠，也是是全球最最好二百百貨店之之一，員員工充滿滿工作熱熱情，總總是設(shè)法法滿足顧顧客要求求。SAAKS第第五大道道 19972-今在19772年到到19889年間間，SAAKS又又新開了

4、了20家家分店，大部分分位于德德州和中中西部，其中有有8家是是原有的的老店，經(jīng)過了了徹底的的改革重重新開業(yè)業(yè)。 119788年開始始了對(duì)紐紐約旗艦艦店的改改造，在在19779年安安裝了自自動(dòng)扶梯梯，和瑞瑞士銀行行在百貨貨店后面面共同建建造了一一幢366層樓的的辦公零零售綜合合大廈，19990年春春竣工。這幢大大廈使SSAKSS在紐約約的零售售業(yè)務(wù)擴(kuò)擴(kuò)展了330%。 19973年年，上市市公司BBAT子子公司BBATUUS通過過收購GGIMBBEL BROOS公司司對(duì)SAAKS進(jìn)進(jìn)行了收收購。 在19990年，S.AA投資公公司和一一群國際際投資商商又對(duì)BBATUUS進(jìn)行行了收購購，從此此開始了

5、了SAKKS第五五大道新新的一頁頁。 119800-19986年年是SAAKS第第五大道道發(fā)展的的興盛期期,馬丁丁內(nèi)斯擔(dān)擔(dān)任SAAKS第第五大道道副總裁裁和CFFO，負(fù)負(fù)責(zé)集團(tuán)團(tuán)財(cái)務(wù)和和業(yè)務(wù)規(guī)規(guī)劃工作作，他在在SAKKS百貨貨學(xué)習(xí)到到了高檔檔百貨工工作人員員的激情情以及為為顧客服服務(wù)的體體系，特特別是現(xiàn)現(xiàn)代百貨貨突出個(gè)個(gè)性化，將連貫貫統(tǒng)一的的個(gè)性貫貫穿到一一家店的的整體風(fēng)風(fēng)格。同同時(shí)財(cái)務(wù)務(wù)管理出出身的馬馬丁內(nèi)斯斯對(duì)現(xiàn)金金流管理理具有豐豐富經(jīng)驗(yàn)驗(yàn)，在SSAKSS資本運(yùn)運(yùn)營過程程中，他他體會(huì)到到經(jīng)營高高檔百貨貨連鎖公公司的艱艱難。他他借助在在SAKKS積累累的零售售經(jīng)驗(yàn)加加上他組組建了良良好團(tuán)隊(duì)隊(duì)

6、，后來來他成功功幫助SSearrs百貨貨進(jìn)行了了轉(zhuǎn)型。菲力普普.米勒勒19990年加加盟SAAKS，擔(dān)任SSAKSS第五大大道董事事會(huì)副主主席和公公司董事事。19993年年他被任任命為SSAKSS第五大大道董事事會(huì)主席席和首席席執(zhí)行官官，19995年年被任命命為SAAKS總總公司董董事會(huì)主主席和首首席執(zhí)行行官。 SAKKS第五五大道第第一家品品牌折扣扣店在119922年以CCL命名名在弗蘭蘭克林開開業(yè)。品品牌折扣扣店19995年年正式改改名為OOFF 5THH，其目目的是為為了占領(lǐng)領(lǐng)更多的的市場(chǎng)份份額。在在19994年末末，SAAKS采采取了積積極的態(tài)態(tài)度，收收購了MMAGNNIN的的四個(gè)百百

7、貨店。隨著119955年8月月西部SSAKSS在BEEVERRLY HILLLS開開業(yè)，SSAKSS 第五五大道成成為當(dāng)?shù)氐刈畲蟮牡膶I(yè)店店。擴(kuò)張張后的東東SAKKS和西西SAKKS店鋪鋪面積226萬平平方英尺尺，經(jīng)營營男士所所有種類類服裝及及女士特特別尺寸寸服裝（特小碼碼和加大大碼）。 在19997年88月，公公司在圣圣弗蘭西西斯克新新開了一一家男士士服裝專專賣店，推出了了更多由由女設(shè)計(jì)計(jì)師創(chuàng)造造的作品品。 為為了加強(qiáng)強(qiáng)公司在在德州的的銷售額額，2家家原有的的店址都都選擇了了變址。二 紐紐約SAAKS百百貨經(jīng)營營品牌特特點(diǎn) SAKKS百貨貨集團(tuán)簡簡稱（簡簡稱SDDSG）百貨店店商品組組合中既

8、既有一系系列具有有價(jià)格競(jìng)競(jìng)爭(zhēng)力的的國際名名牌，又又有一部部分它獨(dú)獨(dú)有的限限量出售售的品牌牌，下面面是SDDSG主主打品牌牌：Liiz CClaiiborrne-麗麗詩加邦邦,Suusann Brristtol,Marrisaa Chhrisstinna-瑪瑪莎克克莉絲汀汀Siggridd Ollsenn-西格,Pollo/RRalpph LLaurren-保保羅拉拉芙勞勞倫Toommyy Hiilfiigerr-唐美希緋格格,Coolummbiaa-哥倫比比亞,HHartt Scchafffneer & Maarx,Esttee Lauuderr-雅詩蘭蘭黛,CClinniquue-倩碧碧,L

9、aancoome-蘭蘭寇,CChannel-夏夏奈爾,Ninne WWestt-玖熙,Enzzo-恩左左,Tiimbeerlaand-天天木蘭CClarrks-奇奇樂,WWateerfoord-,Balli-百麗麗下面這這些牌子子只有在在SDSSG專賣賣店才有有：Kaarenn Kaane,BCBBG,GGarffielld & Maarkss-加菲貓貓,Taaharri,OOaklley,Robbertt Taalboott,Tommmy Bahhamaa-托米 巴哈馬馬,Joosepph AAbbooud-約約什夫,CalllawwayTTrissh MMcEvvoy,MACC, DDon

10、aald Pliinerr, SStuaart Weiitzmman,Katte SSpadde-,Viia SSpiggaBrrighhtonn-布萊頓頓, SAKKS第五五大道百百貨(SSakss Fiifthh Avvenuue sstorres，簡稱SSFA) 商品品組合中中既有傳傳統(tǒng)的品品牌，又又有一些些新出道道的牌子子，它主主要出售售下面一一系列歐歐美頂級(jí)級(jí)品牌商商品：LLouiis VVuitttonn-路易威登,Chrristtiann Diior-克里斯斯汀迪迪奧Giiorggio Armmanii-喬治阿瑪妮妮,Chhaneel-夏奈奈爾Doolcee annd GGabb

11、banaa, SSalvvatoore Ferrraggamoo-薩瓦托托菲拉拉格慕GGuccci-古茲茲,Doonnaa Kaarann-唐娜 凱倫,Callvinn Klleinn-CK卡卡爾文克萊恩恩Rallph Lauurenn-拉夫勞倫,Juddithh Leeibeer ,Praada,Esccadaa-埃斯卡卡達(dá)Caarollinaa Heerreera-卡卡羅萊娜娜海萊萊拉, Osccar de la Rennta-奧奧斯卡德拉倫倫塔Stt. JJohnn, YYvess Stt. LLaurrentt-圣羅蘭蘭, TTods ,Ermmeneegilldo Zeggna-杰杰

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