物流與供應(yīng)鏈管理培訓課程

1、CHAPTER 1Logistics and the Supply Chain物流與供應(yīng)鏈管理第一章 物流與供應(yīng)鏈管理HowmuchdoyouknowaboutLogisticsand theSupplyChain？CONTENTSOFCHAPTER 1Section 1EconomicImpactsofLogisticsSection 2Logistics:WhatItIsSection 3The IncreasedImportance of LogisticsSection 4The Systemsand Total CostApproachestoLogisticsSection 5Lo

2、gisticalRelationships withintheFirmSection 6Marketing ChannelsSection 7ActivitiesintheLogisticalChannelSection 8Logistics CareersSummaryKeyTermsQuestionsfor Discussionand Review第一章目目錄第一章目目錄第一節(jié)物物流對對經(jīng)濟的的影響第二節(jié)物物流是什什么第三節(jié)物物流日日益增長長的重要要性第四節(jié)物物流系系統(tǒng)方法法和總成成本方法法第五節(jié)公公司內(nèi)內(nèi)部的物物流關(guān)系系第六節(jié)營營銷渠渠道第七節(jié)物物流渠渠道中的的活動第八節(jié)物物流職職業(yè)本章

3、小結(jié)結(jié)重要術(shù)語語、討論論和復習習題LearningObjectives1 To learn thedefinition of logistics2 To understandthe economic importanceoflogistics3 To learn of recenteventsand their influencesonlogistics practices4 To gainanunderstandingoflogisticspractices withina firm5 To learn differentpricing policies6 To knowaboutlogis

4、tics careers本章學習習目標第一章學學習目目標1理解物流流的定義義2理解物流流的經(jīng)濟濟重要性性3了解最新新事件及及它們對對物流實實踐的影影響4理解公司司內(nèi)的物物流實踐踐5了解不同同的定價價策略6了解物流流職業(yè)Section 1EconomicImpacts of Logistics物流對經(jīng)經(jīng)濟的影影響第一節(jié)物物流對對經(jīng)濟的的影響Look at thispicture,whatdoyouthinkaboutthe economic impactsoflogistics?EconomicImpacts of LogisticsMacroeconomic Impacts:Microecon

5、omic Impacts:Animportantcomponent in anycountryseconomyPlay an importantrole in anationseconomicgrowth anddevelopment第一節(jié)物物流對對經(jīng)濟的的影響Canaffect individualconsumers suchasyouEconomicImpacts of LogisticsMicroeconomic Impactsofindividualcanbeillustratedthroughtheconceptofeconomicutility.Economicutility is

6、 thevalueorusefulness of aproductinfulfilling customer needs or wants.第一節(jié)物物流對對經(jīng)濟的的影響物流對微微觀經(jīng)濟濟中個體體的影響響可以用用經(jīng)濟效用用的概念加加以解釋釋。EconomicUtilityEconomic UtilityPossessionUtilityForm UtilityPlace UtilityTime Utility擁有效用形式效用地點效用時間效用第一節(jié)物物流對對經(jīng)濟的的影響Possession UtilityThevalueorusefulnessthat comes fromacustomerbei

7、ngable to takepossessionofa product.Youtakepossession of thefarm by leasing, butyou do nothave therightofownership.第一節(jié)物物流對對經(jīng)濟的的影響Form UtilityA productisbeinginaform that(1) canbeused by thecustomerand(2) is of value to thecustomer第一節(jié)物物流對對經(jīng)濟的的影響Youneedonly acup of milk, buttheshoponly sales morethant

8、enboxesoncetime.Doesthemilkintherightformforyou?PlaceUtilityHavingproductsavailable where theyare neededbycustomers, products aremovedfrom pointsoflesservaluetopoints of greatervalue.第一節(jié)物物流對對經(jīng)濟的的影響Howcan youbuythe products,ifthefactorystandsinGuangdong province andyouliveinNanchang?Time UtilityHavin

9、gproductsavailable whentheyareneeded by customers第一節(jié)物物流對對經(jīng)濟的的影響Thericeisusually reapedatJuly andOctober, butwehave to eateverymonth.LogisticsEconomicUtility第一節(jié)物物流對對經(jīng)濟的的影響createLogisticsPlace UtilityTime UtilityForm UtilitywarehousetransportallocationSummary of Section1EconomicImpacts of LogisticsMac

10、roeconomic ImpactsMicroeconomic ImpactsEconomicUtilityPossession UtilityForm UtilityPlaceUtilityTime Utility第一節(jié)物物流對對經(jīng)濟的的影響物流對經(jīng)經(jīng)濟的影影響包括括：宏觀經(jīng)濟濟方面的的影響微觀經(jīng)濟濟方面的的影響：可以用用經(jīng)濟效效用進行行解釋。經(jīng)濟效效用包括括擁有效效用、形形式效用用、地點點效用、時間效效用。Summary of Section1Now, canyoutellmehowlogistics impactonnationalandindividualeconomy?Show yo

11、uranswers.第一節(jié)物物流對對經(jīng)濟的的影響Section 2Logistics:What It Is物流是什什么第二節(jié)物物流是是什么Logistics:What It IsCanyou definewhat logisticsis?第二節(jié)物物流是是什么Section 2Logistics:WhatItIs1Since1980,Logisticshas beenreferredtobyanumberofdifferent terms:第二節(jié)物物流是是什么BusinesslogisticsDistributionIndustrial distributionLogisticsLogistic

12、smanagementMaterialsmanagementPhysicaldistributionSupplychainmanagementThey aresimilar,butnot thesameSection 2Logistics:WhatItIs2CSCMPdefined logisticsas:Thisauthoritative definitionwas adoptedbymanytextbooks.第二節(jié)物物流是是什么“Logisticsisthatpart of thesupplychainprocessthat plans,implements,andcontrolsthe

13、 efficient,effective forwardand reverseflowandstorageofgoods,services, andrelated information betweenthe point of originandthe point of consumption in order to meetcustomersrequirements.”Section 2Logistics:WhatItIs2 美國國供應(yīng)鏈鏈管理專專業(yè)協(xié)會會關(guān)于物物流的定定義:這個權(quán)威威定義被被許多教教材采納納。第二節(jié)物物流是是什么物流是供供應(yīng)鏈管管理的一一部分，它以滿滿足顧客客需求為為目標，

14、對從起起始點到到消費點點的產(chǎn)品品、服務(wù)務(wù)以及相相關(guān)信息息的正向向、逆向向流動和和存儲進進行有效效率的、有效果果的計劃劃、實施施和控制制。Logisticsisthatpart of thesupplychainmanagementMeanslogisticscanaffecthow wellorhow poorlyanindividual firmand itsassociated supplychaincanachievegoalsandobjectives.第二節(jié)物物流是是什么物流是供供應(yīng)鏈管管理的一一部分，意味著著物流會會影響到到單個企企業(yè)以及及它相關(guān)關(guān)的供應(yīng)應(yīng)鏈會多多好或多多糟糕的的實

15、現(xiàn)其其目標。Plans,implements,andcontrolsMeanslogisticsinvolvedthe allthreeactivities butnotjustoneortwo.第二節(jié)物物流是是什么計劃、實實施和控控制意味味著物流流包括這這三項活活動，而而不是其其中的一一項或兩兩項。Theefficient,effectiveforwardandreverseflow andstorageEffectivenessmeanshowwella companydoeswhat theysay theyregoingtodo.Efficientmeanshowwellorpoorl

16、ycompanyresourcesare usedtoachievewhat companypromisesit cando.第二節(jié)物物流是是什么效果是指公司司承諾要要做的事事情做得得怎么樣樣？效率是指公司司為了做做到公司司許諾的的事情，其資源源是多么么好或多多么糟糕糕地被使使用。Forward andreverse flowand storageForward logisticsisthosedirecttoward thepointofconsumption.Reverselogisticsisthoseoriginate at thepointofconsumption.第二節(jié)物物流是是

17、什么正向的物物流是指指向消費費點的流流動和存存儲，逆逆向的物物流是從從消費點點開始的的流動和和存儲。Goods,services, andrelated informationInthecontemporary business environment,logisticsisasmuchabouttheflowandstorageofinformationasitisabouttheflowandstorageofgoods.第二節(jié)物物流是是什么在當代商商業(yè)環(huán)境境中，物物流中信信息的流流動和存存儲與貨貨物的流流動和存存儲同樣樣多。Tomeet customersrequirementsItsi

18、mportantfor severalreasons.One, acustomerfocusiseasybutcommunicatingwith customersishard forcompanies.Second, differentcustomershavedifferentlogisticalneedsandwants.Socompaniesshould considertailoredlogisticsapproachesbutnotmass logisticsapproaches.第二節(jié)物物流是是什么以顧客需需求為目目標很重重要。因因為，第第一以顧顧客為中中心容易易但真正正與顧客客

19、良好溝溝通難；第二不不同的顧顧客有不不同的物物流需要要，因此此企業(yè)應(yīng)應(yīng)考慮剪裁式物物流而非大量物流流Tailored logisticsapproaches,Mass logisticsapproachesTailored logisticsapproachesGroupsofcustomers withsimilarlogistical needs andwantsareprovidedwithlogisticsserviceappropriatetotheseneedsandwants.Masslogistics approachesA one-size-fits-all logistic

20、sapproach,inwhicheverycustomergetsthesametype andlevelsoflogistics service.Summary of Section2What is logistics“Logistics is thatpartofthesupply chain processthatplans,implements,and controls theefficient, effectiveforward andreverse flowand storageofgoods, services,andrelatedinformationbetween thep

21、ointoforiginand thepointofconsumptioninordertomeet customersrequirements.”第二節(jié)物物流是是什么物流是供供應(yīng)鏈管管理的一一部分，它以滿滿足顧客客需求為為目標，對從起起始點到到消費點點的產(chǎn)品品、服務(wù)務(wù)以及相相關(guān)信息息的正向向、逆向向流動和和存儲進進行有效效率的、有效果果的計劃劃、實施施和控制制。Summary of Section2Now, canyoutellmewhat logisticsis?Writedown youranswer andexplain.第二節(jié)物物流是是什么Section 3TheIncreased

22、ImportanceofLogistics物流日益益增長的的重要性性第三節(jié)物物流日日益增長長的重要要性TheIncreased ImportanceofLogisticsWhylogistics becamemore andmore important?第三節(jié)物物流日日益增長長的重要要性TheIncreased ImportanceofLogisticsA Reduction in Economic Regulation Globalization of Trade The Growing Power of RetailersTechnological AdvancesChanges in C

23、onsumer Behavior Key reasons 第三節(jié)物物流日日益增長長的重要要性重要原因因：經(jīng)濟濟管制的的放松、消費者者行為的的改變、技術(shù)進進步、零零售商權(quán)權(quán)力的增增大、貿(mào)易的全全球化1 AReduction in Economic Regulation第三節(jié)物物流日日益增長長的重要要性Allowed individualcarriersflexibilityinpricingandservice允許承運運人彈性性定價和和服務(wù)放松對承承運人的的行政控控制Relaxed governmentcontrolofcarriersratesand fares,entryandexit,me

24、rgersandacquisitions,andmore1 AReduction in Economic RegulationProvidedcompanieswiththeabilitytoimplementthe tailored logisticsapproach.Allowed large buyersoftransportationservicestoreducetheirtransportationcostsbyleveraginglargeamounts of freightwitha limitednumber of carriers.第三節(jié)物物流日日益增長長的重要要性允許承運

25、運人彈性性定價和和服務(wù)，一方面面讓企業(yè)業(yè)能夠?qū)崒嵤┘舨貌檬轿锪髁?，另一一方面允允許大型型的運輸輸服務(wù)購購買者在在有限的的幾個承承運人之之間平衡衡運費。2 ChangesinConsumerBehaviorChanges in Consumer Behaviormarket demassificationchanging family rolesrising customer expectationsSuch changeshaveimportantlogisticalimplications.第三節(jié)物物流日日益增長長的重要要性市場細分分化、不不斷改變變的家庭庭角色、不斷增增加的顧顧客期望望等顧

26、客客行為的的變化具具有重要要的物流流意義3 TechnologicalAdvancesHave hadprofoundinfluences forbusinessmanagement andlogistics：第三節(jié)物物流日日益增長長的重要要性Technological Advances of Computer hardware,softwareandcapacityfacilitatelogistical activities.Internetisa powerful toolfor improvinglogisticaleffectiveness andefficiency.4 TheGr

27、owing Power of Retailers第三節(jié)物物流日日益增長長的重要要性Powerretailersoftenwieldgreaterpowerthan thecompaniesthatsupplythem.Many power retailersrecognizesuperiorlogistics asanessentialcomponent of their corporatestrategies.Wouldyoulistsome companieswhoispowerretailer?ThinkaboutWhoispowerretailer?Wal-MartCarrefourR

28、T-MARTAMcDonalds第三節(jié)物物流日日益增長長的重要要性5 GlobalizationofTradeInternational logisticsismuch morechallengingand costlythan domestic logistics.Why?第三節(jié)物物流日日益增長長的重要要性Summary of Section3Keyreasonsforthe increasedimportance of logistics1 AReduction in Economic Regulation2 ChangesinConsumerBehavior3 Technological

29、Advances4 TheGrowing Power of Retailers5 GlobalizationofTrade第三節(jié)物物流日日益增長長的重要要性物流越來來越重要要的主要要原因：經(jīng)濟管管制的放放松、消消費者行行為的改改變、技技術(shù)進步步、零售售商權(quán)力力的增大大、貿(mào)易的全全球化Summary of Section3Now, would youexplain whylogisticsbecame moreand moreimportant?Discuss youropinionswithyour classmates.第三節(jié)物物流日日益增長長的重要要性Section 4TheSystems

30、andTotalCostApproaches to Logistics物流的系系統(tǒng)方法法和總成成本方法法第四節(jié)物物流的的系統(tǒng)方方法和總總成本方方法TheSystemsandTotalCostApproaches to Logistics1Systems Approachindicatesthata companysobjectives canberealizedbyrecognizingthemutual interdependenceofthemajorfunctionalareasofthefirm.第四節(jié)物物流的的系統(tǒng)方方法和總總成本方方法Major functions of a fir

31、mMarketingProductionFinanceLogistics1 SystemsApproachGoalsof a firmMarketinggoalsProductiongoalsFinancegoalsLogisticsgoals第四節(jié)物物流的的系統(tǒng)方方法和總總成本方方法interdependence各職能目目標與總總目標，各職能能目標之之間及內(nèi)內(nèi)部均會會互相作作用1 SystemsApproachExample:Satisfying customerneedsandwantsthenumber ofStock-keeping units(SKUs)第四節(jié)物物流的的系統(tǒng)方方法和總

32、總成本方方法滿足顧客客需求最小存貨貨單位數(shù)數(shù)量1 SystemsApproach第四節(jié)物物流的的系統(tǒng)方方法和總總成本方方法LogisticsInbound logisticsMaterials managementPhysical distributionmaterials into a firm Materials and components within a firmFinished product to customerMovement and storage物流包括括內(nèi)向物物流、物物料管理理、分銷銷配送2 Total CostApproach總總成本方方法第四節(jié)物物流的的系統(tǒng)方方法和

33、總總成本方方法Builtonthepremisethat allrelevantactivitiesinmovingand storingproductsshould beconsidered as awhole.Theuseofthis approach requires an understandingofCost trade-offs總成本方方法的前前提是所所有與移移動和存存儲產(chǎn)品品相關(guān)的的活動應(yīng)應(yīng)該被看看作是一一個整體體。該方方法的使使用需理理解成本權(quán)衡衡的概念。2 Total CostApproach總總成本方方法Cost trade-offs:changes to oneactiv

34、itycausesome costs to increase andotherstodecrease第四節(jié)物物流的的系統(tǒng)方方法和總總成本方方法成本權(quán)衡衡是指一個個物流活活動的變變化會導導致一些些成本的的增加，而另一一些成本本的減少少。2 Total CostApproach總總成本方方法第四節(jié)物物流的的系統(tǒng)方方法和總總成本方方法Thekeytothetotalcostapproachisthat allrelevantcost items areconsidered simultaneously whenmakingadecision.Theobjectiveistofind theappro

35、achwith thelowesttotalcost thesupportsanorganizationscustomerservice requirement.總成本方方法的關(guān)關(guān)鍵是在在制定決決策時，同時考考慮所有有相關(guān)成成本項目目，目的的是以最最低的總總成本找找到支持持公司的的顧客服服務(wù)要求求的方法法。Summary of Section4Understand TheSystems andTotalCost ApproachestoLogisticsSystems Approach 系統(tǒng)統(tǒng)方法TotalCost Approach 總成成本方法法Cost trade-offs成成本權(quán)權(quán)衡第四

36、節(jié)物物流的的系統(tǒng)方方法和總總成本方方法Summary of Section4Now, haveyou understandSystemsApproachandTotalCostApproachinlogistics?Trytoexpressyour understanding.第四節(jié)物物流的的系統(tǒng)方方法和總總成本方方法Section 5Logistical Relationshipswithin theFirm公司內(nèi)部部的物流流關(guān)系第五節(jié)公公司內(nèi)內(nèi)部的物物流關(guān)系系Doyouremember?Goalsof a firmMarketinggoalsProductiongoalsFinancego

37、alsLogisticsgoalsinterdependence第五節(jié)公公司內(nèi)內(nèi)部的物物流關(guān)系系各職能目目標與總總目標，各職能能目標之之間及內(nèi)內(nèi)部均會會互相作作用。Logistical Relationshipswithin theFirm第五節(jié)公公司內(nèi)內(nèi)部的物物流關(guān)系系LogisticsFinanceMarketingproductionRelationships關(guān)系1 Financelogistical decisionsareonlyasgood as thequality of costdatawith which theyare working.第五節(jié)公公司內(nèi)內(nèi)部的物物流關(guān)系系log

38、istics interfaces with finance areaCapital budgeting decisionsInventoryInventory assetInventory valueInventory float資金預(yù)算算決策庫存物流部門門經(jīng)常與與財務(wù)部部門打交交道，部部分原因因是物流流決策完完全取決決于財務(wù)務(wù)部門處處理的成成本數(shù)據(jù)據(jù)的質(zhì)量量。2 Marketinglogisticsstrategiescanfacilitatecustomersatisfactionthroughreducingthecostofproducts,whichcan translateint

39、o lower pricesaswell as bringing abroadervariety of choicescloser to where thecustomerwishestobuy or usetheproduct.第五節(jié)公公司內(nèi)內(nèi)部的物物流關(guān)系系物流策略略可以通通過降低低產(chǎn)品成成本來提提高顧客客滿意度度，即不不僅提供供更低的的價格，而且在在顧客希希望購買買或使用用的地點點將多種種選擇提提供給顧顧客。2 MarketingOutboundlogisticscan be apositive(or negative)marketingasset, withkey relationsh

40、ipsbetweenoutboundlogisticsand thefour primarycomponentsofthemarketingmix.第五節(jié)公公司內(nèi)內(nèi)部的物物流關(guān)系系marketing mixPlace Price Product Promotion 營銷組合合：地點點、價格格、產(chǎn)品品、促銷銷MarketingmixPlaceDecisions第五節(jié)公公司內(nèi)內(nèi)部的物物流關(guān)系系From logisticsperspective:From marketingperspective:reachingcustomersThemosteffectiveway to moveand stor

41、e theproduct物流關(guān)注注產(chǎn)品以以最有效效率的方方式移動動和儲存存；市場場營銷關(guān)關(guān)注接近近顧客MarketingmixPriceDecisionsControl logisticscostsespecially transportation costs by using pricingmethods.第五節(jié)公公司內(nèi)內(nèi)部的物物流關(guān)系系Most common pricing methodsFOB origin pricing systemsFOB destination pricing systems最常見的的兩種定定價方法法：裝運運港船上上交貨定定價系統(tǒng)統(tǒng)和目的的港船上上交貨定定價系統(tǒng)統(tǒng)

42、FOBorigin pricingsystemsFOBorigin price doesnot includeany transportation costsThepurchaser is responsible fortheselection of thetransportationmode(s) andcarrier(s)Easy fortheseller to administerSelleryields samenet fromeachsale.DifficulttoadoptuniformretailpricesLandedcostsare different裝運港船船上交貨貨定價系

43、系統(tǒng)的報報價中不不包括任任何運輸輸成本。買方負負責選擇擇運輸方方式和承承運人。優(yōu)點是是賣方容容易管理理，而且且每筆銷銷售獲得得相同收收益。缺缺點是：由于抵抵岸成本本不同，難以制制定統(tǒng)一一的零售售價格。FOBdestinationpricingsystemsFOBdestinationpriceincludesboththepriceofthe productand thetransportationcostTheseller hastheprerogativetoselect transportation mode(s)and carrier(s)Each purchaserends up w

44、iththe samelanded cost.目的港船船上交貨貨定價系系統(tǒng)的報報價中同同時包括括產(chǎn)品價價格和運運輸成本本。賣方方負責選選擇運輸輸方式和和承運人人。買方方的抵岸岸成本相相同。FOBdestinationpricingsystemsPhantom freight:buyerslocatedcloserthanaverage paymore thantheirshareoffreightcharges.Freight absorption:buyerslocatedfurther thanaveragepaylowerfreightcharges thanthe sellerincu

45、rsinshipping虛假運費費是指比比平均距距離短的的買方支支付了比比其應(yīng)付付運費更更多的費費用。運運費吸收收是指比比平均距距離更遠遠的買方方實際支支付的費費用低于于賣方的的運送費費用。FOBdestinationpricingsystemsAdvantages:Enables acompanytoexpandthe geographicareaEasiertoapplyauniform retailpriceTheseller controls thelogisticsnetwork目的港FOB的優(yōu)點，擴展了了產(chǎn)品銷銷售的地地理范圍圍，易于于實行統(tǒng)統(tǒng)一的零零售價，賣方控控制物流流網(wǎng)絡(luò)。F

46、OBdestinationpricingsystemsDrawbacks:Thevariousdistributionactivitiesandthe trade-offsamongthemcannot be understandinashortperiodoftimeThebuyers wholocated closertotheseller subsidizethetransportationcostofthefurtherones.目的港FOB的缺點：認識不不同配送送活動和和它們之之間的權(quán)權(quán)衡不是是短時間間內(nèi)可以以實現(xiàn)的的，離賣賣方較近近的公司司補貼了了那些離離賣方較較遠公司司的運費費。

47、MarketingmixProduct Decisions第五節(jié)公公司內(nèi)內(nèi)部的物物流關(guān)系系NumberofproductofferingsAmountofparticularSKUs to holdProduct designHowdotheyinterfaceproductdecisions betweenmarketing andlogistics?MarketingmixPromotionDecisionsRequireclosecoordinationbetween marketingandlogistics.Availabilityofhighly advertisedproduct

48、sHavinganewproductinplaceonthescheduled releasedate notearlier,notlater.第五節(jié)公公司內(nèi)內(nèi)部的物物流關(guān)系系許多促銷銷決策需需要營銷銷與物流流的緊密密協(xié)調(diào)。比如：大力宣宣傳的產(chǎn)產(chǎn)品的可可獲得性性，新產(chǎn)產(chǎn)品按計計劃日期期（不提提前，不不推遲）供貨。3 ProductionThemostcommoninterface betweenproductionandlogistics involves:Thelength of productionrunsPostponement第五節(jié)公公司內(nèi)內(nèi)部的物物流關(guān)系系生產(chǎn)過程程的長短短生產(chǎn)延遲遲

49、production runsPostponementlongshortlatesttimeatplantproductionlogisticsSummary of Section5Logistical Relationshipswithin theFirm1 Finance2 MarketingMarketingmix3 Production第五節(jié)公公司內(nèi)內(nèi)部的物物流關(guān)系系Summary of Section5Now, haveyou understandthe logisticsrelationships withfinance,marketing andproduction?Trytoe

50、xpressyour understanding.第五節(jié)公公司內(nèi)內(nèi)部的物物流關(guān)系系Section 6MarketingChannels營銷渠道道第六節(jié)營營銷渠渠道MarketingChannels“setsofinterdependentorganizations involved in theprocess of makinga productorserviceavailablefor useorconsumption.”第六節(jié)營營銷渠渠道營銷渠道道可以看看做是相相互依賴賴的組織織的集合合。這些些組織共共同參與與使得產(chǎn)產(chǎn)品或服服務(wù)可供供消費者者使用的的流程。MarketingChannels

51、Members of Marketing ChannelsManufacturersWholesalersRetailersChannel Intermediaries第六節(jié)營營銷渠渠道營銷渠道道成員主主要有：制造商商、批發(fā)發(fā)商、零零售商和和渠道中中介MarketingChannelsMarketing ChannelsOwnership channelNegotiations channelFinancing channelPromotions channelLogistics channel第六節(jié)營營銷渠渠道營銷渠道道包括：所有權(quán)權(quán)渠道，協(xié)商渠渠道，財財務(wù)渠道道，促銷銷渠道和和物流渠渠道。

52、MarketingChannelsOwnershipchannelAssumes ownershipandassociatedrisksoftheinventory of goodsNegotiationschannelBuyand sellagreementsarereachedFinancingchannelPaymentsforgoodsPromotions channelPromotinganeworexistingproductLogisticschannelMovingand storingproductthroughout thechannel第六節(jié)營營銷渠渠道各個渠道道的功能能

53、Channel Intermediaries/FacilitatorsOwnershipchannelBanks,public warehousesNegotiationschannelBrokersFinancingchannelBanks,insurance companiesPromotions channelAdvertisingagencies,public relationsagenciesLogisticschannelFreight forwarders各個渠道道中的渠渠道中介介第六節(jié)營營銷渠渠道Summary of Section6Definition of Marketin

54、gChannelsMembers of MarketingChannelsMarketingChannelsinclude:Ownershipchannel,Negotiations channel, Financingchannel,Promotions channel, LogisticschannelChannel Intermediaries/Facilitators第六節(jié)營營銷渠渠道Summary of Section6Now, howmuch do youknow aboutmarketingchannels?List themembers of aparticularmarket

55、ingchannel,andintroduceits functions.第六節(jié)營營銷渠渠道Section 7Activities in theLogistical Channel物流渠道道中的活活動第七節(jié)物物流渠渠道中的的活動Activities in theLogistical Channel第七節(jié)物物流渠渠道中的的活動Customer serviceDemand forecastingFacility location decisionsIndustrial packagingInventory managementMaterials handlingOrder managementPa

56、rts and service supportProduction schedulingProcurementReturned productsSalvage and scrap disposalTransportation managementWarehousing managementActivities in theLogistical Channel第七節(jié)物物流渠渠道中的的活動Customer service顧客服務(wù)Demand forecasting需求預(yù)測Facility location decisions設(shè)施選址決策Industrial packaging工業(yè)包裝Invento

57、ry management庫存管理Materials handling物料搬運Order management訂單管理Parts and service support零配件和服務(wù)支持Production scheduling 生產(chǎn)作業(yè)計劃Procurement采購Returned products退貨Salvage and scrap disposal殘料和廢料處理Transportation management運輸管理Warehousing management倉儲管理Section 8LogisticsCareers物流職業(yè)業(yè)第八節(jié)物物流職職業(yè)LogisticsCareersAsa g

58、eneralist, thelogisticianMust understandthe functionalrelationships,bothwithinand outsidethe firmAsa specialist,thelogisticianMust understandthe relationshipsbetweenvarious logisticsactivitiesmust havetechnicalknowledgeofthe variouslogisticsactivities第八節(jié)物物流職職業(yè)物流師既既是通才才又是專專才LogisticsCareersLogistics-

59、relatedjobs:LogisticsanalystConsultantCustomerservice managerLogisticsengineerPurchasing managerTransportationmanagerWarehouseoperationsmanager第八節(jié)物物流職職業(yè)與物流相相關(guān)的工工作Doyouknowwhotheyare?第八節(jié)物物流職職業(yè)Right:Lee Scott,CEOofWal-Martfrom2000 to 2009Left:Mike Duke, CEOofWal-Martsince2009They bothbegancareersinthelogistics area.Summary of Chapter1Thed