學(xué)術(shù)英語(管理類)單詞

學(xué)術(shù)英語(管理類)單詞學(xué)術(shù)英語(管理類)單詞學(xué)術(shù)英語(管理類)單詞學(xué)術(shù)英語(管理類)單詞編制僅供參考審核批準(zhǔn)生效日期地址：電話：傳真:郵編:學(xué)術(shù)英語單詞(1-5)第一單元freeenterprise自由企業(yè)制度adversity不幸，逆境capitalistic資本主義的compelling令人信服的array大群，大量stockholder股東workforce勞動力prospective可能的underestimate低估dedication奉獻(xiàn)perseverance堅(jiān)忍mailable可郵寄的cooperative合作完成的on-demand按要求的billionaire億萬富翁undercapitalization資本不足convertible敞篷汽車sander打磨機(jī)vendor賣家stockbroker股票經(jīng)紀(jì)人personality名人facet一個方面mutualfund共同基金oceanicevaporation海洋蒸發(fā)businessplan經(jīng)營策劃customerservice顧客服務(wù)fraud欺騙roadmap指南transaction交易price-targetingstrategy區(qū)別定價戰(zhàn)略pricing定價hassle困難，麻煩self-targeting使自己成為目標(biāo)prise撬開insensitive不敏感的，反應(yīng)遲鈍的recipe菜譜makesth.ofsb/sth.利用（機(jī)遇）illuminating使清楚易懂的turnsthonitshead使……與之前相反的premium溢價profitable有利可圖的chili小紅辣椒triple使成三倍markup漲價whopping巨大的crisp薯片snack吃零食admittedly確實(shí)，無可否認(rèn)的irritated生氣的outwit以智取勝closesubstitutes功能接近的替代品businesslandscape商業(yè)格局，商業(yè)環(huán)境competitivedynamics競爭的態(tài)勢socialweb社交網(wǎng)站sicialnetworkingsite（SNS）社交網(wǎng)站FacebookWall臉譜的涂鴉墻callcenter呼叫中心supportstaff向客戶提供支持的員工competitiveadvantage競爭優(yōu)勢adoptionofnewtechnology新技術(shù)的采用login登陸newsfeed即使新聞，動態(tài)消息targetaudience目標(biāo)受眾textmessage手機(jī)短信overestimate高估relevance重要性mainframe主機(jī)underway在進(jìn)行中portal門戶網(wǎng)站orderofmagnitude數(shù)量級traffic受到訪問cohort一批人feat事跡technophobic畏懼技術(shù)的overly太unnavigable無法導(dǎo)航的anonymous匿名的blur變模糊recipient接受者rep代表instantaneous瞬間的gospel信念responsive敏感的collaborative協(xié)作的smartphone智能手機(jī)axis參考軸線leap-frog革命性的產(chǎn)品enterpreneur企業(yè)家pricesensitive/insensitive對價格敏感saleforce銷售隊(duì)伍第二單元4Psofmarketing:營銷4P理論，包括產(chǎn)品，渠道，價格和促銷marketingmanager營銷經(jīng)理targetmarket目標(biāo)市場discountstore折扣商品exclusivedistribution獨(dú)家經(jīng)銷Publicrelations公共關(guān)系salespromotion促銷eventmarketing事件營銷marketer營銷人員stakeholder股東commonality共同特性Manipulation操縱charged引起強(qiáng)烈感情的maximize使……最大化entice誘惑nutritious有營養(yǎng)的sociological社會學(xué)的scent氣味tangible可觸知的intangible觸摸不到的boutique精品店lifeblood命脈capitalism資本主義profitability利潤theactofsales銷售行為managecustomerrelationships管理客戶關(guān)系businessphilosophy經(jīng)營理念satisfyconsumerrequirements滿足客戶需求Manipulatethetoolsofmarketing實(shí)用營銷工具，操縱市場營銷的工具enticeconsumerstobuyproducts吸引消費(fèi)者購買產(chǎn)品effectivemarketing有效營銷idealtargetmarket理想目標(biāo)市場promoteproducts促銷產(chǎn)品利益最大化maximizeinterest產(chǎn)品包裝thepackagingoftheproduct產(chǎn)品設(shè)計與生產(chǎn)thedesignandmanufacturingoftheproduct知名品牌establishedbrand消費(fèi)產(chǎn)品consumeraproduct減少生產(chǎn)成本cutthecostofmanufacturingstupidity愚蠢robust強(qiáng)健的icon偶像senseless無道理的accessory配飾，配件hindsight事后聰明in/withhindsight事后認(rèn)識excrement糞便detergent洗滌劑powerhouse強(qiáng)大的組織Acumen敏銳superiority優(yōu)勢iconic偶像的shampoo洗發(fā)劑retailer零售商disposable用后即丟棄的diaper尿布o(jì)ffshore國外的tosaytheleast最起碼stunningly極好的tampon月經(jīng)棉布taboo禁忌normalization正常化billboard廣告牌over-brand品牌建設(shè)過度venturecapitalfirm風(fēng)險投資公司paidlisting付費(fèi)列表givesthawhirltrysththatyouarenotsureyouaregoingtolikeorabletodo嘗試cull挑選algorithm算法experientially基于經(jīng)驗(yàn)的phenomenally非凡地bogsthdownmakesthdelayedsothatnoprogressismade使停頓extraneous非必要的showofhands舉手示意accountancy會計工作protfolio業(yè)務(wù)或投資組合momentum動量photon光子advertising廣告businessphilosophy經(jīng)營理念personalselling個人銷售第三單元merchandisingstrategy鋪貨策略，產(chǎn)品陳列策略logistics物流，后勤inventory存貨，庫存overstocking存貨過剩understocking庫存不足fiscal財年slowdowm減速，衰退jointventure合資企業(yè)supercenter大型超市merchandise商品，貨物headwind逆風(fēng)tortilla墨西哥玉米餅gravitate被吸引customization定制persistence堅(jiān)持不懈centerpiece核心mesh相配Styrofoam聚苯乙烯泡沫塑料Cellophane玻璃紙turnone’snoseupatsth瞧不起antagonism對抗hypermarket大型超市operationsstrategy運(yùn)營策略growthstrategy發(fā)展策略consumerpreference消費(fèi)者偏好internationalexpansion國際擴(kuò)展shoppingbehavior購物行為strategyofeverydaylowprice每天低價策略keepinventorytoaminimum庫存最小化stockoption認(rèn)股權(quán)l(xiāng)icensingagreement特許權(quán)協(xié)議foreigndirectinvestment（FDI）外國直接投資premium優(yōu)質(zhì)的roast烘焙enchant迷住brew泡（茶），煮（咖啡）beverage飲料pastry糕點(diǎn)obscurity無名franchise給予特許經(jīng)營權(quán)l(xiāng)icensee執(zhí)照持有人replicate復(fù)制adhere堅(jiān)持parameter特點(diǎn)skeptic懷疑者brisk輕快的，興旺的embarkonsth著手royalty特許權(quán)使用費(fèi)specification規(guī)格disenchanted不抱幻想的subsidiary分公司wholly-ownedsubsidiary全資子公司majoritystake多數(shù)股權(quán)anorderofmagnitude數(shù)量級RSVP（replypleaseorpleaserespond）請回復(fù)niche利基市場magnitude大小domain域名authentication證明initiate開始o(jì)utnumber數(shù)量上超過privacy隱私categorize使……分類cachet聲望ironic有諷刺意味的instrumental對……有重要作用的longevity持續(xù)時間beget引起hierarchy等級entail導(dǎo)致know-how訣竅accumulate積累第四單元strategicplanning戰(zhàn)略規(guī)劃businessethics商業(yè)道德personalintegrity個人誠信knowledgeworker知識工作者costoflabor勞動力成本addedvalue附加價值customersegment客戶細(xì)分市場equivocate含糊其辭ambivalent有矛盾心里的reiterate重申resonance共鳴baffle使困惑flock聚集charismatic有號召力的endeavor嘗試，努力intuitively直覺地doctoral博士的minence重視right-minded有正義感的archivist檔案保管員distillation觀點(diǎn)，摘要ethics倫理baseline基線motivation動力admonish告誡wanting有欠缺的admonition告誡millennium一千年casualty受害者dexterity靈巧paradigm范式restate重申relatetosb/sthfeelthatyouunderstandsb’sproblem,situation認(rèn)同profound深邃的effectiveleadership有效領(lǐng)導(dǎo)managementpractice管理實(shí)踐strategicplanning戰(zhàn)略規(guī)劃mission使命visionstatement愿景宣言objective客觀的/中短期目標(biāo)performance績效insight洞察力Investortrainingschemes人力投資獎HRdirector人力資源總監(jiān)CSR（corporatesocialresponsibility）企業(yè)社會責(zé)任MD（managingdirector）常務(wù)董事，董事總經(jīng)理grill在（烤架上）炙烤formative（對某人或某事發(fā)展）有重大影響的from……onward從……起一直multinational跨國的unfold開展portfolio業(yè)務(wù)或投資組合franchise特許經(jīng)營權(quán)，加盟店accreditation鑒定合格prestigious享有聲望的buddy伙伴，好朋友induction入職培訓(xùn)coaching培訓(xùn)funky時尚的eclectic兼收并蓄的junction連接點(diǎn)rollout逐步推廣ethos風(fēng)氣contingency意外事件procurement采購recruitment招聘hygiene衛(wèi)生progression進(jìn)步enabler促成因素diversity多元化competency能力occurrence發(fā)生的事physiological生理的self-actualization自我實(shí)現(xiàn)hierarchical等級制度的esteem尊敬nourishment營養(yǎng)esthetics美學(xué)profound感情）強(qiáng)烈的lever方法Intuitive直覺的contradict與……矛盾leadingindicator領(lǐng)先指標(biāo)incomestatement損益表balancesheet資產(chǎn)負(fù)債平衡表laggingindicator滯后指標(biāo)hierarchyofneeds需求金字塔第五單元B2B（business-to-business）企業(yè)對企業(yè)的電子商務(wù)B2C：企業(yè)對消費(fèi)者的電子商務(wù)carryingcost置存成本（維持成本）GeneralMotors通用汽車公司computerindustryalmanac計算機(jī)產(chǎn)業(yè)年鑒公司wholesaler批發(fā)商supplier供應(yīng)商bid出價navigate瀏覽（網(wǎng)站）individualized有個性的formidable了不起的shakeout重大改革optimism樂觀主義analyst分析家broadband寬帶allocate分配project預(yù)測cost-effective合算的originate起源于demographic人口統(tǒng)計的societal社會的e-businessmodels電子商務(wù)模式reduceexpenses減少開銷corporateclients企業(yè)客戶unsoldinventory未售存貨wholesalersandretailers批發(fā)商和零售商comparisonshopping比較購物buyingpreferences購物偏好individualizedservice個性化服務(wù)創(chuàng)造銷售收入generatesalesrevenues簡化交易程序facilitatesalestransactions標(biāo)價合理，高品質(zhì)的產(chǎn)品fairlypriced,high-qualitycomputerproducts.大量的原材料largequantitiesofrawmaterials增加購買量increasethevolumeofpurchases與消費(fèi)者建立長期的關(guān)系buildlong-termrelationshipswiththecustomers互聯(lián)網(wǎng)的寬帶連接broadbandaccesstotheInternetconductbusiness開展業(yè)務(wù)growthopportunity增長時機(jī)ChiefMarketingOffic