泛讀教程1Unit5Business市公開課金獎(jiǎng)市賽課一等獎(jiǎng)?wù)n件

Unit5Business

第1頁ReadingSkill:

ContextCluetoWordMeaningII第2頁ReviewDefinition/RestatementCluesUsefulhints:tobedefinedas,tomean,toreferto,tobecalled,tobeknownas,or,namely,i.e.,thatis,…e.g.Whilehikinginthemountains,theycametoatarnoramountainlake.ExampleCluesUsefulhints:forexample/instance,suchas,like…e.g.Condiment,suchassalt,pepper,sauceandmustard,istheverythingacookturnstoifhewantstomakethedishestastebetter.第3頁1.ClassRelationship (Hyponymy)Livingthingscreatureanimalinsectplantvegetablecarrotflowerdaffodiltreeoakpine第4頁ExamplesMr.Johnson’spaintingsshowhisattentiontogeometricshapesofallkinds.Thepaintingscontaincircles,squares,triangles,pirrles,etc.Theconferencewasattendedbyprimeministers,ministers,presidentsandotherimportantdignitaries.Animalisgeneralwhencomparedwithtiger,horse,etc.,buthorseismoregeneralthansteed,stallion,etc.第5頁Usefulhints:but,while,whereas,however,conversely,yet,otherwise,onthecontrary,ontheotherhand,…Examples:Therewasnofllipseatsavailable,sotheyhadtobuyexpensiveones.Smithwasratherthinwhilehiswifewasreallyobese.Unlikehergregarioussister,Janeisashy,unsociablegirlwhodoesnotliketogotoparties.Mysonlikestotakepartinallkindsofsocialactivitiesandmakefriends,whilemydaughterisintroverted.Inthepast,theworldseemedtoruninanorderlyway.Now,however,everythingseemstobeinastateofturmoil.2.ContrastRelationships第6頁LeviStrauss&Company第7頁I.Pre-readingtasks

Warmupquestions：

1.Whatkindofpantsdoyoulikemost?2.Doyouknowthejeansbrand:LeviStrauss?3.Howmuchdoyouknowthecreatorofthisbrand?第8頁CulturalInformation:(1829-1902)Oneofthebest-knownbeneficiariesofCalifornia'sgoldrusheconomicboom,LeviStrausswasborninBavariainGerman,andcametoSanFranciscoin1850,oneofthethousandshopingtostrikeitrich.第9頁第10頁ConclusionBornL?bStrauss

February26,1829

Buttenheim,Bavaria,GermanConfederationDiedSeptember26,1902(aged

73)

SanFrancisco,California,U.S.Known

forFoundedthefirstcompanytomanufacturebluejeans,knownasLeviStrauss&Co.第11頁Levi'sbrandEnglishname:Levi'sChinesename:李維斯Fullname：LeviStraussThefounder:LeviStrauss(李維·史特勞斯)Foundedcountry:theUnitedStatesFoundeddate:1853Brandendorsement:Hebe,WuZunChinesedistributor:LeviStrauss&CommercialTradingCo.,dLt.第12頁Skimthepassageandfindoutthegeneralideainoneminute.第13頁Scanthepassageandfinishthereadingcomprehensioninsevenminutes.第14頁TextStructure

Thewholetextisarrangedbychronicleorder(theorderoftime)第15頁

TimeEvent1847cametoAmerica1850gotoCalifornia1873cooperatewithJacob1906earthquakeandfireWorldwarIIcommodity/ratio1950meetdemand1960sstandarduniformforyouth1968Levi’sforGals1984OlympicgamesMid1980slimitedproductionof555Todaytargetdifferentageandracialgroups第16頁StructurePara.1—2HowdidStraussstarthisbusinessPara.3—8ThedevelopmentofLevi’scompanyPara.9TheconclusionaboutthesuccessofLevi’scompany第17頁LeviStrauss&CompanyHowwasLevi’sfounded?Atfirst,Strausssoldtentstogoldminers,andlaterhemadetheunsoldclothintowaist-highoverallswhichwereverypopular,inthiswayLevi’swasfounded.第18頁LeviStrauss&Company2.WhatwerethefeaturesofLevi’smaterial?Shrink,wrinkleandfade.第19頁LeviStrauss&Company3.Whatkindoffabric/clothdidStraussuse?Denims(SergedeNimes)andJeans(Genes)第20頁LeviStrauss&Company4.What’sthelogoofLevi’s?Canyoudrawit?Adoublearcoforangethreadstitchedonthebackpockets第21頁LeviStrauss&Company5.WhycanLevi’sbesosuccessful?Levialwaystriedtoimprovehisproductsthecompanyhasoperatedinanenlightenedmannergreatmarketingstrategies第22頁LeviStrauss&Company6.WhatwereLevismarketingstrategies?Levi’sadjusteditsproducts,advertisingandmarketingapproachestomeetthechangingmarketforce.第23頁LeviStrauss&Company6.WhatwereLevismarketingstrategies?Levi’salsoadoptedsomeunusualwaytoattractcustomers,likehighpriceandlimitedproduction.第24頁LeviStrauss&Company6.WhatwereLevismarketingstrategies?Today