商務(wù)英語8選5之咖啡產(chǎn)業(yè)

Coffeeisworthapproximately$50-60bnannumintermsofworldsales.Itistrulyinternationalcommodity,andtodaymorethan50countriestheworldgrowcoffeebeans.(example)______I_____.organizationhelpscoffeeproducersandpromotescoffeeconumptionworldwide.ICOestimatesthatworldproductionnextyearwillreachmillionbags.11.3millionhigherthanthecurrentyear.(8)____________.Asthelargestproducingcountry,Brazilisparticularlyimportantinthecoffeeworld.In1994Brazilwasresponsiblefor25%ofworldproduction,wasnextwith13.4%,Indonesiahad7.5%,Mexico4.7%,GuatemalaandEthiopiaandVietnamwereequalwith3.4%.Coffeeisatoughcrop,andcanbegrownareaswhereitisdifficultorimpossibletogrowothercrops.(9)However,diseasealwaysproblemforcoffeeproduction,wecanseeinsomepartsofSouthAmericamoment.ICOisactiveineducatingfarmersaboutdiseaseanddealingwithproblemswhentheyoccur.Thedistributionchainvariesfromcountrytocountry,explainsPabloDubois.Inmostcountriessmallerfarmersselltheircroptoalocaltrader,whothensellsitontoexporters.Thereare,however,otherdistributionsystems.(10)____________.Somecountries,likeVietnam,havespecialgovernmentmarketingorganizationsforcoffee.Coffeepricesoftenvarygreatlyfromoneyeartothenext.1997,forexample,therewaslargeriseintheworldprice,whichwasimmediatelybytheconsumer.Risingpricesalwaysresultdropinsales,whichwillhaveabadeffectonthosedevelopingcountries,whicharehighlydependentonforeignexchangefromcoffeeexports.(11)____________.IntheopinionofPabloDubois,thebiggestproblemforhisorganisationiscreategreaterconsumerawarenessofthedifferentvarietiesofcoffeeanddifferentpreparingit.(12)____________.ICOisthereforeconcentratingpromotionalactivitiesonRussiaandChina.encouragingenvironmentallyfriendlycoffeeproduction,andlastsseminaroncoffeeandtheenvironmentcreatedalotinterest.Thefuturelooksbrightforthecoffeeindustry.Itisestimatedconsumptionoverthenextfewyearswillcontinuetorisesteadily.NewmarketslikeEasternEuropeandChinaexpectedtodevelopfast.

A.aresult,themembershipnowrepresentsallexportersand60%ofallimporters.B.ofthesecountries,thiscanamounttoas50%ofallexportearning.C.NorthAmerica,consumersalreadyhaveaboveaverageknowledgeofrangeavailable.D.Forexample,frostandwindareparticularlydamagingtocoffeecrops.E.Largercoffeegrowers,forexample,frequentlyexportdirectly.F.ThemainreasonforthisishigherBrazilianoutputproductionrecoversweatherdamagetocrops.G.Itiscultivatedinmountainregionswhichcanonlyreachedbyanimaltransport,andinotherdifficultareaswheremodernagriculturalequipmentcannotbeused.H.ThisisbecausethereisademandforcoffeeinGermany,anditalsosoldintheUKandintheUS.I.Thismakethecoffeeindustryfairlyuniversal,accordingtoPabloDubois,HeadoftheInternationalCoffeeOrganisation(ICO),basedinLondon.咖啡是價(jià)值約50億美元年的全球銷這一個(gè)真正國(guó)際大宗品,今天世界50多個(gè)國(guó)家種咖啡豆。(子______I_____。ICO組幫助咖啡生產(chǎn)商和促進(jìn)全球咖啡conumption。ICO估計(jì),明全球量將達(dá)到9750萬bags.11.3百袋高于今年。(8)_______。作為最的生產(chǎn)國(guó)家,西咖啡世上尤為重。年巴西負(fù)世界產(chǎn)量的25%,倫比亞了13.4%,印尼7.5%,墨西哥4.7%,危馬拉4.7%和埃塞俄亞和越南等于3.4%咖啡是一種難的作物可以種植的區(qū)很難或可能種植其他作物(9)然而,病總是咖生產(chǎn)的問題我可以看到前在南美一些地區(qū)。圖標(biāo)是活躍在教育農(nóng)民免疾病和理出現(xiàn)的題。分配鏈因國(guó)而異巴勃羅杜瓦解釋道大多數(shù)國(guó)家小農(nóng)民出他們的作給本地的商人,然后賣給出商。然而其他分銷系。(10)_______一些國(guó),比如越南有專門的政營(yíng)銷組織喝咖啡。

咖啡價(jià)格往差別很大一年到下個(gè)。在1997年,如,有一個(gè)世界上價(jià)格大幅上升這是立即感受到消費(fèi)?？備N售下降導(dǎo)致格上漲這將對(duì)那些展中國(guó)家,有一個(gè)的影響是度依賴外匯從咖啡口。(11)_______。巴勃羅杜布瓦認(rèn)為,最的問是他的組織造更大的費(fèi)者意識(shí)不同品種咖啡和準(zhǔn)備的不同方式(12)_______ICO因此其促銷活動(dòng)集中在俄羅斯和中也鼓環(huán)?？Х犬a(chǎn),去年的咖啡研討和環(huán)境創(chuàng)了一個(gè)極的興趣?？Х刃袠I(yè)的來看上去光明。據(jù)計(jì)消費(fèi)在未來年內(nèi)將繼穩(wěn)步增長(zhǎng)。東歐和中國(guó)等新興市場(chǎng)預(yù)計(jì)將速發(fā)展。a.因此現(xiàn)在會(huì)員代所有出口和進(jìn)口商的。b.在其中一