高中英語(yǔ)Unit1AdvertisiTask課件牛津譯林版必修4

Unit1Unit1Unit1AdvertisingUnit1AdvertisingTaskWritinganadvertisementTasklisteningforstatisticsanddescriptionsWhenlisteningforstatistics,youmayhear:fractionse.g.?(a/onehalf),?(threequarters)decimalse.g.0.3(zero/noughtpointthree)percentagese.g.63%(sixty-threepercent)Skillbuilding1listeningforstatisticsanddWordsandphrasesthatdescribethefollowing:anincrease:e.g.Therewasanincreaseof40percent.Thepricehasrisento25yuanakilo.Thepricehasgoneupby9dollarsapound.

Fourtimesasmanypeopleusedourproductlastyear.Wordsandphrasesthatdescribadecrease:e.g.Therewasadecreaseof42percent/30pounds.Thefigure/amountdecreased/fellby

16.5persent.nochange:e.g.Therewasnochange.Thefigure/percentageremained/stayedthesame.adecrease:arangee.g.Thesalesfiguresrangebetween40and50percent/from50to60.anaveragee.g.Theaveragepricewas￥50. alimite.g.Themaximumspeedis80kilometresperhouronthisroad.arangeTheprice

reached

arecordhighof150dollarsperkilo.Thesalesfigureshavedroppedtotheirlowestlevel/point.ThepricereachedarecordhigListenandwritedownthestatistics.Notethatyoumayneedtodosomesimplecalculationsafterlisteningtothedescriptions.1.Numberofmemberstwoyearago:______;lastyear:_____2.Marketsharelastyear:_____;thisyear:_____1,2001,40085%65%Listenandwritedownthestat3.Percentageofstudentseatinglunchinthedininghalllastyear:_________;inthreeyears:_____4.Percentageofstudentsfromourschoolcontinuingtheireducationlastyear—atlocaluniversities:_______studyingabroad:_______50%-60%75.5%23.4%11.5%3.Percentageofstudentseatithisyear—atlocaluniversities:_____studyingabroad:_______5.Lastyear:5,000museumvisitors;outofthem:1,000youngpeopleThisyear:_____museumvisitorsoutofthem:______youngpeople24.5%13.6%9,0003,000thisyear—atlocaluniversitieListenandcompletethebarchart.Someoftheinformationcanbefoundinthetable.Step1:completingabarchartListenandcompletethebarchBarChart:BarChart:Readthenotefromthedirectoronpage13.Whatisitabout?Discussitwithyourpartnerandfillinthesubject.Answers:_______________________________RepackagingoftheChocoLocoBarReadthenotefromthedirectoSkillbuilding2Whenweexpressopinions,wetellwhatwethinkorfeelaboutthings.Wecansay:I(don’t)think/believe(that)…Itseemstome(that)…Inmyopinion/Tome,…expressingopinionsandgivingreasonsSkillbuilding2Whenweexpre2.Itisalsoimportanttogivereasonsforyouropinions.Wecanusethesewordstointroducethereason.e.g.Ithinkpackagesareimportant

because/as/sincetheyattractthecustomers’attention.2.Itisalsoimportanttogiv3.Ifwewanttolistmorethanonereason,wecanusethefollowingpatterns.

Ithinkpackageareimportantforseveralreasons.

First,…Second,…Then,…(Next,…Finally,…)3.IfwewanttolistmorethaReadtheconversationonPage14andtellyourpartneryouropinionsonadvertising.Youcanbeginwith:What’syouropiniononadvertisements?ReadtheconversationonPageInterviewyourclassmatesaboutgoodadstheyhaveseen.Usethefollowingformtohelpyou.Thinkofonemorequestiontoask.Taketurnstoaskandanswerthequestions.Whenyouareaskedtogiveyouropinions,it’simportanttogivereasons.YoumayusethevocabularyonPage15.Interviewyourclassmatesabou1.OpinionsofadvertisinginpublicplacesWhat’syouropinionofadvertisinginpublicplaces?2.ThingsthatmakeadvertisementsinterestingWhatdoyouthinkmakesadvertisementsinteresting?InterviewformStep2:talkingaboutadvertisements1.Opinionsofadvertisingin3.Thingsseeninadvertisementsandboughtlater

Whathaveyouseeninanadvertisementandlaterbought?4.FavouriteadvertisementWhatis/areyourfavoriteadvertisement(s)?Why?5.___________________________________Whatadvertisementdoyoulikeleast?Why?3.ThingsseeninadvertisemenLet’sgooverPartBandroleplayaninterviewbetweenamanagerandhis/herfriend.Youcanbegintheconversationlikethis:Let’sgooverPartBandroleM:Hi,mayIaskyousomequestionsaboutadvertisement?F:Yes,ofcourse.M:Whatisyouropiniononadvertisementsinpublicplaces?F:Generallyspeaking,mostoftheadsinpublicplacesareattractiveandinteresting,butafewofthemaretoobigandugly.…M:Hi,mayIaskyousomequesAfterinterviewingyourfriends,writeyournotesinthespacebelowtoreportback.NOTESDearSir,Afterinterviewingmyclassmatesaboutgoodads,I’dliketosumupwhattheysaidasfollows.Intheiropinions,mostofAfterinterviewingyourfriendtheadsinpublicplacesareattractive.ItseemsthatclothesandfoodadsonTVarethemostinteresting.Theythinkthatfamousstar,trendymusicandgoodtextmakegoodadvertisements.Theyoftenbuyfoodandhealthyproductsaftertheysawtheminads.Theylikesomeadspartlybecausetheyarefunnyandpartlybecausetheyarefashionable.theadsinpublicplacesareausingdifferentsentencetypescorrectlyReadthetableonpage16andlearnaboutsomeofthemajorsentencetypes.Canyougivesomeexamplesofeachsentencetype?Forexample:Negativestatements:Thechildrenarenowheretobeseen.Skillbuilding3usingdifferentsentencetypesLookattheadvertisementonPage16andlabelthesentencetypes.Answers:2._______________3._____________4._______________5._____________6._______________7._____________8._______________NegativestatementCommandPositivestatementPositivestatementPositivestatementExclamationPositivestatementLookattheadvertisementonPStep3:writinganadvertisementReviewthetwosampleadsinPartAonPage17.Thinkaboutwhythesetwoadsaregood.Dothedifferentsentencetypesandvividpicturesmaketheadsmoreattractive?Step3:writinganadvertisemeWriteanadvertisementforChocoLocoBar.Trytobecreativeandoriginal.Youcandrawpicturesforyourads.WriteanadvertisementforChoYoumaywanttomention:taste/look/ingredientscommentsfromcustomerswhatisuniqueabouttheproductprice/discountbenefitswhereitisavailableYoumaywanttomention:YoucanneverimaginehowdeliciouschocolatebarscanbeifyouhaveneverhadaChocoLocobar.OnlythebestqualitycocoabeansfromGhanaandthefreshestmilkfromChinaareusedtomakethedeliciousChocoLocoBars.Becausetheyarelowinfat,theyarealsoaPossibleexampleYoucanneverimaginehowdeligoodchoiceforanyonetryingtoloseweight.Almosteveryonewhohastriedthemlovesthem!TheChocoLocoBarhasahighqualityandareasonableprice.ItisavailableinallsupermarketsaroundChinanow.goodchoiceforanyonetrying內(nèi)部文件，請(qǐng)勿外傳內(nèi)部文件，請(qǐng)勿外傳內(nèi)部文件，請(qǐng)勿外傳內(nèi)部文件，請(qǐng)勿外傳Completeyouradvertisementafterclass.PreviewtheProject.HomeworkCompleteyouradvertisementaf內(nèi)部文件，請(qǐng)勿外傳內(nèi)部文件，請(qǐng)勿外傳Unit1Unit1Unit1AdvertisingUnit1AdvertisingTaskWritinganadvertisementTasklisteningforstatisticsanddescriptionsWhenlisteningforstatistics,youmayhear:fractionse.g.?(a/onehalf),?(threequarters)decimalse.g.0.3(zero/noughtpointthree)percentagese.g.63%(sixty-threepercent)Skillbuilding1listeningforstatisticsanddWordsandphrasesthatdescribethefollowing:anincrease:e.g.Therewasanincreaseof40percent.Thepricehasrisento25yuanakilo.Thepricehasgoneupby9dollarsapound.

Fourtimesasmanypeopleusedourproductlastyear.Wordsandphrasesthatdescribadecrease:e.g.Therewasadecreaseof42percent/30pounds.Thefigure/amountdecreased/fellby

16.5persent.nochange:e.g.Therewasnochange.Thefigure/percentageremained/stayedthesame.adecrease:arangee.g.Thesalesfiguresrangebetween40and50percent/from50to60.anaveragee.g.Theaveragepricewas￥50. alimite.g.Themaximumspeedis80kilometresperhouronthisroad.arangeTheprice

reached

arecordhighof150dollarsperkilo.Thesalesfigureshavedroppedtotheirlowestlevel/point.ThepricereachedarecordhigListenandwritedownthestatistics.Notethatyoumayneedtodosomesimplecalculationsafterlisteningtothedescriptions.1.Numberofmemberstwoyearago:______;lastyear:_____2.Marketsharelastyear:_____;thisyear:_____1,2001,40085%65%Listenandwritedownthestat3.Percentageofstudentseatinglunchinthedininghalllastyear:_________;inthreeyears:_____4.Percentageofstudentsfromourschoolcontinuingtheireducationlastyear—atlocaluniversities:_______studyingabroad:_______50%-60%75.5%23.4%11.5%3.Percentageofstudentseatithisyear—atlocaluniversities:_____studyingabroad:_______5.Lastyear:5,000museumvisitors;outofthem:1,000youngpeopleThisyear:_____museumvisitorsoutofthem:______youngpeople24.5%13.6%9,0003,000thisyear—atlocaluniversitieListenandcompletethebarchart.Someoftheinformationcanbefoundinthetable.Step1:completingabarchartListenandcompletethebarchBarChart:BarChart:Readthenotefromthedirectoronpage13.Whatisitabout?Discussitwithyourpartnerandfillinthesubject.Answers:_______________________________RepackagingoftheChocoLocoBarReadthenotefromthedirectoSkillbuilding2Whenweexpressopinions,wetellwhatwethinkorfeelaboutthings.Wecansay:I(don’t)think/believe(that)…Itseemstome(that)…Inmyopinion/Tome,…expressingopinionsandgivingreasonsSkillbuilding2Whenweexpre2.Itisalsoimportanttogivereasonsforyouropinions.Wecanusethesewordstointroducethereason.e.g.Ithinkpackagesareimportant

because/as/sincetheyattractthecustomers’attention.2.Itisalsoimportanttogiv3.Ifwewanttolistmorethanonereason,wecanusethefollowingpatterns.

Ithinkpackageareimportantforseveralreasons.

First,…Second,…Then,…(Next,…Finally,…)3.IfwewanttolistmorethaReadtheconversationonPage14andtellyourpartneryouropinionsonadvertising.Youcanbeginwith:What’syouropiniononadvertisements?ReadtheconversationonPageInterviewyourclassmatesaboutgoodadstheyhaveseen.Usethefollowingformtohelpyou.Thinkofonemorequestiontoask.Taketurnstoaskandanswerthequestions.Whenyouareaskedtogiveyouropinions,it’simportanttogivereasons.YoumayusethevocabularyonPage15.Interviewyourclassmatesabou1.OpinionsofadvertisinginpublicplacesWhat’syouropinionofadvertisinginpublicplaces?2.ThingsthatmakeadvertisementsinterestingWhatdoyouthinkmakesadvertisementsinteresting?InterviewformStep2:talkingaboutadvertisements1.Opinionsofadvertisingin3.Thingsseeninadvertisementsandboughtlater

Whathaveyouseeninanadvertisementandlaterbought?4.FavouriteadvertisementWhatis/areyourfavoriteadvertisement(s)?Why?5.___________________________________Whatadvertisementdoyoulikeleast?Why?3.ThingsseeninadvertisemenLet’sgooverPartBandroleplayaninterviewbetweenamanagerandhis/herfriend.Youcanbegintheconversationlikethis:Let’sgooverPartBandroleM:Hi,mayIaskyousomequestionsaboutadvertisement?F:Yes,ofcourse.M:Whatisyouropiniononadvertisementsinpublicplaces?F:Generallyspeaking,mostoftheadsinpublicplacesareattractiveandinteresting,butafewofthemaretoobigandugly.…M:Hi,mayIaskyousomequesAfterinterviewingyourfriends,writeyournotesinthespacebelowtoreportback.NOTESDearSir,Afterinterviewingmyclassmatesaboutgoodads,I’dliketosumupwhattheysaidasfollows.Intheiropinions,mostofAfterinterviewingyourfriendtheadsinpublicplacesareattractive.ItseemsthatclothesandfoodadsonTVarethemostinteresting.Theythinkthatfamousstar,trendymusicandgoodtextmakegoodadvertisements.Theyoftenbuyfoodandhealthyproductsaftertheysawtheminads.Theylikesomeadspartlybecausetheyarefunnyandpartlybecausetheyarefashionable.theadsinpublicplacesareausingdifferentsentencetypescorrectlyReadthetableonpage16andlearnaboutsomeofthemajorsentencetypes.Canyougivesomeexamplesofeachsentencetype?Forexample:Negativestatements:Thechildrenarenowheretobeseen.Skillbuilding3usingdifferentsentencetypesLookattheadvertisementonPage16andlabelthesentencetypes.Answers:2._______________3._____________4.__________