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OutboundMarketingOutboundMarketingisBroken800-555-1234AnnoyingSalespersonMarketingHasChanged1950-20002000-2050InboundMarketingBlogSEOSocialMediaInboundMarketingConvertGetFoundGetFoundPublishPromoteOptimizeConvertTestTargetNurtureProcessToolsGetFoundContentMgmtBloggingSocialMediaSEOAnalyticsConvertOffers/CTAsLandingPagesEmailLeadIntelligenceLeadMgmtAnalyticsOnlineVideoMarketingPublishOptimizePromoteAnalyzeOnlineVideoMarketing

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OptimizePromoteAnalyzeWhattoPublish?BlogPodcastVideosPhotosPresentationseBooksNewsReleasesAnything…WheretoPublish?VideoContentTrade-OffInformativeInterviewsWebinarsDemosEntertainingMusicvideosSpoof/comedyDramaVideoContentTipsShortissweetFocusonfirst10secondsLivevideosrequirenoeditingCamerashy?TryscreenrecordingBeyourself,outlinenotscriptIterateShortisSweetFocusonFirst10SecondsAttentionDeclinesRapidlyLiveVideoRequiresNoEditingCameraShy?TryScreenRecordingBeYourselfIterateCameraCheapisfine(under$500)ExternalmicrophonejackHDisnotrequiredforwebWidescreen(16:9)isagoodideaOtherGearLightinghelpsalotTarget,WalmartorCraigslistCheapermicrophonesareokTripodScreenrecordingCamtasia($)orCamStudio(opensource)EditingFreesoftwareisfineMaciMovieorWindowsMovieMakerTimeconsumingAllocatetimetotherightvideosThingstoAvoidforVideoBacklightorwindowbackgroundsExpensivecameraTilefloorsoremptyrooms(echo!)ExpensiveeditingsoftwareTechnicalVideoFormats.WMVWindowsformatfortheweb.MOVAppleformatforiTunesandtheweb.M4VAppleformatforiTunes,iPodsandiPhonesFlashMostcompatible-useforallwebposting!TechnicalVideoFormats-ShortcutRecordandeditvideoinanyformatUsewhatworkswithyourcamera&softwareUploadtovideosharingsitesYouTube,Blip.tv,Vimeo,Viddler,Metacafe…TheyconvertthefileforyouTheyalluseflashastheirformatEmbedfromvideosharingsitesJustcutandpastetheHTMLcodePublishingEverywhereEasilyIfyouareinterestedintestingVisibleMeasuresupcomingproduct,emailwithsubject“HubSpot〞OnlineVideoMarketing

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OptimizePromoteAnalyzeVideoOptimizationTrade-OffSearch(SEO)DescriptiveStraight-forwardRelevantkeywordsSocial/ViralEnticingFunMysteriousVideoTitleOptimizationTrade-OffSearch(SEO)Social/Viral“OptimizeLinkedInProfileforSEO〞“Dude,ColdCallingisforLosers〞VideoSEOforBloggingEmbedvideoinblogAdd“shownotes〞ortranscriptionSEOforYouTubeTitle&DescriptionTagsPopularity/ViewsInboundLinks/EmbedsRatings&CommentsYouTubeSEO–Title&DescriptionTitleDescriptionIncludealinkYouTubeSEO–TagsTagsNotvisibleonpublicvideopageYouTubeSEO–Popularity/ViewsViewsNotalwaysrealtimeMorepopular=morepromotionYouTubeSEO–Links/EmbedsBettervideosPromoteyourvideosYouTubeSEO–Ratings&CommentsControversialorshockingEncouragepeopletorateSEOforiTunesTitle,Artist,DescriptionReviewsSubscribers/popularityAppealingimageiTunesSEO–Title,Artist,DescriptionTitleArtistDescriptioniTunesSEO–Reviews&PopularityReviews:Askyourviewers!Subscribers/Popularity:Promotion!iTunesSEO-AppealingImageOnlineVideoMarketing

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PromoteAnalyzePromoteEverywhereTwitterTweetaboutit(acoupletimesisOK)UseaURLshortenertotrackAdda“TweetThis〞buttonnexttoitAskyourcompanytoTweetitFacebookPosttheYouTubelinkinyourstatusPostthevideotoyourbusinesspageand/orgroupEncourageyourcompanytopostitLinkedInPostaYouTubelinkinyourstatusSendittoyourLinkedIngroupEncourageyourcompanytopostitStumbleUponSubmittheYouTubeURLasvideoPlaywithStumbleUponalittlebitfirstBlogEmbedinyourblogAddtextforSEORespondtocommentsEncourageyourcompanytoblogitLeverageYourWholeCompanyPaidPromotionUsuallynotworththetimeYouTubehasPPCprogramStumbleUponis$0.05pervisitorWhatisViral?ForB2B,HubSpotconsidersitasuccessifyougetjust10,000viewsonYouTube.OnlineVideoMarketing

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