《跨境電商實用英語》課件Unit 5-Chapter 4

ConsumerHabitsandCharacteristicsofMajorCountries(I)跨境電商實用英語Chapter4Unit5After-saleServicesofCross-borderE-commerce跨境電商系列教材AcquirebasicknowledgeaboutdiverseconsumptionhabitsofUnitedStatesandCanada1AcquirebasicknowledgeaboutthecultureandtraditionofUnitedStatesandCanada2MasterthelanguageskillsofcommunicatingwiththecustomersfromUnitedStatesandCanada3LearningGoalsAfterstudyingthischapter,youareexpectedto：PARTONEWarming-upPART1Warming-upWorkingroup.Lookatwhatthefollowingpeoplesayordoandexpressyourownopinionswithyourgroupmembers.Trytorelatetoyourpersonalexperience.A.Americansarefrankandstraightforwardinmostcases.SellersshouldnotbeataroundthebushwhentheycommunicatewithAmericanbuyers.PART1Warming-upB.Canadiansarehospitableandfriendly.Theylikemodernartandhaveapassionforsports,especiallythewintersports.PARTTWOPassageReadingPART2PassageReadingConsumptionhabitreferstopsychologicalperformanceofstablepreferenceforacertainobjectformedbyconsumptionsubjectinactuallong-termconsumption.Inshort,consumptionhabitisthepreferenceofconsumerforacertainkindofcommodity,brandorconsumingbehavior.Innature,itisastableindividualconsumingbehavior,formedgraduallyinthelongterm,andinturninfluencesconsumingbehavior.

DiverseConsumptionHabitsandTraitsofMajorPowers(I)UnitedStates

Ratherthanthepriceandpackaging,peopleintheUnitedStatesprefertoqualityofcommodity.QualityisvitalforcommoditytoentertheUSmarket,wherethecommoditywithevenaslightflawwillbeputinthecornerandsoldindiscount.Packagingisanotherimportantfactor.Commodityshouldbebothingoodqualityandinfine-decoratedpackagingtopresentimpressivevisualexperiencetocustomers.PeopleintheUnitedStateshighlyvaluetheefficiency,thinkingwastingtimeaswastinglife.Theyhopetoreceivesatisfiedgoodssoonafterplacingorders.Therefore,whensettingshippingtemplates,itisadvisabletosethighlyefficientlogisticmodesuchasUPS,DHL,TNTandFEDEXatthesametime.Ifnot,explanationsaresuggestedtoaddintheproductdescription,givingpotentialbuyerspreparationorlettingthemchooseothersellers.Thesellercanmakegoodimpressiontopotentialbuyerseventhedealisnotmadeeventually.1PART2PassageReading

BecauseoftheUnitedStates’largeterritoryanditsthreetimezones,buyersfromdifferenttimezonesshoponlineatdifferenttimes.Toraisetheattentiontothelaunchedcommodities,sellersshouldsumupexperiences,chooseandlaunchproductsinatimeperiodwhenonlinepurchasingoccursinhighdensity.PART2PassageReading

Januaryisthehighseasonforapparelsales,withwinterclothessoldindiscountintheUnitedStates.February14thistheValentine’sDayinthiscountry,makinghorticulturalproducts,fashionaccessories,jewelry,watchesbagsandgiftsbecomehotsellers.SpringinAmericabeginsinMarch,whichisthehighseasonforhorticulturalproductsbecauseofEasterinMarch31st.Salesvolumeofhouseholdandlivingappliancesinthismonthseesrapidincreaseandsalesvolumeofcosmeticsproductsreboundsstronglywiththecomingofnewarrivalsinspring.PART2PassageReading

HorticulturalproductsenjoygoodsalesvolumeinAprilintheUSmarket.Salesforwomen’sshoesgrowdrasticallyduetothedemandofwedding.Inthisidealseasonforwedding,bridesmaidsgrownandweddingsuppliesarehot.Mother’sDayisonMay12th.Withthisday’scoming,fashionaccessories,jewelry,bagsandgreetingcardsbecomepopularitems.Fathers’DayisonJune16th,whereinJunealsooccursthegraduationseason.ThereforerefrigerationappliancessuchasairconditionersbeginbecominghotcommoditiesinJune.Mobilephonesandotherelectronicproductsarealsointheirhighseasonthismonth.Snookerandwatersportequipmentssellgoodinspringandsummer.PART2PassageReading

TheUnitedStates’IndependenceDayisonJuly4th.Furnitureandotherhouseholdandlivingappliancescomeintohighseasonduetothedemandforwedding.Augustseesstudentsbacktoschool,makingthismonthahighseasonforclothingandshoes.AutumncomesinSeptember,anditisthebestsellingseasonforapparel.Cosmeticsarealsoinhotsalesthankstotheautumnnewproducts’arrival.PART2PassageReading

HalloweenisonOctober31st.Sportsequipmentssellinlargediscountinthismonth;andstuffedtoysalsofindagoodsale.ThanksgivingDayisonNovember28th.Withsomemajorfestivals’arrivalinwinter,cosmetics,stuffedtoys,andgiftscomeintohighseasonforsales.Decemberisahighseasonforwinterapparelandshoes.ChristmasDaymakeshorticulturalproductssellhot.Salesforheatingequipmentscometoitspeak.Salesvolumeoffashionaccessories,jewelryandwatchesinDecemberoccupiesaquarterofthewholeyear.Inthissense,whendevelopingmarketingstrategy,sellersincross-bordere-commerceshouldtakethefeaturesoftheUSmarketintoconsideration.PART2PassageReadingCanada

Approximately37%ofcross-borderonlinebuyersthroughoutthewholeworldareinCanada.Popularitydegreeoftheinternet,mobilephonesandbankservicesarehighinCanada.Butbecauseofitsvastterritoryandthinpopulation,logisticsisquiteachallengeforremoteareasinthiscountry.Fortunately,80%ofCanada’spopulationsliveintheareaslessthan60milesfromtheUSborders,namelythreemajorcitiesofCanada.CanadaisamajormarketfortheUSCross-borderE-commerce,foritsprecisedeliverytime,andmorepreferabletaxationratethanthatintheUnitedStates.60%ofCanadianspurchaseonlinefromAmerica.38%ofCanada’spopulationsliveinOntario,wheretherelativelylowlogisticfeesandexchangeratesfueltheCanadian’sonlineshoppingbehavior.InCanada,creditcards’penetrationrateishigh.81%ofonlinepaymentismadebycreditcards,followedbyPayPal(42%).Thesefactorspromotethecross-borderfinance.PART2PassageReading2

Canadiansarepassionateaboutsports.54%ofCanada’spopulationsregularlytakepartinsportsactivities.Asaresult,thereislargedemandforsportsequipmentsandfacilities.ThetopfivefavoredsportsinCanadaaregolf,icehockey,baseball,swimmingandbasketball.AsapartofmanyCanadians’life,sportsgiveCanadahugesportsproductsconsumptionability,withlargedemandforsportsproducts.ThefivemajorsportsproductsinCanadaaregymshoes,sportswear,bicyclesandaccessories,golfequipments,andtrainingdevices.Theretailvolumesofthesefiveproductsshowanincreasingtrend.Amongthem,twotraditionalsportsproducts,gymshoesandsportswearoccupyhalfofthesportsequipmentsmarketinCanada.Chinahasstrengthandpotentialinexportingsportswearandgymshoes.Therefore,ChinesefirmswhowishtoexploreandexpandoverseasmarketaresuggestedtopaymoreattentiontobusinessopportunitiesinCanadianmarket,especiallyinsportswearandgymshoesmarket.PART2PassageReadingNewWordspsychological[?sa?k??l?d??kl]adj.

1NewWordwithaperson’smindandthewayinwhichitworks心靈的；心理的；精神上的

e.g.Ⅰ)Victoryinthelastgamegavethemapsychologicaladvantageovertheircomponent.上一場比賽的勝利使他們比對手有心理優(yōu)勢。

Ⅱ)Evenminorheadinjuriescancauselong-lastingpsychologicaleffects.即使是輕微的頭部創(chuàng)傷也會對心理產(chǎn)生長期影響。返回flaw

[fl?:]n.01NewWord2acrackorfaultinsththatmakesitlessattractiveorvaluable裂痕；裂隙；瑕疵e.g.Ⅰ)Itwasalargediamond,butithadaflaw.

這是顆大鉆石，但它有一點瑕疵。Ⅱ)Thereisn'ttheslightestflawinthisbowl

這只碗上丁點兒毛病都沒有。返回impressive[?m?pres?v]adj.NewWord3(ofthingsorpeople)makingyoufeeladmiration,becausetheyareverylarge,good,skillful,etc.令人贊嘆的；令人敬佩的

e.g.Ⅰ)Thefilm'sspecialeffectsareparticularlyimpressive.

那部電影的特技效果尤其令人贊嘆。Ⅱ)Jenniferhasanimpressiveacademicandbusinessbackground.

珍妮弗有著讓人印象深刻的學(xué)術(shù)和商務(wù)背景。返回territory

[?ter?tri]n.NewWord4landthatisunderthecontrolofaparticularcountryorruler領(lǐng)土；版圖；領(lǐng)地

e.g.Ⅰ)Ourcountryhasalargepopulation,vastterritoryandabundantresources.

我國人口眾多，地大物博。Ⅱ)TaiwanisaninalienablepartofChineseterritory.

臺灣是中國領(lǐng)土不可分割的一部分。返回density

[?dens?ti]n.

5NewWordthequalityofbeingdense;thedegreetowhichsthisdense密集；稠密；密度；濃度

e.g.Ⅰ)Theregionhasaveryhighpopulationdensity.該地區(qū)的人口密度很高。Ⅱ)Theaircraftwasflyingabovethedensityofthefog.

飛機(jī)在濃霧上方飛行。返回horticultural

[?h?:t?'k?lt??r?l]adj.01NewWord6oforrelatingtothecultivationofplants園藝的

e.g.Ⅰ)WewillvisitShenyangInternationalHorticulturalExpo.我們要去參觀沈陽國際園藝博覽會。Ⅱ)DuringtheMayDayholiday,thegardensattheXi'anInternationalHorticulturalExpowerepackedwithvisitors.五一假期期間，西安世界園藝博覽會的園區(qū)擠滿了游客。返回

approximately

[??pr?ks?m?tli]adv.NewWord7usedtoshowthatsthisalmost,butnotcompletely,accurateorcorrect大概；大約；約莫

e.g.Ⅰ)Approximately$150millionistobespentonimprovements.大約1.5億美元將用于做出改善。Ⅱ)Thejourneytookapproximatelysevenhours.旅程大約花了七個小時。返回remote

[r??m??t]adj.NewWord8farawayfromplaceswhereotherpeoplelive偏遠(yuǎn)的；偏僻的

e.g.Ⅰ)Thequakedestroyedmudbuildingsinmanyremotevillages.這次地震摧毀了許多偏遠(yuǎn)鄉(xiāng)村的土坯房。Ⅱ)EMScanreachmanyremotemountainareasinChina.EMS可以到達(dá)中國很多偏遠(yuǎn)的山區(qū)。返回passionate

[?p???n?t]adj.9NewWordhavingorshowingstrongfeelingsofenthusiasmforsthorbeliefinsth熱誠的；狂熱的

e.g.Ⅰ)Heisverypassionateaboutthepromotionofthenewproduct.他對那款新產(chǎn)品的促銷非常熱心。Ⅱ)Hebroughttothejobnotjustconsiderableexperiencebutpassionateenthusiasm.他不僅給這一工作帶來了不少經(jīng)驗，而且傾注了極大的熱情。返回Phrases&Expressionssalesvolume銷售量；銷售額01P&E

e.g.Ⅰ)Comparedwithlastyear,oursalesvolumehasincreasedby60%.和去年相比我們的銷量增加了60%。Ⅱ)

Thesalesvolumehasnearlydoubledbecausecustomersareoftenattractedbytheirnewdesigns.銷售額幾乎翻倍了，因為客戶經(jīng)常被他們的新設(shè)計所吸引。Phrases&ExpressionsP&E02stuffedtoy填充玩具；毛絨玩具Phrases&ExpressionsP&E03takeintoconsideration考慮到；顧忌；著想

e.g.Ⅰ)Therearethefactorswemusttakeintoconsideration這些都是我們必須考慮的因素。Ⅱ)

Itisimportanttotakeintoconsiderationthecommentsfromthebuyers.考慮買家的評價是重要的。Phrases&ExpressionsP&E04taxationrate稅率Phrases&Expressionspenetrationrate滲透率05P&EPhrases&ExpressionsTask1Workinpairs.Readthepassageandanswerthefollowingquestions.1What’sthevitalfactorforcommoditytoentertheUSmarket?2WhatlogisticmodeisadvisabletosetforUSbuyers?3WhatarethefivemajorfavoredsportsproductsinCanada?Task21.ThaiAirwayssaidtheplanehadbeengiven____________toland.2.Don't_______________thematteragain.3.Overthepastthreeyears,thesystemhasprovidedsmoothandefficient__________forinter-bankpayments.4.Haveyoueverworkedina___________storebefore?5.Itleavesusalmostno___________ofprofit.6.That____________outstrippedallhiscompetitorsinsaleslastyear.7.Thestudents_______________severalsmallgroupstotalkaboutthesubject.8.Manybrokerswerechargedwithcheatingcustomersin__________trades.Completethefollowingsentenceswiththewordsorphrasesinthebox.Changetheformifnecessary.

sales

volume

psychological

flaw

remote

impressive

passionate

approximately

densityTask31.澳洲人口密度很低。(density)________________________________________