《跨境電商實用英語》課件Unit 5-Chapter 5

ConsumerHabitsandCharacteristicsofMajorCountries(II)跨境電商實用英語Chapter5Unit5After-saleServicesofCross-borderE-commerce跨境電商系列教材AcquirebasicknowledgeaboutdiverseconsumptionhabitsofItaly,BritainandRussia1AcquirebasicknowledgeaboutthecultureandtraditionofItaly,BritainandRussia2MasterthelanguageskillsofcommunicatingwithbuyersfromItaly,BritainandRussia3LearningGoalsAfterstudyingthischapter,youareexpectedto：PARTONEWarming-upPART1Warming-upWorkingroup.Lookatwhatthefollowingpeoplesayordoandexpressyourownopinionswithyourgroupmembers.Trytorelatetoyourpersonalexperience.A.Russiansareadvocatingnumber7undertheinfluenceofChristianculture.Theyregardnumber7aslucky,happyandperfectnumber.Besides,Russiansconsideritunluckytocelebratebirthdaysinadvance.PART1Warming-upB.Britishbuyersareverypickyabouttheprice.Theyliketobargainandpreferhighqualityproducts.Theyhavehighrequirementsfordeliverytime.Iftheshipmentisdelayedwithoutpromptmediation,itmayleadtocancellationoftheorder.PARTTWOPassageReadingPART2PassageReadingItalyInItaly,mostonlinebuyersareattheage18to44;55.4%ofthemaremale,and44.6%arefemale.Themostfrequentonlineshoppingtimeinadayisfrom21to23.47%arevirtualproductsorservicessuchaspaidaudioandvideoresourcesandtouristservices;53%arephysicalcommodities.E-commerceplatformisthemainshoppingchannel.InternationalcommonpaymentisalsovalidinItaly.CreditcardsandPayPalaremostpopular.Creditcards,inparticular,enjoyhighpopularityandusagerate,withVisaandMasterCardasthemainchannels.TheprocessofcustomsclearanceinItalymainlyfocusesoncustomstariffpaymentandspecialrequirementsforspecialitems.DiverseConsumptionHabitsandTraitsofMajorPowers(II)PART2PassageReadingForasamplewithcommercialvalue,Italycanprovideitwithtaxexemption,onthefollowingfourconditions:(1)ThesamplecanbeonlycarriedintoItalybytheabroadcompany’srepresentativesforexhibitionanddisplay,andistobeexportedontime;(2)Acertificateoforiginsignedbyarecognizedchamberofcommerceshouldbesubmitted;(3)Propertariffshouldbepaidinthecustomswhenthesampleenters,andthetariffwillbereturnedwhenthesampleisexported;(4)Aforminduplicateshouldbefilledin,describingeachsample’sweightandvalueindetail.Whenengagingtalking,Italiansprefervariedgesturesandabundantfacialexpressions,arelikelytobehighlyemotional,andareeasilyinquiteadisputefortrivialthingswithoutcompromise.ItaliansaremoreflexiblethanGermans,andmoreenthusiasticthantheBritish.PART2PassageReadingButwhennegotiatingcontractsandmakingdecisions,Italiansarelessemotionalbutmorecautious,andarenotlikelytotakeapositioninarush.Meanwhiletheyvaluetheprice,refusetomakeaconcessioninthisaspect,andprefertoimplementbyagent.Duetoitshistoryandtradition,Italiansareunwillingtopaytoomuchattentiontotheoutsideworld,noractivelyfollowtheabroadideasorinternationalconventions.Instead,theyhavefaithindomesticfirms,andbelievethatproductsmadebyfirmsathomeareinhigherquality,andthatthereexistscommonalitiesbetweendomesticfirmsandthemselves.Inthissense,doingbusinesswithItaliansrequirespatienceinordertoconvincethemthatyourproductsareinhigherqualityandlowerpricethantheirdomesticproducts.AnotherpointshouldbepaidattentiontoisthatwhenengaginginbusinessactivitiesinItaly,youshouldtakepoliticalfactorsintofullconsideration,andgettoknowthepoliticalbackgroundofyourbusinesspartners,incaseofeconomiclossinitspoliticalupheaval.PART2PassageReadingBritainBritainbelongstoWesternEurope.BuyersinWesternEuropeancountriescommonlypreferqualityandpragmatism,valueefficiency,andpaycloseattentiontodetails.Theythereforeraisehighdemandforproducts,andcarefullyexaminethedescriptionofproductsindetail.Britishbuyersnotonlyraisestrictrequestoncommodity’squality,butalsolayemphasisonitsaestheticfeeling,anddemandfine-decoratedpackaging.Britishretailersliketrialorders.Theyliketoorderoneortwosamplestentativelybeforeplacingbulkorders.Thissuggestsnotignoringanysmallretailorder,foralargeordermighthidebehindit.RetailTimesinBritainrecentlyindicatesthataccordingtothelatestpublishedinvestigationcarriedoutbyMacfarlanePackaging,amajorBritishpackagingsupplier,improperpackagingismostunpleasantforonlinebuyerswhenreceivegoodsduringtheonlineshopping.PART2PassageReadingAccordingtotheresultofthisinvestigation,25%oftheonlinebuyerscomplainabouttheexcessivelybigpackageorboxestheyhavereceivedwhichfarexceedthesizesofcommodity.Duetothelargepackage,smallcommoditiescannotbedeliveredasaletterintothemailbox.Thusreceiverscanonlychooseexpressageorotherdeliveries,orhavetopickupgoodsinpersoninacertainsite.Inaddition,22%onlinebuyersshowtheirupsetanddisappointmentwhenreceivingabrokenordamagedpackage,foradamagedpackagemayresultinspoiledcommodityinside.Also,theriskoflosingpackagesmakesonlinebuyersfeelstressed.Inthemeantime,19%ofconsumersaredissatisfiedwithpoorprotectiveeffectofpackaging.IntermsofcommoditiesofhighqualityandlowpricemadeinChina,theBritisharefondofGuangdongproducts,especiallyhouseholdandindividualappliances.

Householdappliancesandfurnitureareinhighdemandandhighpurchaserate,andareinhighestreorderrateinexportingtoBritain.Mirror,lampsandlanternsalsosellinlargequantity.CommoditieswithhighvaluesuchastelevisionanditsperipheralproductsalsowitnessalargemarketinBritain.RussiaAsanemergingcross-bordere-commercemarket,Russiancross-bordere-commercemarketisburgeoning.ThestatisticsindicatethattheonlinesalesvolumeofforeigncommoditiesinRussiareachedto4.3billionUSdollarsin2016,comparedwith3.4billionUSdollarsin2015.90%oftheseonlinetradeordersinRussiawereforChinesecommoditiesaccordingtothestatisticsissuedbyAKITin2017.ChinesecommoditiesareattractingalargeamountofRussianonlineshopperswithhighquality,lowpriceandvariedcategories.PART2PassageReadingPART2PassageReadingRussiahasacoldclimate.TakeMoscow,thecapitalofRussiaasanexample.Itsaveragetemperatureperyearis4.9centigrade,withthecoldestJanuary-9.3centigradeandwarmestJuly18.2centigrade.Inthissense,consideringthelargetemperaturedifferencesindifferentseasonsinRussia,sellerscanhighlightthekeyword“BestSelleroftheSeason”inthetitlewhenpublicizingthecommodities’informationonline.Inaddition,duetothecoldwinterinRussia,keepingwarmoutdoorsisveryimportantforRussians.Inwinter,hats,scarvesandglovesarenecessitiesthere;andRussianwomenarealsofondoffurcoats.SameasNorthChina,therearecentralheatinginstallationsindoorsinRussia.Soinwinter,thetemperaturedifferenceisquitehugebetweenoutdoorandindoor.ThusRussians’indoorclothingisanotherextremecomparedwithoutdoorclothing.Leisurewearsarehotsellersinwinter;robesafterbathandlightpajamasinbedtimearealsopopularRussianhomedressinwinter.PART2PassageReadingSportisanimportantpartinRussians’life.Russiansoftenpurchasespecializedsportclothes,gymshoesandaccessories.Russiansaregoodatgymnasticsandicesports.Inaddition,Russiansalsoloveprevailingsportslikerunning,ballsandfitnesstrainingasothercountries’peopledo.Therefore,climbingwears,sneakers,swimmingwears,andskiingwearsarepopularcommoditiesattractingRussiansportsfans.Besidessports,Russiansarealsoquitegoodatenjoyingtheirlives.Theyounggenerationshaveformedthehabitofvacation;andoftentheychoosetogotobeach.Forthedemandofvacationtherefore,swimmingwears,beachshoesandsunbonnetsarebestsellerslovedbymanyRussians.NewWordsvalid[?v?l?d]adj.1NewWordthatislegallyorofficiallyacceptable（法律上）有效的；（正式）認可的

e.g.Ⅰ)Theyputforwardmanyvalidreasonsfornotexporting.他們提出了很多不出口的正當理由。

Ⅱ)Doyouhavevalidreasonsforyourabsence?你的缺席有正當理由嗎？返回exemption

[?k?r?kt??r?st?k]n.01NewWord2apartofyourincomethatyoudonothavetopaytaxon（指部分收入）免稅e.g.Ⅰ)Haveyoureceivedtheapplicationfortaxexemptionpresentedbyus?

我們提交的免稅申請收到了嗎？Ⅱ)Asanon-profit-makeorganization,youcanclaimtaxexemption.

作為一非贏利組織，你們可以申請免稅。返回abundant[??b?nd?nt]adj.NewWord3existinginlargequantities;morethanenough

大量的；豐盛的；充裕的

e.g.Ⅰ)Ourshophasanabundantsupplyofsuitcases.

我們的商定有充足的旅行箱供應。Ⅱ)Wehaveaccumulatedabundantdomesticandinternationaltraderesourcessincetheestablishmentofourcompany.

自公司成立以來，我們已積累了豐富的國內和國際貿易資源。返回

trivial

[?tr?vi?l]adj.NewWord4notimportantorserious;notworthconsidering不重要的；瑣碎的；微不足道的

e.g.Ⅰ)There'snoneedtoloseyourtemperoversuchatrivialmatter.

沒必要為區(qū)區(qū)小事發(fā)脾氣。Ⅱ)Iknowitsoundstrivial,butI’mworriedaboutit.

我知道這事聽起來微不足道，但我還是放心不下。返回compromise

[?k?mpr?ma?z]n.5NewWordanagreementmadebetweentwopeopleorgroupsinwhicheachsidegivesupsomeofthethingstheywantsothatbothsidesarehappyattheend妥協(xié)；折中；互讓；和解

e.g.Ⅰ)Afterlengthytalksthetwosidesfinallyreachedacompromise.雙方經過長時間的商談終于達成了妥協(xié)。Ⅱ)Theirproblemcanonlybesolvedinaspiritofcompromise.

他們的問題只能通過妥協(xié)來解決。返回upheaval

[?p?hi:vl]n.01NewWord6abigchangethatcausesalotofconfusion,worryandproblems劇變；激變；動亂；動蕩

e.g.Ⅰ)Itwasaviolentpoliticalupheaval.這是一場激烈的政治動亂。Ⅱ)Thepolicymustbecarriedoutwithoutsocialupheaval.這項政策必須在不發(fā)生社會動蕩的情況下推行下去。返回

pragmatism

[?pr?gm?t?z?m]n.NewWord7thinkingaboutsolvingproblemsinapracticalandsensiblewayratherthanbyhavingfixedideasandtheories實用主義；務實思想

e.g.Ⅰ)Shehadareputationforclearthinkingandpragmatism.她曾以思路清晰、觀點務實而聞名。Ⅱ)Mr.ObamatoldTheNewYorkTimesthathisowncoreeconomictheoryispragmatism.奧巴馬對《紐約時報》表示他自己的核心經濟理論是實用主義。返回aesthetic

[i:s?θet?k]adj.NewWord8connectedwithbeautyandartandtheunderstandingofbeautifulthings審美的；有審美觀點的；美學的

e.g.Ⅰ)Myaestheticstandardsarequitedifferentfromhis.我的審美標準與他的大不相同。Ⅱ)One'sappreciationofliteraturedependsonone'slevelofaestheticknowledge.一個人對文學作品的欣賞能力，取決于他的藝術修養(yǎng)。返回

tentatively

['tent?t?vl?]adv.9NewWordinatentativemannerwhichisnotdefiniteorcertainbecauseyoumaywanttochangeitlater不確定地；不肯定地；暫定地

e.g.Ⅰ)ThenextroundoftalksistentativelyscheduledtobegininShanghai.下一輪會談暫定于在上海開始。Ⅱ)Theinternshipistentativelyfixedatoneyear.實習期暫定一年。返回

peripheral

[p??r?f?r?l]adj.01NewWord10notasimportantasthemainaim,part,etc.ofsth次要的；附帶的

e.g.Ⅰ)Companiesareincreasinglykeentocontractoutperipheralactivitiesliketraining.公司越來越傾向于把像培訓這樣的非核心業(yè)務外包出去。Ⅱ)Scienceisperipheraltothatdebate.科學并非那場辯論的重點。返回burgeoning['b?:d??n??]adj.NewWord11sthgrowsordevelopsrapidly迅速成長的，迅速發(fā)展的e.g.Ⅰ)Itisimpossibletomeetcustomers’burgeoningdemandaccordingtoourcurrentstock.根據我們現在的庫存，很難滿足顧客迅速增長的需求。Ⅱ)Theburgeoningcross-bordere-commercemarkethasgreatlypromotedChina’seconomicdevelopment.迅速發(fā)展的跨境電商市場極大推動了中國的經濟發(fā)展。返回necessity

[n??ses?ti]n.NewWord12athingthatyoumusthaveandcannotmanagewithout必須的事物；必需品

e.g.Ⅰ)Air-conditioningisanabsolutenecessityonhotsummerdays.炎熱的夏天絕對需要有空調。Ⅱ)Manypeoplecannotevenaffordbasicnecessitiessuchasfoodandclothing.許多人甚至買不起食物和衣服之類的基本必需品。。返回prevailing

[pr??ve?l??]adj.13NewWordexistingormostcommonataparticulartime普遍的；盛行的；流行的

e.g.Ⅰ)Thisstyleisprevailingamongtheyoungpeopletheseyears.這幾年這個款式在年輕人中特別流行。Ⅱ)Shoppingonlineisaprevailingpracticeamongmodernpeople.上網購物是現代人的普遍做法。返回Phrases&Expressionsinduplicate一式兩份01P&E

e.g.Ⅰ)Thisagreementisdoneinduplicate.本協(xié)議書一式兩份。Ⅱ)

Applicationsshouldbesubmittedinduplicate.申請書應提交雙份。Phrases&Expressions01P&E02makeaconcession讓步

e.g.Ⅰ)Wearereadytomakeaconcessioninordertosignthecontact.為了簽約，我們準備作些讓步。Ⅱ)

Toshowoursincerity,wearepreparedtomakeyouaspecialconcessionof6%.為了表示我們的誠意，我方將給你方6%的特殊折扣。Phrases&ExpressionsP&E03havefaithin相信；信任

e.g.Ⅰ)Wealwayshavefaithinthequalityofyourproducts.我們對您的產品總是很信任。Ⅱ)

Ihavefaithinhisabilitytosucceed.我相信他有成功的能力。Phrases&ExpressionsP&E04

e.g.Ⅰ)Ihavenotimetoengageinregularexercises.我沒有時間經常參加鍛煉。Ⅱ)

Thecollegegivesstudentsachancetoengageinthecreativeprocess.學院為學生們提供了一個參與創(chuàng)造性過程的機會。engage

in

經營；參加；從事，忙于Phrases&ExpressionsP&E05

e.g.Ⅰ)Imyselfwillfirmlycarryoutthisplan.我本人將堅決執(zhí)行這個計劃。Ⅱ)

Sheneededaclearheadtocarryoutherinstructions.她需要一個頭腦清醒的人來執(zhí)行自己的指令。carry

out

進行；執(zhí)行；完成Phrases&ExpressionsP&E06purchase

rate

購買率Phrases&ExpressionsTask1Workinpairs.Readthepassageandanswerthefollowingquestions.1WhydoItalianshavefaithindomesticfirms?2What’sthemostunpleasantfactorforBritishbuyerswhenreceivingitemsfromonlinestore?3WhydoRussianonlineshoppersprefertobuyChineseproducts?Task21.Hequithisjob,becauseheistiredoftheendless________matterseveryday.2.The________abilityreferstotheabilityofdiscovering,feeling,understanding,appreciatingandcreatingbeauty.3.Asyouroldcustomer,wehave________inthequalityofyourproducts.4.Forforeignholidaysyouwillneeda________passport.5.Thecontractisin________,eitherofthetwopartiespreservesone.6.Bereadyandwillingtomake____________betweenyourneedsand