高考英語 Unit 1 Advertising復習 新人教必修4

Whatdidyouwatchjustnow?Advertisements(ads)Whatdotheypersuadepeopletodo?SupportthefightagainstAIDS編輯pptAdvertisementsUnit4Reading編輯pptlearningaims1tolearnsomebasicknowledgeaboutads

2Howtoreadexpositorywriting編輯pptStepOneLeadin編輯pptStartAhead.

編輯pptSalesforcomputers.

編輯ppt編輯pptTakingdrugsmeanscommittingsuicideslowly.編輯pptTrytodividethemintotwoparts.AdsforpublicissuesAdsforsales

ProjectHopeSay‘No’todrugsshampoocomputerpublicserviceadvertisementscommercialadvertisements編輯pptStepTwoReadingstrategy編輯ppt1Whatisexpositorywriting?Expositorywritingismeanttointroduceyoubasicinformationonatopic.2Whatkindofformatdoesitusuallyfollow?

Itusuallyfollowsthesamebasicformat:

introductionofsubject,supportingdetails,conclusion編輯pptDiscussthestructureofthetextintroductionofadvertisementscommercialandpublicserviceadsauthor’sopinions/suggestionsPara1Para2-5Para6編輯pptStepThreeFastreading編輯pptTobuyaproductorserviceorbelieveinanidea.Publicserviceadvertisements.Toeducatepeopleabouthealth,safetyoranyotherissuewhichaffectspublicwelfare.編輯pptStepFourReadingfordetails編輯ppt

Task1Detailed-reading1Wherearetheadvertisementsmostcommonlyfound?2WhatisthedifferencebetweencommercialadvertisementsandPSAs?Theyaremostcommonlyfoundinnewspapersandmagazines,onbillboards,theInternet,radioandTV.

Acommercialadvertisementisonewhichsomeonehadpaidfortopromoteaproductorservice,whilea

PSAisoftenplacedforfree,andisintendedtoeducate

peopleaboutissueswhichaffectpublicwelfare.編輯ppt3Whyaresomeoftheadscleveraccordingtothearticle?4WhendidChinabeginanationwidepublicserviceadvertisingcampaign?Becausealthoughtheadsdonotlie,theydonottellyouthecompletetruth.In1996.編輯ppt1Advertisementsarefoundinmanyplaces.2PSAsareonlyfoundinnewspapers.3Alladvertisementstellthecompletetruth.4PSAsandcommercialadsusesomeofthesamemethods.5Commercialadscangiveusvaluableinformationabouthowtoliveourlives.6AnadwarningpeopleagainstsmokingisanexampleofaPSA.notonlyNotallPSAs

T/FTask2編輯pptWhataretheirsimilaritiesanddifferences?

persuasiveexcitingbillboardsInternet…promoteeducate

expense

Task3TaskreadingFillintheblankswithrightwords編輯ppt

Similarities

PlacesfoundMethodsused

_____________language___________imagesbillboardsnewspapersmagazinestheinternetradiotelevisionpersuasive

exciting編輯pptTypesDifferencesPurposes

CommercialadsPSAsto_________aproductorservicetoeducatepeopleabouthealth,safetyoranyotherissuewhichaffectspublicwelfarepromote編輯pptTypes

___________

Com-mercialadsPSAs“Bright-Teethfightsbadbreath!”“Youareproudofyourcooking,soshouldn’tyoubuytheveryfreshestfood?”“Yestolife,notodrugs”“Knowledgechangeslife”“ProjectHope—schoolingeverychild”“Smokingiscommittingasuicideslowly”Examples編輯ppt

StepFiveConsolidation編輯ppt1.Inthesentence“Acommercialadisonewhichsomeonehaspaidfortopromoteaproductorservice”,theword“promote”means_______A.tosellaproductorserviceatahigherpriceB.tosellaproductorserviceforfreeC.tohelpsellaproductorserviceormakeitmorepopular編輯ppt2.Whatdoestheadvertisermeanbysaying“Youareproudofyourcooking,soshouldn’tyoubuytheveryfreshestfood?”

Sinceyouaregoodatcooking,youneedn’tbuytheveryfreshestfood.B.Becauseyouareanicecook,theveryfreshestfoodisyourfavoritechoices.C.Ifyouaresatisfiedwithyourcooking,youshouldn’tbuytheveryfreshestfood.編輯ppt3.Whichofthefollowingadvertisementsisdifferentfromtheothers?A.Bright-TeethfightsbadbreathB.ProjectHope—schoolingeverychildC.Knowledgechangeslife編輯ppt4.Whatistheauthor’sattitudetowardsads?A.Alladstellthecompletetruthandweshouldbelievethem.B.adsdon’ttellthetruthandwemustn’tbelievethem..C.Someadsofferinaccurateinformationandweshouldbecarefulaboutthem.編輯pptStepSixHaveaDiscussion編輯ppt

編輯pptStepSevenSummaryWhathaveyoulearntaboutadsinthispassage?編輯ppt1FinishthearticleonPage95.2Listthedifficultlanguagepointsonyournotebook.StepEightHomework編輯ppt

Thankyouforjoiningus!Goodbye!

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