理解戰(zhàn)略環(huán)境：內(nèi)部分析課件

UnderstandingtheStrategicManagementInternalAudit:

理解戰(zhàn)略環(huán)境：內(nèi)部分析

Vision&MissionStatements制定愿景和使命陳述Chapter2ExternalAudit實(shí)施外部分析Chapter3InternalAudit實(shí)施外部分析Chapter4LongTermObjectives建立長(zhǎng)期目標(biāo)Chapter5Generate,Evaluate,SelectStrategies制定評(píng)價(jià)和選擇戰(zhàn)略Chapter6ImplementStrategies:Mgt.Issues戰(zhàn)略實(shí)施：管理問題Chapter7ImplementStrategies:Marketing.Fin.Acctg,R&D,CIS戰(zhàn)略實(shí)施：營(yíng)銷、財(cái)務(wù)、會(huì)計(jì)、研究開發(fā)及計(jì)算機(jī)信息系統(tǒng)問題Chapter8Measure&EvaluatePerformance度量和評(píng)估績(jī)效Chapter9ComprehensiveStrategicManagementModel

綜合戰(zhàn)略管理模型Vision&MissionStatementsExtInternalAssessment

內(nèi)部分析InternalStrategicManagementAudit內(nèi)部戰(zhàn)略管理分析Functionalareasofthebusiness公司的職能部門Focusesondevelopingobjectivesandstrategiestocapitalizeoninternalstrengthsandovercomeweaknesses關(guān)注目標(biāo)的確立和戰(zhàn)略的制定，以利用內(nèi)部?jī)?yōu)勢(shì)，克服劣勢(shì)

InternalAssessment

內(nèi)部分析InternInternalAssessment內(nèi)部分析DistinctiveCompetencies專有能力strengthsthatcannotbeeasilymatchedorimitatedbycompetitors不容易為競(jìng)爭(zhēng)對(duì)手比較或模仿的優(yōu)勢(shì)buildingcompetitiveadvantageinvolvestakingadvantageofdistinctivecompetencies建立競(jìng)爭(zhēng)優(yōu)勢(shì)涉及對(duì)專有能力的利用strategiestoimproveonafirm’sweaknessesandturntostrengths克服公司的劣勢(shì)，將其轉(zhuǎn)換為優(yōu)勢(shì)的戰(zhàn)略InternalAssessment內(nèi)部分析DistincInternalAssessment

內(nèi)部分析InternalAudit內(nèi)部分析Gather&integrateinformationfrom:從下列收集和綜合信息：Management管理部門Marketing營(yíng)銷部門Finance/accounting財(cái)務(wù)/財(cái)會(huì)Production/operations生產(chǎn)/運(yùn)作部門Research&development研發(fā)部門Managementinformationsystemsetc…管理信息系統(tǒng)等InternalAssessment

內(nèi)部分析InternInternalAssessment內(nèi)部分析InternalAudit內(nèi)部分析

Involvementaninternalstrategic-managementauditassistsunderstandingnatureandeffectofdecisionsinallfunctionalbusinessareas包含有一個(gè)內(nèi)部戰(zhàn)略管理的分析有助于理解所有職能領(lǐng)域的決策的性質(zhì)和影響InternalAssessment內(nèi)部分析InternaInternalAssessment內(nèi)部分析IntegratingStrategyandCulture總體戰(zhàn)略和文化（P141）OrganizationalCulture–企業(yè)文化

Patternofbehaviordevelopedbyanorganizationasitlearnstocopewithproblemofexternaladaptationandinternalintegration… isvalidandtaughttomembers企業(yè)在學(xué)會(huì)對(duì)外適應(yīng)環(huán)境，對(duì)內(nèi)實(shí)現(xiàn)一體化的過程中形成的行為方式…行之有效并傳授給成員InternalAssessment內(nèi)部分析IntegraInternalAssessment內(nèi)部分析OrganizationalCulture組織文化（P142）Resistanttochange

抵抗變革Mayrepresentastrengthorweakness可能代表一種優(yōu)勢(shì)或劣勢(shì)Culturalproductsinclude:文化產(chǎn)品包括：

Values,beliefs,rites,rituals, ceremonies,myths,stories,legends, sagas,language,symbols,leaders

價(jià)值、信仰、習(xí)俗、儀式、典禮、神話、傳說、傳奇、語言、符號(hào)、領(lǐng)導(dǎo)InternalAssessment內(nèi)部分析OrganizInternalAssessment內(nèi)部分析OrganizationalCulture企業(yè)文化Canreduceimpactsofstrategicmanagement:能降低戰(zhàn)略管理的影響：Misschangesinenvironmentbecauseblinkeredbystronglyheldbeliefs由于強(qiáng)烈的狹隘的信仰而失去對(duì)環(huán)境變化的反應(yīng)Whenacultureeffective,naturaltendencytocontinuewithit,evenintimesofmajorstrategicchange 一種文化一旦實(shí)施，自然趨勢(shì)會(huì)使之繼續(xù)，即使是在重要的戰(zhàn)略變革的時(shí)候也是如此InternalAssessment內(nèi)部分析OrganizExercise1

練習(xí)1Whatistheorganisationalcultureatyourworkplace?你工作場(chǎng)所的企業(yè)文化是什么？Howasitrelevanttostrategicmanagement?它與戰(zhàn)略管理的關(guān)系怎樣？Share1examplefromeachgroupwiththeclass每一小組與全班分享一個(gè)例子Exercise1練習(xí)1WhatistheorgInternalAssessment內(nèi)部分析Traditionalmanagementfunctions傳統(tǒng)的管理功能（P147）Planning規(guī)劃Organizing組織Motivating激勵(lì)Staffing人員配備Controlling控制Newleadershipfunctions新的領(lǐng)導(dǎo)功能Coordinating協(xié)調(diào)Strategicleadership戰(zhàn)略領(lǐng)導(dǎo)Steward,resource,coach,mentor服務(wù)員、資源、教練、導(dǎo)師Anyothers?還有其它嗎？InternalAssessment內(nèi)部分析TraditiInternalAssessment–ManagementFunctions內(nèi)部分析--管理功能（轉(zhuǎn)下頁(yè)）PlanningStageofStrategic-ManagementProcesswhenmostsignificantFunctionStrategyFormulationOrganizingStrategyImplementationMotivatingStrategyImplementationStaffingControlling/CoordinatingStrategyImplementationStrategyEvaluationInternalAssessment–ManagemeInternalAssessment–ManagementFunctions內(nèi)部分析--管理功能（P147）規(guī)劃在戰(zhàn)略管理過程中哪一個(gè)階段最重要功能戰(zhàn)略制定組織戰(zhàn)略實(shí)施激勵(lì)戰(zhàn)略實(shí)施人員配備控制/協(xié)調(diào)戰(zhàn)略實(shí)施戰(zhàn)略評(píng)價(jià)InternalAssessment–ManagemePlanning規(guī)劃Scanning&Forecasting分析和預(yù)測(cè)Establishingobjectives樹立目標(biāo)Devisingstrategies設(shè)計(jì)戰(zhàn)略Developingpolicies制定政策Settinggoals確立總體目標(biāo)Management管理InternalAssessment–ManagementFunctions內(nèi)部分析--管理功能PlanningScanning&ForecastingInternalAssessment–ManagementFunctions內(nèi)部分析--管理功能Organizing組織Organizationaldesign組織設(shè)計(jì)Jobspecialization工作專業(yè)化Jobdescriptions工作說明Jobspecifications工作規(guī)范Spanofcontrol控制范圍的確定Unityofcommand權(quán)限劃分Coordination協(xié)調(diào)Jobdesign崗位設(shè)置Jobanalysis崗位分析Management管理InternalAssessment–ManagemeInternalAssessment–ManagementFunctions內(nèi)部分析--管理功能Motivating激勵(lì)Leadership領(lǐng)導(dǎo)Communication溝通Workgroups建立工作小組Jobenrichment豐富工作內(nèi)容Jobsatisfaction提高員工工作滿意度Needsfulfillment滿足需求Organizationalchange組織調(diào)整Morale士氣Management管理InternalAssessment–ManagemeInternalAssessment–ManagementFunctions內(nèi)部分析--管理功能Staffing(HR)人員配備（HR人力資源）Wage&salaryadmin薪酬及工資管理Employeebenefits雇員福利Interviewing面試Hiring&Firing錄用和解聘Training培訓(xùn)Managementdevelopment管理發(fā)展Safety安全Affirmativeaction表?yè)P(yáng)措施EEO提供平等就業(yè)機(jī)會(huì)Laborrelations勞資關(guān)系Careerdevelopment職業(yè)發(fā)展Disciplineprocedures制定紀(jì)律Equitypolicy公平政策Work-lifebalance工作-生活平衡Successionplanning接班計(jì)劃Management管理InternalAssessment–ManagemeInternalAssessment–ManagementFunctions內(nèi)部分析--管理功能Controlling/Coordinating控制/協(xié)調(diào)Quality質(zhì)量控制Finance財(cái)務(wù)控制Sales銷售控制Inventory庫(kù)貨控制Expenses費(fèi)用控制Variances變量控制Rewards&Sanctions獎(jiǎng)賞及懲處Management管理InternalAssessment–ManagemeExercise2

練習(xí)2Whichmanagementfunctionsarewelldoneatyourworkplace?Why?在你的工作場(chǎng)所哪些管理功能做得好？為什么？Howdoesthiseffectstrategicdevelopmentandmanagement?它們是如何影響戰(zhàn)略的發(fā)展和管理的？Whicharedoneleastwell&why?哪些做得最不好，為什么？Againshareyourbestexamplewiththeclass

與同學(xué)分享你最好的案例Exercise2

練習(xí)2WhichmanagementInternalAssessment

內(nèi)部分析ManagementAuditChecklist管理分析清單Arecompanyobjectivesandgoalsmeasurableandwellcommunicated?

公司的總目標(biāo)與子目標(biāo)是否可以衡量的并且是充分溝通的？Domanagersatallhierarchicallevelsplaneffectively?所有層次上的經(jīng)理們是否都做到計(jì)劃有效？Domanagersdelegateauthoritywell?

經(jīng)理們的授權(quán)是否做得很好？Istheorganization’sstructureappropriate?組織結(jié)構(gòu)合適么？Howdoyourate/measuremanagementeffectiveness?

Arejobdescriptionsandjobspecificationsclear?你是怎樣衡量管理效率的？工作描述和規(guī)范是否清晰？Isemployeemoralehigh?雇員士氣是否高昂？InternalAssessment

內(nèi)部分析ManageInternalAssessment-BusinessFunctions

內(nèi)部分析--企業(yè)職能Marketing營(yíng)銷Customeranalysis

客戶分析Sellingproducts/services

銷售產(chǎn)品/服務(wù)Productandserviceplanning

產(chǎn)品和服務(wù)計(jì)劃Pricing定價(jià)Distribution

分銷Marketingresearch

市場(chǎng)調(diào)研Opportunityanalysis

機(jī)會(huì)分析InternalAssessment-BusinessInternalAssessment-BusinessFunctions

內(nèi)部分析--企業(yè)職能MarketingAuditChecklist營(yíng)銷分析檢查清單Aremarketssegmentedeffectively?市場(chǎng)是否有效細(xì)分？Istheorganizationpositionedwellamongcompetitors?

在競(jìng)爭(zhēng)者之間組織定位是否明確？Isthemarketshareincreasing?

市場(chǎng)份額是否在增加？Arepresentchannelsofdistributionreliableandcosteffective?目前分銷渠道是否可靠？有成本效率么？Isthereaneffectivesalesforce?

是否擁有有效銷售力量？Again,howdoyoumeasureit?另外，你怎樣衡量這些？InternalAssessment-BusinessInternalAssessment-BusinessFunctions

內(nèi)部分析--企業(yè)職能MarketingAuditChecklist營(yíng)銷分析檢查清單Istheremarketresearch?有市場(chǎng)調(diào)研么？Areproductqualityandcustomerservicegood?產(chǎn)品質(zhì)量和客戶服務(wù)好不好？Areproducts/servicespricedappropriately?產(chǎn)品/服務(wù)定價(jià)是否合適？Isthereaneffectivepromotion,advertising,andpublicitystrategy?

是否有有效的促銷、廣告和公關(guān)戰(zhàn)略？InternalAssessment-BusinessInternalAssessment-BusinessFunctions

內(nèi)部分析--企業(yè)職能MarketingAuditChecklist營(yíng)銷分析檢查清單Aremarketingplanningandbudgetingeffective?營(yíng)銷計(jì)劃和預(yù)算是否有效？Domarketingmanagershaveadequateexperienceandtraining?營(yíng)銷經(jīng)理有足夠的經(jīng)驗(yàn)和培訓(xùn)么？InternalAssessment-BusinessInternalAssessment-BusinessFunctions

內(nèi)部分析--企業(yè)職能Finance/Accounting財(cái)務(wù)/會(huì)計(jì)Investmentdecision(Capitalbudgeting)

投資決策（資本預(yù)算）Financingdecision

融資決策Dividenddecision

股利決策InternalAssessment-BusinessInternalAssessment-BusinessFunctions

內(nèi)部分析--企業(yè)職能Finance/AccountingAuditChecklist

財(cái)務(wù)/會(huì)計(jì)分析檢查清單Canthebusinessraiseshort-termcapital?

企業(yè)是否能夠籌集短期資本？Canthebusinessraiselong-termcapital?企業(yè)是否能夠籌集長(zhǎng)期資本？Doesthebusinesshavesufficientworkingcapital?企業(yè)是否擁有足夠的營(yíng)運(yùn)資本？Arebudgetingprocedureseffective?預(yù)算過程是否有效？Aretheaccountingtoolssatisfactory?會(huì)計(jì)工具是否滿意？InternalAssessment-BusinessInternalAssessment-BusinessFunctions

內(nèi)部分析--企業(yè)職能Finance/AccountingAuditChecklist財(cái)務(wù)/會(huì)計(jì)分析檢查清單Aredividendpayoutpoliciesreasonable?股利支付政策是否合理？Doesthebusinesshavegoodrelationswithitsinvestorsandshareholders?公司是否與其投資人和股東關(guān)系良好？Arefinancialmanagersexperiencedandwelltrained?財(cái)務(wù)經(jīng)理是否經(jīng)驗(yàn)豐富，且訓(xùn)練有素？Howdoyouassessgovernanceandstakeholderaswellasshareholderaccountability?你是如何評(píng)估監(jiān)管、利益相關(guān)者和股東的責(zé)任心的？InternalAssessment-BusinessInternalAssessment-BusinessFunctions

內(nèi)部分析--企業(yè)職能Production/Operations生產(chǎn)/運(yùn)營(yíng)Process流程Capacity能力Inventory庫(kù)存Workforce勞動(dòng)力Quality質(zhì)量InternalAssessment-BusinessInternalAssessment-BusinessFunctions

內(nèi)部分析--企業(yè)職能Production/OperationsAuditChecklist生產(chǎn)/運(yùn)營(yíng)分析檢查清單Aresuppliersofrawmaterials,parts,andsubassembliesreliableandreasonable?原材料、配件、部件的供應(yīng)商是否合理可靠？Arefacilities,equipment,machinery,andofficesingoodcondition?設(shè)施、設(shè)備、機(jī)器和辦公室是否條件良好？Areinventory-controlpoliciesandprocedureseffective?庫(kù)存-控制政策和步驟是否有效？InternalAssessment-BusinessInternalAssessment-BusinessFunctions

內(nèi)部分析--企業(yè)職能Production/OperationsAuditChecklist生產(chǎn)/運(yùn)營(yíng)分析檢查清單Arequality-controlpoliciesandprocedureseffective?質(zhì)量-控制政策和步驟是否有效Arefacilities,resources,andmarketsstrategicallylocated?設(shè)施、資源和市場(chǎng)是否得到戰(zhàn)略性定位？Doesthebusinesshavetechnologicalcompetencies?企業(yè)是否擁有技術(shù)能力？

Again,whomeasures,what&how?另外，誰來評(píng)估，為什么？如何？InternalAssessment-BusinessInternalAssessment-BusinessFunctions

內(nèi)部分析--企業(yè)職能Research&Development研究開發(fā)Developmentofnewproductsbeforecompetition競(jìng)爭(zhēng)前開發(fā)新產(chǎn)品Improvingproductquality提高產(chǎn)品質(zhì)量Improvingmanufacturingprocessestoreducecosts提高制造流程以降低成本InternalAssessment-BusinessInternalAssessment-BusinessFunctions

內(nèi)部分析--企業(yè)職能ComputerInformationSystems計(jì)算機(jī)信息系統(tǒng)InformationSystems信息系統(tǒng)CIO/CTO首席信息官/首席技術(shù)官Security安全User-friendly用戶友好E-commerce電子商務(wù)InternalAssessment-BusinessInternalAssessment-BusinessFunctions

內(nèi)部分析--企業(yè)職能ComputerInformationSystemsAuditChecklist

計(jì)算機(jī)信息系統(tǒng)分析檢查清單Doallmanagersinthefirmuseinformationsystemtomakedecisions?企業(yè)中的經(jīng)理人員是否運(yùn)用信息系統(tǒng)決策？Isthereachiefinformationofficerordirectorofinformationsystemspositioninthefirm?企業(yè)中是否有首席信息官的位置？Aredataintheinformationsystemupdatedregularly?信息系統(tǒng)中的數(shù)據(jù)是否經(jīng)常更新？InternalAssessment-BusinessInternalAssessment-BusinessFunctions

內(nèi)部分析--企業(yè)職能ComputerInformationSystemsAuditChecklist

計(jì)算機(jī)信息系統(tǒng)分析檢查清單Domanagersfromallfunctionalareascontributeinputtotheinformationsystem?公司中各職能領(lǐng)域的經(jīng)理是否都對(duì)信息系統(tǒng)進(jìn)行信息輸入？Arestrategistsfamiliarwiththeinformationsystemsofcompetitors?戰(zhàn)略家是否熟悉競(jìng)爭(zhēng)對(duì)手的信息系統(tǒng)？InternalAssessment-BusinessInternalAssessment-BusinessFunctions

內(nèi)部分析--企業(yè)職能ComputerInformationSystemsAuditChecklist

計(jì)算機(jī)信息系統(tǒng)分析檢查清單Istheinformationsystemuser-friendly?信息系統(tǒng)是否用戶友好？Doallusersoftheinformationsystemunderstandthecompetitiveadvantagesthatinformationcanprovide?是否所有的信息系統(tǒng)使用者都能夠理解哪些競(jìng)爭(zhēng)優(yōu)勢(shì)可以由信息提供？IstheITsystembeingcontinuouslyimproved?IT系統(tǒng)是否不斷升級(jí)？InternalAssessment-BusinessExercise3

練習(xí)3Istheinternalauditprocessinyourworkplaceeffective?你的工作場(chǎng)所的內(nèi)部分析過程是否有效？Howcoulditbeaugmented?它是如何提高的？Shareyourgeneralconclusions&recommendationswiththeclass與全班共享你的結(jié)論和建議。Exercise3練習(xí)3Istheinternal

UnderstandingtheStrategicManagementInternalAudit:

理解戰(zhàn)略環(huán)境：內(nèi)部分析

Vision&MissionStatements制定愿景和使命陳述Chapter2ExternalAudit實(shí)施外部分析Chapter3InternalAudit實(shí)施外部分析Chapter4LongTermObjectives建立長(zhǎng)期目標(biāo)Chapter5Generate,Evaluate,SelectStrategies制定評(píng)價(jià)和選擇戰(zhàn)略Chapter6ImplementStrategies:Mgt.Issues戰(zhàn)略實(shí)施：管理問題Chapter7ImplementStrategies:Marketing.Fin.Acctg,R&D,CIS戰(zhàn)略實(shí)施：營(yíng)銷、財(cái)務(wù)、會(huì)計(jì)、研究開發(fā)及計(jì)算機(jī)信息系統(tǒng)問題Chapter8Measure&EvaluatePerformance度量和評(píng)估績(jī)效Chapter9ComprehensiveStrategicManagementModel

綜合戰(zhàn)略管理模型Vision&MissionStatementsExtInternalAssessment

內(nèi)部分析InternalStrategicManagementAudit內(nèi)部戰(zhàn)略管理分析Functionalareasofthebusiness公司的職能部門Focusesondevelopingobjectivesandstrategiestocapitalizeoninternalstrengthsandovercomeweaknesses關(guān)注目標(biāo)的確立和戰(zhàn)略的制定，以利用內(nèi)部?jī)?yōu)勢(shì)，克服劣勢(shì)

InternalAssessment

內(nèi)部分析InternInternalAssessment內(nèi)部分析DistinctiveCompetencies專有能力strengthsthatcannotbeeasilymatchedorimitatedbycompetitors不容易為競(jìng)爭(zhēng)對(duì)手比較或模仿的優(yōu)勢(shì)buildingcompetitiveadvantageinvolvestakingadvantageofdistinctivecompetencies建立競(jìng)爭(zhēng)優(yōu)勢(shì)涉及對(duì)專有能力的利用strategiestoimproveonafirm’sweaknessesandturntostrengths克服公司的劣勢(shì)，將其轉(zhuǎn)換為優(yōu)勢(shì)的戰(zhàn)略InternalAssessment內(nèi)部分析DistincInternalAssessment

內(nèi)部分析InternalAudit內(nèi)部分析Gather&integrateinformationfrom:從下列收集和綜合信息：Management管理部門Marketing營(yíng)銷部門Finance/accounting財(cái)務(wù)/財(cái)會(huì)Production/operations生產(chǎn)/運(yùn)作部門Research&development研發(fā)部門Managementinformationsystemsetc…管理信息系統(tǒng)等InternalAssessment

內(nèi)部分析InternInternalAssessment內(nèi)部分析InternalAudit內(nèi)部分析

Involvementaninternalstrategic-managementauditassistsunderstandingnatureandeffectofdecisionsinallfunctionalbusinessareas包含有一個(gè)內(nèi)部戰(zhàn)略管理的分析有助于理解所有職能領(lǐng)域的決策的性質(zhì)和影響InternalAssessment內(nèi)部分析InternaInternalAssessment內(nèi)部分析IntegratingStrategyandCulture總體戰(zhàn)略和文化（P141）OrganizationalCulture–企業(yè)文化

Patternofbehaviordevelopedbyanorganizationasitlearnstocopewithproblemofexternaladaptationandinternalintegration… isvalidandtaughttomembers企業(yè)在學(xué)會(huì)對(duì)外適應(yīng)環(huán)境，對(duì)內(nèi)實(shí)現(xiàn)一體化的過程中形成的行為方式…行之有效并傳授給成員InternalAssessment內(nèi)部分析IntegraInternalAssessment內(nèi)部分析OrganizationalCulture組織文化（P142）Resistanttochange

抵抗變革Mayrepresentastrengthorweakness可能代表一種優(yōu)勢(shì)或劣勢(shì)Culturalproductsinclude:文化產(chǎn)品包括：

Values,beliefs,rites,rituals, ceremonies,myths,stories,legends, sagas,language,symbols,leaders

價(jià)值、信仰、習(xí)俗、儀式、典禮、神話、傳說、傳奇、語言、符號(hào)、領(lǐng)導(dǎo)InternalAssessment內(nèi)部分析OrganizInternalAssessment內(nèi)部分析OrganizationalCulture企業(yè)文化Canreduceimpactsofstrategicmanagement:能降低戰(zhàn)略管理的影響：Misschangesinenvironmentbecauseblinkeredbystronglyheldbeliefs由于強(qiáng)烈的狹隘的信仰而失去對(duì)環(huán)境變化的反應(yīng)Whenacultureeffective,naturaltendencytocontinuewithit,evenintimesofmajorstrategicchange 一種文化一旦實(shí)施，自然趨勢(shì)會(huì)使之繼續(xù)，即使是在重要的戰(zhàn)略變革的時(shí)候也是如此InternalAssessment內(nèi)部分析OrganizExercise1

練習(xí)1Whatistheorganisationalcultureatyourworkplace?你工作場(chǎng)所的企業(yè)文化是什么？Howasitrelevanttostrategicmanagement?它與戰(zhàn)略管理的關(guān)系怎樣？Share1examplefromeachgroupwiththeclass每一小組與全班分享一個(gè)例子Exercise1練習(xí)1WhatistheorgInternalAssessment內(nèi)部分析Traditionalmanagementfunctions傳統(tǒng)的管理功能（P147）Planning規(guī)劃Organizing組織Motivating激勵(lì)Staffing人員配備Controlling控制Newleadershipfunctions新的領(lǐng)導(dǎo)功能Coordinating協(xié)調(diào)Strategicleadership戰(zhàn)略領(lǐng)導(dǎo)Steward,resource,coach,mentor服務(wù)員、資源、教練、導(dǎo)師Anyothers?還有其它嗎？InternalAssessment內(nèi)部分析TraditiInternalAssessment–ManagementFunctions內(nèi)部分析--管理功能（轉(zhuǎn)下頁(yè)）PlanningStageofStrategic-ManagementProcesswhenmostsignificantFunctionStrategyFormulationOrganizingStrategyImplementationMotivatingStrategyImplementationStaffingControlling/CoordinatingStrategyImplementationStrategyEvaluationInternalAssessment–ManagemeInternalAssessment–ManagementFunctions內(nèi)部分析--管理功能（P147）規(guī)劃在戰(zhàn)略管理過程中哪一個(gè)階段最重要功能戰(zhàn)略制定組織戰(zhàn)略實(shí)施激勵(lì)戰(zhàn)略實(shí)施人員配備控制/協(xié)調(diào)戰(zhàn)略實(shí)施戰(zhàn)略評(píng)價(jià)InternalAssessment–ManagemePlanning規(guī)劃Scanning&Forecasting分析和預(yù)測(cè)Establishingobjectives樹立目標(biāo)Devisingstrategies設(shè)計(jì)戰(zhàn)略Developingpolicies制定政策Settinggoals確立總體目標(biāo)Management管理InternalAssessment–ManagementFunctions內(nèi)部分析--管理功能PlanningScanning&ForecastingInternalAssessment–ManagementFunctions內(nèi)部分析--管理功能Organizing組織Organizationaldesign組織設(shè)計(jì)Jobspecialization工作專業(yè)化Jobdescriptions工作說明Jobspecifications工作規(guī)范Spanofcontrol控制范圍的確定Unityofcommand權(quán)限劃分Coordination協(xié)調(diào)Jobdesign崗位設(shè)置Jobanalysis崗位分析Management管理InternalAssessment–ManagemeInternalAssessment–ManagementFunctions內(nèi)部分析--管理功能Motivating激勵(lì)Leadership領(lǐng)導(dǎo)Communication溝通Workgroups建立工作小組Jobenrichment豐富工作內(nèi)容Jobsatisfaction提高員工工作滿意度Needsfulfillment滿足需求Organizationalchange組織調(diào)整Morale士氣Management管理InternalAssessment–ManagemeInternalAssessment–ManagementFunctions內(nèi)部分析--管理功能Staffing(HR)人員配備（HR人力資源）Wage&salaryadmin薪酬及工資管理Employeebenefits雇員福利Interviewing面試Hiring&Firing錄用和解聘Training培訓(xùn)Managementdevelopment管理發(fā)展Safety安全Affirmativeaction表?yè)P(yáng)措施EEO提供平等就業(yè)機(jī)會(huì)Laborrelations勞資關(guān)系Careerdevelopment職業(yè)發(fā)展Disciplineprocedures制定紀(jì)律Equitypolicy公平政策Work-lifebalance工作-生活平衡Successionplanning接班計(jì)劃Management管理InternalAssessment–ManagemeInternalAssessment–ManagementFunctions內(nèi)部分析--管理功能Controlling/Coordinating控制/協(xié)調(diào)Quality質(zhì)量控制Finance財(cái)務(wù)控制Sales銷售控制Inventory庫(kù)貨控制Expenses費(fèi)用控制Variances變量控制Rewards&Sanctions獎(jiǎng)賞及懲處Management管理InternalAssessment–ManagemeExercise2

練習(xí)2Whichmanagementfunctionsarewelldoneatyourworkplace?Why?在你的工作場(chǎng)所哪些管理功能做得好？為什么？Howdoesthiseffectstrategicdevelopmentandmanagement?它們是如何影響戰(zhàn)略的發(fā)展和管理的？Whicharedoneleastwell&why?哪些做得最不好，為什么？Againshareyourbestexamplewiththeclass

與同學(xué)分享你最好的案例Exercise2

練習(xí)2WhichmanagementInternalAssessment

內(nèi)部分析ManagementAuditChecklist管理分析清單Arecompanyobjectivesandgoalsmeasurableandwellcommunicated?

公司的總目標(biāo)與子目標(biāo)是否可以衡量的并且是充分溝通的？Domanagersatallhierarchicallevelsplaneffectively?所有層次上的經(jīng)理們是否都做到計(jì)劃有效？Domanagersdelegateauthoritywell?

經(jīng)理們的授權(quán)是否做得很好？Istheorganization’sstructureappropriate?組織結(jié)構(gòu)合適么？Howdoyourate/measuremanagementeffectiveness?

Arejobdescriptionsandjobspecificationsclear?你是怎樣衡量管理效率的？工作描述和規(guī)范是否清晰？Isemployeemoralehigh?雇員士氣是否高昂？InternalAssessment

內(nèi)部分析ManageInternalAssessment-BusinessFunctions

內(nèi)部分析--企業(yè)職能Marketing營(yíng)銷Customeranalysis

客戶分析Sellingproducts/services

銷售產(chǎn)品/服務(wù)Productandserviceplanning

產(chǎn)品和服務(wù)計(jì)劃Pricing定價(jià)Distribution

分銷Marketingresearch

市場(chǎng)調(diào)研Opportunityanalysis

機(jī)會(huì)分析InternalAssessment-BusinessInternalAssessment-BusinessFunctions

內(nèi)部分析--企業(yè)職能MarketingAuditChecklist營(yíng)銷分析檢查清單Aremarketssegmentedeffectively?市場(chǎng)是否有效細(xì)分？Istheorganizationpositionedwellamongcompetitors?

在競(jìng)爭(zhēng)者之間組織定位是否明確？Isthemarketshareincreasing?

市場(chǎng)份額是否在增加？Arepresentchannelsofdistributionreliableandcosteffective?目前分銷渠道是否可靠？有成本效率么？Isthereaneffectivesalesforce?

是否擁有有效銷售力量？Again,howdoyoumeasureit?另外，你怎樣衡量這些？InternalAssessment-BusinessInternalAssessment-BusinessFunctions

內(nèi)部分析--企業(yè)職能MarketingAuditChecklist營(yíng)銷分析檢查清單Istheremarketresearch?有市場(chǎng)調(diào)研么？Areproductqualityandcustomerservicegood?產(chǎn)品質(zhì)量和客戶服務(wù)好不好？Areproducts/servicespricedappropriately?產(chǎn)品/服務(wù)定價(jià)是否合適？Isthereaneffectivepromotion,advertising,andpublicitystrategy?

是否有有效的促銷、廣告和公關(guān)戰(zhàn)略？InternalAssessment-BusinessInternalAssessment-BusinessFunctions

內(nèi)部分析--企業(yè)職能MarketingAuditChecklist營(yíng)銷分析檢查清單Aremarketingplanningandbudgetingeffective?營(yíng)銷計(jì)劃和預(yù)算是否有效？Domarketingmanagershaveadequateexperienceandtraining?營(yíng)銷經(jīng)理有足夠的經(jīng)驗(yàn)和培訓(xùn)么？InternalAssessment-BusinessInternalAssessment-BusinessFunctions

內(nèi)部分析--企業(yè)職能Finance/Accounting財(cái)務(wù)/會(huì)計(jì)Investmentdecision(Capitalbudgeting)

投資決策（資本預(yù)算）Financingdecision

融資決策Dividenddecision

股利決策InternalAssessment-BusinessInternalAssessment-BusinessFunctions

內(nèi)部分析--企業(yè)職能Finance/AccountingAuditChecklist

財(cái)務(wù)/會(huì)計(jì)分析檢查清單Canthebusinessraiseshort-termcapital?

企業(yè)是否能夠籌集短期資本？Canthebusinessraiselong-termcapital?企業(yè)是否能夠籌集長(zhǎng)期資本？Doesthebusinesshavesufficientworkingcapital?企業(yè)是否擁有足夠的營(yíng)運(yùn)資本？Arebudgetingprocedureseffective?預(yù)算過程是否有效？Aretheaccountingtoolssatisfactory?會(huì)計(jì)工具是否滿意？InternalAssessment-BusinessInternalAssessment-BusinessFunctions

內(nèi)部分析--企業(yè)職能Finance/AccountingAuditChecklist財(cái)務(wù)/會(huì)計(jì)分析檢查清單Aredividendpayoutpoliciesreasonable?股利支付政策是否合理？Doesthebusinesshavegoodrelationswithitsinvestorsandshareholders?公司是否與其投資人和股東關(guān)系良好？Arefinancialmanagersexperiencedandwelltrained?財(cái)務(wù)經(jīng)理是否經(jīng)驗(yàn)豐富，且訓(xùn)練有素？Howdoyouassessgovernanceandstakeholderaswellasshareholderaccountability?你是如何評(píng)估監(jiān)管、利益相關(guān)者和股東的責(zé)任心的？InternalAssessment-BusinessInternalAssessment-BusinessFunctions

內(nèi)部分析--企業(yè)職能Production/Operations生產(chǎn)/運(yùn)營(yíng)Process流程Capacity能力Inventory庫(kù)存Workforce勞動(dòng)力Quality質(zhì)量InternalAssessment-BusinessInternalAssessment-BusinessFunctions

內(nèi)部分析--企業(yè)職能Production/OperationsAuditChecklist生產(chǎn)/運(yùn)營(yíng)分析檢查清單Aresuppliersofrawmaterials,parts,andsubassembliesreliableandreasonable?原材料、配件、部件的供應(yīng)商是否合理可靠？Arefacilities,equipment,machinery,andofficesingoodcondition?設(shè)施、設(shè)備、機(jī)器和辦公室是否條件良好？Areinventory-controlpoliciesandprocedureseffective?庫(kù)存-控制政策和步驟是否有效