北師大英語必修4unit-11Lesson3-The-Advertising-Game-課件

Lesson3TheAdvertisingGameLesson3Canyouthinkofsomeadvertisementsyouhaveseen?Listsomeplaceswhereyouhaveseenadvertising?CanyouthinkofsomeadveinthestreetinthestreetatbusstationonthebusatbusstationonthebusadvertisementonTV

ontheradioadvertisementonTVontheradinthe

magazineinthemagazineontheInternetontheInternetspokesmanspokeswomanspokesmanspokeswoman熟悉廣告的相關(guān)詞匯：1.tomakesth.knowntothepublic,e.g.inanewspaperoronTV____________2.somethingusedforadvertisingthings_______________3.thebusinessofencouragingpeopletobuygoodsbymeansofads____________4.thepersonwhomakesads____________advertiseradvertiseadvertisementadvertisingadvertiseadvertisementadvertisingadvertiser熟悉廣告的相關(guān)詞匯：1.tomakesth.knowReadthetextanddotheexercises.ReadthetextanddotheexercTrueorFalse1.“TsingTaoBeer”tellsyou3piecesofinformationsoitisattractive.2.Advertisementsmustbeattractiveandcreative.3.Thepurposeofalladvertisementsistomakecustomersspendmoney.FTFTrueorFalse1.“TsingTaoBee4.Producingpublicadvertisementsmentionedinthetextisfree.5.Thetextinferredthatadvertisementsaretryingtosellyousomethingmakescustomersbored.6.Thepurposeofadvertisementsiscreatingsomethingthathasneverbeenseenbefore.FTF4.Producingpublicadvertisem7.Standingoutyouradvertisementsisnoteasybecausepeopleareusedtohighstandardsofvisualdesign.T7.StandingoutyouradvertiseReadthetextandcompletethetable.ReadthetextandcompletetheParagraph1theclassicadsaimcontentstheclassicadsgiveinformationaboutfinding________________a.thenameofa___________b.whatthecompanies____c.wheretheyare_______andthe_______namesproductscompanysellbrandlocatedcertainsubjectParagraph1theclassicadsaitheclassicadsbrandnameproductcompanynamelocationtheclassicadsbrandnameproduParagraph2theadsinthemarketaimcontentstheadsinthemarket________andholdthe_________ofthepublic___________picturesorthewordsof_______advertisementsthatpeople_____lookingatattractexpertsenjoyattentionconsistofsubjectParagraph2theadsinthematheadsinthemarkettheadsinthemarketParagraph3modernadsaimcontentsmodernadshigh_________of______design_________thehigheststandardsofdesignwith_____linkedtotheproductstomakethemmoreattractivestandardsvisualcombineideassubjectParagraph3modernadsaimcontemodernadshigheststandardsofvisualdesignlightthinmodernadshigheststandardsoParagraph4thetopadsoftodayaimcontentsthetopadsoftoday_______somethingthathasneverbeenseenbeforeandis___________forpeopletolookat__________,surprised

andnewand_________ideascreatefascinatinghumourunusualsubjectParagraph4thetopadsoftothetopadsoftodayhumour,surprisedandnewandunusualideathebestpartTheymakepeopleforgetthatsomeoneistryingtosellthemsomething.thetopadsoftodayhumour,suParagraph5thepublicadsaimcontentsthepublicadsmake___________tosocietyencourage________to__________inimprovingtheirneighbourhood,protectingtheenvironment,andhelpingotherpeoplecitizensparticipatecontributionssubjectParagraph5thepublicadsaimthepublicadsprotecttheenvironmentmakecontributionstosocietythepublicadsprotecttheenvi1.傳統(tǒng)的2.公司3.合適的4.視覺的5.概念6.方法7.幽默8.市民9.預(yù)算10.商標classiccorporationsuitablevisualconceptapproachhumorcitizenbudgetbrand1.傳統(tǒng)的classic11.啤酒12.當代的13.貢獻14.侄女15.外甥16.standard17.content18.boom19.advertiser20.fascinatingbeercontemporarycontributionniecenephew標準，水平內(nèi)容，目錄迅速增長廣告人迷人的11.啤酒hesituation7.holdtheattentionofthepubic8.consistof9.visuallyattractive10.enoughtodo11.highstandardsofvisualdesign某些產(chǎn)品大致位置縫紉機在和…直截競爭中在市場中在這種形勢下吸引公眾的注意由…構(gòu)成=bemade

upof視覺上有吸引的足以做…視角設(shè)計的高標準1.certainproducts某些產(chǎn)品12.顯眼，突出13.在充滿競爭的世界14.也就是說15.和…有聯(lián)系16.為了利益17.公益廣告18.對社會做出貢獻19.鼓勵某人做…20.參加21.在過去的十年中22.在某方面教育…

standoutinaworldfullofcompetitionthatis(tosay)link……to/withforaprofitpublicadvertisementsmakecontributionstosocietyencouragesb.todosthparticipateinin/over/duringthelast/pastdecadeeducatesb.on12.顯眼，突出standout1.Whatistheclassicadvertisement?

AnswerthefollowingquestionsItisonethatgivesinformationaboutfindingcertainproducts.1.Whatistheclassicadverti2.Whyaremoderntechniquesofdesignnotenoughforadvertisementstobenoticedinmoderncities?Becausepeopleareusedtoseeinghighstandardsofvisualdesign.2.Whyaremoderntechniqueso3.Whatideasdotoday’sadvertisersusetomakeyounoticetheirproducts?newandunusualideashumourous

Theyusehumouraswellasnewandunusualideastosurprisepeople.Theyhopetomakepeopleforgetthatsomeoneistryingtosellthemsomething.3.Whatideasdotoday’sadver4.Whathasthegovernmentdone

duringthelastdecade?Overthelastdecade,thegovernmenthasworkedhardatusingadvertisementstoeducatethepubliconfightingAIDS,savingwater,helpingthepoor,givingupsmoking,etc.4.Whathasthegovernmentdon1.sb./sth.belikelytodo=Itislikelythat有可能,有希望的

Ticketsarelikelytobeexpensive.入場券可能很貴。

Itislikelythatthethievesdon’tknowhowmuchitisworth.盜賊很可能不知道此物的價值。.Languagepoints1.sb./sth.belikelytodoLa2.consistof=bemadeupof由……組成,構(gòu)成

Thecountryconsistsofhundredsofislands.這個國家是由數(shù)百個島嶼構(gòu)成的。2.consistof=bemadeupof3.linkAto/withB與……相聯(lián)系

Thevideowaslinkedtoapowerfulcomputer.攝像機與一臺功能強大的計算機相連接。

TheChannelTunnellinksBritainwiththerestofEurope.英吉利海峽隧道把英國和歐洲其他國家連接起來了。3.linkAto/withB與……相聯(lián)系5.beusedtodoing/usedtodo/beusedtodoI____________________at5:30inthemorning.

我習(xí)慣于早上五點半起床。

Thesestonescan_________________________.

這些石頭能用來造橋。Asayoungmanhe____________intheriverofhisvillage.當他年輕的時候,常常在村里的河里游泳。amusedtogettingupbeusedtobuildabridge.usedtoswim5.beusedtodoing/usedtod4.beusedtodoingsth.習(xí)慣于做某事

I’musedtogettingupat5:30inthemorning.我習(xí)慣于早上五點半起床。

beusedtodosth.被用來做某事

Thesestonescanbeusedtobuildthebridge.這些石頭能用來造橋。4.beusedtodoingsth.習(xí)慣于做usedtodosth.過去常常做某事Asayoungmanheusedtoswimintheriverofhisvillage.當他年輕的時候,常常在村里的河里游泳。usedtodosth.過去常常做某事VoiceyouropinionDoyouthinkadvertisingactuallyworks?Haveyoueverboughtanythingbecauseyoulikedtheideapromotedintheadvertisement?VoiceyouropinionDoyouthinkGrammarReadthesesentencesandtelltheGerunds’function.1.…alotofmoneyisspentonapplyingmoderntechniquesofdesigntomakethese.afterapreposition2.Otherstrytocreateadvertisementsthatpeoplesimplyenjoylookingat.objectGrammarReadthesesentencesan3.Forexample,itcouldbe“ShanghaiSewingMachine,”4.Usinghumouraswellasnewandunusualideastosurprisepeopleisimportantinmodern.5.Myjobisteaching.tellingtheuseofnounsubjectpredicative3.Forexample,itcouldbe“SCompletethesentenceswiththeverbsintheircorrectform.1.I’manearlybird,andI’vegotusedto_________(getup)at5:00a.m.2.Thereisonlyoneprogrammeworth________(watch)today-thescienceprogrammeonvolcanoes.gettingupwatchingCompletethesentenceswithth3.It’snouse________(worry)aboutit.Youcan’tdoanythingtochangeit.4.Iregretted_____________(notapologise)totheoldmanformybadbehaviour.5.Mylittlenieceandnephewarealwaysexcitedtosetoutona________(camp)trip.worryingnotapologisingcamping3.It’snouse________(worry6.Forfiftyyears,shedidherjobwithout___________(complain).7.______(Ask)aboutotherpeople’spersonalbusinessisnotpolite.8.Ifeellike________(notdo)plainingAskingnotdoing6.Forfiftyyears,shedidheRewritethefollowingsentencesusingtheGerunds.1.It’sbadforyoutowatchtoomuchTV.WatchingtoomuchTVisbadforyou.2.Marycollectsstamps.That’sherhobby.CollectingstampsisMary’shobby.orMary’shobbyiscollectingstamps.Rewritethefollowingsentence3.Hesuggestedthatweshouldaskthebossforhisopinionfirst.Hesuggestedaskingthebossforhisopinionfirst.4.Herushedtotheschool.Hedidn’thavebreakfast.Herushedtotheschoolwithouthavingbreakfast.3.Hesuggestedthatweshould5.Don’ttalktoher.It’snouse.Sheneverlistens.It’snousetalkingtoher.Sheneverlistens.5.Don’ttalktoher.It’snoHomeworkFinishtheExercise10.HomeworkFinishtheExercise10Lesson3TheAdvertisingGameLesson3Canyouthinkofsomeadvertisementsyouhaveseen?Listsomeplaceswhereyouhaveseenadvertising?CanyouthinkofsomeadveinthestreetinthestreetatbusstationonthebusatbusstationonthebusadvertisementonTV

ontheradioadvertisementonTVontheradinthe

magazineinthemagazineontheInternetontheInternetspokesmanspokeswomanspokesmanspokeswoman熟悉廣告的相關(guān)詞匯：1.tomakesth.knowntothepublic,e.g.inanewspaperoronTV____________2.somethingusedforadvertisingthings_______________3.thebusinessofencouragingpeopletobuygoodsbymeansofads____________4.thepersonwhomakesads____________advertiseradvertiseadvertisementadvertisingadvertiseadvertisementadvertisingadvertiser熟悉廣告的相關(guān)詞匯：1.tomakesth.knowReadthetextanddotheexercises.ReadthetextanddotheexercTrueorFalse1.“TsingTaoBeer”tellsyou3piecesofinformationsoitisattractive.2.Advertisementsmustbeattractiveandcreative.3.Thepurposeofalladvertisementsistomakecustomersspendmoney.FTFTrueorFalse1.“TsingTaoBee4.Producingpublicadvertisementsmentionedinthetextisfree.5.Thetextinferredthatadvertisementsaretryingtosellyousomethingmakescustomersbored.6.Thepurposeofadvertisementsiscreatingsomethingthathasneverbeenseenbefore.FTF4.Producingpublicadvertisem7.Standingoutyouradvertisementsisnoteasybecausepeopleareusedtohighstandardsofvisualdesign.T7.StandingoutyouradvertiseReadthetextandcompletethetable.ReadthetextandcompletetheParagraph1theclassicadsaimcontentstheclassicadsgiveinformationaboutfinding________________a.thenameofa___________b.whatthecompanies____c.wheretheyare_______andthe_______namesproductscompanysellbrandlocatedcertainsubjectParagraph1theclassicadsaitheclassicadsbrandnameproductcompanynamelocationtheclassicadsbrandnameproduParagraph2theadsinthemarketaimcontentstheadsinthemarket________andholdthe_________ofthepublic___________picturesorthewordsof_______advertisementsthatpeople_____lookingatattractexpertsenjoyattentionconsistofsubjectParagraph2theadsinthematheadsinthemarkettheadsinthemarketParagraph3modernadsaimcontentsmodernadshigh_________of______design_________thehigheststandardsofdesignwith_____linkedtotheproductstomakethemmoreattractivestandardsvisualcombineideassubjectParagraph3modernadsaimcontemodernadshigheststandardsofvisualdesignlightthinmodernadshigheststandardsoParagraph4thetopadsoftodayaimcontentsthetopadsoftoday_______somethingthathasneverbeenseenbeforeandis___________forpeopletolookat__________,surprised

andnewand_________ideascreatefascinatinghumourunusualsubjectParagraph4thetopadsoftothetopadsoftodayhumour,surprisedandnewandunusualideathebestpartTheymakepeopleforgetthatsomeoneistryingtosellthemsomething.thetopadsoftodayhumour,suParagraph5thepublicadsaimcontentsthepublicadsmake___________tosocietyencourage________to__________inimprovingtheirneighbourhood,protectingtheenvironment,andhelpingotherpeoplecitizensparticipatecontributionssubjectParagraph5thepublicadsaimthepublicadsprotecttheenvironmentmakecontributionstosocietythepublicadsprotecttheenvi1.傳統(tǒng)的2.公司3.合適的4.視覺的5.概念6.方法7.幽默8.市民9.預(yù)算10.商標classiccorporationsuitablevisualconceptapproachhumorcitizenbudgetbrand1.傳統(tǒng)的classic11.啤酒12.當代的13.貢獻14.侄女15.外甥16.standard17.content18.boom19.advertiser20.fascinatingbeercontemporarycontributionniecenephew標準，水平內(nèi)容，目錄迅速增長廣告人迷人的11.啤酒hesituation7.holdtheattentionofthepubic8.consistof9.visuallyattractive10.enoughtodo11.highstandardsofvisualdesign某些產(chǎn)品大致位置縫紉機在和…直截競爭中在市場中在這種形勢下吸引公眾的注意由…構(gòu)成=bemade

upof視覺上有吸引的足以做…視角設(shè)計的高標準1.certainproducts某些產(chǎn)品12.顯眼，突出13.在充滿競爭的世界14.也就是說15.和…有聯(lián)系16.為了利益17.公益廣告18.對社會做出貢獻19.鼓勵某人做…20.參加21.在過去的十年中22.在某方面教育…

standoutinaworldfullofcompetitionthatis(tosay)link……to/withforaprofitpublicadvertisementsmakecontributionstosocietyencouragesb.todosthparticipateinin/over/duringthelast/pastdecadeeducatesb.on12.顯眼，突出standout1.Whatistheclassicadvertisement?

AnswerthefollowingquestionsItisonethatgivesinformationaboutfindingcertainproducts.1.Whatistheclassicadverti2.Whyaremoderntechniquesofdesignnotenoughforadvertisementstobenoticedinmoderncities?Becausepeopleareusedtoseeinghighstandardsofvisualdesign.2.Whyaremoderntechniqueso3.Whatideasdotoday’sadvertisersusetomakeyounoticetheirproducts?newandunusualideashumourous

Theyusehumouraswellasnewandunusualideastosurprisepeople.Theyhopetomakepeopleforgetthatsomeoneistryingtosellthemsomething.3.Whatideasdotoday’sadver4.Whathasthegovernmentdone

duringthelastdecade?Overthelastdecade,thegovernmenthasworkedhardatusingadvertisementstoeducatethepubliconfightingAIDS,savingwater,helpingthepoor,givingupsmoking,etc.4.Whathasthegovernmentdon1.sb./sth.belikelytodo=Itislikelythat有可能,有希望的

Ticketsarelikelytobeexpensive.入場券可能很貴。

Itislikelythatthethievesdon’tknowhowmuchitisworth.盜賊很可能不知道此物的價值。.Languagepoints1.sb./sth.belikelytodoLa2.consistof=bemadeupof由……組成,構(gòu)成

Thecountryconsistsofhundredsofislands.這個國家是由數(shù)百個島嶼構(gòu)成的。2.consistof=bemadeupof3.linkAto/withB與……相聯(lián)系

Thevideowaslinkedtoapowerfulcomputer.攝像機與一臺功能強大的計算機相連接。

TheChannelTunnellinksBritainwiththerestofEurope.英吉利海峽隧道把英國和歐洲其他國家連接起來了。3.linkAto/withB與……相聯(lián)系5.beusedtodoing/usedtodo/beusedtodoI____________________at5:30inthemorning.

我習(xí)慣于早上五點半起床。

Thesestonescan_________________________.

這些石頭能用來造橋。Asayoungmanhe____________intheriverofhisvillage.當他年輕的時候,常常在村里的河里游泳。amusedtogettingupbeusedtobuildabridge.usedtoswim5.beusedtodoing/usedtod4.beusedtodoingsth.習(xí)慣于做某事

I’musedtogettingupat5:30inthemorning.我習(xí)慣于早上五點半起床。

beusedtodosth.被用來做某事

Thesestonescanbeusedtobuildthebridge.這些石頭能用來造橋。4.beusedtodoingsth.習(xí)慣于做usedtodosth.過去常常做某事Asayoungmanheusedtoswimintheriverofhisvillage.當他年輕的時候,常常在村里的河里游泳。usedtodosth.過去常常做某事VoiceyouropinionDoyouthinkadvertisingactuallyworks?Haveyoueverboughtanythingbecauseyoulikedtheideapromotedintheadvertisement?VoiceyouropinionDoyouthinkGrammarReadthesesentencesandtelltheGerunds’function.1.…alotofmoneyisspentonapplyingmoderntechniquesofdesigntomakethese.afterapreposition2.Otherstrytocreateadvertisementsthatpeoplesimplyenjoylookingat.objectG