公共關(guān)系及其社會價(jià)值

公共關(guān)系及其社會價(jià)值

對公立圖書館的影響PUBLICRELATIONS:

ItsSocialValuesandImpactsonLibraryPublicServices1Dr.RaymondWangTheJamesA.NewpherLibraryCommunityCollegeofBaltimoreCounty巴爾的摩學(xué)院

紐佛圖書館

王澍博士2演講要點(diǎn)

PresentationOutline公共關(guān)系的核心價(jià)值

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CoreValuesofPublicRelations公關(guān)活動的基本準(zhǔn)則–BasicPrinciplesinPRCampaign公關(guān)策略與推廣手段–StrategiesandMethodologies公關(guān)業(yè)務(wù)與館長責(zé)任–Directors’RoleinPRCampaign公關(guān)實(shí)例與個案分析–AnalysisofEffectiveCampaign3公共關(guān)系的核心價(jià)值

CoreValuesofPublicRelations完成圖書館的使命–ImplementingLibraryMissions拓展圖書館的資源–DevelopingLibraryResources及時評估不斷改進(jìn)

–EvaluatingLibraryServices鼓勵員工參與公關(guān)–EncouragingFullParticipations4公關(guān)活動的基本準(zhǔn)則

BasicPrinciplesinPRCampaign了解社區(qū)民眾的需求–UnderstandCommunityNeeds推介圖書館各類服務(wù)–PromoteLibraryPublicServices擴(kuò)大在社區(qū)中的影響–IncreaseLibraryPublicVisibility贏得社區(qū)及政府支持–WinLocalGovernmentSupport5公關(guān)策略與推廣手段

StrategiesandMethodologies圖書館形象的建立–EstablishingImageforLibraries圖書館與社區(qū)互動–CommunityOutreachActivities圖書館服務(wù)的宣傳–PromotingServiceinCommunity廣泛利用媒體資源–EffectiveUsesofMassiveMedia6公關(guān)業(yè)務(wù)與館長責(zé)任

Directors’RoleinPRCampaign圖書館員工的行為–ActionsofLibraryPersonnel圖書館讀者的口碑–ReactionsofLibraryPatrons圖書館義工的作為–ContributionsofVolunteers圖書館館長的責(zé)任–ResponsibilitiesofDirectors7公關(guān)實(shí)例與個案分析

AnalysisofEffectiveCampaign巴城公立學(xué)校圖書館–BCountyPublicSchools巴城公立社區(qū)圖書館–BCountyPublicLibraries巴城社區(qū)學(xué)院圖書館–BCountyCommunityCollege公關(guān)實(shí)例與個案分析–BCCC/BCPL/BCPSCaseStudy8910巴爾的摩縣概況

BaltimoreCounty面積LandArea–598.6sm人口Population–

789,814歐裔Euro-American–68.8%非裔Afro-American–25.1%亞裔Asian-Pacific–4.6%西裔Latin-Hispanic–3.1%MedianHouseholdIncome家庭收入中位數(shù)–$63,078PerCapitaIncome–$26,167巴城社區(qū)學(xué)院圖書館12巴城社區(qū)學(xué)院圖書館服務(wù)宗旨

BCCCLibraryMissionStatementBCCCLibrarysupportstheeducationalmissionofBaltimoreCountyCommunityCollege.Itprovidesleadershipininformationliteracyeducationandinformationresourcesinbothphysicalandonlineenvironmentstoadiversecommunityoflearners.13巴城公立學(xué)校圖書館14巴城公立學(xué)校圖書館服務(wù)宗旨

BCPSLibraryMissionStatementBCPSLibraryprovideseducationalprogramsthroughanorganizedcollectionofinstructionalmaterialsandinformationtechnologiestostudentsandteachersinordertoimproveinstruction,fosterstudentlearning,andfacilitatecritical-thinkingandproblem-solving.

巴城公立社區(qū)圖書館16巴城公立社區(qū)圖書館服務(wù)宗旨

BCPLLibraryMissionStatementBCPLLibraryprovidesinnovativeandqualityservicestotheneedsofadiversecommunity,promotesearlyliteracyandalifelongloveofreading,ensuresequalaccesstoinformationresourcesforallcustomers,andcreateswelcomingspacesforourcommunity.1718巴城公立社區(qū)圖書館巴城公立社區(qū)圖書館公關(guān)策略

BCPLLibraryPublicRelationStrategy分析社區(qū)需求–AnalyzingCommunityNeed推廣兒童閱讀–PromotingChildhoodLiteracy確保公平參與–EnsuringEquitableAccess創(chuàng)造溫馨空間

–CreatingWelcomingSpace1920巴城公立學(xué)校圖書館巴城公立學(xué)校圖書館公關(guān)策略

BCPSLibraryPublicRelationStrategy提供教學(xué)材料–ProvideInstructionalMaterial保障信息技術(shù)–EnsureInformationTechnology引導(dǎo)學(xué)生學(xué)習(xí)–FosterStudentLearning拓展思辯能力–FacilitateCriticalThinking22巴城社區(qū)學(xué)院圖書館巴城社區(qū)學(xué)院圖書館公關(guān)策略

BCCCLibraryPublicRelationStrategy領(lǐng)導(dǎo)信息檢索教學(xué)–SpearheadInformationLiteracy支援學(xué)校所開課程–SupportCollegeCurriculum幫助學(xué)生網(wǎng)上