MA戰(zhàn)略管理某某年秋

戰(zhàn)略管理

StrategicManagement公共管理學(xué)院城市管理系2003年9月第三講戰(zhàn)略匹配StrategicMatch內(nèi)外條件的分類ClassificationofInternalandExternalConditions優(yōu)勢Strengths:競爭優(yōu)勢competitiveadvantage+stableandhealthyinternalatmosphere（穩(wěn)定、健康的條件）.弱勢Weaknesses:競爭弱勢competitivedisadvantages+anunstableandunhealthyinternalatmosphere（不穩(wěn)定的內(nèi)部條件）一、優(yōu)勢和弱勢

StrengthsandWeaknesses

1.優(yōu)勢Strengths(1)核心競爭力Distinctivecompetency(leverage):productdesign,lowcost,highefficiency,leadershipinproductinnovation,abilitytoinfluencelegislation,controlofcostandother,massiveavailabilityofcapital,CRM-customerrelationsmanagement.Examples:Toyota—quality;Benz—image,IBM—service;CocaCola—internationalbrandrecognition;HP—innovation;AT&T—technologicalexpertise.開發(fā)Developingadistinctivecompetency利用Exploitingdistinctivecompetency保護(hù)Protectingdistinctivecompetency1.優(yōu)勢Strengths(2)穩(wěn)定器stabilizers:maintenancestrengthFairwagesandsalaries;goodworkingconditions;efficientemployeehiringpractices,promotionfromwithin,aclearsenseofmission,efficientworkflow,availabilityofexecutivetrainingprogram,effectivesuperior-subordinatecommunication.組織正常運(yùn)作的必要條件。2.弱勢Weaknesses(1)下沉者Sinkers關(guān)鍵點(diǎn)出現(xiàn)大問題，災(zāi)難來臨。largeholeintheshipstructureShoddyworkmanshipordefectivemerchandise;poorcustomerservice;badlocation;disloyalemployees,lackofproductinnovation,poorcreditline;lackofleadershipandmanagerialskillsatthecorporatelevel.(2)動蕩者Destabilizers保證順利航行內(nèi)部權(quán)責(zé)不清Lackofclearjobdescriptions,widespanofsupervision,deviationfromthecompany’spolicyofpromotionfromwithin;poorworkingcondition;inadequateexecutivetrainingprogram.3、如何判斷優(yōu)勢和弱勢？1、歷史的標(biāo)準(zhǔn)HistoricalCriterion特定條件下，將現(xiàn)在與過去的績效進(jìn)行比較。2、競爭的標(biāo)準(zhǔn)CompetitiveCriterion和第一名相比，處于何種地位。3、名義的標(biāo)準(zhǔn)NormativeCriterion“Howthingsoughttobe”insteadofwith“howthingsare”與最新的理論研究成果相比。二、機(jī)會和威脅

OpportunitiesandThreats1.機(jī)會Opportunities市場增長等Growthofcustomer;exitofcompetitor;increasesofsuppliers,abundancesoflabor;fewgovernmentregulations,populationgrowth,culturalchanges,lowerinflation，favorabletechnologicalbreakthroughs,improvedpoliticalrelationsbetweenacountryandforeignnationwithlargemarket.2.威脅ThreatsDeclineinthesizeofthecustomerbase,entryofapowerfulcompetitorintotheindustry,decreaseinthenumberofsuppliers,increaseinthecostofrawmaterials,shortageoflabor,greatergovernmentregulations,adverseculturaltrends,higherinflationrates,recession,higherunemploymentrates,deteriorationinthepoliticalrelationsbetweentwocountries,andsoon….

1.機(jī)會Opportunities

(1)未來的機(jī)會FutureOpportunitiesEarlydetection(2)現(xiàn)在的機(jī)會CurrentOpportunities----漸進(jìn)性evolvedopportunities;----突發(fā)性suddenopportunities;----潛在hiddenopportunities.2.威脅Threats未來的威脅FutureThreats現(xiàn)在的威脅CurrentThreats----漸進(jìn)的evolvedthreats----突發(fā)的suddenthreats----潛在的hiddenthreats3.變威脅為機(jī)會Turningthreatstoopportunities決斷力Earlyrecognition三、戰(zhàn)略匹配StrategicMatch1.杠桿力Leverage----StrengthstoOpportunities----Strategicwindow(windowofopportunity）2.維持力Maintenance----StrengthstoThreats----maintainorprotecttheirmarketposition3.局限力Constraint--Weaknessestoopportunities----abiggovernmentbureaucracyvs.theprivatesector4.脆弱力Vulnerability----WeaknessestoThreatsSWOT分分析波特M.E.Porter的的5種力量量分析SWOT分析提供了了四種戰(zhàn)略略謝謝1月-2321:29:3921:2921:291月-231月-2321:2921:2921:29:391月-231月-2321:29:392023/1/421:29:399、靜夜四四無鄰，，荒居舊舊業(yè)貧。。。1月-231月-23Wednesday,January4,202310、雨中中黃葉葉樹，，燈下下白頭頭人。。。21:29:3921:29:3921:291/4/20239:29:39PM11、以我獨(dú)沈久久，愧君相見見頻。。1月-2321:29:3921:29Jan-2304-Jan-2312、故故人人江江海海別別，，幾幾度度隔隔山山川川。。。。21:29:3921:29:3921:29Wednesday,January4,202313、乍見翻疑疑夢，相悲悲各問年。。。1月-231月-2321:29:3921:29:39January4,202314、他鄉(xiāng)生生白發(fā)，，舊國見見青山。。。04一一月20239:29:40下午午21:29:401月-2315、比不不了得得就不不比，，得不不到的的就不不要。。。。。一月239:29下下午午1月-2321:29January4,202316、行動動出成成果，，工作作出財(cái)財(cái)富。。。2023/1/421:29:4021:29:4004January202317、做前，，能夠環(huán)環(huán)視四周周；做時(shí)時(shí)，你只只能或者者最好沿沿著以腳腳為起點(diǎn)點(diǎn)的射線線向前。。。9:29:40下午午9:29下午午21:29:401月-239、沒有有失敗敗，只只有暫暫時(shí)停停止成成功??！。1月-231月-23Wednesday,January4,202310、很多多事情情努力力了未未必有有結(jié)果果，但但是不不努力力卻什什么改改變也也沒有有。。。21:29:4021:29:4021:291/4/20239:29:40PM11、成成功功就就是是日日復(fù)復(fù)一一日日那那一一點(diǎn)點(diǎn)點(diǎn)點(diǎn)小小小小努努力力的的積積累累。。。。1月-2321:29:4021:29Jan-2304-Jan-2312、世間成事，，不求其絕對對圓滿，留一一份不足，可可得無限完美美。。21:29:4021:29:4021:29Wednesday,January4,202313、不知香積積寺，數(shù)里里入云峰。。。1月-231月-2321:29:4021:29:40January4,202314、意志堅(jiān)堅(jiān)強(qiáng)的人人能把世世界放在在手中像像泥塊一一樣任意意揉捏。。04一一月20239:29:40下午午21:29:401月-2315、楚塞三湘接接，荊門九派派通。。。一月239:29下下午1月-2321:29January4,202316、少年年十五五二十十時(shí)，，步行行奪得得胡馬馬騎。。。2023/1/421:29:4021:29:4004January202317、空空山山新新雨雨后后，，天天氣氣晚晚來來秋秋。。。。9:29:40下下午午9:29下下午午21:29:401月月-239、楊柳散和風(fēng)風(fēng)，青山澹吾吾慮。。1月-231月-23Wednesday,January4,202310、閱讀一切好好書如同和過過去最杰出的的人談話。21:29:4021:29:4021:291/4/20239:29:40PM11、越是沒有本本領(lǐng)的就越加加自命不凡。。1月-2321:29:4021:29Jan-2304-Jan-2312、越是是無能能的人人，越越喜歡歡挑剔剔別人人的錯(cuò)錯(cuò)兒。。21:29:4021:29:4021:29Wednesday,January4,202313、知人者智，，自知者明。。勝