外貿(mào)英語(yǔ)函電第七版chapterone：信函格式

外貿(mào)英語(yǔ)函電

ForeignTradeCorrespondence

本課程是國(guó)際貿(mào)易專業(yè)的核心業(yè)務(wù)課程之一，是一門(mén)將英語(yǔ)與外貿(mào)業(yè)務(wù)相結(jié)合的課程。本課程通過(guò)介紹外貿(mào)實(shí)務(wù)流程中各種英文業(yè)務(wù)函件，電子郵件、傳真以及其它方式的寫(xiě)作格式，商業(yè)術(shù)語(yǔ)和各種不同的表達(dá)方法，并通過(guò)介紹對(duì)外貿(mào)易各環(huán)節(jié)的具體操作方法，使學(xué)生在提高英語(yǔ)水平的同時(shí)，熟練掌握對(duì)外貿(mào)易業(yè)務(wù)中常用的基本術(shù)語(yǔ)及表達(dá)技能，培養(yǎng)和提高他們的對(duì)外貿(mào)易業(yè)務(wù)工作能力。課程簡(jiǎn)介學(xué)習(xí)目的學(xué)習(xí)外貿(mào)業(yè)務(wù)書(shū)信的標(biāo)準(zhǔn)格式;了解通過(guò)哪些途徑發(fā)展新客戶，開(kāi)拓新市場(chǎng);如何進(jìn)行詢購(gòu)某商品，怎樣報(bào)盤(pán)和還盤(pán);怎樣靈活運(yùn)用付款方式;如何做到重合同守信用;怎樣去審查信用證，做到不出差錯(cuò);在理賠和索賠中做到有理有理有節(jié)；學(xué)會(huì)擬寫(xiě)信函和電傳傳真的寫(xiě)作技巧。學(xué)習(xí)內(nèi)容本課程主要通過(guò)學(xué)習(xí)大量外貿(mào)實(shí)務(wù)基本環(huán)節(jié)中有代表性的信例來(lái)掌握術(shù)語(yǔ)、表達(dá)法及書(shū)寫(xiě)技巧。外貿(mào)實(shí)務(wù)基本環(huán)節(jié)有：建立業(yè)務(wù)關(guān)系和資信調(diào)查、詢盤(pán)、報(bào)盤(pán)和報(bào)價(jià)、還盤(pán)、訂單，履行訂單、支付、包裝和運(yùn)輸、信用證的修改和展期、索賠和解決索賠等。學(xué)習(xí)方法《外貿(mào)函電》是一門(mén)實(shí)踐操作性很強(qiáng)的課程。也就是說(shuō)，要達(dá)到正確擬寫(xiě)外貿(mào)業(yè)務(wù)信函的目的，僅有理論是遠(yuǎn)遠(yuǎn)不夠的，必須學(xué)習(xí)大量外貿(mào)實(shí)務(wù)中有一定代表性的信函，深入體會(huì)何為七個(gè)“C’S”寫(xiě)作的基礎(chǔ)理論知識(shí)，更重要的是通過(guò)學(xué)習(xí)信例，熟悉大量外貿(mào)業(yè)務(wù)中各個(gè)環(huán)節(jié)中常用語(yǔ)，包括詞匯、短語(yǔ)、句型以及習(xí)慣表達(dá)方式等等，再通過(guò)一定量的練習(xí)，對(duì)常用語(yǔ)進(jìn)行操練運(yùn)用，從而達(dá)到掌握并熟練使用的目的。外貿(mào)函電的特點(diǎn)

首先，外貿(mào)函電有其獨(dú)特的語(yǔ)言風(fēng)格和用語(yǔ)。其次，外貿(mào)函電充滿了貿(mào)易術(shù)語(yǔ)、縮略語(yǔ)和縮寫(xiě)詞。最后，外貿(mào)函電的內(nèi)容與外貿(mào)業(yè)務(wù)實(shí)踐密切相關(guān)。獨(dú)特的語(yǔ)言風(fēng)格和用語(yǔ)

Weareinthemarketforsilkblousesandshouldbepleasedifyoukindlyquoteusyourkeenestpricesforthegoodslistedbelow.貿(mào)易術(shù)語(yǔ)、縮略語(yǔ)和縮寫(xiě)詞在外貿(mào)函電中為什么要使用縮略語(yǔ)，目的就在于省時(shí)省事。如CIFShanghai幾個(gè)字一寫(xiě)，讀信人就會(huì)明白貨物是運(yùn)抵上海港CIF價(jià)，而無(wú)需把CostInsuranceandFreight全部寫(xiě)出來(lái)。與外貿(mào)業(yè)務(wù)實(shí)踐密切相關(guān)Immediateshipment立即裝船，在國(guó)際慣例中立即裝船是指“30天內(nèi)裝船”，同美國(guó)人做生意，即是指10天內(nèi)裝船，超過(guò)這規(guī)定的期限，由此引起的損失當(dāng)然要由沒(méi)有讀懂這句話的一方來(lái)承擔(dān)。這既是外貿(mào)業(yè)務(wù)水平的問(wèn)題，也是外貿(mào)英語(yǔ)水平的問(wèn)題。

Chapterone

BusinessLetterWriting

EssentialsandFormsofBusinessLetter-writing

商業(yè)信函的組成部分和格式1.PartsofaBusinessLetter

信件組成部分EssentialParts必要部分1.Theletterhead信頭2.Thedateline日期3.Theinsidenameandaddress收信人名稱地址4.Thesalutation稱呼5.Thebodyoftheletter信文6.Thecomplimentaryclose結(jié)尾敬語(yǔ)7.Thesignature落款OptionalParts附加部分8.Theattentionline具體收信人9.Thesubjectline事由10.Thereferencenotation案號(hào)11.Theenclosure附件12.Thecarboncopynotation抄送13.Thepostscript附言1.ChinaNationalCereals,OilsandFoodstuffsImp&ExpCorp.8JianguomenNeiDajieBeijing10005,ChinaTelephone:86-10-6526-8888Fax:86-10-6527-6028E-mail:carl@2.OurRef.YourRef.Date:15thNovember,20--3.MessrsH.Ronald&Co.556EastcheapLondon,E.C.3,England8.Attention:ImportDept.4.DearSirs,9.AquaticProducts

5.Wethankyouforyourenquiryof5November.Incompliancewithyourrequest,wearesendingyouherewithacopyofourillustratedcatalogueandaquotationsheetforyourreference.Allpricesaresubjecttoourconfirmationforouraquaticproductshavebeensellingwellthisseason.Therefore,wewouldsuggestthatyouadviseusbyafaxincaseofinterest.Weawaityourearlyfavorablereply.

6.Yourstruly,

7.ChinaNationalCereals,OilsandFoodstuffsImp&ExpCorp.Sig._______________(Manager)10.QS/AN11.Enclosures12.ccourShanghaiBranchOffice13.P.S.WerequirepaymentbyL/CforatotalvaluenotexceedingUSD50,000.信函組成部分示例組成部分分項(xiàng)示例1. ChinaNationalCereals,Oils&FoodstuffsImp&ExpCorp.8JianguomenNeiDajieBeijing10005,ChinaTelephone:86-10-6526-8888Fax:86-10-6527-6028E-mail:carl@2. OurRef.YourRef.Date:15thNovember,20--信頭日期3.MessrsH.Ronald&Co.556EastcheapLondon,E.C.3,England8.Attention:ImportDept.4.DearSirs,9.AquaticProducts收信人名稱和地址具體收信人稱呼事由5.

Wethankyouforyourenquiryof5November.Incompliancewithyourrequest,wearesendingyouherewithacopyofourillustratedcatalogueandaquotationsheetforyourreference.Allpricesaresubjecttoourconfirmationforouraquaticproductshavebeensellingwellthisseason.Therefore,wewouldsuggestthatyouadviseusbyafaxincaseofinterest.Weawaityourearlyfavorablereply.

6. Yourstruly,

7.ChinaNationalCereals,OilsandFoodstuffsImp&ExpCorp.Sig._______________(Manager)結(jié)尾敬語(yǔ)信文落款10.QS/AN11.Enclosures12.ccourShanghaiBranchOffice13. P.S.WerequirepaymentbyL/CforatotalvaluenotexceedingUSD50,000.案號(hào)附件抄送附言各部分寫(xiě)法信頭和收信人名稱、地址

英語(yǔ)：名稱在上，地址在下地址先小后大中文：名稱在上，地址在下地址先大后小信頭

外貿(mào)商號(hào)的信箋，一般都印有信頭，包括發(fā)信人的姓名、地址、電話號(hào)碼、傳真號(hào)、及E-mail等，有些會(huì)將經(jīng)營(yíng)項(xiàng)目，注冊(cè)商標(biāo)和公司董事、經(jīng)理等姓名一并印在信頭上。如需打印，則信頭位于信箋上中央或右上方。收信人的姓名和地址一般是列在信箋的左上方，沿左頁(yè)邊線寫(xiě)起。封內(nèi)地址與信封地址寫(xiě)法相同。信內(nèi)把收信人名稱地址寫(xiě)明對(duì)工作有便利。對(duì)發(fā)信人而言，便利有二：一是發(fā)信時(shí)可與信封地址相互對(duì)照，避免放入信封時(shí)發(fā)生差誤；二是發(fā)信后便于準(zhǔn)確歸檔，便于以后查找。對(duì)收信人而言，便利也有二：一是收信人讀信時(shí)，如發(fā)現(xiàn)信封名稱地址與封內(nèi)名稱地址不符，可以知道是放入信封時(shí)發(fā)生錯(cuò)誤，將信返回；二是收信后如信封與信函分離原信仍能保持完整，便于查閱。封內(nèi)地址名稱、地址AUKaddress:

AirEnvironmentalMechanicalEquipmentLimited2076WestMainStreetDevon,EX140RAU.K.

公司名稱門(mén)牌號(hào)街道城市郵編國(guó)家中文名稱、地址舉例仲愷農(nóng)業(yè)工程學(xué)院中國(guó)廣東省廣州市紡織東沙街24號(hào)單位名稱地址由大到小中國(guó)地址名稱用英文寫(xiě)SinochemJiangsuImportandExportCorporationJiangsuInternationalBusinessMansion,50ZhonghuaRoad,Nanjing210001,P.R.China

單位名稱門(mén)牌號(hào)大樓名稱街道郵編城市國(guó)家中國(guó)地名的翻譯規(guī)范用漢語(yǔ)拼音直譯;一個(gè)地名只大寫(xiě)第一個(gè)字母例如：“山東青島” Qingdao,Shandong QingDao,ShanDong可用縮寫(xiě):

Rd.=Road,Fl.=Floor,Ave=Avenue日期位置：美式：在信頭和收信人名稱地址之間英式：通常在收信人名稱地址之下均可以齊頭，也可以靠右寫(xiě)法：美式：月-日-年英式：日-月-年美式日期舉例日期英式日期舉例日期日期寫(xiě)法注意事項(xiàng)“月份”最好用文字，如：

1. 2ndMay,20--

2. 2May,20--

3. 2May20--(Commacanbeomitted)4. September21st,20--5. September21,20--避免月份用數(shù)字，如11/12/20—稱呼salutation位置：必須齊頭寫(xiě)法：對(duì)男士（正規(guī)）：DearSir,或DearSirs,或Gentlemen:對(duì)女士（正規(guī)）：DearMadam,或DearMesdames,對(duì)關(guān)系密切的商業(yè)伙伴：DearJack,詞首字母全大寫(xiě)，用逗號(hào)或不用標(biāo)點(diǎn)符號(hào)Gentlemen后用冒號(hào)salutation1.Ifunsuretowhomyoushouldaddressaletter,youshouldusethefollowingsalutations:

DearSirorMadam,

2.Ifyouknowthenamebutarenotfamiliarwiththeotherperson,youshouldusethefollowingsalutation:

DearMr./Mrs.XXX,外貿(mào)函電salutation3.Ifyouarequitefamiliarwiththeotherperson,youmayusethefollowingsalutation:

HiXXX,HelloXXX,XXX,外貿(mào)函電Informal

salutation其位置比封內(nèi)地址和經(jīng)辦人行低兩行，并與之平頭1.商業(yè)函件1)用“DearSirs,”不能單獨(dú)用“Sirs,”2)美國(guó)人用“Gentlemen：”,更加普遍(不能用單數(shù)）,單數(shù)時(shí)稱“DearSir”3)如果是女性公司，則用“DearMesdames,”2.公事函件：“DearSir，”對(duì)一般機(jī)關(guān)團(tuán)體負(fù)責(zé)人適用此外公事函件還可以用“Tothosewhomaybeconcerned，”外貿(mào)函電BodyofaLetterThisisthemainpartoftheletter.Itexpressesthewriter’sidea,opinion,purposeandwishes,etc.,soitshouldbecarefullyplanned.Whenwriting,payattentiontothefollowing:Writesimply,clearly,courteously,grammatically,andtothepoint.Paragraphcorrectly,confiningeachparagraphtoonetopic.Seethatyourtypingisaccurateandthedisplayartistic.這是書(shū)信的主體，表達(dá)發(fā)信人的意見(jiàn)。在信的開(kāi)頭有開(kāi)頭語(yǔ)(OpeningSentences),自成一節(jié)，在習(xí)慣上是用客套語(yǔ)先將收到對(duì)方的來(lái)信的日期、編號(hào)或查號(hào)、主題及簡(jiǎn)單內(nèi)容加以綜合敘述，使對(duì)方一目了然這封信是答復(fù)哪一封去信的。如果是第一次通信也可以利用開(kāi)頭語(yǔ)作必要的自我介紹。Bodyofaletter在信的結(jié)尾一般有結(jié)尾語(yǔ)(TheclosingSentences),一般用來(lái)總結(jié)本文所談的事項(xiàng)，提示對(duì)受信人的要求，如希望來(lái)函或電報(bào)訂貨、答復(fù)詢問(wèn)或作必要的聲明等。另起一段。如:

Wehopetoreceiveyourearlyreply.Bodyofaletter

Thebodyofabusinesslettertypicallycontainsthreeparagraphs:·

1.introductoryparagraph·

2.oneormorebodyparagraphs3.concludingparagraph外貿(mào)函電Bodyofaletter注意事項(xiàng)：1）段與段之間一般空兩行想一想：如果信的正文很長(zhǎng)，一頁(yè)紙不夠用而需兩張或數(shù)張聯(lián)頁(yè)，該怎么辦？外貿(mào)函電Bodyofaletter如果信的正文很長(zhǎng)，一頁(yè)紙不夠用而需兩張或數(shù)張聯(lián)頁(yè)，應(yīng)在第一頁(yè)的右下端打“待續(xù)”（tobecontinued),并在聯(lián)頁(yè)上端注明收信人的名稱、日期、頁(yè)數(shù)，再繼續(xù)打正文。這是為了避免第一頁(yè)和第二頁(yè)，第三頁(yè)在發(fā)信時(shí)誤置。外貿(mào)函電結(jié)尾敬語(yǔ)

ComplimentaryClose位置：齊頭式靠左對(duì)齊，縮格式偏右正規(guī)場(chǎng)合下常用：1.Yoursfaithfully,2.Yourstruly,3.Faithfullyyours,4.Trulyyours,第二個(gè)單詞小寫(xiě)，用逗號(hào)或不用標(biāo)點(diǎn)符號(hào)FormalTruly/sincerely/Faithfullyyours,InformalBestregards,外貿(mào)函電ComplimentaryCloseCapitalizeonlythefirstwordinthecomplimentaryclose,andfollowallphraseswithacomma.ComplimentaryClose注意：1）結(jié)束禮詞寫(xiě)在結(jié)尾語(yǔ)下隔一行，正中或略向右邊寫(xiě)起2）只有第一個(gè)字母大寫(xiě)，后面加逗號(hào)3）歐洲信函把Yours放前，美國(guó)則把副詞放前4）用Yours而不用Your，與Yours連用的一定是帶-ly的副詞。稱呼與結(jié)尾敬語(yǔ)的對(duì)應(yīng)關(guān)系TheSignatureItiscommontotypethenameofthewriter’sfirmorcompanyimmediatelybelowcomplimentaryclose.結(jié)束語(yǔ)的下面，應(yīng)將行號(hào)的名稱用大寫(xiě)打出，必須由負(fù)責(zé)人簽名，簽名的下面為使對(duì)方了解簽名人的姓名、職位，可以打字注明。Neversignaletterwitharubberstamp.外國(guó)函件都必須由負(fù)責(zé)親筆簽名，用橡皮戳說(shuō)明該信并非本人親自過(guò)目，只是通函，不為人重視。Signature

Company’snameYoursignaturetypedsignature(jobtitle)ELECTRONICSLTD.

HaroldJones

HaroldJonesManager外貿(mào)函電想一想：如果有資格簽署的人不在公司，想請(qǐng)他人簽署，該怎么辦？外貿(mào)函電Signature注意：1)p.p.有時(shí)候有資格簽署的人不在公司，常以授權(quán)（powerofattorney)授權(quán)一負(fù)責(zé)的雇員簽署，在這情況下，則應(yīng)在公司行號(hào)前寫(xiě)上P.P.(PerProcuration)或PerPro.,它的意思是代理。也有用for代替p.p.的。

格式一般如下：Yoursfaithfully（P.P.）THENATIONALTRANSPORTCO.，T.M.WhiteT.M.WhiteManager外貿(mào)函電Signature落款結(jié)尾敬語(yǔ)手寫(xiě)簽名打印簽名職務(wù)公司名稱AttentionLine指定收信人Ifyouwantyourletterattendedbyordirectedtoaspecificpersonordepartment,addanattentionline.Thiswillspeedupthesortingprocesswithinacompany.如需注明對(duì)方經(jīng)辦人，希望收信商號(hào)將信迅速交經(jīng)辦人辦理，可以在封內(nèi)地址下加Attention或Attentionof

例1RichardThomas&BaldwinsLtd.,

151GowerStreet

London,SC76DY,England

AttentionMr.CaveorAttentionofPurchasingManager

具體收信人位置：

1.

收信人名稱地址之下2.齊頭式靠左，縮格式居中3.要加下劃線表示的是承辦本信件的具體個(gè)人或部門(mén)

1.

Attention:Mr.H.A.Donnan,ExportManager

2.AttentionofMr.Cave

3.TotheattentionofMr.LiuMing

SubjectLineorCaptionLine

Subjectlineisactuallythegeneralideaofaletter.Itisinsertedbetweenthesalutationandthebodyofthelettereitherattheleft-handmarginforfully-blockedletterformorcentrallyoverthebodyforotherforms.Itcallsthereceiver’sattentiontothetopicoftheletter.事由寫(xiě)在稱呼語(yǔ)下面兩行，一般是在信箋中間位置，事由要簡(jiǎn)單扼要，說(shuō)明商品名稱，數(shù)量，信用證或合同號(hào)等即可。事由位置：

1.稱呼和正文之間2.齊頭式靠左，縮格式居中3.要加下劃線表示的是該信函的主題

1.

Re:YourOrderNo.463for1,000Wide-screenTVSets

2.SHEEPWOOL

EnclosureIfsomethingisenclosed,noteitbelowthesignature.如信中有附件時(shí)，應(yīng)在簽名下注明Encl.或Enc.如附件不止一件應(yīng)注明2Enclsor3Encls,或詳細(xì)列明如下：Encls:2InvoicesEnc:1B/L

1Photo

1Certificate附件位置：

落款之下，左對(duì)齊說(shuō)明該信件有附件

1.Enclosure2.Enc.3.Encl.AsStated4.Enclosure:BrochureTheCarbonCopyNotationWhencopiesoftheletteraresenttoothers,typec.c.belowthesignatureattheleftmargin.如果函件要抄送其他有關(guān)單位，同時(shí)使對(duì)方也知道已抄送其他單位，可在信件最后的左下角注明“CCtoxxx”or“CCxxx”抄送位置：附件之下，左對(duì)齊表示該信件同時(shí)抄送給他人1.明抄：ccMarketingDepartment2.暗抄：bccMr.SimpsonCarboncopy,收信人知道被抄送Blindcarboncopy,收信人不知道被抄送，只出現(xiàn)在發(fā)給被抄送人的信件里PostscriptIfthewriterwishestoaddsomethingheforgottomentionorforemphasis,hemayaddhispostscripttwospacesbelowthecarboncopynotation.信寫(xiě)完后，如果想起還有要緊的要說(shuō)，可以在信末加P.S.引出補(bǔ)敘的話，然后由發(fā)信人簽署本人簡(jiǎn)筆簽名(本人姓名的第一個(gè)字母)。2.WritingPrinciplesoftheBusinessLetters7“C”Courtesy禮貌Bycourtesywemeantradingpeoplewithrespectandfriendlyhumanconcern.Inordertomakeabusinesslettercourteous,trytoavoidirritating,offensive,orbelittlingstatements.Toanswerletterspromptlyisalsoamatterofcourtesy.Followingrulesshouldbefollowed:Changethecommandingtoneintorequestingtone;Usemitigation平靜andavoidoveremphasizingyourownopinionorirritatingyourpartner.Passivevoiceshouldbeadoptedaccordingly;相應(yīng)的采用被動(dòng)語(yǔ)態(tài)Trytoavoidusingthewordwithforcingtoneorarousingunpleasantness.語(yǔ)言要有禮且謙虛，及時(shí)地回信也是禮貌的表現(xiàn)。Comparison:Youdidnotenclosethepricelistinyourletter.你們沒(méi)有在信中附價(jià)格單。Thepricelistwasnotenclosedinyourletter.貴方信中沒(méi)有附價(jià)格單。Wemustrefuseyouroffer.我們拒絕貴方報(bào)價(jià)。Weregretthatweareunabletoacceptyouroffer.很遺憾我們不能接受貴方報(bào)價(jià)。Wehavereceivedwithmanythanksyourletterof20May,andwetakethepleasureofsendingyouourlatestcatalog.Wewishtodrawyourattentiontoaspecialofferwhichwehavemadeinit.（polite）Youwillbeparticularlyinterestedinaspecialofferonpage5ofthelatestcatalogenclosed,whichyourequestedinyourletterof20May.（courteous）2)Consideration體諒：Considerationmeansthoughtfulness.ConsiderationemphasizesYou-attituderatherthanWe-attitude.Keepthereader’srequest,needs,desires,aswellashisfeelingsinmind.Inaddition,weshouldtrytodiscussproblemsinapositivewayratherthaninanegativeway.Thefollowingpointsarenecessaryforwritingalettertoembodyconsideration:You-attitude:Youearn2percentdiscountwhenyoupaycash.Wewillsendyouthebrochurenextmonth.Weallow2percentdiscountforcashpayment.Wewon'tbeabletosendyouthebrochurethismonth.Focusonthepositiveapproach:Wefeelsurethatyouwillbeentirelysatisfied.(Positive)Wedonotbelieveyouwillhavecausefordissatisfaction.

(Negative)

3)Completeness完整Abusinesslettershouldincludeallthenecessaryinformation.Itisessentialtocheckthemessagecarefullybeforeitissentout.Asyouworkhardforcompleteness,keepthefollowingguidelinesinmind:Whydoyouwritetheletter?Whatarethefactssupportingthereasons?Haveyouansweredthequestionsasked?一封商業(yè)信函應(yīng)概況了各項(xiàng)必需的事項(xiàng)，如邀請(qǐng)信應(yīng)說(shuō)明時(shí)間、地點(diǎn)等，確忌寄出含糊不清的信件。4)Clarity/Clearness清楚意思表達(dá)明確，要注意：Avoidusingthewordswhichhavedifferentunderstandingorunclearmeaning避免使用有歧義的文字;Payattentiontothepositionofthemodifiers注意修飾語(yǔ)所放的位置：Payattentiontotherationalityinlogic:注意語(yǔ)言的邏輯性5)Conciseness簡(jiǎn)潔Concisenessisoftenconsideredtobethemostimportantwritingprincipleandlanguagefeature.Concisenessalsomeansyoushouldclearlyexpresswhatyouwoulddoinashortandpithystyle短小精悍的寫(xiě)作方式ofwritingaspossibleasyoucan.Avoidusingwordyexpressions:避免廢話連篇Avoidunnecessaryrepetition:避免不必要的重復(fù)Usingshortsentences,simplewordsandclearexplanations:短句、單詞的運(yùn)用Avoidtheout-of-datecommercialjargonsandtrytousemodernEnglish.不要使用過(guò)時(shí)的語(yǔ)言，要運(yùn)用現(xiàn)代英語(yǔ)。

Comparison：Wewouldliketoknowwhetheryouwouldallowustoextendthetimeofshipmentfortwentydaysandifyouwouldbesokindastoallowustodoso,kindlygiveusyourreplybyfaxwithoutdelay.(wordy)PleasereplybyfaximmediatelyifyouwillallowustodelaytheshipmentuntilApril21.(concise)TheyattendtheGuangzhouTradeFairforthepurposeoffindingabusinesspartner.TheyattendtheGuangzhouTradeFairtofindapartner.Outofdatecommercialjargons:Duetothefactthat由于……的事實(shí)Terminate結(jié)束Attachedhereto隨函附Acknowledgereceiptof確認(rèn)收到Inst.本月Uptothiswriting在寫(xiě)這封信的時(shí)候ModernEnglish:As,becauseorsinceEndEnclosedis/areThankyoufor……Ireceived……ThismonthSofar6)Concreteness具體:Makethemessagespecific,definiteandvivid.Trytoheedthefollowingtips:Completewiththe6W’s:Who?What?Why?How?Where?When?Concretenessinaction:usingspecificlanguagetomakeourinformationmoreconcreteandconvincing;Usingconcretewords.Compare:ST858L5-BandStereoRadioCassetteRecorderisfullfunctions.ST858L5-BandStereoRadioCassetteRecordercandeliverssuperbFM/MW/LW/SW1/SW2/FMStereobandreception.Fullauto-stopandautomaticquickprogramsearch(AQPSsystem).自動(dòng)快速搜索系統(tǒng)WehavedrawnonyouasusualunderyourL/C.WehavedrawnonyouoursightdraftNo.345fortheInvoiceamount,US$560.00,underyourL/CNo.234oftheChinaBank.7)Correctness正確:Correctnessnotonlyreferstothecorrectgrammarrules,contents,andforms,butalsoaccuracyinstyle,languageandtyping.Usually,mistakeswithtonecanbeavoidedbyusingthefollowingtechniques:Placemoreemphasisonthereaderthanyourself;把重點(diǎn)放在讀者身上，而不是你身上；Avoidextremecasesofhumility,flattery,andmodesty;避免過(guò)度謙卑、奉承和謙虛Avoidcondescension[,k?ndi'sen??n;避免傲慢Avoidlecturing避免說(shuō)教3.LayoutofaBusinessLetter

商業(yè)信函的格式ThreemajorformsIndentedForm

縮格式BlockedForm

齊頭式ModifiedBlockedForm

改良齊頭式縮格式示例日期靠右具體收信人和事由居中段首縮格結(jié)尾敬語(yǔ)和落款偏右齊頭式示例除信頭外全部左對(duì)齊改良齊頭式示例案號(hào)和日期靠右落款偏右BlockFormat齊頭式外貿(mào)函電Theblockformatisthesimplestformat;allofthewritingisflushagainsttheleftmargin.

Format外貿(mào)函電Thesemi-blockformatyouraddress,date,theclosing,signature,areallindentedtotherighthalfofthepage(半齊頭式）Theindentedformat(縮進(jìn)式）Alsothefirstlineofeachparagraphisindented.

EnvelopeAddressing

信封格式AddressingEnvelopesReturnAddressStampAddressRemarksMailingdirections寫(xiě)信人在上，收信人在下根據(jù)收信人名稱地址的寫(xiě)法分兩種格式：縮格式：收信人名稱地址逐行右縮齊頭式：收信人名稱地址左端對(duì)齊縮格式舉例收信人名稱地址：逐行右縮寫(xiě)信人名稱地址齊頭式舉例寫(xiě)信人名稱地址收信人名稱地址：左端對(duì)齊郵寄方式ViaAirMail(ByAirmail,orParAvionɑ:'vju?

)航空Registered掛號(hào)ParcelPost郵包Express快遞SamplesPost樣品捎交Mr.CharlesWoodKindnessofMr.J.W.Smith由Mr.J.W.Smith捎交給Mr.CharlesWood轉(zhuǎn)交最終收信人轉(zhuǎn)交人轉(zhuǎn)交人地址LayoutofE-mails電子郵件格式外發(fā)的郵件外發(fā)的郵件收件人被抄送人被暗抄人主體部分添加附件處接收的郵件Remarks:

1.Private私人信2.Personal個(gè)人信3.Confidential機(jī)密信如需說(shuō)明信或郵件的類別，可根據(jù)需要在信封“MailingDirections”處注明下列字樣：1.Registered掛號(hào)郵件

2.Express快遞郵件

3.OrdinaryMail平信

4.Immediate(Urgent)急件

5.PrintedMatter印刷品

6.Sample樣品SummaryInthischapter,wehavelearntthelayout(sevenprinciplepartsa