PayPal：2022年歐洲電子商務(wù)指數(shù)

?2022PayPalInc.Confidentialandproprietary.2AbouttheresearchThisresearchreportwasproducedbyPayPal,basedonastudyconductedbyACAResearchwithn=15,221*consumersandn=4,604businesses.Itcontainsgeneralobservationsabouttrendsine-Commerce,socialcommerce,BuyNowPayLaterandcrossborderaswellasinvolvingcryptocurrency,NFTsandthemetaverse.Thestudydoesnottakeintoaccounttheobjectives,situationorneedsofanyspecificbusinessorindividual.TheconsumerresearchconductedbyACAResearchconsistedofa15-minuteonlinesurveyofn=15,221*consumersacross12differentmarketsaged18-75years,exploringadoption,usageandsentimenttowardse-Commerce,socialcommerce,BuyNowPayLaterandcrossborderaswellascryptocurrency,NFTsandthemetaverse.Inaddition,ACAResearchconducteda10-minuteonlinesurveyofn=4,604withbusinessdecisionmakerswithinB2Cretailersandbusinesseswhooperateentirelyorpartiallyonline,across12differentmarkets.Itexploredtheirattitudesandbehavioursarounde-Commerce,socialcommerce,BuyNowPayLaterandcrossborder,aswellascryptocurrency,NFTsandthemetaverse.?2022PayPalInc.Confidentialandproprietary.METHODOLOGY:iedoutincompliancewithindustryguidelinesandprivacyrequirementsSamplewassourcedthroughconsumerandbusinessingthesurveyTheconsumeramplewasweightedbyagegenderandlocationtoensuredatawasnationallysentativeSignificancetestingonthissamplewasconductedataconfidenceintervalwithapotentialsamplingerrorrangingfrom2.2%to3.1%.QuotasforthebusinessurnoverandlocationSignificancetestingonthissamplewasconductedceintervalwithapotentialsamplingerrorrangingfromto6.9%.Pleasenotethatnumbersmaynotaddupto100%duetorounding.TIMING:neJulywithadditionaltopupsamplecollectedenAugustSeptemberandSeptemberGenerationalAgesasatGenZyearsGenYyearsGenX2-57years);BabyBoomer(58-75years).SAMPLE:MarketConsumersBusinessesBelgium05France*2,043*05Germany*2,038*00Greece1406Ireland1207IsraelItaly5TheNetherlands5PolandSpain176Sweden095*NOTE:TotalconsumersampleforFrance&Germanyincludesadditionalparticipantsfromtop-upstudiesonBNPLandCrossBorderrespectively.3?2022PayPalInc.Confidentialandproprietary.% Weekly78%72%PolandIsraelSwedenGermanyItaly67%66%payments% Weekly78%72%PolandIsraelSwedenGermanyItaly67%66%paymentsperweek9%5%Lessoftene-CommerceOnlineShoppingFrequencysmakingonlinepurchasesorpaymentseachweektheDutchandGreekstandoutasthemostfrequentonlineshoppers.DoatleastweeklybyDoatleastweeklybyCountry>70%highlighted(AllConsumers18-75>70%highlightedNetherlandsNetherlandsGreeceBelgiumofconsumersmakepaymentsorpurchasesonlineAtleastweeklyAveragepurchasesorNote-CommerceUsers(3%)AverageAverage>4&<3highlighted..2.9Theresearchshows97%ofconsumersacrossEuropeandIsraelmakeonlinetsThisisntanin-three(65%)makingonlineweeklyoraverageamountonsforthisgroupatalmostfouraweek(3.7).ctivityisledbytheDutchsespaymentsperweekandsesperweek).ofachweekconsumersinndtheUKarebothalsoedwithonlinecommerce,with72%ofeachgroupshoppingormakingonlinepaymentsatleastweekly.CQCQ2.Howoftendoyoudoeachofthefollowing(MAKEPURCHASEORPAYMENT)onacomputerormobiledevice?BASE:AllConsumers18-75,n=13,1754ALL4%7%42%36%38%SwedenK46%43%41%65%9%IsraelNetherlandsPolandGreeceGermanyFrance6%60%38%43%49%%3%40%62%41%ALL4%7%42%36%38%SwedenK46%43%41%65%9%IsraelNetherlandsPolandGreeceGermanyFrance6%60%38%43%49%%3%40%62%41%70%%72%28%42%6%40%46%31%33%7%31%39%33%32%5%28%%e-CommercePurchaseCategoriesxofessentialandopofthelistAverageonlinemonthlyspend(AllConsumers18-75)>>€392highlightedALLSwedenNetherlandsIrelandGreeceGermanySpain€342€486(Kr4815)€420(￡348)€356€345€339(zt1,215)€337€333€295€290€270€252OverallTop5OnlinePaymentandPurchasingCategories(AllConsumers18-75)>>50%highlightedClothing&BillPayments*Food&DrinkGroceryHealth&AccessoriesBeautyrallconsumersspendanaverageof342ononlinepurchasesandpaymentseachmonth.ategoriescoveramixofproductsandservices:nlineactivityisledbyspend,likelylinkedtothehighproportionwhopaybillsthroughsofonlinebillpaymentsarealsoevidentinGreece(72%)andPoland(70%).Thesecond-highestspendinghhigherproportionsthantopurchasingGroceries(57%)andFood&Drink(55%)online.QQ6:Intotal,howmuchmoneyhaveyouspentononlinepurchasesorpaymentsinthelastmonth?Pleaseincludepurchasingapps,in-apppurchases,paymentsforbillsorservicesandotheronlineshopping.CQ5.Thinkingabouttheonlinepaymentsorpurchasesthatyouhavemadeinthepast6months,whichofthesecategorieshaveyoupurchased?*Note:Billpayments(e.g.phone,insurance,utilities).Food&Drinksrefertotakeoutordeliveryfoodanddrinkitems(i.e.orderingdinnerdeliveredtoyourhomeorpayinginrestaurantviathewebsite/QRcode).GroceryreferstohouseholditemsorderedfromGrocerystores/supermarkets.BASE:AllConsumers18-75,n=13,17556%2%0%47%45%%40%e-CommerceDevicePreference6%2%0%47%45%%40%e-CommerceDevicePreferenceicesformakingonlinepurchasesandpaymentsthisishighestintheUKwheretwothirdsofBritons(66%)prefermobile.PreferencebyDeviceType(AllConsumers18-75)Mobile(Smartphone,42%42%Computer(Desktop&Laptop)OtherDevice(4%)None-CommerceUser(3%)MobilePreferencebyCountry>>55%highlightedIrelanderlandsGreeceFranceGermanyveaingpurchasesandpaymentsonlineusingmobiles),secomputers(42%)orotherdevices(4%).countriesaregenerallyineragesomeutsignificantlysintheUKareclearlythemobileleadersprefermakingonmobile),whilethehighspendingdesalsoskewtomobileprefermobile).Attheotherendofthespectrum,consumersinIsraelandGermanydevicesiedesktoporcomputersfortheironlinewithonlyandvelychoosingtomakeonlinepurchasesorpaymentsonmobile.QQ1c.Whichofthesedevicesdoyouprefertouseforonlinepurchasesorpayments?BASE:AllConsumers18-75,n=13,175Germany 30%36% 28%18% 27%30%28%26%23% 24%6%43%Germany 30%36% 28%18% 27%30%28%26%23% 24%6%43% 22%29% 13%9%4% 10%14%10% 10%19%12%32%63%e-CommercePaymentPreferenceentoptionPreferredPaymentOptions(AllConsumers18-75)Nopreference4%OthereditCardnthepastnthepastmonthsALLMARKETS,PayPal(inc.BNPLoptions)PreferredPaymentOptionsByMarketardOther4%4%9%46%36%4% 4%Greece 4%GreeceIsrael SwedenIsraelwithalmostothirdsofconsumershavinguseditinthelast6months.Oneinfourconsumers(25%)selectedfDebitandCreditCards(both18%).ThisisdrivenbyparticularlyhighgagementinGermanyyPallyrecognisethemportanceofcateringtoconsumeronswithalmostthreeinpaymentoption.CQCQ3a.Thinkingaboutwhenyoumakeapurchaseorpayonline,whichofthefollowingpaymentoptions,ifany,haveyouusedinthelast6months?Q3b:Andwhichofthepaymentoptionsthatyouuse,ifany,wouldyousayisyourpreferredpaymentoption?BASE:AllConsumers18-75,n=13,175forbothquestions.MQ3.Whichofthefollowingonlinepaymentoptionsdoyouofferyourcustomers?BASE:AllBusinessesn=4,60422Food&Drink(42%).3onlinepurchasesandpayments.s1ssEuroperaelareregularpurchasesandpayments.arriers9?2022PayPalInc.Confidentialandproprietary.eeCommerceDrivers&BarriersCheckoutSecurityconcernsarethemainbarriertoonlinepurchasingacrossallmarkets.BarriersToMakingAnOnlinePurchase(AllConsumers18-75years)>>40%highlightedSecurityortrustissuesatcheckout52%52%1%1%48%47%43%39%GreeceGermanyItalyBelgiumSwedenerlandsLongandconfusingcheckout 42% 46% 36% 32% 39% 41% 38%Mustcreateanewuseraccountfirst/noguestcheckout 35% 29% 20% 22% 28% 30% 26%giscomplexwitharangeoffactorspotentiallyfacilitatingorhinderingthedesiredoutcome.sfindingoverlylongorconfusingpurchasingprocessesoff-putting,securitynsclearlystandoutasthealmosthalfofconsumersreportingtomakeatrustissuesatcheckout.alongcheckoutexperienceisaslightlymoresignificantdisincentivetopurchasethansecurityconcerns.CQCQ9.Which,ifany,ofthefollowingwouldleadtoyoubeinglesslikelytomakeanonlinepurchase?BASE:AllConsumers18-75,n=13,175eeCommerceDrivers&BarriersCheckoutcernscanbealleviatedbymerchantsofferingpreferredpaymenttypeOnlinePurchasesDriversThatOnlinePurchases(AllConsumers18-75years)>>40%highlightedOffersmypreferredpaymenttypeGreeceGermany Sweden IrelandIsrael ItalyerlandsFrance 57% 56% 53% 50% 47% 46% 44% 44% 44% 43% 41% Easynavigation 53% 39% 47% 45% 37% 33% Fastcheckoutexperience 43% 32% 35% 40% 37% 28% Therearemanywaystoreducebarrierstoonlinepurchase.Threekeyopportunitiesareofferingganvigationandafastcheckoutexperience.Almosthalf(47%)ofconsumersstatedthatbusinessesofferingtheirymenttypeswouldmakethemmorelikelytopurchaseonline.improvingtheoverallpurchaseexperiencethrougheasiernavigationiercheckoutThisstandsyforconsumersinGreece,Israel,andIreland.CQCQ10.And,whichofthefollowingwouldleadtoyoubeingmorelikelytomakeanonlinepurchase?BASE:AllConsumers18-75,n=13,17548%(alloptions)CommerceDriversBarriersTrustWithinConsumers%ThatTrustPaypalToKeepTheirPaymentSecureandProtectThem(AllConsumers18-75years)PayPal(alloptionstcomestopaymentprocess.Overall,twothirdsofconsumersndtsrisingtomorethanurinbothGermanyandIreland.CQCQ22.Whichofthefollowingonlinepaymentoptionswouldyoutrusttokeepyourpaymentsecureandprotectyoushouldsomethinggowrongwiththepurchase?BASE:AllConsumers18-75,n=13,17542%29%3%38%25%22%25%26%9%61%2%Nopreference42%29%3%38%25%22%25%26%9%61%2%Nopreference(alloptions)OtherCreditCardDebitCardMostTrustedPaymentOptions(AllConsumers18-75)GermanyItalyIrelandGreeceFranceNetherlandsSwedeneCommerceDriversBarriersMostTrustedemphasisingthepositionoftrustithasbuilt.ardOthercompetitors3939%47%%42% 5%2%8%42% 9%5%38%28% 28% Acrossthemarkets,almostone-in-threeconsumers(31%)selectedonandwasstrongestinGermany(47%),Italy(45%)andIsrael(42%).eferredbrandbyatleastone-in-fouremajorityofmarkets.QQ23.Whichpaymentoptiondoyoutrustthemostwhenpurchasingortransactingonline?BASE:AllConsumers18-75,n=13,175relative203%4%Commercerelative203%4%CommerceDriversBarriersTrustWithinConsumersthataconsumerwouldpurchasetheirproductorservice25%relativeuplift).PurchaseLikelihood(AllConsumers18-75years)ProductavailableonasitethatdoesnProductavailableonasitethatdoesn'tacceptpaymentsvialacceptspaymentsviaPayPalIrelandGermanyGreecePolandBelgiumSwedenNetherlandsUpliftAmongMarketsonaSitethatAcceptssviaPayPal(AllConsumers18-75years)>>150%highlighted99%86%tdeliversaasurableimpactonpurchaselikelihood.Whenaskedtocomparetheirlikelihoodtopurchaseidenticalproductsofftwocompetingsites,easasefromtheonethatchaseastheonethattThistranslatestoanaverage125%upliftinpurchaselikelihoodacrossmarkets.leweseesomelevelofupliftinallmarketstherearecertainbecomessignificantlymorepronounced:Italy203%increaserelandincreasemanyincreaseCQCQ24.Ifyoufindaproductthatyouwantontwoseparatesites,bothofwhichareofferingitforthesameprice(includinganyshippingcosts),howlikelywouldyoubetobuytheBASE:AllConsumers18-75,n=13,175 72% 71% 70% 70% DriversBarriersAbandonmentkofpreferrednsandpoorcustomerexperiences Sweden Greece Germany therlandsSpain PolandAlmost2-in-3consumershaveabandonedapurchaseorpaymentonline>>70%highlighted 66% 64% 62% 60% 5% 49%ReasonsForAbandonment(AllConsumers18-75years)>>30%highlightedALLIsrael den Greece GermanyBelgiumNetherlandsSpain ConcernsaboutsecurityProcesstookgTheydidnotdelivertomycountry28%27%21%39%42%21%23%29%ConcernsaboutsecurityProcesstookgTheydidnotdelivertomycountry28%27%21%39%42%21%23%29%21%29%24%27%22%methodwasn’tavailableatplaywhenitcomestoapurchaseorpaymentonline.Almosttwointhreeconsumers(64%)edanonlinepaymentrilycitinganinabilitytousetheirpreferredpaymentmethod(28%)orconcernsurityaheadofprocessandshippingissuesand19%respectively).withconsumersinGermany2%),Sweden(36%),andGreece(31%)oncernedaboutthepaymentFrance(39%)andIsrael(34%)weremoresignificantlyconcernedbythesecurityofthetransaction.weretheonlyonestoprioritisebothofthese,withsecurityconcernsandtheinabilitytousetheirpreferredpaymentmethod.CQCQ8.Which,ifany,ofthefollowinghaveyoueverdonewhenmakingapaymentorpurchase?BASE:AllConsumers18-75,n=13,175>50%>50%highlightede-CommerceDrivers&BarriersShippingandReturnsparticularlyifconsumersarepurchasingacrossborders.ShippingBarriers(AllShippingBarriers(AllConsumers18-75years)ShippingtooSwedenGreece PolandSpain Israel Germanyerlandsexpensive 68% 67% 66% 66% 63% 63% 62% 62% 61% 60% 57%Shippingtimestoolong 46% 4% 51% 43% % Returnshippingcoststoohigh 42% 43% 46% 54% 34% 40% 41% 41%otcountryis(logically)adisincentivetopurchase,butshippingisamorecomplexissueoncewestartunpackingit.liverytimesitcaneitherhelpsupportpurchasing,oractasasignificantbarrier.ktocost,withalmosttwo-in-threesumerslesslikelytoshippingistooexpensive.CQCQ9.Which,ifany,ofthefollowingwouldleadtoyoubeinglesslikelytomakeanonlinepurchase?BASE:AllConsumers18-75,n=13,175>50%>50%highlightede-CommerceDrivers&BarriersShippingandReturnsgarepowerfulincentivesforconsumerstomakeapurchase.ShippingDrivers(AllShippingDrivers(AllConsumers18-75years)FreeshippingPoland Sweden Greece FranceGermanyerlands 72% 70% 69% 69% 68% 65% 64% 64% 63% 63% 61% Offersfreereturnshipping 58% 61% 53% 52% 53% 51% 50% 49% Offersbuyonlineandpickuporreturninstore 51% 44% 41% 37% hileexpensiveshippingisakeytwothirdsofemorelikelytomakeapurchaseifofferedfreeshipping.thatdontofferfreeitisimportanttonotethatmorethanhalf(53%)ofconsumersbeingmorelikelytourchaseiftheycanaccessfreeingtheimpactofmakingthe‘wrong’choice.CQCQ10.And,whichofthefollowingwouldleadtoyoubeingmorelikelytomakeanonlinepurchase?BASE:AllConsumers18-75,n=13,17544%eCommerce44%eCommerceDrivers&BarriersEthicsanonlinepurchaseseekingoutbusinesseswhosevaluesalignwiththeirsofconsumersmakeonlinepurchasingdecisionsbasedonethicalconsiderations>>50%highlighted% 44% 43%Greece SwedenN% 44% 43%Greece SwedenNetherlandsFrance Germany BelgiumPoland43%43%EthicalConsiderationsine-Commerce(AllConsumers18-75)>>25%highlightedALLGreeceSwedenNetherlandsIsraelGermanySocialcausesthatreflectpersonalvaluessityand26%29%22%23%23%27%Socialcausesthatreflectpersonalvaluessityand26%29%22%23%23%27%25%26%20%22%23%29%28%29%21%20%23%26%25%conditionseitherlocallyorinsupplychainelfofconsumerssomeactontheirpurchasingdecisionsTheseethicalconsiderationsssesarangeofsocialandnmentalfactorswithsmostactivelyfocussedon?Workerpayandconditions–29%reportitimpactstheirpurchasingdecisions?Environmentalimpact–26%reportitimpactstheirpurchasingdecisionsonditionsareimportantacrossallmarkets,butthiswasledbyGreece(35%)andSweden(33%);thesetwomarketsalsolargelyledacrosstheothercategories.CQCQ9.Which,ifany,ofthefollowingwouldleadtoyoubeinglesslikelytomakeanonlinepurchase?CQ10.And,whichofthefollowingwouldleadtoyoubeingmorelikelytomakeanonlinepurchase?BASE:AllConsumers18-75,n=13,1752eof2eoftheseissuesbymentpurchaselikelihood.3tantithalmosthalfofwhoseesalignwiththeirown.s1kofdpurchasers.20?2022PayPalInc.Confidentialandproprietary.24%22%Social24%22%SocialCommerceAdoptionAlmosthalfofconsumers(43%)havepurchasedthroughsocialplatformsinthelast6months.businesseswhosellonline,currentlysellviasocialmedia>>70%highlightedIrelandIsraelSpainerlandsGreece SwedenBelgiumFranceGermany 71% 70% 69% 68% 67% 66% 65% 65% 63% 59% 57% consumerswhohavemadeapurchasethroughsocialmediainthepast6months>>50%highlightedGreece Israel den PolandGermanyItalytherlands France Spain4% 46% 46% 46% 45% 43% 41% 41% 41% 39% 37% Top3SocialPlatforms(AllConsumers18-75)>>20%highlightedALLGreeceIsraelSwedenPolandGermanyItalyerlandsIrelandSpain20%23%30%22%FacebookInstagramSocialcommerceisasignificantelementofthee-Commercelandscape,withalmostone-in-twoconsumers(43%)havingpurchasedtformsinthelastsixmonths.ThisisdrivenbypurchasingactivitynmoretraditionalsocialmediaFacebook(19%)andInstagram(17%),withconsumersinGreeceandGermanystandingoutforthebroadestusageoftheseplatforms.withalmosttwointhree(65%)sellingviasocialmediaplatforms.thanhalfinanyindividualmarketarkedontheirsocialcommercejourney.CQCQ11.Whichofthefollowingsocialmediaorstreamingplatforms,ifany,haveyoumadeapurchaseorpaymentthroughinthelast6months?MQ8.Doyoucurrently,orwillyouinthenext6monthssellviasocialmediaplatforms?BASE:AllConsumers18-75,n=13,175,AllMerchants,n=4,60421iaoriaorormsatDailyleastweeklyWeeklye41Averagemonthlyspend1%LessOftenSocialShoppers)ommerceFrequencyeachweekwithanaveragemonthlyspendof€141.SocialShoppingFrequency(AllConsumers18-75)%Shoponsocialspend(Socialshoppers)5%€15822%€1864)22%€174€153Kr23)€131€131Shoponsocialweeklyspend(Socialshoppers)€113€112€127€131€160€102Consumersareregularlyshoppingthroughsocialmediaorstreamingaroundoneinsixmakingweekly(ormorefrequent)purchases.ThisrisestomorethanoneinfiveGreeksIsraelis2%)andetheSpanishBelgiansandIrish(12%)aretheleastfrequentsocialshoppers.WhencombinedwithpurchasinghistranslatestoanhlysocialcommercependacrossthemarketsofwiththeIsraelis6)andtheDutch(€174)thehighestspendingconsumers.CQCQ15.Howoften,ifatall,doyoumakepurchasesorpaymentsthroughsocialmediaorstreamingplatforms?CQ16.Intotal,howmuchmoneyhaveyouspentonallpurchasesorpaymentsmadethroughasocialmediaorstreamingplatforminthelastmonth?BASE:AllConsumers18-75,n=13,175,SocialShoppers,n=5,78522WeeklyWeeklyommerceFrequencytionsreportingthatalmostaquarterofsales(24%)arecurrentlymadethroughsocialchannels.BusinessSocialMediaPromotion(Businessesthatsellonline)2%2%ofonlinebusinessesalesweekly25%viasocialweekly29%viasocialweekly4%viasocialweeklyviasocialweeklyviasocialweekly9%viasocialweekly5%viasocialweekly7%viasocialweeklyviasocialweeklyviasocialweekly9%viasocialweekly4%viasocialBusinessesarealmostuniversallyirproductsandervicesthroughsocialmediachannels.rmsareprovingtoseswithrespondentsinetherlandsIsraelandsalesaremadeviatheseplatforms.GreeceSwedenBelgiumFrancetaroundonequarterofsalesviasocialplatforms.MQMQ4.Approximatelywhatpercentageofyoursalesaremadethroughsocialmediaplatforms?MQ7.Approximately,howoften,ifever,doesyourbusinessuseeachofthefollowingsocialmediaplatformstopromote/marketyourbusiness?BASE:Businesseswhosellonline,n=4,60423HaveBoughtClothing&AccessoriesHealth&BeautyTicketsOnlineorDigitalGaming Toys&GamesElectronics&ComputingSubscriptionsSportingGoodsBooks&MagazinesTravel&TourismFood&DrinkBillPaymentsyHome&GardenDigitalorVirtualGoodsGroceryTransportGovernmentfeesCryptocurrency31%29%38%29%28%31%25%29%36%25%HaveBoughtClothing&AccessoriesHealth&BeautyTicketsOnlineorDigitalGaming Toys&GamesElectronics&ComputingSubscriptionsSportingGoodsBooks&MagazinesTravel&TourismFood&DrinkBillPaymentsyHome&GardenDigitalorVirtualGoodsGroceryTransportGovernmentfeesCryptocurrency31%29%38%29%28%31%25%29%36%25%22%25%32%21%20%20%29%20%22%29%22%20%28%24%24%SocialCommerceProductCategoriesshoppingwiththepotentialtodoublepenetrationacrossmostcategories.SocialShoppingProductCategories(SocialShoppers18-75years)WouldWouldConsider3535%31% 23%34% 22%35% 22%33% 22%35% 21%31% 21%32% 20%35% 19%36% 19%30% 19%28% 18%21% 17%32% 17%34% 17%34% 17%25% 16%28% 14%21% 13%22% 10%19%66%55%57%53%55%%46%39%%52%51%%%35%35%Top5‘HaveBoughtorWouldBuy’SocialShoppingCategories(SocialShoppers18-75years)>>30%highlightedClothing&esClothing&esGreeceIrelandIsraelSwedenFrancePolanderlandsGermanySocialshoppingisdiverse,withsingproductsandawiderangeofcategories.iththatsaidonecategorystandsoutaboveallothers-onaverageacrossthemarketsclosetoone-in-threeconsumers%)havepurchased,andanadditionalthirdouldpurchaseClothingAccessoriesthroughsocialchannels.crossroductcategoriesisrelativelyevenghlevelsofcurrentpurchasingctivityalsoevidentacrossCQCQ13.Whichofthefollowingproductcategories,ifany,haveyou,orwouldyoubuydirectlyfromyoursocialmediaorstreamingplatforms(e.g.Instagrametc.)?BASE:SocialShoppers,n=5,78524SocialCommerceSocialCommercePurchasingMotivationshreeconsumersstillprefertogodirectlytoawebsitetomakeapurchase.SocialShoppingBehaviours(AllConsumers18-75years)>>25%highlightedWhenIseeaproductonsocialmedia,IprefertogotothewebsitetopurchaseGreece wedenIrelandItaly NetherlandsPolandGermany 47% 41% 38% 37% 37% 37% 34% 34% 33% 32% 27% 5%I’donlybuyfromasocialmediaplatformifIcouldusemyPayPalaccountforconvenienceandsafety 29% 27% 21% 20% 22%22%I’vepurchasedsomethingafterseeingitonsocialmediaorastreamingplatform 25% 25% 22% discoverproductsonsocialmediathattheydon’tfindanywhereelse 21% 22% WhilemanyconsumersarecomfortablepurchasingthroughhannelsasignificantminorityrefertolinkthroughtoostinGreeceagreeandIsrael(41%agree),althoughothersaren’tfarbehind.Onaverage,one-in-fourconsumersstatethattheywouldonlypurchasesocialmediaiftheycanusecetinGreece(38%)andSpain(30%).econsumersareusingsocialplatformsforinspiration,withone-in-fiveacrossmarketshingafterseeingitonasocialorstreamingplatform.CQCQ12.Thinkingspecificallyaboutthesocialmediaorstreamingplatformsyouusepersonally,whichofthefollowing,ifany,doyoufeelapplytoyou?CQ14.Thinkingaboutpurchasingthroughsocialmediaorstreamingplatforms,whichofthefollowingstatements,ifany,doyoufeelapplytoyoupersonally?BASE:AllConsumers18-75,n=13,1752521%28%21%28%SocialCommercePurchasingMotivationsprovidingshoppinginspiration.SocialPurchasingMotivations(AllConsumers18-75years)>>20%highlightedIsearchsocialmediaforproducts/servicesIaminterestedinbuyingtoseethemusedinreallifeIsraelGreeceFrance SpainSwedenPolandIrelandItaly BelgiumNetherlandsGermany 28% 26% 25% 22% 22% 21% 21% 20% 19% 7% 221%Ifollowmyfavouritebrandson 21% I’veboughtproductsorservicesusedbysocialmediainfluencers 9% Ifollowinfluencersonsocialwhattheyarewearing/using 7% areclearlyaplaceforbusinessestobepromotingthemselves,withjustoverone-in-archingsocialmediatoseeproductsorservicestedinbeingusedinreallife.inpromotingroductsandserviceswithmorethanone-in-tenconsumershavingctsusedbysocialonsumersappearmoreinterestedinpostsfrombrandsthaninfluencers,with21%ofconsumerssayingtheytebrandsonsocialmedia.CQCQ14.Thinkingaboutpurchasingthroughsocialmediaorstreamingplatforms,whichofthefollowingsta