科技園企業(yè)商業(yè)計劃書

商業(yè)計劃書收到商業(yè)計劃書日期項目編號投資經(jīng)理（項目單位不填寫以上各項）××科技園入園企業(yè)商業(yè)計劃書項目名稱項目單位（蓋章）地址電話傳真電子郵件聯(lián)系人××科技園有限公司二000年六月制保密承諾本商業(yè)計劃書內(nèi)容涉及本公司商業(yè)秘密，僅對有投資意向的投資者公開。本公司要求投資公司投資經(jīng)理收到本商業(yè)計劃書時做出以下承諾：妥善保管本商業(yè)計劃書，未經(jīng)本公司同意，不得向第三方公開本商業(yè)計劃書涉及的本公司的商業(yè)秘密。投資經(jīng)理簽字：接收日期：_______年____月____日商業(yè)計劃書摘要說明：在兩頁紙內(nèi)完成本摘要。【摘要內(nèi)容參考】1.2.主要管理者情況（姓名、性別、年齡、籍貫，學歷/學位、畢業(yè)院校，政治3.產(chǎn)品//4.5.司競爭優(yōu)勢，未來36.7.8.9.10.前三年及未來3年或511.目錄第一部分公司基本情況……………5第二部分公司管理層………………9第三部分產(chǎn)品/服務(wù)………………12第四部分研究與開發(fā)………………15第五部分行業(yè)及市場情況…………17第六部分營銷策略…………………19第七部分產(chǎn)品制造…………………21第八部分管理………23第九部分融資說明…………………25第十部分財務(wù)計劃…………………28第十一部分風險控制………………29第十二部分項目實施進度…………30第十三部分其它……………………31第一部分公司基本情況公司名稱________________________________________成立時間____________注冊資本____________________________實際到位資本____________________其中現(xiàn)金到位________________________無形資產(chǎn)占股份比例____________%注冊地點_____________________________________________________________公司性質(zhì)為（請劃）國有___________民營_________國有民營聯(lián)營_________中外合資________股份公司___________其它_________公司成立后組織機構(gòu)的演變及營業(yè)執(zhí)照變更情況說明__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________目前公司主要股東情況股東股東名稱投資額（萬元）本公司股份比例聯(lián)系人聯(lián)系電話甲方乙方丙方丁方戊方目前公司內(nèi)部部門設(shè)置情況序號部門名稱負責人聯(lián)系電話12345678它合作方式的下屬企業(yè)情況：序號企業(yè)名稱隸屬關(guān)系企業(yè)性質(zhì)本公司持股比例聯(lián)系人聯(lián)系電話12345公司曾經(jīng)經(jīng)營過的業(yè)務(wù)有______________________、______________________、____________________、______________________、______________________。公司目前經(jīng)營的業(yè)務(wù)為______________________、______________________、____________________、______________________、______________________。主營業(yè)務(wù)為_________________________________________________________。公司目前擁有員工________________總數(shù)________%__________________%__________________%高級職稱）以上的有_________人，占員工總數(shù)_________%公司經(jīng)營財務(wù)歷史（單位：萬元）項目本年度前1年前2年前3年銷售收入毛利潤純利潤總資產(chǎn)總負債凈資產(chǎn)公司經(jīng)營負債情況說明：（來源、金額、期限）----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------公司近期及未來3~5品品牌以及公司股票上市等）___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司近期的發(fā)展方向和發(fā)展戰(zhàn)略_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司未來3~5_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第二部分公司管理層董事會成員名單序號職務(wù)姓名工作單位聯(lián)系電話1董事長2副董事長3董事4董事5董事6董事7董事8董事9董事董事長姓名_____________性別_____________年齡_____________籍貫______________學歷_____________學位____________所學專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經(jīng)歷和業(yè)績__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________總經(jīng)理姓名_____________性別_____________年齡_____________籍貫______________學歷_____________學位____________所學專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經(jīng)歷和業(yè)績__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________技術(shù)開發(fā)負責人姓名_____________性別_____________年齡_____________籍貫______________學歷_____________學位____________所學專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經(jīng)歷和業(yè)績________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________市場營銷負責人姓名_____________性別_____________年齡_____________籍貫______________學歷_____________學位____________所學專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經(jīng)歷和業(yè)績________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________財務(wù)負責人姓名_____________性別_____________年齡_____________籍貫______________學歷_____________學位____________所學專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經(jīng)歷和業(yè)績________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________其他對公司發(fā)展負有重要責任的人員（可增加附頁）姓名_____________性別_____________年齡_____________籍貫______________學歷_____________學位____________所學專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經(jīng)歷和業(yè)績________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第三部分產(chǎn)品/服務(wù)產(chǎn)品/服務(wù)描述(行業(yè)特點、競爭焦點、主要的技術(shù)指標和關(guān)鍵技術(shù)說明、主要介紹產(chǎn)品//服務(wù)的比較，本公司產(chǎn)品/品牌、銷售網(wǎng)絡(luò)、許可證、專營權(quán)、特許權(quán)經(jīng)營等。)___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司現(xiàn)有的和擬申請的知識產(chǎn)權(quán)（專利、商標、版權(quán)等）__________________________________________________________________________________________________________________________________________________________________________________________________________________________________請說明，并附主要條款_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________技術(shù)申請專利情況__________________________________________________________________________________________________________________________產(chǎn)品商標注冊情況__________________________________________________________________________________________________________________________產(chǎn)品面向的用戶有哪些種類___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品更新?lián)Q代周期__________________________________________________________________________________________________________________________產(chǎn)品的售后服務(wù)和技術(shù)支持_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品銷售成本的構(gòu)成及銷售價格制訂的依據(jù)__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品形成規(guī)模銷售時，毛利潤率為____________%，純利潤率為____________%爭對手產(chǎn)品，等等）______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第四部分研究與開發(fā)省、市及有關(guān)部門和機構(gòu)獎勵情況）________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司參與制訂產(chǎn)品或技術(shù)的行業(yè)標準和質(zhì)量檢測標準情況__________________________________________________________________________________________________________________________________________________________________________________________________________________________________施________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________其它費用）_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________方向、開發(fā)重點和正在開發(fā)的技術(shù)和產(chǎn)品_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司現(xiàn)有技術(shù)開發(fā)資源以及技術(shù)儲備情況_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司尋求技術(shù)開發(fā)依托（如大學、研究所等）情況，這些依托的可靠性________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司未來3~5年在研發(fā)資金投入和人員投入計劃（萬元）年份第1年第2年第3年第4年第5年資金投入人員（個）第五部分行業(yè)及市場情況進入該行業(yè)的技術(shù)壁壘、貿(mào)易壁壘、政策限制等，行業(yè)市場前景分析與預(yù)測）_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________過去3~5年各年全行業(yè)銷售總額（萬元）年份前5年前4年前3年前2年前1年銷售收入銷售增長率本公司銷售收入本公司銷售增長率未來3~5年各年全行業(yè)銷售收入預(yù)測（萬元）年份第1年第2年第3年第4年第5年銷售收入本公司與行業(yè)內(nèi)五個主要競爭對手的比較競爭對手市場份額競爭優(yōu)勢競爭劣勢本公司市場銷售有無行業(yè)管制，公司產(chǎn)品進入市場的難度分析_______________________________________________________________________________________________________________________________________________________________詳細描述本公司產(chǎn)品/________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司未來3~5年份第1年第2年第3年第4年第5年銷售收入市場份額公司未來3~5年份第1年第2年第3年第4年第5年銷售收入市場份額公司未來3~5資不成功分別說明）第六部分營銷策略在建立銷售網(wǎng)絡(luò)、銷售渠道、設(shè)立代理商、分銷商方面的策略___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在廣告促銷方面的策略_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在產(chǎn)品銷售價格方面的策略_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在建立良好銷售隊伍方面的策略_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品售后服務(wù)方面的策略___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________其它方面的策略_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________對銷售隊伍采取什么樣的激勵機制___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________根據(jù)營銷策略，預(yù)算未來3~5年份第1年第2年第3年第4年第5年銷售費用第七部分產(chǎn)品制造原因）____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________廠房地點在哪里，交通、運輸、通訊是否方便____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________增加設(shè)備，采購計劃、采購周期及安裝調(diào)試周期）______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請說明，如果設(shè)備操作需要特殊技能的員工，如何解決這一問題____________________________________________________________________________________________________________________________________________________________________________________________________________________________簡述產(chǎn)品的生產(chǎn)制造過程、工藝流程______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________3家主要供應(yīng)商名單及聯(lián)系電話______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________主要供應(yīng)商1__________________________________________________________主要供應(yīng)商2__________________________________________________________主要供應(yīng)商3__________________________________________________________中產(chǎn)品的質(zhì)量保證體系、以及關(guān)鍵質(zhì)量檢測設(shè)備________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品成本和生產(chǎn)成本如何控制，有怎樣的具體措施___________________________________________________________________________________________________________________________________________________________________產(chǎn)品批量銷售價格的如何制訂，產(chǎn)品毛利潤率是多少，純利潤率是多少____________________________________________________________________________第八部分管理公司對管理班子及關(guān)鍵人員將采取怎樣的激勵機制__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司是否考慮員工持股問題，請說明______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司是否與掌握公司關(guān)鍵技術(shù)及其它重要信息的人員簽定競業(yè)禁止協(xié)議，若有，請說明協(xié)議主要內(nèi)容____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司是否與每個雇員簽定勞動用工合同___________________________________公司是否與相關(guān)員工簽定公司技術(shù)秘密和商業(yè)秘密的保密合同________________________________________________________________________________________________________________公司是否存在關(guān)聯(lián)經(jīng)營和家族管理問題，若有，請說明_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________沖突，如果有，請說明解決辦法___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請說明，公司對知識產(chǎn)權(quán)、技術(shù)機密和公司機密的保護措施_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請說明，項目實施過程中，公司需要哪些外部支持，如何獲得這些支持______________________________________________________________________________________________________________________________________________________________________________________________________________________第九部分融資說明為保證項目實施，需要的現(xiàn)金總額是多少請說明投入資金的用途和使用計劃_______________________________________-------------------，對外借貸------------公司自身投入。如果有對外借貸，抵押或擔保措施是甚麼？_______________向投資方出讓多少股份，計算依據(jù)是什么？_______________________________預(yù)計未來3年平均每年資產(chǎn)回報率是多少擬向投資方提供怎樣的監(jiān)督和管理權(quán)力___________________________________-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------利益_____________________________________________________你希望投資者以何種方式退出，這種方式是否具有操作性___________________稅等方面的優(yōu)惠政策_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________需要對投資方說明的其它情況________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________