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大學(xué)英三級A級分類模擬題53MarketingfurnituretothepubliccanbechallengingforasmallbusinessownerConsumersbuyfurniturepiecesonlyoccasionally.However,thereareseveralfurniturepromotionideasthatcanbeusedtohelpyoureachyourtargetmarket.canwithestate房地產(chǎn)allowyoutodisplayyourfurnitureinanewhomeoropenhousesettingThisisagoodwaytoreachakeytargetmarket—newhomebuyers—whomayneednewfurniturefortheirfuturehomes.Increasingfoottraffic客流量isalsoimportantforafurniturestore.Togetmorepeopletothestore,youcanadvertisearaffleevent(獎(jiǎng)活動(dòng)).Thiseventcanbepromotedinyourlocalmediaandthroughdirectmailcampaignsorfrontdooradvertisementstogeneratemoreinterest.Intoughaofslowconsumerspending.Tofightbackagainstthis,youhavetomakeiteasierforyourcustomerstobuyfurniture.Ifyoucan,offerin-storefinancing,ordropinterestrateyourcompany'sterms.Considerloweringyourinterest.1、itachallengesmallbusinessesselltothepublic?A.Thestyleoffurniturechangesfast.B.Theirfurnitureisoftenold-fashioned.C.Peoplebuyfurnitureonlyoccasionally.D.Thepublic'stasteforfurnitureisdifferent.2、Accordingtothewriter,itisagoodwayforsmallbusinessownerstoselltheirfurnitureby______.A.improvingafter-salesserviceB.reducingtheadvertisingexpensesC.providingfreedeliveryoffurnitureD.displayingthefurnitureinanewhome3、Togetmorecustomerstoyourstore,youareadvisedto______.A.advertisearaffleeventB.visityourlocalcustomersC.havelongerbusinesshoursD.improvelocaltrafficconditions4、Thepurposeofholdingtwo-for-oneeventsisto______.A.offerin-storefinancingB.lowerthefurniture'scostC.attractconsumers'interestD.reducetheadvertisingbudget5、Thepassageismainlyabout______.A.furnituredesigningB.furniturepromotionC.furniturestoredecorationD.furnitureproductionprocess"But$1.69bottleweek.priceisnow$2.25?What'sgoingon?"Thereareatleastthreethingsgoingonthathavecausedthepriceof
winehavewithsupplydemandfactorseconomics.firstfactoristhatpeoplearedrinkingmorewinethaneverbefore.Thisforincreasedoverall體)attherateof15percentayear.Thesecondfactoristhatthesupplyofwinehasstayedrelativelythesame,thatiseachWineproducersaretryingtoopenupnewlandtogrowmoregrapes.Butinatleastthreewine-producingareasoftheworld—France,Germany,andCalifornia—newvineyards葡萄園willnotbeavailableinthenearfuture.Winesareproducedinothercountries,suchasItaly,SpainandAustralia,butnoneofthesecountrieswillbeabletofillthedemandforgoodwines.Thethirdfactoristhatcostsofwineproductionsareincreasing.Themenmakemorethegrapesisbecomingmoreexpensive.Whenthedemandforsomethingisgreaterthanthesupply,pricesgoup.Whenproductionmeaningpricesandmachinery,produceraddsthisincreasetothepriceofthewine.6、Fromthefirstparagraph,weknowthatthespeakeris______.A.askingaboutthepriceB.worryingaboutthepriceC.bargainingoverthepriceD.complainingabouttheprice7、Thethreefactorsmentionedinthepassagecause______.A.thesalesofwinetoincreaseB.thepriceofwinetogoupC.theproductionofwinetodecreaseD.moreandmorepeopletodrinkwine8、Thesupplyofwinehasremainedthesamepartlybecause______.A.wine-producingcountriesareunwillingtoincreasetheirproductionB.newvineyardswillnotbeopenedupinsuchcountriesasAustraliaC.countrieslikeItalyandSpaincan'tsupplyenoughgoodwinesD.theproductionofwinebottleshasceasedtoincrease9、Whatdoes"productioncosts"refertointhelastparagraph?A.Thepriceofgrapesandmachines.B.Thecostoflandandtransportation.C.Thepriceofwineandwinebottles.D.Thecostofthemanpowerandequipment.10、Theauthor'spurposeofwritingthispassageisto______.persuadewinethebestwineC.explainwhythepriceofwineisrisingD.showthatwineispopularwithAmericans3Yourcomputerhasbeenplayingmusicforyears,oneCDatatime.NowhundredsofsongscanbestoredinyourPcifthey'reintheMP3format式).Whatisit?compresses(壓縮inseveralways:Tunescanbedownloadedfromwebsitesthathaveconverted(轉(zhuǎn)變)vastmusiclibrariesintoMP3.OryoucanprerecordCDsintoyourPCandconvertsongsinminutesintoMP3.OnceMP3musicisonyourPC'sharddrive,youcanplayitthroughyourcomputer'sspeakers,"burn"交換)withusinghowmuchisit?SoftwareneededtoplayandconvertMP3musicisoftenfree.Itcomes(預(yù)裝)includingMP3.com.SomeMP3sitesarefree.Justtype"MP3sites"intoany
searchhundredsofsongs.AblankCDonwhichyoucanrecordmusiccostsaboutadollar.Whataretheadvantages?turnsPC自動(dòng)唱機(jī).Tinythesizeofadeck一副ofcards,makingeasytoofsongsyou.Whatarethedisadvantages?mayonlytolistenratherthandownloadofferings.Othersletyoudownloadmusicthattheycan'tbecopiedtoMP3players.AndagrowingnumberofnewCDsmakeitimpossibletocopysongstoacomputer.16YoucangetMP311fromwebsiteswhichhavenconvertedmusiclibrariesintoMP3.17Youwillpay12foracompactportableMP3player.1813istheclosestmeaningoftheunderlinedword"burn".19YoucangetsoftwaretoplayandconvertMP3by14andfrom15A.freestyleB.freestylerelayC.waterpoloD.10mplatformeventE.individualeventsF.athleticsG.4xl00mrelayH.highjumpI.polevaultJ.triplejumpK.decathlonL.marathonM.walkN.badmintonO.men'sdoublesP.mixeddoubles16、______級跳遠(yuǎn)混合雙打17、______米接力______十米跳臺(tái)18、個(gè)人賽羽毛球19、競走馬拉松20、跳高田徑OneInformationHighwayIsAboveandBeyondAlltheRestmostcarrierinformationevercreatedhighwayall.It'sasuperskyway.Anditexists—asatellitenetworkthatisubiquitous(普遍存在的),reliableandworldwide.Unlikefiber纖維光學(xué),satellitescansenddatatoanypointonearth,in—allthetime.arevulnerable(損的)togreatnaturaldisasterslikehurricanesandearthquakes.cost-effectiveinformationtownsoracrossoceans.Andtheyareessentialfortoday'sbroadcast,cable,rmationischangingbutwillcontinuetoprovidethenecessaryfastlane.Forafreebrochure(冊子)onhowsatellitescanhelpyourbusiness,callusat5422538.21、What'sthepurposeofthisadvertisement?Tosell______.22、Whatcansatellitesdo?To______.23、Whatcan'taffectthesatellite'sfunctions?
______.24、Wherearethesatellitesusednow?In______.25、Howcanpeoplegetmoreinformationaboutsatellites?To______.答案:1、C[解析]事實(shí)細(xì)節(jié)題。本題詢問對于小型企業(yè)主來說,向公眾推銷家具具有挑戰(zhàn)性的原因。定位到第1段第1、2句,在提到向公眾推銷家具具有挑戰(zhàn)性后,第2句指出“消費(fèi)者偶爾購買家具,兩者為因果關(guān)系,故正確答案為選項(xiàng)C。選項(xiàng)(家具風(fēng)格變化快)、選項(xiàng)B(他們的家具款式通常比較舊、選項(xiàng)D(公眾對于家具的品位各異原文中沒提到。2、D[解析]事實(shí)細(xì)節(jié)題題詢問小型企業(yè)主銷售家具的好方法定位到第段第句agoodway,中的this(好方法)就是指上一句提到的將家具放在新房或樣板間展示,故正確答案為選項(xiàng)D(把家具放在新房里展示)。選項(xiàng)(改善售后服務(wù))、選項(xiàng)B(減少廣告費(fèi)用)、選項(xiàng)(提供免費(fèi)送貨服務(wù))原文沒有提到。3、A[解析]事實(shí)細(xì)節(jié)題。本題詢問能夠吸引更多顧客的方式。定位到2段第4句,提到可以通過推出抽獎(jiǎng)活動(dòng)吸引更多顧客本題正確答案為選項(xiàng)(推出抽獎(jiǎng)活動(dòng))項(xiàng)B(訪問本地的客戶項(xiàng)D(改善當(dāng)?shù)氐慕煌顩r)與原文無關(guān);選項(xiàng)(延長營業(yè)時(shí)間)原文沒有提到。4、C[解析]事實(shí)細(xì)節(jié)題。本題詢問舉辦買一送一活動(dòng)的目的。定位到最后一句中,amusemoreconsumerinterest(激起消費(fèi)者更多的興趣表明舉辦“買一送一”活動(dòng)的目的,故正確答案為選項(xiàng)C。選項(xiàng)A(提供店內(nèi)融資)、選項(xiàng)(降低家具的價(jià)格)是吸引顧客的一些方法,不是買一送一”活動(dòng)的目的;選項(xiàng)D(減少廣告預(yù)算沒有在原文中提及。5、B[解析]主旨大意題。本題詢問本文的大意?;仡櫲模?段提到推銷家具是一項(xiàng)具有挑戰(zhàn)性的工作,然后用However一詞作為轉(zhuǎn)折引出文章的目的,即介紹銷售策略。接下來的兩段是詳細(xì)描述這些銷售策略此可見本文主要話題是推銷家具”的策略正確答案為選項(xiàng)B項(xiàng)A(家具設(shè)計(jì))、選項(xiàng)C(家具店的裝修)、選項(xiàng)(家具的生產(chǎn)過程)這些細(xì)節(jié)都沒有涉及到。6、D[解析]根據(jù)題目要求定位到第一段說話人已經(jīng)知道了價(jià)格但對價(jià)格的上漲感到不滿comethepriceisnow...What'sgoingon?(什么價(jià)格現(xiàn)在是……搞什么啊)D項(xiàng)的complain意為“抱怨”,可見此選項(xiàng)符合題目要求。說話的人已經(jīng)知道了價(jià)格從1.69上漲到2.25),故他不是在詢問價(jià)格,排A項(xiàng)。根據(jù)第一段說話人的語氣,他是有點(diǎn)生氣的,想弄明白價(jià)格上漲是怎么回事,而不是對價(jià)格感到擔(dān)憂,也沒有與人討價(jià)還價(jià),排除B項(xiàng)和C項(xiàng)。7、B[解析]題目中提到tfactors分別出現(xiàn)在第二至五段二段是總起段其中第一句談到,
至少有三個(gè)方面(threethings)導(dǎo)致了葡萄酒的價(jià)格上升thepriceofwinetorise)這里的threethings就是題目中的factors,項(xiàng)的go與文中的ise同義,故為正確答案。僅僅是第一個(gè)因素帶來的結(jié)果,不全面。C項(xiàng)顯然不對,因?yàn)榈谒亩沃刑岬狡咸丫频漠a(chǎn)量穩(wěn)定(hasstayedrelativelythesame)而且這是導(dǎo)致價(jià)格上漲的原因之一,而不是結(jié)果。文中只提到人們現(xiàn)在喝的酒比以往多,但無法判斷這三個(gè)因素是不是引起了更多人喝葡萄酒,不選項(xiàng)。8、C[解析]根據(jù)題目中supplytsame定位到第四段第一句。該句談到了葡萄酒的產(chǎn)量穩(wěn)定,接下來幾句說明了造成這種情況的兩個(gè)原因:一是世界主要產(chǎn)酒地法國、德國和加利福尼亞沒有新葡萄園可供開發(fā)(willnotbeavailableinthenear;二是像意大利、西班牙、澳大利亞等其他國家雖然也都生產(chǎn)葡萄酒,卻不能滿足人們對優(yōu)質(zhì)葡萄酒的需求beabletofillthedemand)可見,C項(xiàng)的表述是原因之一,為正確答案。的表述不對,不是因?yàn)楫a(chǎn)酒國家不愿意生產(chǎn),而是條件不許可。新葡萄園不會(huì)在法國、德國和加州開設(shè),而不是澳大利亞,項(xiàng)錯(cuò)誤。D項(xiàng)雖然是第四段中的原意,但要注意它是葡萄酒供應(yīng)量
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