四川特色美食會(huì)展策劃書(shū)

時(shí)：20153月25

目

錄一、展市場(chǎng)環(huán)境分析...........................................................................................................4（一）行環(huán)境分析.......................................................................................................4（二）展背景分析.......................................................................................................4（三）項(xiàng)分.................................................................................................5二、展會(huì)框架...................................................................................................................................5（一）展會(huì)名稱(chēng).......................................................................................................................5（二）展會(huì)時(shí)間.......................................................................................................................5（三）展會(huì)地點(diǎn).......................................................................................................................5（四）主展機(jī)構(gòu)...........................................................................................................6（五）承機(jī)構(gòu)...............................................................................................................6（六）辦目的...............................................................................................................6（七）辦頻率...............................................................................................................6（八）參范圍...............................................................................................................61、特調(diào)味食品...............................................................................................................62、四美食.......................................................................................................................63、市品牌農(nóng)產(chǎn)品..........................................................................................................74、瓜蔬菜.......................................................................................................................75、糖...............................................................................................................................76、有食品.......................................................................................................................77、食機(jī)械.......................................................................................................................7（九）展主題...............................................................................................................7三、會(huì)展工作人員分工計(jì)劃..........................................................................................................7（一）前期的宣傳與推廣計(jì)劃.（二）場(chǎng)地布置計(jì)劃...............................................................................................................8（三）禮儀服務(wù)計(jì)劃...............................................................................................................8（四）現(xiàn)場(chǎng)場(chǎng)地管理...............................................................................................................8四、宣傳推廣...................................................................................................................................9（一）招展.............................................................................................................................10（二）招商.............................................................................................................................五、實(shí)施方案.(一)展會(huì)服務(wù)商安排計(jì)劃(二)展會(huì)結(jié)算計(jì)劃（三）配套活動(dòng).1食知識(shí)競(jìng)答》2胃王》.........................................................................................................................133食猜謎》六、籌備進(jìn)度計(jì)劃.

（一）布展時(shí)間.（二）展覽時(shí)間.（三）撤展時(shí)間.七、風(fēng)險(xiǎn)防范.（一）突發(fā)事件處理方案.八、經(jīng)費(fèi)預(yù)算.（一）展位收入.（二）裝飾費(fèi)用.（三）贊助與其他收入.（四）固定成本.（五）展會(huì)總收入預(yù)算表.（六）展會(huì)總支出預(yù)算表.（七）展會(huì)預(yù)計(jì)盈利報(bào)表.

一、展會(huì)市場(chǎng)境析（一）行業(yè)環(huán)境分析（二）展會(huì)背景分析

（三）項(xiàng)目SWOT分析

濟(jì)上的支持

二、展會(huì)框架（一）展會(huì)名稱(chēng)年（二）展會(huì)時(shí)間年月日至2015年5月（三）展會(huì)地點(diǎn)

（四）主辦展機(jī)構(gòu)（五）承辦機(jī)構(gòu)（六）辦展目的希望（七）辦展頻率（八）參展范圍1特調(diào)食2四美

3市品農(nóng)品4瓜蔬5糖6有食等;7食機(jī)（九）展會(huì)主題三、會(huì)展工作人分計(jì)（一）前期的宣傳與廣計(jì)劃

（二）場(chǎng)地布置計(jì)劃（三）禮儀服務(wù)計(jì)劃（四）現(xiàn)場(chǎng)場(chǎng)地管理（1

（2（3五展物管（1（2四、宣傳推廣、《餐飲》等專(zhuān)業(yè)雜志發(fā)布展會(huì)針參商

（1（2（一）招展23知email的客戶郵寄電子郵件。在電子郵件中請(qǐng)

（二）招商針專(zhuān)觀1知email的客戶進(jìn),分針普觀移業(yè)車(chē)

五、實(shí)施方案(一展會(huì)服務(wù)商安排計(jì)劃(二展會(huì)結(jié)算計(jì)劃臨時(shí)結(jié)算組在展會(huì)結(jié)束將結(jié)算的情況整理出來(lái)

由公（三）配套活動(dòng)1《美知競(jìng)》：年4月30日上午10：開(kāi)幕心12《大王：5月1日下午14：00~16:30心1

3《美猜》：5月2日下午心1六、籌備進(jìn)度計(jì)（一）布展時(shí)間：（二）展覽時(shí)間：（三）撤展時(shí)間20155月215:00七、風(fēng)險(xiǎn)防范（一）突發(fā)事件處理案1

2015-4-29期2015-5-2

2

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