雙積分政策下考慮關(guān)聯(lián)協(xié)議的傳統(tǒng)能源車企生產(chǎn)策略研究

雙積分政策下考慮關(guān)聯(lián)協(xié)議的傳統(tǒng)能源車企生產(chǎn)策略研究雙積分政策下考慮關(guān)聯(lián)協(xié)議的傳統(tǒng)能源車企生產(chǎn)策略研究

摘要：隨著人們環(huán)保意識(shí)增加，電動(dòng)車市場(chǎng)逐漸占據(jù)主導(dǎo)地位。為了推廣新能源汽車，國(guó)家實(shí)行雙積分政策，要求車企推廣新能源汽車。然而，傳統(tǒng)能源車企的生產(chǎn)長(zhǎng)期以來(lái)主要針對(duì)燃油車市場(chǎng)，這使得它們需要在雙積分政策下進(jìn)行改革和調(diào)整。本文研究了傳統(tǒng)能源車企在雙積分政策下考慮關(guān)聯(lián)協(xié)議的生產(chǎn)策略，通過(guò)投資新能源汽車、與新能源企業(yè)合作、推廣和銷售新能源汽車等方式進(jìn)行分析和探討。論文分為五個(gè)部分：第一部分介紹雙積分政策的背景和意義，第二部分分析傳統(tǒng)能源車企的生產(chǎn)現(xiàn)狀，第三部分研究傳統(tǒng)能源車企面向新能源汽車市場(chǎng)的生產(chǎn)策略，第四部分探討關(guān)聯(lián)協(xié)議在傳統(tǒng)能源車企生產(chǎn)策略中的作用，最后，第五部分總結(jié)了本文的研究成果。

關(guān)鍵詞：雙積分政策、傳統(tǒng)能源車企、新能源汽車、關(guān)聯(lián)協(xié)議、生產(chǎn)策略

Abstract:Withtheincreasingawarenessofenvironmentalprotection,theelectricvehiclemarkethasgraduallytakenthelead.Inordertopromotenewenergyvehicles,thecountryhasimplementedadualcreditpolicy,requiringautomanufacturerstopromotenewenergyvehicles.However,theproductionoftraditionalenergyautomanufacturershaslongbeenaimedattheinternalcombustionenginemarket,whichrequiresthemtoreformandadjustunderthedualcreditpolicy.Inthispaper,theproductionstrategyoftraditionalenergyautomanufacturersconsideringrelatedagreementsunderthedualcreditpolicyisstudied,andanalyzedanddiscussedthroughinvestmentinnewenergyvehicles,cooperationwithnewenergycompanies,andpromotionandsalesofnewenergyvehicles.Thepaperisdividedintofiveparts:thefirstpartintroducesthebackgroundandsignificanceofthedualcreditpolicy,thesecondpartanalyzestheproductionstatusoftraditionalenergyautomanufacturers,thethirdpartstudiestheproductionstrategyoftraditionalenergyautomanufacturersfacingthenewenergyvehiclemarket,thefourthpartdiscussestheroleofrelatedagreementsintheproductionstrategyoftraditionalenergyautomanufacturers,andfinally,thefifthpartsummarizestheresearchresultsofthispaper.

Keywords:Dualcreditpolicy,traditionalenergyautomanufacturers,newenergyvehicles,relatedagreements,productionstrategII.Background

Inrecentyears,theissueofenvironmentalprotectionhasgainedincreasingattentionworldwide.Theautomobileindustry,asoneofthemajorcontributorstothegreenhousegasemissions,isfacingpressuretoreduceemissionsandpromotesustainabledevelopment.Toaddressthisproblem,manycountries,includingChina,haveimplementedpoliciestoencouragethedevelopmentandadoptionofnewenergyvehicles(NEVs).

OneofthemajorpoliciesinChinaisthedualcreditpolicy,whichrequirestraditionalenergyvehiclemanufacturerstoproduceacertainnumberofNEVstoobtaincredits,whichcanbeusedtooffsetthenegativecreditsgeneratedbytheproductionoftraditionalenergyvehicles.IfthetraditionalenergyvehiclemanufacturerfailstomeettheNEVproductiontarget,itmustpurchasecreditsfromotherNEVmanufacturersorpaypenalties.

Asaresult,traditionalenergyvehiclemanufacturersarefacingthechallengeofadaptingtheirproductionstrategytothenewenergyvehiclemarket.Thispaperwillexplorethestrategiesadoptedbytraditionalenergyvehiclemanufacturerstomeetthedualcreditpolicyrequirements.

III.Productionstrategyoftraditionalenergyvehiclemanufacturersinthenewenergyvehiclemarket

Tomeetthedualcreditpolicyrequirements,traditionalenergyvehiclemanufacturershaveadoptedvariousproductionstrategies.OnestrategyistodeveloptheirownNEVmodels.Forexample,Volkswagen,oneofthelargesttraditionalenergyvehiclemanufacturersintheworld,hasdevelopedseveralNEVmodelssuchasthee-Golfandthee-Up.

AnotherstrategyistoformpartnershipswithNEVmanufacturers.Forexample,GeneralMotorshasformedajointventurewithSCMotorinChinatoproduceNEVs.ThisstrategyallowstraditionalenergyvehiclemanufacturerstobenefitfromtheexpertiseofNEVmanufacturersandreducetheirownresearchanddevelopmentcosts.

Furthermore,traditionalenergyvehiclemanufacturershavealsoinvestedinNEVstartupsoracquiredNEVcompanies.Forexample,FordhasinvestedinRivian,anAmericanNEVstartup,andVolkswagenhasacquiredastakeinChineseNEVmanufacturerJACMotors.

IV.Theroleofrelatedagreementsintheproductionstrategyoftraditionalenergyvehiclemanufacturers

TosupporttheirproductionstrategyintheNEVmarket,traditionalenergyvehiclemanufacturershavealsosignedrelatedagreementswithNEVmanufacturers.Theseagreementscantakevariousforms,suchasjointventures,supplyagreements,ortechnologylicensingagreements.

JointventuresenabletraditionalenergyvehiclemanufacturerstocooperatewithNEVmanufacturersinvariousaspects,includingresearchanddevelopment,production,andmarketing.SupplyagreementsallowtraditionalenergyvehiclemanufacturerstopurchaseNEVcomponentsorsystemsfromNEVmanufacturers.TechnologylicensingagreementsenabletraditionalenergyvehiclemanufacturerstouseNEVtechnologiesdevelopedbyNEVmanufacturers.

V.Conclusion

Inconclusion,thedualcreditpolicyhaspromptedtraditionalenergyvehiclemanufacturerstoadjusttheirproductionstrategyintheNEVmarket.Traditionalenergyvehiclemanufacturershaveadoptedvariousstrategies,suchasdevelopingtheirownNEVmodels,formingpartnershipswithNEVmanufacturers,andinvestinginNEVstartupsoracquiringNEVcompanies.Relatedagreements,suchasjointventures,supplyagreements,andtechnologylicensingagreements,alsoplayasignificantroleinsupportingtraditionalenergyvehiclemanufacturers’productionstrategyintheNEVmarketInadditiontopartnershipsandinvestments,traditionalenergyvehiclemanufacturersarealsoincorporatingnewtechnologiesandproductionprocessestotheirNEVmodels.Forinstance,manufacturersareusingadvancedmaterialsandlightweightpartstoimprovetheefficiencyoftheirNEVmodels.Bymakingtheirvehicleslighter,manufacturerscanincreasetherangeoftheirNEVs,reducingtheneedforfrequentcharging.

Furthermore,efficientbatterytechnologiesarecrucialintheNEVmarket,andtraditionalenergyvehiclemanufacturersareinvestingheavilyinbatteryresearchanddevelopmenttoimprovetheirNEVmodels'performance.Thisinvestmentisenablingmanufacturerstodevelopmoreenergy-dense,efficient,andlonger-lastingbatteriesforNEVs.

Additionally,manufacturersareinvestingininfrastructure,suchaschargingstations,asawayofboostingtheadoptionofNEVs.ThisinvestmentisnecessarybecauseNEVsrequirecharginginfrastructuretobewidelyavailableforthemtocompetewithtraditionalgasoline-poweredvehicleseffectively.

Finally,traditionalenergyvehiclemanufacturersarebuildingbrandawarenessfortheirNEVstoattractcustomersfromdifferentmarketsegments.ThisapproachinvolvespromotingthebenefitsofNEVs,suchaslowerfuelcosts,reducedemissions,andbetterperformanceusingdigitalmarketingandotheradvertisingchannels.

Inconclusion,traditionalenergyvehiclemanufacturersareadoptingvariousstrategiestomakeinroadsintotheNEVmarket.WhilesomearedevelopingtheirownNEVmodels,othersarepartneringwithNEVmanufacturersorinvestinginNEVstartups.Additionally,manufacturersareinvestinginnewtechnologies,infrastructure,andbrandawarenesstoboosttheadoptionofNEVs.ThesestrategiesarevitalinenablingtraditionalenergyvehiclemanufacturerstoremaincompetitiveintherapidlyexpandingNEVmarketOneofthemainstrategiesthattraditionalenergyvehiclemanufacturersareadoptingtotapintotheNEVmarketistodeveloptheirownNEVmodels.ThisinvolvesinvestinginR&DtodesignanddevelopnewelectricvehiclesthatarecompetitivewithexistingNEVmodelsintermsofperformance,range,andprice.Forexample,in2017,GeneralMotorslaunchedtheChevroletBolt,anall-electricvehiclewitharangeofover200milespercharge,whichhasbeenwellreceivedbyconsumersandcriticsalike.

AnotherstrategyistopartnerwithNEVmanufacturersorinvestinNEVstartupstoleveragetheirexpertiseinelectricvehicletechnologyandproduction.Forinstance,in2018,FordannouncedapartnershipwithChineseautomakerZotyeAutotodevelopandsellelectricvehiclesinChina.Similarly,in2017,Volkswageninvested$300millioninGett,aride-hailingserviceprovider,toexpanditsmobilityservicesandexploreopportunitiesinelectricandautonomousvehicletechnology.

ManufacturersarealsoinvestinginnewtechnologiestoenhancetheperformanceandefficiencyofNEVs,aswellastoreducecosts.Forexample,advancementsinbatterytechnologyareallowingforlongerdrivingrangesandfasterchargingtimes,whileinnovationsinpowertrainsandmotorsareimprovingaccelerationandreducingenergyconsumption.Furthermore,manufacturersareexploringtheuseofadvancedmaterials,suchascarbonfiberandlightweightalloys,toreducevehicleweightandincreaseefficiency.

Inadditiontotechnologicaladvancements,traditionalenergyvehiclemanufacturersareinvestingininfrastructuretosupporttheadoptionofNEVs,suchaschargingstationsandbatteryswappingfacilities.ThisisparticularlyimportantinregionswherethedevelopmentofcharginginfrastructureislaggingbehindthegrowthofNEVsales.Byinvestingininfrastructure,manufacturerscanhelptoovercomethecharginganxietythatisoftencitedasabarriertoNEVadoption.

Finally,manufacturersareinvestinginbrandawarenesstopromotetheirNEVofferingstoconsumers.Thisinvolvesmarketingeffortstoeducateconsumersaboutthebenefitsofelectricvehicles,aswellastargetedpromotionsandincentivestoencourageNEVpurchases.Insomecases,manufacturersarealsoofferingspecialservicesforNEVowners,suchasfreechargingorhome