SweetLanguage創(chuàng)業(yè)的計(jì)劃書(shū)

SweetlanguagePageExecutivesummaryEstablishedin2021,SWEETLANGUAGEprovidesanopportunitytododrinkingandsweetfoodbyyouself.ourstorewaslocatedinlongzihu,whichhave50squaremeters.Weownedconsiderateserviceandprofessionalmanagementteam.Weguaranteethatthematerialarefreshandhigh-quality.Ourcompanyencouragepeoplemakegiftsbytheirown.Productcategory:therearefourcategory,suchas:cake,chocolate,coffee,icecream.Adheringtothe"makeauniquesweetforyourlove"salesphilosophy.ourcompanyalawaysmakeasuperiorproductsandprofessionalservicestoourcustomers.Ourcompanyoperatingfundis200,000,ourcompanywasformedasapartnershipcorporationbyLiWenbo、LiuTing、LiXingna、FanWeiwei、HanLingyun、SunTingting.LiWenboistheCEOofourcompany,LiuTingisthefiniancemanager,HanLingyunisthemarketingmanager.Wehaveourownservicecharacteristics,rawmaterialsprofessional,health,nutrition,completevarietiesandthepricewasreasonable.Ourcompaniesadheretotheserviceofhumanity,soourattentionisonorganizationalmanagement,strictrequirementsonthestaff,butalsorichrewards.Payattentiontosafety,thereareallkindsofmeasurestopreventunnecessaryloss.2.IntroductiontotheCompanyanditsManagement2.1CompanyOverviewName:SWEETLANGUAGETargetcustomer:mainlycollegestudentsSlogan:MAKEAUNIQUESWEETFORYOURLOVEEstablishedin2021,SWEETLANGUAGEprovidesaDIYopportunitytododrinkingandsweetfood.ourstorewaslocatedincultureroad,whichhave40squaremeters.Weownedconsiderateserviceandprofessionalmanagementteam.Andweuaranteethatthematerialarefresh,high-quality,varitiesgoodsandrichnutrition.Ourcompanyencouragepeoplemakegiftsbytheirown.Productcategory:cake,chocolate,coffee,icecream.2.2OrganisationalStructureGMGMFinancemanagerCateringmanagerFinancemanagerCateringmanagerWaiter/waitressCashierTechnicianWaiter/waitressCashierTechnicianGM:Mainlyresponsibleforthetraining,recruitmentorfiredofthestaff,managingoftheshopanddealingwiththeadviceandproblemofthecustomer.Cateringmanager：Mainlyresponsibleforthepurchasing，makingahealthandsanitationinspectionofthematerialprovided.Financemanager:Mainlyresponsibleforthebudgetandmanagementofthecapital.Technology:onedessertmakingformulapersonanddessertmakertohelpconsumertofinishtheirgiftbetter.Cashier：Responsibleforthesupplyofthematerialanddealingwiththecostofthecustomeraftertheyfinishtheirgift.Waiter/waitress：Responsibleforthecleanandclearofthetotalshop.2.3TheManagementTeamGMhasworkedasthemanageroveryearsincateringindustry.Cateringmanagerhasawonderfulsenseofresponsibility.Financemanagerhasauniquegiftonmanagingfinance.Theyaremainshareholdersoftheshop,mutualsupervisionandmutualrestriction.Ifanyoneofthemislostorincapacited,othershareholderwillreplacethem.2.4AdvisoryBoardLawconsultant:Rose，whoisawell-knownlawyerathomeandworksatYuechenglawfirmsnow.2.5HeadcountForecastNumberofpurchasingmanagerNumberoffinancemanagerNumberoftechnologyNumberofcashierNumberofwaiter/waitress202111212202122334202122536202122751020212210715Thenumberofstaffwillbechangedwiththedevelopmentconditionofourshop.Thenumberofstaffwillbechangedwiththedevelopmentconditionofourshop.3.ProductsandServicesDescription3.1ProductandTechnologiesIntroductionTheDIYmanualpersonalizedchocolateisoncustomer'sbrain,withtheirownhandstocreatetheproductswhichmeettheirowndemand.Ononehand,thiskindofchocolateinpriceislowrethanotherchocolates,whichcansavecostforcustomers;Ontheotherhand,thecustomercanalsogivefullplaytotheirimaginationintheproductionprocess,toexperiencehands-onfun;Alsothecustomermadethechocolateisonlyone,itcanfullydisplaythecustomer'spersonality.Thepartofproductsshow1.TheHeartofLoveMemberprice:$128Memberprice:$118Memberprice:$983.1.1OurcompetitiveadvantagesFirst,havegreatoriginality.Accordingtothetheoryofconsumerbehavior,seizetheconsumerpsychologyoffriendshipregressionofmodernpeople,personallytodothechocolatetotherelatives,lovers,friendstoexpressadeepsenseofaffection.Second,infiniteimagination.Hereyoucanplayyourimagination,putitintoanykindofyourfavouritechocolate.Third,uniquetaste.Usingnaturalandhighqualityrawmaterialfortheproduction.purechocolatecontentshighcocoabutter.Alsohandmadechocolatecanappealtoalotofyungpeople'sattentionFourth,speciesdiversity.Nutchocolatehaslow-suger,meetdifferentpeople’demand.Fifth,personality.Enjoymorehealthy,moredelicious,istheyoungpeople'shopeandpursuit,DIYchocolateseizedthepsychologicalcharacteristicsofconsumers.3.1.2Coststructures:Thisyearthecompanyhascostatotalof64868yuan.Amongthem,mainbusinesscost9748yuan,accountingfor15.03%oftotalcosts;managementfee51700yuan,accountingfor79.70%oftotalcosts;operatingexpenses500yuan,accountingfor0.77%ofthetotalcost.Otheroperatingexpenses2920yuan,accountingfor4.50%ofthetotalcostInthelaterperiod,becausehaveacertainvisibility,advertisingcostswillbegraduallyreduced,atthesametime,salesincreasedandgraduallystabilized3.1.3ThepatentstatusWehaveappliedforapatentforourproducts3.2Detalieddevelopmentplan3.2.1productionroadmapsThecompanytotheDIYmanualpersonalizedchocolateforthemainproducts,mainlyfortheblackchocolate,becauseitisless-heat,tasteisnottoosweet,meettheneedsofconsumersingeneral.Secondly,darkchocolatehasalargermarketdemand,productdevelopmentandgreatpotential.Milkchocolateisthatconsumersaremostofteneatandbuymostofthechocolate,sothemarketdemandforlarge,nutsandfruitchocolatetogivecustomersmorechoiceandmorehappyforcustomerstailor-made,sointhedesignofproductswillalsotakeintoaccountthemilkchocolateandfruitchocolate.3.2.2DevelopmentStagesThefirstyear:makethemoneybackThesecondyear:makethemoneyfor100,000RMBThethirdtothefiveyearopenthesecond,thethirdstoresThesixtotenyearsofthecompanydevelopmentplanning:maketheDIYmanualpersonalizedchocolateshopsgraduallycovertheallHenanprovinceThecompanyfromtentofifteenyears:AftertheDIYmanualpersonalizedchocolatechainsfullymature,begantoexpandthebusinessscope,andextendtootherprovinces,butstillmainlyinHenanProvince,maketheSWEETLANGUAGEbecometheleadingenterpriseofHenanprovince.3.3FutureApplicationWiththedevelopmentofthenationaleconomy,nationalincomeandconsumptionlevelrise,thenext10years,high-speedgrowthofdomesticchocolatemarketcloseto20%peryear,whileinthewestofChina,themarketisgrowingfaster.Althoughthereareafewchocolatebrand,butstrictlyspeaking,thesemanufacturerssaleswhicharethechocolatecandy,itisonlyaderivative.Thenovelshape,highpurity,tasteavarietyoffresh,100%ofthechocolatevarietyisstilllack,puremanualandmanualDIYpersonalizedchocolateislessandless.Therefore,toimprovethepurityofrawmaterials,developthenewtaste,largedevelopthepuremanualandmanualDIYpersonalizedchocolatehasbecomeanewtrendofofthedomesticchocolat4marketanalysis4.1markettrendNowadaystherearelotsofDIYdessertstoreswasappearedinchina,butcomparedwithabroadmarketchinaisstillingerminationperiod,DIYdessertstoreonlyhavebeseennormallyinfirsttireclasscities.Atpresentmoreandmoreyoungpeoplearepassionwithuniquething,zhengzhouisalargepotentialmarket,accordingtomyfindingsifweenterthemarketnow,wecangetatleast20percents`marketshare.IassureaprospectfutureinDIYdessertstore.4.2marketsegmentation Ourmarketisdividedintofourgroups:comfortcreature,celebrators,soccermoms,garmentwanna-bet.ComfortCreaturesaremainlywhitepolarworkersorthepeoplewhohavecertaineconomicbaseandlikeenjoyingthelife.Theymaystopinontheirownorbringclientsinforagourmetdessertexperience.celebratorsarejustthat-peoplecelebratingspecialoccasions.

Birthday,anniversary,graduation,valentine'sday,etc.,familiesandlovedoneswillgatheratsweetlanguageoverDIYdessertsandafestiveatmosphere.SoccerMomsactuallyencompassesallfamilymembers.

Sweetlanguageisagatheringplacewherefamilies

arewelcome

andfeelcomfortable.

"Moms"cancomeinforafterschoolmilk

andcookieswiththeirchildrenandrelaxwhilewepamperthelittleones.

OrtheycanmeetupwithfriendsforourTeaTime-alittlecivilizedtimestoleninthemidstofabusyday.GourmetWanna-bet,They'llbetheadventuresomedinersatsweetlanguage,aswellasthefirsttosignupforourDIYcookingclasses.MYfindingsaboutourmarketsegmentationasfollows:Pie1marketinganalysis4.3marketgapSweetlanguageisastorewhichcombinedthedirectsellandDIYdessert.OurmarketgapisDIY,althoughzhengzhoucityhaslotsofdessertstore,DIYstorehasitsownspecial,weofferingabrandnewexperienceofmakingdessertandtastingdessert.what`smore,wehavebestmaterial,professionalemployeesandadvancedequipment.4.4competativeanalysisAlthoughSweetlanguageiscreatinganewnicheinthefoodserviceindustry,wedosharesimilarities,andthereforecompetewithseveralkindsofquick-servicedessertbusinesses:Restaurants:anyrestaurantofferingdessertDessert

andCoffeeShops:anyplacecoffeeanddessertareavailableforcarry-outordine-inconsumption.Supermarket:in-storebakeriesaswellasfrozenspecialtydessertsoffersomecompetition.Bakeries:free-standingtraditionalbakeries.Inzhengzhou,therearelotsofdessertstore,butDIYdessertisaanunexploredmarket.IfoundthatthereareafewDIYstores,likeGreenDIYChocolatestoreinwenhuaroad,polarbearcookiestoreindaxueroad.,inwhichGreenDIYchocolatestorehasthelongesthistoryandthefinestreputation.WhilecollarbearwasaddtheDIYpartrecently.FACTORMeStrengthWeaknessGREENpolarbearImportancetocustomerProductsLotsofchoices√SimpleproductSimpleproduct1PriceModerateprice√HigherModerate3QualityGoodquality√betterworse1SelectionLotsofselection√Simplemultiple3ServiceWarmservice√MorewarmMoreprofessional2Reliabilityreliable√MorereliableMorereliable3Stabilitystable√MorestableMorestable3Expertiseprofessional√SameasusMoreprofessional3CompanyreputationGoodreputation√BetterreputationBetterreputation3LocationFittoallkindsofpeople√superiorworse2Appearancecomfortable√EnglandstyleCute5SalesmethodEasytoaccept√SamemethodSamemethod2Creditpoliciesstandard√MorematureMoremature2Advertisingattractive√BetterqualityMoreflexible3Imagepositive√HighclassicLowermarket3Thechartillustratetheadvantagesanddisadvantagesbetweenourcompanyandourtwomajorcompetitors.Asweknow,comparedwithourcompetitorwearenewinthisline,sowedonothavethegoodreputation,butwithourqualityandourcolleagueseffort,icanforeseeabrightfuture.Thenwecannotcompetetheoperatingcapitalwiththosetwocompetitors.andtheirmanagementmethodaremature,theyalsohavetheregularclients.WhilepricemaybeafactorwhencompetingagainstGreenandpolarbear.IbelievetheseconsumersarewilingtospendlessmoneytoenjoymorechoicesthanGreenandspendmoremoneytoenjoymoreprofessionalservicesandbetterqualitythanpolarbear.5.BusinessModel5.1CoreCompetenceAdheringtothe"courtesylightaffectiveheavy"salesphilosophy.5.2SWOTAnalysisStrength:1.Noinventoryunsalablerisk,andmeetindividualcustomerrequirements.2.Providecustomerspersonallyinvolvedinthewholeprocessofproduction,greatlyenhancetheconsumerasenseofsecurityandsatisfaction.3.Inthedistribution,werealizedtheintegrationofproductionandmarketing,toensurethedistributionchannels.4.Thestoreissmall,lessequipment,humanresources,andasmallstart-upfundingofstore.5.Avarietyofholidayisagoodwaytopromotion.Weakness:Thestoreisasmalldessertshop,ononehand,itisdifficulttoexpand.Opportunities:1.China'sDIYchocolateindustryisstillintheprimarystage,agreatspacefordevelopmentThreats:Therearemoreandmoredessertstoresnow,inthefuturewewillfacemoreandmorechallenges.5.3MarketingPlanProductstrategy:Ourmainproductsarechocolate、cake、coffee、andsoon,weencouragepeoplediitbythemselves,morereflectedbetweenthepersonandperson'ssincerity.Wechoosethebestqualityrawmaterials,lowcalorie,lowfat,bothboysandgirlscanboldedible.Pricingstrategy:Salesintheprimary,thenconsideringthemeaningslightlylowpriceofthesalecost,expandconsumergroups,andthenslowlyincreasetheprice.Wecantakethenumberofpricingstrategy,makingtwoormorethantwobysomediscountpromotion.Channelstrategy:Salesaresales,sellingisdonenow.Itsavesthecostofintermediatelinks,improvecustomersatisfaction,improveourimage,expandthemarket.Promotionstrategy:Firstofall,wearehandingoutleafletsandlaunchedaseriesofdiscount,prizesandaseriesofpromotionalactivitiestoattractconsumers.Thenwestorewebpage,usingtheInternettoattractcustomers.WewilluseVIPcardsfordiscountformstoattractcustomers.5.4.SalesForecastEstimateddailysalesof2021,hefirstyear,wewillpayourdebt.Thesecondyear,ourprofitwillreach100.000yuan.duringthethirdyear,wewillexpandoursubsidiarystoreoracceptthefranchise.6.FinancialPlanOurInvestmentRMBShopfrontrenteveryyear48000Shopfitting30000Twopastrychef48000Fixturesandfitting,Tableandstool,Equipment,Decorations,Lampsandlanterns,30000Rawmaterials,Caffee,Milk,Cake30000Theelectricityandwater4800Marketlaunchfee5000Otherfees3000TotalInvestment198800Fundingbyourowner100000Minimumcashinjection98800(subiecttostatus)Expectednetincomeeveryday800Expectedincomeeveryday2021SalesYear1Year2Year3GrossMargin8%10%15%TotalOperatingCosts198800202776212716ManagementFee(1%ofturnover)29202975.43124.47.AppendixTable:SalesForecastSalesForecastMonth1Month2Month3Month4Month5Month6Month7Month8Month9Month10Month11Month12SalesDessertSales12,00012,00012,00012,00012,00012,00016,0008,00012,0008,00012,00016,000POPSales20020020010010010030050500100300500CarryOut3003003003003005001,000200700200500500WeeklyLessons1,8001,8001,8009009009001,800900900900900900TotalSales14,30014,30014,30013,30013,30013,50019,1009,15014,1009,20013,70017,900DirectCostofSalesMonth1Month2Month3Month4Month5Month6Month7Month8Month9Month10Month11Month12DessertSales2,4002,4002,4002,4002,4002,4003,2001,6002,4001,6002,4003,200POPSales30303015151545875154575CarryOut45454545457515030105307575WeeklyLessons270270270135135135270135135135135135SubtotalDirectCostofSales2,7452,7452,7452,5952,5952,6253,6651,7732,7151,7802,6553,485Table:PersonnelPersonnelPlanMonth1Month2Month3Month4Month5Month6Month7Month8Month9Month10Month11Month12Chef/Proprietor2,4002,4002,4002,4002,4002,4002,4002,4002,4002,4002,4002,400Baker00000560560560560560560560Host000483483483483483483483483DessertBarAssistants600600600600600600600600600600600600Dishwasher/Busser483483483483483483483483483483483483TotalPeople444445555777TotalPayroll3,9663,4833,4833,4833,9664,5264,5264,5264,5264,5264,5264,526

論大學(xué)生寫(xiě)作能力寫(xiě)作能力是對(duì)自己所積累的信息進(jìn)行選擇、提取、加工、改造并將之形成為書(shū)面文字的能力。積累是寫(xiě)作的基礎(chǔ)，積累越厚實(shí)，寫(xiě)作就越有基礎(chǔ)，文章就能根深葉茂開(kāi)奇葩。沒(méi)有積累，胸?zé)o點(diǎn)墨，怎么也不會(huì)寫(xiě)出作文來(lái)的。寫(xiě)作能力是每個(gè)大學(xué)生必須具備的能力。從目前高校整體情況上看，大學(xué)生的寫(xiě)作能力較為欠缺。一、大學(xué)生應(yīng)用文寫(xiě)作能力的定義那么，大學(xué)生的寫(xiě)作能力究竟是指什么呢？葉圣陶先生曾經(jīng)說(shuō)過(guò)，“大學(xué)畢業(yè)生不一定能寫(xiě)小說(shuō)詩(shī)歌，但是一定要寫(xiě)工作和生活中實(shí)用的文章，而且非寫(xiě)得既通順又扎實(shí)不可?！睂?duì)于大學(xué)生的寫(xiě)作能力應(yīng)包含什么，可能有多種理解，但從葉圣陶先生的談話(huà)中，我認(rèn)為：大學(xué)生寫(xiě)作能力應(yīng)包括應(yīng)用寫(xiě)作能力和文學(xué)寫(xiě)作能力，而前者是必須的，后者是“不一定”要具備，能具備則更好。眾所周知，對(duì)于大學(xué)生來(lái)說(shuō)，是要寫(xiě)畢業(yè)論文的，我認(rèn)為寫(xiě)作論文的能力可以包含在應(yīng)用寫(xiě)作能力之中。大學(xué)生寫(xiě)作能力的體現(xiàn)，也往往是在撰寫(xiě)畢業(yè)論文中集中體現(xiàn)出來(lái)的。本科畢業(yè)論文無(wú)論是對(duì)于學(xué)生個(gè)人還是對(duì)于院系和學(xué)校來(lái)說(shuō)，都是十分重要的。如何提高本科畢業(yè)論文的質(zhì)量和水平，就成為教育行政部門(mén)和高校都很重視的一個(gè)重要課題。如何提高大學(xué)生的寫(xiě)