考研英語真題

考研英語真題【閱讀理解】Questions46to50arebasedonthefollowingpassage.Themostimportantthingtorememberwhenitcomestomarketingisthatit'sallaboutthecustomer.Nomatterhowgreattheproductorserviceyouareoffering,ifyoudon'tunderstandthecustomer,youwon'tbesuccessful.Thefirststepinunderstandingthecustomeristodomarketresearch.Marketresearchwillhelpyouunderstandthesizeandnatureofthemarketyou'retargetingandidentifypotentialcustomersYoucanuseavarietyofmethodsformarketresearch,suchassurveys,interviews,focusgroupsandonlineresearch.nceyouhaveanunderstandingofthecustomeryoucanbegintodevelopamarketingstrategyAmarketingstrategyisaplanforhowyouwillreachpotentialcustomersandconvincethemtobuyyourproductorservice.Yourstrategyshouldincludeaplanforhowyouwillreachyourtargetmarketwhatmessagesyouwillusetocommunicatewiththem,andwhatchannelsyouwillusetodeliverthosemessages.YourmarketingstrategyshouldalsoincludeaplanforhowyouwillmeasurethesuccessofyoureffortsThiscanbedonebytrackingthenumberofsalesleads,websitevisits,oranyothermetricthatisrelevanttoyourbusiness..Whatisthemostimportantthingtorememberwhenitcomestomarketing?A.Understandingthecustomer.B.Offeringagreatproductorservice.C.Developingamarketingstrategy.D.Trackingthesuccessofyourefforts.Whatisthefirststepinunderstandingthecustomer?A.Developingamarketingstrategy.B.Identifyingpotentialcustomers.C.Conductingmarketresearch.D.Deliveringmessagestocustomers..Whatmethodscanbeusedformarketresearch?A.Surveysandinterviews.B.Focusgroupsandonlineresearch.C.Interviewsandfocusgroups.D.Surveysandonlineresearch.Whatshouldamarketingstrategyinclude?A.Aplanformeasuringsuccess.B.Aplanforreachingcustomers.C.Aplanfordeliveringmessages.D.Alloftheabove.Howcanyoumeasurethesuccessofyourmarketingefforts?A.Bytrackingthenumberofsales.B.B