DB43-T 2365.1-2022 農村卷煙營銷網絡 第1部分：服務鄉(xiāng)村振興指南

ICS

65.160CCS

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43湖 南 省 地 方 標 準DB43/T

2365.1—2022農村卷煙營銷網絡第部分：服務鄉(xiāng)村振興指南Rural

cigarette

marketing

network

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1:

Service

rural

revitalization

guide2022

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05

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31

發(fā)布

2022

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實施湖南省市場監(jiān)督管理局

發(fā)

布DB43/T

2365.1— 前言························································································································

Ⅲ1 ·····················································································································

12規(guī)范性引用文件······································································································13 術語和定義············································································································14 服務產業(yè)振興·········································································································15 服務人才振興·········································································································26 服務生態(tài)振興·········································································································27 服務組織振興·········································································································28服務文化振興·········································································································3參考文獻····················································································································

4DB43/T

2365.1—

1

本部分提供了煙草商業(yè)企業(yè)服務鄉(xiāng)村振興的有關建議，并給出了相關信息。本部分適用于煙草商業(yè)企業(yè)對農村卷煙營銷網絡服務鄉(xiāng)村振興的指導。2

規(guī)范性引用文件本文件沒有規(guī)范性引用文件。3

術語和定義下列術語和定義適用于本文件。3.1農村卷煙營銷網絡 rural

network銷組織系統(tǒng)。3.2農村卷煙零售終端

terminal持有煙草專賣零售許可證、向顧客展示和交易的經營場所。3.3農村卷煙零售客戶

customers持有煙草專賣零售許可證從事農村卷煙經營業(yè)務的經營者。4

服務產業(yè)振興4.1 助力農村卷煙零售終端提質4.1.1 支持農村卷煙零售客戶加盟煙草和新零售流通品牌，促進現(xiàn)代流通體系向農村地區(qū)延伸發(fā)展。4.1.2 優(yōu)先支持脫貧戶、防返貧監(jiān)測戶和返鄉(xiāng)青年加盟農村卷煙營銷網絡。4.1.3 在店鋪改造、貨源保障、經營服務等方面提供扶持。4.1.4 指導農村卷煙零售客戶開展經營分析，提供個性化經營指導方案，防范化解經營風險。4.1.5 支持農村卷煙零售終端發(fā)展電子商務，幫助拓展非煙商品經營渠道。4.2 拓展農村卷煙零售終端服務功能4.2.1有條件的農村卷煙零售終端宜開展便民服務，可提供健康、休閑、體重血壓測量、手機充電、雨傘借用、茶水飲用、報刊閱讀等便民服務。4.2.2 DB43/T

2365.1—社區(qū)非煙商品團購、話費代充等增值服務。4.3 促進農村卷煙零售終端數(shù)字化建設4.3.1 宜提供零售終端店鋪管理設備和零售終端信息系統(tǒng)支持，幫助農村卷煙零售客戶實現(xiàn)“全店鋪字化轉型。4.3.2 可建設數(shù)字門店、配備電子價簽、支持聚合支付、推廣數(shù)字人民幣應用。4.3.3 可運用大數(shù)據分析，實現(xiàn)店鋪管理智能化。4.3.4 宜應用零售客戶移動應用系統(tǒng)、工商零消互助合作平臺等。4.4 服務農村特色產業(yè)4.4.1 宜與當?shù)剞r產品生產基地、合作社及農戶的合作，引導農村卷煙零售客戶在店內增加特色農產品銷售專區(qū)。4.4.2 可為鄉(xiāng)村旅游提供咨詢、宣傳服務。5

服務人才振興5.1 健全培訓體系5.1.1 宜搭建線上、線下培訓課程體系，可結合基層服務站所開展線下培訓。5.1.2 可開發(fā)涵蓋法律法規(guī)、店鋪管理、品牌培育、新零售技術、數(shù)字化管理等內容的營銷客戶經營知識庫和營銷精品視頻微課。5.2 提升經營能力宜開展零售客戶培訓，推廣新零售、數(shù)智化經營理念，提升農村卷煙零售客戶經營能力。6

服務生態(tài)振興6.1 改善店容店貌宜通過統(tǒng)一店面招牌、煙柜，清潔店面、優(yōu)化陳列等方式改善店容店貌。6.2 改善衛(wèi)生環(huán)境6.2.1 宜在農村卷煙零售終端設置便民吸煙點，配置煙蒂收集垃圾桶、導示牌等硬件設施，引導文明吸煙。6.2.2 宣傳引導農村卷煙零售客戶保持店前衛(wèi)生環(huán)境清潔。6.2.3 聯(lián)合村組開展美麗鄉(xiāng)村建設宣傳活動。7

服務組織振興7.1 宜在農村卷煙零售終端設置政策、普法、科普等宣傳欄。7.2 宜在有條件的農村卷煙零售終端添置桌椅、書籍、運動設施等，搭建交流學習平臺。7.3 宜開展愛心幫扶、志愿服務等活動，引導傳播社會正能量，倡導文明新風尚。DB43/T

2365.1—8

服務文化振興8.1 展示特色文化可根據當?shù)氐娘L土人情、歷史文化、產業(yè)特點，發(fā)展特色零售終端。8.2弘揚愛心文化宜常態(tài)化走訪農村市場，及時掌握困難卷煙零售客戶基本情況，了解其需求并