大數(shù)據(jù)時(shí)代的小營(yíng)銷(xiāo)rsi david

“TINY”MARKETINGINBIGDATAJUNEThe JUNE18, ?2014RSi.All RealTimeMeasurement&OptimizationofDigitalPathtoRealtimeMeasure&

GenerateCallto Winfor rsand新新

4JUNE18,8- &規(guī)模?2014RSi.All WhatWeKnow,EveryDay,EveryDailysales(byUPC& 1stdayscanning(everyitem,every Onoff Current Trendingup Inoutof Excessinsufficient Storedata(locationdemographicscompetingstores, JUNE18,CPGAdoptertoTheResultsofDigital8148-14%Salegrowthfornew 利用測(cè)試組vs. JUNE18, ?2014RSi.All 大數(shù)據(jù)眾包案INSIGHT…ACTION…THANKYOU JUNE18, ?2014RSi.All TheAReal上次起沒(méi)有銷(xiāo)售的天數(shù):影響銷(xiāo)售金額:CWCWComment:“No,theproductwasnotontheshelfanddoesNOThaveashelfCWintervention=salesFirst2WeeksSales=5JobRSiComment:TheOH thestoreappearstobeaccurate.SalesarereducingOH correctly,andthestorehasnotmadeanymanualcorrections. Nearrealtimewithdashboardviewon“UseCrowsourcingtotracktheproducts,people,and thatmattertoyourbusiness”?2014RSi.All ARealScope:58alerts(46items/30Speed:Firstjobcompletedwithin2hours(Avg2StoreAction:30%(8/26CrowdWalkersreportedSAtookactionontheirStoreInaction:13;Unknown:SalesRestartsSinceCrowdWalkerVisit(6wks):26/26(AccurateTotaldollars(26stores):StoreActiondollars(8stores):ReturnonCostofCrowdWalkJob:ROI–4toTypicalROIis5-平均5-8倍回 JUNE18,

?2014RSi.All ONLINE–OFFLINE線上下結(jié)合大數(shù)據(jù)案THANKYOU JUNE18, ?2014RSi.All ChangePODViaOnline/OfflineADDincrementalUPCstosmall%ofstoreswherenotinneighborhoodswithhighestADDincrementalUPCtoallstoreswherenot-REMOVEUPCswithlowestdemandineachstore/--Createcompellingstore-level“selling(petingneighborhoodADDSheaBar6-PackinhighdemandReduceQ-TipWeakOutput(Q-TipPurseAverage4.2%-23%increasein$/brand/Potentialpowerfulstore-level“sellingPotentialtoleadstrategiccollaborationbtw.CPGs&meetconsumerdemand,competelocally,respondtoON-Collaboration&developmentrequiredtoun-lockpotential(justscratchingsurface) THANK JUNE18,

?2014RSi.All WhatWeKnow,EveryDay,EveryDailysales(byUPC&1stdayscanning(everyitem,everystore)On/offpromotionCurrentpriceTrendingup/downIn/outofstockExcess/insufficientStoredata(location,demographics,competingstores,JUNE18,WhereWeKnow:50K+U.S.Stores(plus JUNE18, ?2014RSi.All Downto JUNE18, ?2014RSi.All DowntoGroceryMenloRedwoodMenloRedwoodPaloPaloSantaSanta JUNE18, ?2014