FUNTL-推廣策劃方案-英文版

FUNTLFUNTL-電子商務平臺推廣策劃方案FUNTL2012/1/14

Contents1. Websitemission 22. Theproblemsfaced 23. TeamBuilding 23.1. Independentoperationteam 24. Objective 34.1. Termination 34.2. aimineveryphase 34.3. planandtarget 35. Extensionmethodandprogram 35.1. extensionaims 35.2. promotewaysonline 45.3. onlinepromotionplan 55.4. promotion’swaysandmeans 66. operatingwebsitesthinkingstyle 67. promotionmanagementmindsofthewebsitesoperation 78. salesprocess 8WebsitemissionOpennetworkofsaleschannels，establishthefourthsaleschannelsoutsideoftheretailstores,distributionchannels,industrycustomers.SalesnetworktoreplaceormakeupthestoresalesatrophyTheproblemsfacedBecausetheearlystartslower,theremustbesometimeaccumulationperiodIt’shardtocontrolthepriceandthecustomers.Thecopingmethodsasfollow:Networksalepricehasauniforminterval,andthecompetitioniswhoselowercost,betterqualityofserviceandmoresalequantity.Whatwehavetodoistoprovidequalityservice,reducethecostsandensurethesalequantity.Thesalesstaffandmanagement,integratedqualitymustbehigh.Theyhavetobefamiliarwiththeproductandthenetwork.thetraditionalwayisnotsuitabletooperate.Thecopingmethodsasfollow:independentoperateteam,therelativelyindependentcostaccounting,andotherresourcessupportfromthecompany.Aslongastheseaspectscanbeguaranteed，thisproblemwillbesolvedbyexperiencedandtrainedductsandmarketinglineisnoteasytoclearbuteasytodiverge.Thecopingmethodsare:makethescientificsalesplan.Throughtheanalysisofthemarketenvironmenttodeterminethedirectionofproductsandthemaintargetgroupsofclients.TeamBuildingIndependentoperationteamAllocationofstaff:thisistheearlystage,andwewilladjusttheplanduringtheprocess.Operationchiefforwebsite:responsibleformanagetheteam,appraise,HR,arrangethedutyandcirculation.Editor:mainlychargethewriting,changethecontentofthewebsite.Personforart:amendthephotos,flashandweeklyactivitiesonwebsite.Maintainerforinternet:mainresponsibilityistokeyinthedata,changethepriceandmarketingPersoninchargetheinternetforum:refreshthecontentinBBS,replythediscussionandmanagethestaffs,recruitthemembers,etc.Twopeopleforsales:theirresponsibilityistoreplycustomers’problemsabouttheproductsandmarketing,servicebeforeoraftersaleandoverallthewebsite.Teamresources:mediaresources:morethantwomediasforadvertisingsupportfromproducts:productsandnecessaryservicetraditionalmediaresource:atleastonemediaresource(suchasnewspaperandmagazineaboutlife)ObjectiveTerminationCreateafullysaleplatformonline.Formtheinfluenceinthenationandobtainstheprofessionalstatus.aimineveryphasegoalsinshortterm:thesaleprofitisthepoint(achievethesalesgoalinthefirstquarterandthenwewillmaketheactualsalestargetsplanaccordingtothefirstmonthandcompetitors)Metaphasetarget:thebuildingofnetworkchannelsandsalesachievedinitialresults.planandtargetMonthlyplan：analysisofcustomers,inputtheinformationandpromotioninsomesmallwebsite.Analysisofusersandplacestheygooften,inviewoftheabovetwoformstoanalyzeandthenchooseasuitablewaytomakethepromotion.Nowthenetworksalesmarkethasmatured,onlineshoppinghasbecomeamostacceptable.Weneedtodoistomakethemarketingplanaccordingtoourtargetgroups.Quarterlyplan:precisionmarketing,strengthenthepromotionandtraintheusinghabit.Withthepromotionofinputsandactivitieswehavedointheprophase,wehavethefixgroups,thenwewillhavethesalesperformance.Atthesametimewewillthroughthepromotionandreputationtoformacertainrangeofvisibility.Thenistostrengthenthepromotion,starttheprecisionmarketingandtraintheusers’habits.Whenthecustomerswanttobuyourproductscanthinkofourbusinessplatform.Throughonlineandofflinepromoteactivities,wewillhavetheopportunitiesofdevelopmentandsalesresults.Plansandtargetinhalfayear:afterhalfayearofpromotionandtraining,thereisacertainreputationandsalesresultsinthetargetgroups.Afterthisperiod,thee-commerceteamhassummarizetheworkingmethods,atthistime,wewillstartfromthebrandandthepublicrelationtopromoteandmarketingwithsomemarketingactivities(onlineoroffline)inordertoachievemoreperformance.Theannualplanandtarget:actually,theyearlytargetisbasetohalfayear.Atthisphaseweneedtothinkfromtheoverall,raisetheactivitiesinbrand,sales,publicrelations,etc.butreducesomebasicpromotion.Wecandosomeprospectivetargetpreparationintheannualplan,thiscanbeanplanforthenextyearatleast.Inshort,thestagetargetistorealizetheshort-termprofitintheyear.ExtensionmethodandprogramextensionaimsIncreasethequalityandquantityinthesearching.IncreasethebrandreputationandthevisibilityAttractthepotentialcustomerswhohavetheneedstopurchase.Tocreatea“networkpurchasebusinessbrand”Accumulationofpotentialcustomers,achievethesalemotewaysonlineNetworkpromotionmeansthewayofshoppingontheinternet.It’scarrierisinternet,withthepromotionofnetworksimilartotheconceptofnetworkmarketing,websitepromotion,webadvertising,etc.Networkmarketingemphasisonmarketinglevel,andpaymoreattentiontotheactualeconomicbenefitsafterthemarketing.Andnetworkpromotionfocusonthepromotion,moreattentionispaidtothepromotiontothesitebythesitetraffic,worldranking,andregistrations.Itaimstoexpandthevisibilityandreputationforthenetworkpromotion.Thepromotionisaimportantpartofthemarketing.Thewebsiteisthemainbodyofthenetwork,sowebsitepromotionisthekeypointofnetworkpromotion.Networkmarketingistheleastinvestment,butthebestwaytoexpandvisibilityandimpact,itisoneoftheefficientwaytoguaranteetoachievethegoals.Throughtheeffectivemarketingactivities,wecanachievetheinitialexpectations:thequantityofvisitthewebsitewillrisesteadily,membershipregistrationnumber,reputation,members’loyalty,etc.Now,themainformstopromotethenetwork:logsearchingenginewebsitecatalogloginyellowpagesloginonlineblogmarketing“Iknow”marketingInternetadvertising(includingexchangeadvertising)E-mailsitenavigationpromotionIMmeans(QQ,MSN,yahoomessenger)rankingmarketingpromotioneventmarketingpromotionfreeservicepromotionblogrollincludingnetworklinkingandfreelinkexchangereleaseinformationorregisterontheB2BpublishwebsiteinformationinthenewsgrouporBBSsoftpromotionusesummariesofprofilesandnewssystempromotionvirustypepromotioninteractivewebsitepromotionactivitiessponsoredintegrationpromotionPromotionobject:networkobjectpointstothefamouswebsitewithcorrespondingindustry,BBS,Baidustick,Zhidao,Aiwen,summariesofprofilesandnewssystem,eliteblog,etc.onlinepromotionplanAdoptivescheme:E-commerceplatformonlineshop:setuptheonlineshopontheE-commercewebsite,forexample,B2C、C2C.AlsoE-commercewebsiteisapublicrecordsearchengineer.E-commercewebsitehasTaobaocom,Ebay,baidu,paipai,andBG.SearchengineerforrankingandSEOmainlyaimatbaiduandgooleandfinishthejobofSEO,specificmethodsshallbeseparatelyprovided.linkandexchangetheresourcewithallkindsofthetargetwebsites,cooperateandinteractwithrelatedwebsites.Suchas,contentcooperation,blogroll,activitycooperation,resourceexchange;mainlymoldsaresettinguptheprefectureandinformationsoftcopy.Andprovidesobvioussourcelink.Andcanattractthereaders’attention.VQwebsitespopularizeconcertlyAnnouncetherelatemissionsaboutelectricbusinessplatformontheVQwebsites,forexample,collectingtheads.Itbothgetstheexcellentads’languagesandpopularizesthewebsites,anditcanwinthebidding,andretrenchthementthemessageseditandcommentthemessageswhichiscollectingtherelateinformation.Usernameis“xxxE-commerceplatform”andkeeptheURLinthestatements.BaiduBarSetupthethemebar,andtransshipthehighpopularityinvitationtotherelativebusinesssticks;generallyinaccordancewiththeBBScommunication.BlogsgroupSetupthehomestationblogsintheeveryBPS,andforgetheblogsintotheexperts.Meanwhilesynchronousreleasethewebsites’themeactivity,extendthewebsitesusingtheinstation,groups,friendsandsharingofeveryBPS’functions.“knows”marketingpromotionThroughBaiduknows,baiduwikipedia,sinaishare,andQQ,theanswersofthecell’sphoneknowledgethroughthebaiduproduction,andprovidestheobvioussourcelinkswhichmakesthelookers-upattracted.websites’leadingpromotionaddtotheleadingwebsites,likehao23,236.IMmeans(QQ)(using:QQe-mailsingroup,QQgroupsoftheusers.)Throughthepromotiontothegroups’letters,orfriends’promotion,topromoteE-commenceplatform.ThemainpointoftheQQpromotionisthatmanagesourownusers’QQgroup,andnotadvicetouseQQgroupswithvirtual.web2.0tools’promotionthepersonistheonethathashighincomes,higheducation,deepusersontheinternet,andhastheexperienceofshoppingontheinternet,andthepartofthemhasaninfluenceontheirgroups.Microblogtype(Twitter,etc)Rss()Onlinecollectors(sina’scollectors,collectors,etc)Bookmasks(yahoo’sbookmasks,goole’sbookmasks,etc)Internetcollecting(sohu’scollecing)SNSextending(developAPP,developregisteredusers,namedvirtualgoods,activitiescooperation)e-mailpromotionrecommended:sendthepromotioncontentstotheregisteredusersregularly;developthefunctionofe-mail’ssubscriptionandrecommended;notadvisetousethevirtualgroups,whichwilldestroythewebsite’sbrandimage.Themailisthequickandefficientwaysofmarketing,butshouldavoidbecomingthesendersofthejunkmails,jointhebelievablemailmarketing.Gettingtheclients’e-mailaddressthroughregisteredusers,thecustormers,etc,sendsthemail’sadtothetargetclients,whichistheefficientpromotionwaysofthewebsites;atthesametime,thewebsitesdevelopthefunctionthatthemailleadstothecontacts,throughtheinvititationoftheregisteredusers,andleadingtothecontacttopromotethemail’smarketing.friendlylinkPortaltypeofwebsite;relatedindustrywebsites;BBSpromotionAdsoftdetails,clients’experiencefeeback,activitytie,highpopularityofthiswebsites,consultingreturncards,andtheBBSrelatedwiththemarriage,thefamousBBS,andnotedthesourceandgivesthelinkactivitypromotionpromotethethemeactivitythroughtheonlineorlinepromotion’swaysandmeanstheaimisthatintegratetherelatedsourceoftheindustryandthespecialactivityco-brandedcards,resident,cooperationbusiness,favorableactivity,smallgiftspromoted,themeactivity,festival,importantsocialeventwaysofmagazinesornewspaperprintthecolorfuladoperatingwebsitesthinkingstylee-commercialgroupsmustcooperatewitheachgroupofthecompany.Executethepolicyofthecompany,andcooperatemarketingplanningandmarketingtactics,maketheplanofthepromotion,executetheplanorderly.Atthesametime,thewebsitesmakesthemediafortheinformation,weusethepopularityandinteractionontheline,andusetheentityshops,cooperativemediatoexecutethesethemes,activitiesandtopicsdowntheline.onlinecontents:tryourbesttocombinewiththegraphicandtheplans,especially,trynottoonlyhavethewords.Onlineinformationmustdesignthenoveltitle,andthepicturesaccordwiththewebsitetemperament(whichcangiveustrust)andpicturesneedtoattachthewatermask(watermaskneedstodesign:LOGO+websites)linescontents:collaboratewithnewspaperandmagazines,thedetailwaysneedtomakethespecificresearch;collaboratewiththeplatmediaorTVmotionmanagementmindsofthewebsitesoperatione-commercialgroupsmustcooperatewitheachgroupofthecompany.Executethepolicyofthecompany,andcooperatemarketingplanningandmarketingtactics,maketheplanofthepromotion,executetheplanorderly.Atthesametime,accordingtocompany’srulesandworkingprocesstomakeoutworkflowofthedepartment,andaccordingtotheflows,improvethequalityoftheworkandefficient.supposethegroupmembers:website’seditor,website’spromotion,website’smanagementaccordingtotheplansofoperatingpromotion,confirmthethemes,andcentreonthecurrentthemes(editandcollect),information,arrangetasks.editorsneedtoselectthehighestPVandlowestPVwhichtheyedittheinformationtoanalyzeandformthewritingsummary.Handinsuperiorcompetent;andthecompetenthandlewiththemandfeedbacktothecompanytodiscussormakethemotionmembersmustanalyzeandstatisticsallitemsofwebsitedataandfinallyformthesummary.Handinsuperiorcompetent;andthecompetenthandlewiththemandfeedbacktothecompanytodiscussormakethedecision.website’smanagementpersonnelhavetotakenotesandfeedbackthecurrentsituationatthatday.Handinsuperiorcompetent;andthecompetenthandlewiththemandhandouteveryitemsofthedepartmentandsolvetheproblemsandfeedbacktothecompanytodiscussormakethedecision.EveryFriday,accordingtothedataofthisweek’ssupermarket,operationandpromotionfeedback,andsupplementtheoperativeplanstimely.Andeverymembersarefamiliarwithoperativesituationofthewebsite.maketheworkdairybeforeworking,andarrangenextweekday’swork.salesprocessFirst,setupourownwebsitestoconfronttoe-pals,andthecontentsofthewebsitemainlycooperatewithoutletssales.Initsearlystages,wetakeintotheprocessoftheexpensesandaccumulationoftheusersconsideration,sowedon’topenupthefunctio