惠普企業(yè)價值與戰(zhàn)略目標

thecorporateobjectivesforhp

hewlett-packardjune25,2002第一頁，共十九頁。thecorporateobjectivesforhpprofitcustomerloyaltygrowthmarketleadershipleadershipcapabilitiesemployeecommitmentglobalcitizenship第二頁，共十九頁。

Toprovideproducts,servicesandsolutionsofthehighestqualityandthegreatestpossiblevaluetoourcustomers,therebygainingandholdingtheirrespectandloyalty.

Underlyingbeliefssupportingthisobjective:Ourcontinuedsuccessisdependenton

increasingloyaltyofourcustomers.Wemustlistenattentivelytocustomerstotrulyunderstandtheirneeds,thentaketheappropriateaction.Competitivetotalcostofownership,qualityandthewaywedobusinessdrivescustomerloyalty.customerloyalty第三頁，共十九頁。

Toachievesufficientprofittofinanceourcompanygrowth,createvalueforourshareholders,andprovidetheresourcesweneedtoachieveourothercorporateobjectives. Underlyingbeliefssupportingthisobjective:Profitistheresponsibilityofall.Balanceoflong-termandshort-termobjectivesiskeytoprofitability.Profitallowsustore-investinnewandemergingbusinessopportunities.Profitishighlycorrelatedtogeneratingcash,whichbringsmoreflexibilitytothebusinessatalowercost.

Pfit第四頁，共十九頁。

Togrowbycontinuallyprovidingusefulandsignificantproducts,servicesandsolutionstomarketswealreadyserve—andtoexpandintonewareasthatbuildonourtechnologies,competenciesandcustomerinterests. Underlyingbeliefssupportingthisobjective:Therearemoreplaceswecancontributethanwewillbecapableofcontributing:wemustfocus.

Tobeaverageinthemarketplaceisnotgoodenough,weplaytowin.

WemustbeNo.1orNo.2inourchosenfields.marketleadership第五頁，共十九頁。

Toviewchangeinthemarketasanopportunitytogrow;touseourprofitsandourabilitytodevelopandproduceinnovativeproducts,servicesandsolutionsthatsatisfyemergingcustomerneeds.

Underlyingbeliefssupportingthisobjective:Growthcomesfromtakingsmartrisks,basedonthestateoftheindustry—thatrequiresbothaconvictioninstudyingthetrends,butalsoininducingchangeinourindustry.

Oursize(anddiversityofbusinesses)givesusanabilitytoweathereconomiccyclesandturnthemtoourfavor.growth第六頁，共十九頁。

TohelpHPemployeesshareinthecompany’ssuccessthattheymakepossible;weprovidepeoplewithemploymentopportunitiesbasedonperformance;tocreatewiththemasafe,excitingandinclusiveworkenvironmentthatvaluestheirdiversityandrecognizesindividualcontributions;andtohelpthemgainasenseofsatisfactionandaccomplishmentfromtheirwork. Underlyingbeliefssupportingthisobjective:

HP’sperformancestartswithmotivatedemployees;theirloyaltyiskey.

Wetrustouremployeestodotherightthingandtomakeadifference.

Everyonehassomethingtocontribute:It’snotabouttitle,level,ortenure.

Anexciting,stimulatingworkenvironmentiscriticaltoinvention.

Adiverseworkforcegivesusacompetitiveadvantage.

Employeesareresponsibleforlifelonglearning.employee

commitment第七頁，共十九頁。

Todevelopleadersateverylevelwhoareaccountableforachievingbusinessresultsandexemplifyingourvalues. Underlyingbeliefssupportingthisobjective:Leadersinspire,fostercollaboration,andturnvisionandstrategiesintoaction–withfocused,cleargoals.Effectiveleaderscoach,relaygoodnewsandbad,andgivefeedbackthatworks.

Leadersdemonstrateself-awarenessandawillingnesstoacceptfeedbackandcontinuouslydevelop.

Leadersspeakwithonevoiceandacttoeliminatebusywork.Itisimportanttomeasurepeopleontheresultstheyachieveagainstgoalstheyhelpedtocreate.leadershipcapability第八頁，共十九頁。

Goodcitizenshipisgoodbusiness.

Weliveuptoourresponsibilitytosocietybybeinganeconomic,intellectualandsocialassettoeachcountryandcommunityinwhichwedobusiness. Underlyingbeliefssupportingthisobjective:Thehigheststandardsofhonestyandintegrityarecriticaltodevelopingcustomerandstakeholderloyalty.Thebettermentofoursocietyisnotajobtobelefttoafew;itistheresponsibilitytobesharedbyall.Thisobjectiveisessentialtodeliveringonthebrandpromise.globalcitizenship第九頁，共十九頁。hpvalues

hewlett-packardjune25,2002第十頁，共十九頁。hpvalueswehavetrustandrespectforindividualswearepassionateaboutcustomersweactwithspeedandagilityweachieveourresultsthroughteamworkwedelivermeaningfulinnovation

weperformatahighlevelofachievementandcontributionweconductourbusinesswithuncompromisingintegrity第十一頁，共十九頁。

Weputthecustomerfirstineverythingwedoandineverydecisionwemake.Wecreateacultureandmanagementprocessthatmotivatesandempowersemployeestoactinthebestinterestsofthecustomer. Examplesofpracticeswherethisshowsup:MeasureTotalCustomerExperience(TCE)

performanceacrosscustomersegmentsandproduct/servicecategoriesLivingtheHPCustomerExperienceStandardEmployeestakeownershipofcustomerissuesbroughttothemandknowwhotocontacttoresolvethemClearline-of-sightaccountabilityanddirectlinktocompensationandperformancemanagementpassionforcustomers第十二頁，共十九頁。

Weworktocreateanexciting,stimulatingenvironmentinwhichwecanallcontributeandthrive.Andweapproachourworkwiththebeliefthatpeoplewanttodoagoodjobandwilldoso,whengiventherighttoolsandsupport.Werecruittocreateadiverseteamofhighlycapable,inventiveindividualswho,together,candoextraordinarythings. Examplesofpracticeswherethisshowsup:HiringprocessesWork/lifeprogramsInjury-freeworkenvironmentDiversitypracticesEmployeesurveys

Open-doorpolicytrustandrespectforindividuals第十三頁，共十九頁。

Effectivecollaborationamongteamsandorganizationsiskeytooursuccess.

Weworkasoneteamtoexceedtheexpectationsofourcustomers,shareholdersandpartners.

Webelievethatthetalentsofourfullteam—includingsuppliers,distributorsandchannelpartners—areessentialtooursuccess. Examplesofpracticeswherethisshowsup:EmployeeandleadershipdevelopmentprogramsSharedgo-to-marketmodel

Companygovernancemodelandprocesses

Cross-organizationcollaborationandaccountability

Leveragewherepossible—avoidduplication

achieveresultsthroughteamwork

第十四頁，共十九頁。

Time-to-market.Time-to-customer.Time-to-revenue.Time-to-profit.Thesearecriticaltooursuccess.Toachieveresultsataratefasterthanourcompetitors,weapplytherighttalenttothechallenge,areclearabouthowdecisionsmustbemade,chooseeffectivenessovereleganceandempowerpeopletomakedecisionsintheirarea. Examplesofpracticeswherethisshowsup:Reducedcycletimes,time-to-market,timetoproblem-resolutionEnd-to-endsolutionsfocus

Workingmethodsthatallowustomovefastandtakesmartrisks

Roles,hand-offs,andaccountabilitiesdefined

Governancemodel

Programandprocessmanagementskills

actwithspeedandagility

第十五頁，共十九頁。

AchievementandpersonalcontributionisafoundationofthenewHP.AllHPpeopleandespeciallymanagersgenerateenthusiasmandcommitmenttoexceedcustomerexpectations.Wearerelentlessinimplementingbetterwaysofgettingresults. Examplesofpracticeswherethisshowsup:LeadershipcompetenciesanddevelopmentRewardsandrecognitionpracticesOrganizationalperformancetoplanAccountabilityforoutcomesDesignfromthecustomerinperformatahighlevelofachievementandcontribution

第十六頁，共十九頁。

Wearethetechnologycompanythatinventstheusefulandsignificant.Todriveprosperityinthebusinessesandlivesofourcustomers,werealizewemustfocusoureffortsonsolvingtherightcustomerproblem.Thisisappliedinvention,notinventionforinvention’ssake. Examplesofpracticeswherethisshowsup:StrengthinHPLabs

StrongprofitstreamtofuelsustainableR&D

Protectingourintellectualproper