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UnitComplaintsandSettlementTeachingObjectivesTodevelopthestudents’listeningskill.Totrainthestudents’abilitytograspthedetailsabouthowtodealwithclaimsandcomplaintsetc.Togivethestudentsmorechancestotalkaboutsomethinginrelationtowhattheyhaveheardonthetape.Todevelopthestudentsspeakingskill.TheimportantanddifficultpointsTofamiliarizethestudentswithhowtousethelanguagetheylearntopracticetheactivitiesinrelationtocomplaininganddealingwithcomplaintsandclaimsetc.TeachingTime4課時(shí)(180分鐘)Teachingsteps:Lead-inActivity1)Askthestudentstodiscussthequestion:Whatshouldtheydoiftheybuysomethingunsatisfactory?2)Choosetwoorthreestudentstotelltheclasstheirsolutions.3)Askthestudentstodiscussthelead-inactivityintheirbooks.Matchthelanguagewiththepropersituation.B.B.BeingdissatisfiedwithsomethingA.ComplainingaboutamessyplaceC.C.AskingsomeonetostopcomplainingD.Indicatingthatyouarelosingpatience2.Whatajunkheap.2.Whatajunkheap.3.ThisismorethanIcantake.4.Stopcomplaining.1.I’mafraiditjustisn’tgoodenough.BADCD .4)Tmotionalmailings廣告信(或郵寄的廣告?zhèn)鲉?misleading誤導(dǎo)fineprint小號(hào)字體advertisedrate廣告宣傳中的價(jià)格customersatisfaction顧客滿意underwriter保險(xiǎn)商;(尤指海上保險(xiǎn)商)broker經(jīng)紀(jì)人lade裝載submit提交vessel船log航海日志insuranceclaim保險(xiǎn)索賠commercialinvoice商業(yè)發(fā)票error錯(cuò)誤;過失manufacture制造laserjetprinter激光打印機(jī)incompatible不協(xié)調(diào);不相配air-freight航空運(yùn)費(fèi);空運(yùn)sea-freight海運(yùn)運(yùn)費(fèi)warehouse倉庫straightenout澄清,清理,改正9-1ComplainingaboutthebillThispartisdesignedtomakethestudentslearnhowtocomplaintaboutthebill.1.Pre-listeningactivities1)UsefulsentencesandinformationI’verunupquiteabill.我的住宿費(fèi)算多了。theJuniorExecutiveHolidayPackage初級(jí)經(jīng)理人員假日打包服務(wù)Ihadnoideaouradvertisingwassomisleading.我沒想到我們的廣告會(huì)對(duì)您起誤導(dǎo)作用。(4)Customersatisfactionisourprimaryaim.讓顧客滿意是我們的首要目標(biāo)。5.處理投訴的小技巧:1)預(yù)測(cè)客戶的情感需求客戶在投訴時(shí),他需要得到一種發(fā)泄,而對(duì)一名服務(wù)代表來講,在接待客戶時(shí),他必須能夠預(yù)測(cè)到客戶有這樣一種情感的需求,去加以理解,“真的很抱歉”,也可以用這樣的一些話語,“我非常理解您現(xiàn)在的心情,我會(huì)盡我自己最大的努力來幫您解決這個(gè)問題,來,您先坐下來,我們慢慢來談”,這就是關(guān)注客戶的情感需求。2)滿足客戶的心理需求服務(wù)代表滿足客戶的心理需求的主要方式就是“道歉”。客戶在投訴時(shí),首先他需要有一個(gè)人站出來承擔(dān)這件事情的責(zé)任。如果你在處理投訴的時(shí)候,能夠在一開始時(shí)先去真誠的致歉,那么客戶的這種心理需求就能得到滿足。而在很多時(shí)候,服務(wù)代表都在努力推卸自己的責(zé)任,這樣只能會(huì)更加激怒了客戶。如果一開始就承擔(dān)責(zé)任,就表示道歉,客戶的態(tài)度會(huì)很快地變得緩和,就會(huì)有一個(gè)比較好的談話氛圍。因此,服務(wù)代表要滿足客戶的心理需求。3)用開放式問題讓投訴的客戶發(fā)泄情感處理投訴的原則是先處理情感,后處理事件。因此,服務(wù)代表應(yīng)該一開始就穩(wěn)定客戶的情緒,然后再提出一個(gè)開放式的問題,把客戶的精力放到具體的事情上去。服務(wù)代表在傾聽的過程中,客戶的情感也得到了一種發(fā)泄。4)用復(fù)述情感以表示理解客戶在發(fā)泄情感的過程中,服務(wù)代表應(yīng)該在認(rèn)真地傾聽,在表示同情,還應(yīng)該去復(fù)述情感以表示理解,這樣客戶的心情就會(huì)逐漸地好起來。相互之間的談話就可以轉(zhuǎn)移到解決問題上來。5)提供信息來幫助客戶等客戶的情緒穩(wěn)定下來后,服務(wù)代表就要提供更多的信息來幫助客戶解決,也就是說服務(wù)代表應(yīng)該運(yùn)用他的專業(yè)知識(shí)有效地幫助客戶來分析導(dǎo)致這種情況的原因可能是什么,如果不知道或解決不了,就應(yīng)該告訴客戶,“我會(huì)盡快的幫您查證一下,我會(huì)跟那個(gè)部門去打招呼”等等。6)設(shè)定期望值以便于提供方案選擇通過前面幾步的工作,這時(shí)候你已經(jīng)知道客戶的期望值是什么了,那么對(duì)你來講,可能會(huì)告訴客戶:我非常理解您現(xiàn)在的心情,不過是這樣的,負(fù)責(zé)這件事的人下班了或暫時(shí)不在,但是我本人非常想幫助您解決這個(gè)問題,您看這樣好不好,我把您的情況記錄下來,我交給誰誰,然后我去查證一下,然后及時(shí)打電話給您。這叫設(shè)定期望值,就是告訴客戶目前我能夠做的事情是什么。7)達(dá)成協(xié)議提供了方案供客戶選擇之后,就要達(dá)成協(xié)議,也就是建議一個(gè)承諾。8)檢查滿意度后再次道歉當(dāng)你把產(chǎn)品維修好交給客戶后,你應(yīng)該跟客戶說,您看還有什么需要我為您做的嗎?看看客戶對(duì)你的服務(wù)是否滿意??蛻羧绻f,先這樣了,有什么毛病我再找你了,你就應(yīng)該再一次為發(fā)生這樣的事情向客戶表示歉意。9)挽留客戶以建立聯(lián)系在處理完客戶的投訴后,服務(wù)代表應(yīng)該跟客戶說,讓您這么大老遠(yuǎn)跑了一趟,我代表公司向您表示道歉,感謝您對(duì)我們企業(yè)的信任,感謝您使用我們的產(chǎn)品,如果您回去之后發(fā)現(xiàn)任何問題,您都可以直接打電話找我,我非常樂意為您再次提供服務(wù)。并告訴客戶你的聯(lián)系方式,然后定期給他打電話,進(jìn)行跟蹤服務(wù)。2)AskthestudentstoreadthequestionsinTask1andmakeguessesabouttheanswers.2.While-listeningtasks1)Playthedialogueonceandletthestudentsgetthemainideaofthematerial.Andthentheteacherexplainsthedifficultlanguagepoints.2)PlaythedialoguetwiceandletthestudentsdoTask1.3)PlaythedialoguethreetimesandletthestudentsdoTask2.4)Playthedialogueanothertimesandletthestudentslistenandrepeatafterthetape.3.Post-listeningtask1)DoTask3(practicethesentenceswiththeirpartners)andthendoTask4.2)Givethestudentstimetomakeasimilardialogueanddoroleplaywiththeirpartners.(Task5)3)Checkthestudents’work.(Asksomestudentstodoroleplayinfrontoftheclass.)Task1Listenandchoose.1.Howlongdidthegueststayinthehotel?A.Onenight.B.TwonightsC.Threenights.2.Whatistheroomrateaccordingtotheguest’sunderstanding?A.$500pernight.B.$250pernight.C.$750pernight.3.Howmuchshouldtheguestpayaccordingtothebill?A.$750.B.$500.C.$1,500.Task2Listenandfill.1.H:I’mMissSherman.Whatseemstobetheproblem?G:Well,apparentlyI’verunupquiteabill.2.H:Theadvertisedrateisbasedondoubleoccupancy.G:WhenIbookedtheroom,yourstaffdidn’tmentionthis.Andthebrochureandyourpromotionalmailingsdonotmentionthat.3.H:Isee.Ihadnoideaouradvertisingwassomisleading.Itishere,butit’sinthefineprintonthelastpage.G:Perhapsyoucouldarrangetoprovidemewithanewbillthatreflectstheadvertisedrate.Task3Learntheusefulsentencesandpractisewithyourpartner.Task4Completethedialogue.1.Apparently,I’verunupquiteabill.(我的住宿費(fèi)算多了).2.Ihadnoidea(沒有想到)ourbrochurewassomisleading.(給人誤導(dǎo)的).3.Theadvertisedrateisbasedondoubleoccupancy(按兩個(gè)人一間房算的).4.WhenIbookedtheroom,yourstaffdidn’tmentionthis.(你方職員可沒有告訴我這個(gè)).5.Customersatisfaction(顧客滿意)isourprimaryaim.(首要目標(biāo)).Task5Roleplay.A———SalesManagerofahotelB———AcustomerwhoisdissatisfiedwiththeserviceofthehotelBcomplainsaboutittoA.9-2ClaimsandComplaints(I)Inthispart,weshouldtraintheSs’abilitiestograspimportantdetailsofclaimsandcomplaints.TeachingstepsPre-listeningactivities1)Usefulsentencesandinformation(1).關(guān)于保險(xiǎn)索賠的程序:(2).Wemustprepareourclaim.我們必須準(zhǔn)備索賠。類似說法:Wehavenoalternativebuttolodgeaclaimwithyou.我們沒有辦法只有向你們提出索賠。Wehavenoalternativebuttofileagainstsbaclaimfor$5,000.我們不得不向你們提出訴訟索賠五千美元。Wehavenoalternativebuttomakeaclaimwithsbforacompensationof$3,000.我們不得不向你們索賠三千美元。(3).underwriters保險(xiǎn)商(在英國早期開辦保險(xiǎn)業(yè)務(wù)時(shí),由好多承保商號(hào)聯(lián)合承保,他們一起在保險(xiǎn)單下面簽字,因而得此名稱。2)AskthestudentstoreadthequestionsinTask1andmakeguessesabouttheanswers.3)TheteachercangivethestudentssomekeywordsandsentenceslistedinNewWordsandExpressionsandnotestohelpthestudentstoformthesituationaldialogue.2.While-listeningtasks1)PlaythedialogueandaskthestudentstofocustheirattentiononthequestionsinTask1,andthendoTask1.2)PlaythedialogueagainandthestudentsdoTask1.3)PlaythedialoguethethirdtimesandaskthestudentstodoTask2.4)Playthedialogueanothertimesandaskthestudentstorepeatthesentencesafterthetape.3.Post-listeningtasks1)AskthestudentstodoTask3&4inpairs.2)GivethestudentssomeminutestomakeadialoguewiththeirpartnersaccordingtotheinformationgiveninTask5.4)Askthestudentstodoroleplayinfrontoftheclass.Task1Listenandchoose.1.Whathappenedtotheirgoods?A.AllthegoodsfromJapanwaslostanddamaged.B.PartofthegoodsfromJapanwaslostanddamaged.C.PartofthegoodstoJapanwaslostanddamaged.2.Whatshouldtheydofirstwhenlossordamageoccurs?A.Tocalltheunderwriter.B.Tocontacttheirbroker.C.Topreparetheinvoice.3.Whatwilltheyneedfromtheshippingagent?A.Astatementstatingthatthegoodswereactuallyloadedandnotingwhenthevesselsailed.B.Astatementofprotest.C.Astatementofsettlement.Task2ListenandFillC:Sothefirststepwouldbetocontactourbroker?B:Yes,andwe’llneedtosubmitsomedocumentstohim.C:Isitenoughthatwehaveanon‐boardbilloflading_toclaimsettlement?B:I’msorrytosayitisn’t.We’llneedastatementfromtheshippingagentsstatingthatthegoodswereactuallyloadedandnotingwhenthevesselsailed.We’llalsoneedtopresentproofofownership.C:Howdowedothat?B:We’llhavetofileafulloriginalsetofoceanbillsoflading,theinsurancecertificate,andtheoriginalcommercialinvoice.C:Noproblem.Ihavethemonfile.Task3Learntheusefulsentencesandpractisewithyourpartner.(略)Task4Completethesentences1.Wemustprepareourclaim2.Thefirststepwouldbetocontactourbroker.3.We'llneedtosubmitsomedocumentstohim.4.We'llhavetosubmittheoriginalcommercialinvoice.5.Wemayalsoneedastatementofprotest.Task5Roleplay(omitted)9-3ClaimsandComplaints(II)Inthispart,weshoulddevelopthestudents’abilitytograspimportantdetailsofclaimsandcomplaints.TeachingstepsPre-listeningactivityUsefulinformation(1)Complaints&Claims(抱怨和索賠)抱怨、索賠的目的是為了獲取更好的服務(wù),對(duì)已出現(xiàn)的問題求得盡快的、妥善的解決。它通常是買方由于對(duì)收到的貨物不滿而為,如:貨物未按時(shí)到達(dá);貨物雖抵達(dá),但與訂單所載不同;貨物有損毀現(xiàn)象;貨物數(shù)量短缺或多余;貨物質(zhì)量與樣品不符;服務(wù)不合理以及收費(fèi)過高等,這些均是抱怨、索賠的正當(dāng)理由。(2)索賠在執(zhí)行合同的過程中,簽約雙方都應(yīng)該嚴(yán)格履行合同義務(wù)。任何一方如果不能嚴(yán)格履行,就會(huì)給另一方帶來麻煩。在這種情況下,受損失的一方有權(quán)根據(jù)合同規(guī)定要求責(zé)任方賠償損失或采取其他補(bǔ)救措施。受損失的一方采取的這種行動(dòng)稱之為“索賠”,而責(zé)任方就受損失一方提出的要求進(jìn)行處理,叫做“理賠”。在業(yè)務(wù)中常見的是買方向賣方提出索賠,如賣方拒不交貨、逾期裝運(yùn)、數(shù)量短缺、貨物的品質(zhì)規(guī)格與合同不符、錯(cuò)發(fā)錯(cuò)運(yùn)、包裝不妥、隨船單證不全或漏填錯(cuò)發(fā)等致使買方遭受損失時(shí),買方可向賣方提出索賠。但是在某些情況下,賣方也向買方提出索賠要求,如買方拒開或遲開信用證、不按時(shí)派船、無理毀約等致使賣方遭受損失時(shí),賣方也會(huì)向買方提出索賠。2)AskthestudentstoreadthesentencesinTask1firstandpredicttheanswers.2.While-listeningactivitiesPlaythedialogueonce,andthentheteacherexplainssomedifficultwordsandsentenceslistedinWordsandExpressionsandNotes.Playthedialogueagain,andthestudentsdoTask1,2.Playthedialoguethethirdtimes,andaskthestudenttorepeatafterthetape.3.Post-listeningactivities1)AskthestudentstodoTask3&4inpairs.2)GivethestudentssomeminutestopreparetheroleplayinTask5,andthenasksomepairsofthestudentstodoinfrontoftheclass.Task1Listenanddecidetrueorfalse.1.Thebuyerordered50ofyourQR205laserjetprinters.(F)2.ThesellersenttheBD224model. (F)3.QR224isincompatiblewiththecomputersystem. (T)4.Thesellerairfreightthecorrectprintersimmediately(T)5.Thebuyerwillpaytheairfreightcharges.(F)Task2ListenandFill1.B:Yourememberthatweordered__50ofyourBD205__laserjetprinters?S:ofcourse.Weshippedthem__twoweeksago.__.Haven'ttheyarrived?2.S:Doyouhavethe__theinvoicenumber?B:Ihave__afax_oftheinvoicerighthere.3.S:Well,I'vediscovered_thesourceoftheerror._.Itseemsyourcustomeraccountnumberwasincorrectlyenteredintoourcomputeratthewarehouse.Thisresultedinthe_thewrongshipment_.B:That's__anunderstandable_,butregrettablemistake.4.S:We’llairfreightthecorrectprintersimmediately.Pleasereturnthewrongprintersbysea.Andsinceit’sourerror,we’llpayallthefreightcharges.B:Thankyouverymuch.Task3Learntheusefulsentencesandpractisewithyourpartner.(略)Task4Completethesentences.1.I’lllookintoit(調(diào)查此事)andtrytogetitcorrectedforyouasquicklyaspossible.2.WouldyoumindwaitingafewminuteswhileIcheckwithourshippingdepartment(向運(yùn)輸部門查詢)?3.I’manxioustogetthisstraightenedout(把這個(gè)問題搞清楚).4.Itseemsyourcustomeraccountnumberwasincorrectlyenteredintoourcomputer(沒有被正確地輸入計(jì)算機(jī))atthewarehouse.5.Sinceit’sourerror,we’llpay(支付)allthefreightcharges.Task5Roleplay.A———AbuyerB———AsellerAiscomplainingaboutthequalityoftheproductsboughtfromB.Bissettlingthecomplaint.HomeListeningandPractisingThispartisgiventothestudentsastheirhomework.9-4Practice1.Listenandcompletethesentences.1) I’mMissBrown.Whatseemstobetheproblem?2) Perhapsyoucouldarrangetoprovidemewithanewbillthatreflectstheadvertisedrate.3) Whatshouldwedowhenlossordamageoccurs?4) That'spartoftheserviceonthebroker'sside.5) We'llneedtopresentproofofownership.6) We’llhavetosubmittheinsurancecertificate,andtheoriginalcommercialinvoice.7) Wemayalsoneedastatementofprotest.8) Wehaveaproblem,sir.9) They'vearrived,andthey'rethewrongmodel.10) I'vediscoveredthesourceoftheerror.2.Listentotheconversationsandchoosethebestanswerstothefollowingquestions.1)Whatdoesthespeakerbook?A.abookB.aroomC.atable2)Whatdidthehotelpromisehim?A.aluxuriousroomB.acomfortableweekendC.aluxuriousandcomfortableweekend3)Whatishistrouble?A.Thereisnowaterintheroom.B.Thewaterinthehoteliscool.C.Nobodycametogivehimhotwater.4)Whendidherequiredroomserviceforbreakfast?A.onSaturdaymorningB.onMondaymorningC.onSundaymorning5)Whatdidheaskfor?A.hisbreakfastB.arefundC.beinggivenanotherroomTapescript:A:Excuseme,manager.B:Yes.CanIhelpyou?A:Ihaveacomplainttomake.B:What’sthat?A:WhenIbookaroominyourhotellastweek,youpromisedmealuxuriousandcomfortableweekend.Butmystayherewasnotatallpleasant.TherewasnohotwaterintheroomandnobodycametofixiteventhoughIcalledseveraltimesforhelp.B:I’msorrytohearthat.A:Besides,IrequiredroomserviceforbreakfastonSaturdaymorningandIhadtowaitnearlyhalfanhour.Imustaskforarefund.B:I’msorryfortheinconveniencewehavecausedyou.We’lllookintothematterandgiveyouasatisfactoryreplywithin2hours.A:Ihopeyouwillnotkeepmewaitingtoolong.B:Sure.3.Translatethephrases.(1) 廣告信promotionalmailings (2)準(zhǔn)備索賠 prepareourclaim (3)保險(xiǎn)索賠insuranceclaim(4)商業(yè)發(fā)票 commercialinvoice (5)顧客滿意customerssatisfaction 4.Completethefollowingsentences.1) Customersatisfactionis__ourprimaryaim(我們的首要目標(biāo))。2) Wemust__p
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