集團公司商業(yè)計劃書

年4月19日集團公司商業(yè)計劃書文檔僅供參考

**市****集團有限公司二零零*年*月制

保密承諾

本商業(yè)計劃書內(nèi)容涉及本公司商業(yè)秘密,僅對有投資意向的投資者公開。本公司要求投資公司項目經(jīng)理收到本商業(yè)計劃書時做出以下承諾:

妥善保管本商業(yè)計劃書,未經(jīng)本公司同意,不得向第三方公開本商業(yè)計劃書涉及的本公司的商業(yè)秘密。

項目經(jīng)理簽字:

接收日期:_______年____月____日

摘要說明:在兩頁紙內(nèi)完成本摘要。【摘要內(nèi)容參考】1.

公司基本情況(公司名稱、成立時間、注冊地區(qū)、注冊資本,主要股東、股份比例,主營業(yè)務,過去三年的銷售收入、毛利潤、純利潤,公司地點、電話、傳真、聯(lián)系人。)2.

主要管理者情況(姓名、性別、年齡、籍貫,學歷/學位、畢業(yè)院校,政治面目,行業(yè)從業(yè)年限,主要經(jīng)歷和經(jīng)營業(yè)績。)3.

產(chǎn)品/服務描述(產(chǎn)品/服務介紹,產(chǎn)品技術水平,產(chǎn)品的新穎性、先進性和獨特性,產(chǎn)品的競爭優(yōu)勢。)4.

研究與開發(fā)(已有的技術成果及技術水平,研發(fā)隊伍技術水平、競爭力及對外合作情況,已經(jīng)投入的研發(fā)經(jīng)費及今后投入計劃,對研發(fā)人員的激勵機制。)5.

行業(yè)及市場(行業(yè)歷史與前景,市場規(guī)模及增長趨勢,行業(yè)競爭對手及本公司競爭優(yōu)勢,未來3年市場銷售預測。)6.

營銷策略(在價格、促銷、建立銷售網(wǎng)絡等各方面擬采取的策略及其可操作性和有效性,對銷售人員的激勵機制。)7.

產(chǎn)品制造(生產(chǎn)方式,生產(chǎn)設備,質(zhì)量保證,成本控制。)8.

管理(機構設置,員工持股,勞動合同,知識產(chǎn)權管理,人事計劃。)9.

融資說明(資金需求量、用途、使用計劃,擬出讓股份,投資者權利,退出方式。)10.財務預測(未來3年或5年的銷售收入、利潤、資產(chǎn)回報率等。)11.風險控制(項目實施可能出現(xiàn)的風險及擬采取的控制措施。)目

錄摘要2目

錄3第一部分

公司基本情況4第二部分

公司管理層6第三部分

產(chǎn)品/服務9第四部分

研究與開發(fā)12第五部分

行業(yè)及市場情況14第六部分

營銷策略16第七部分

產(chǎn)品制造18第八部分

管理20第九部分

融資說明22第十部分

財務計劃25第十一部分

風險控制26第十二部分

項目實施進度27第十三部分

其它27第一部分

公司基本情況公司名稱________________________________________成立時間____________注冊資本____________________________實際到位資本____________________其中現(xiàn)金到位________________________無形資產(chǎn)占股份比例____________%注冊地點_____________________________________________________________公司性質(zhì)為:請?zhí)顚懝拘再|(zhì),如:有限公司、股份有限公司、合伙企業(yè)、個人獨資等,并說明其中國有成份比例、私有成份比例和外資比例。公司沿革:說明自公司成立以來主營業(yè)務、股權、注冊資本等公司基本情形的變動,并說明這些變動的原因。___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________當前公司主要股東情況:列表說明當前股東的名稱及其出資情況。當前公司內(nèi)部部門設置情況:以組織機構圖來表示。本公司的獨資、控股、參股的公司以及非法人機構的情況:以圖形方式表示。

公司曾經(jīng)經(jīng)營過的業(yè)務有______________________、______________________、____________________、______________________、______________________。公司當前經(jīng)營的業(yè)務為

______________________、______________________、____________________、______________________、______________________。主營業(yè)務為_________________________________________________________。公司當前職工情況:如:擁有員工________人,其中大專以上文化程度的有________人,占員工總數(shù)________%,大學本科以上的有_________人,占員工總數(shù)_________%,碩士學位(含中級職稱)以上的有_________,占員工總數(shù)_________%,博士學位(含高級職稱)以上的有_________人,占員工總數(shù)_________%;最好列表說明。公司經(jīng)營財務歷史:列表說明(單位:萬元)項

目本年度前1年前2年前3年銷售收入毛利潤純利潤總資產(chǎn)總負債凈資產(chǎn)公司近期及未來3~5年要實現(xiàn)的目標(行業(yè)地位、銷售收入、市場占有率、產(chǎn)品品牌以及公司股票上市等):________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司近期及未來3~5年的發(fā)展方向、發(fā)展戰(zhàn)略和要實現(xiàn)的目標:_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第二部分

公司管理層董事會成員名單序號職

務姓

名工

作

單

位聯(lián)系電話1董事長2副董事長3董

事4董

事5董

事6董

事7董

事8董

事9董

事

董事長姓名_____________性別_____________年齡_____________籍貫______________學歷_____________學位____________所學專業(yè)__________職稱______________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經(jīng)歷和業(yè)績:著重描述在本行業(yè)內(nèi)的技術和管理經(jīng)驗和成功事例。___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________總經(jīng)理姓名_____________性別_____________年齡_____________籍貫______________學歷_____________學位____________所學專業(yè)__________職稱______________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經(jīng)歷和業(yè)績:著重描述在本行業(yè)內(nèi)的技術和管理經(jīng)驗和成功事例。___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________技術開發(fā)負責人姓名_____________性別_____________年齡_____________籍貫______________學歷_____________學位____________所學專業(yè)__________職稱______________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經(jīng)歷和業(yè)績:著重描述在本行業(yè)內(nèi)的技術水平、經(jīng)驗和成功事例。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________市場營銷負責人姓名_____________性別_____________年齡_____________籍貫______________學歷_____________學位____________所學專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經(jīng)歷和業(yè)績:著重描述在本行業(yè)內(nèi)的營銷經(jīng)驗和成功事例。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________財務負責人姓名_____________性別_____________年齡_____________籍貫______________學歷_____________學位____________所學專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經(jīng)歷和業(yè)績:著重描述在財務、金融、籌資、投資等方面的背景、經(jīng)驗和業(yè)績。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________其它對公司發(fā)展負有重要責任的人員(可增加附頁)姓名_____________性別_____________年齡_____________籍貫______________學歷_____________學位____________所學專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經(jīng)歷和業(yè)績:根據(jù)公司的需要,來描述不同人員在特定方面的專長。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第三部分

產(chǎn)品/服務產(chǎn)品/服務描述(這里主要介紹擬投資的產(chǎn)品/服務的背景、當前所處發(fā)展階段、與同行業(yè)其它公司同類產(chǎn)品/服務的比較,本公司產(chǎn)品/服務的新穎性、先進性和獨特性,如擁有的專門技術、版權、配方、品牌、銷售網(wǎng)絡、許可證、專營權、特許權經(jīng)營等。)_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司現(xiàn)有的和正在申請的知識產(chǎn)權(專利、商標、版權等)__________________________________________________________________________________________________________________________________________________________________________________________________________________________________專利申請情況__________________________________________________________________________________________________________________________產(chǎn)品商標注冊情況__________________________________________________________________________________________________________________________公司是否已簽署了有關專利權及其它知識產(chǎn)權轉(zhuǎn)讓或授權許可的協(xié)議等,如果有,請說明,并附主要條款___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________目標市場:這里對產(chǎn)品面向的用戶種類要進行詳細說明。_______________________、______________________、____________________________________________、______________________、____________________________________________、______________________、____________________________________________、______________________、_____________________產(chǎn)品更新?lián)Q代周期:更新?lián)Q代周期的確定要有資料來源。_____________________________________________________________________產(chǎn)品標準:詳細列明產(chǎn)品執(zhí)行的標準。______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________詳細描述本公司產(chǎn)品/服務的競爭優(yōu)勢(包括性能、價格、服務等方面)___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品的售后服務網(wǎng)絡和用戶技術支持_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第四部分

研究與開發(fā)公司已往的研究與開發(fā)成果及其技術先進性(包括技術鑒定情況、獲國際、國家、省、市及有關部門和機構獎勵情況)_______________________________________________________________________________________________________________________________________________________________________________________________________________公司參與制訂產(chǎn)品或技術的行業(yè)標準和質(zhì)量檢測標準情況__________________________________________________________________________________________________________________________________________________________________________________________________________________________________國內(nèi)外情況,公司在技術與產(chǎn)品開發(fā)方面的國內(nèi)外競爭對手(5家)情況,以及公司為提高競爭力擬采取的措施。_______________________________________________________________________________________________________________________________________________________________________________________________________________到當前為止,公司在技術開發(fā)方面的資金總投入是多少,計劃再投入的開發(fā)資金是多少(列表說明每年購置開發(fā)設備、開發(fā)人員工資、試驗檢測費用、以及與開發(fā)有關的其它費用)______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請說明,今后為保證產(chǎn)品質(zhì)量、產(chǎn)品升級換代和保持技術先進水平,公司的開發(fā)方向、開發(fā)重點和正在開發(fā)的技術和產(chǎn)品____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司現(xiàn)有技術開發(fā)資源以及技術儲備情況____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司尋求技術開發(fā)依托(如大學、研究所等)情況,合作方式_______________________________________________________________________________________________________________________________________________________________________________________________________________公司將采取怎樣的激勵機制和措施,保持關鍵技術人員和技術隊伍的穩(wěn)定____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司未來3~5年在研發(fā)資金投入和人員投入計劃(萬元)年

份第1年第2年第3年第4年第5年資金投入人員(個)第五部分

行業(yè)及市場情況行業(yè)情況(行業(yè)發(fā)展歷史及趨勢,哪些行業(yè)的變化對產(chǎn)品利潤、利潤率影響較大,進入該行業(yè)的技術壁壘、貿(mào)易壁壘、政策限制等,行業(yè)市場前景分析與預測)___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________過去3~5年各年全行業(yè)銷售總額:一定要列明資料來源。(萬元)年

份前5年前4年前3年前2年前1年銷售收入銷售增長率未來3~5年各年全行業(yè)銷售收入預測:一定要列明資料來源。(萬元)年

份第1年第2年第3年第4年第5年銷售收入本公司與行業(yè)內(nèi)五個主要競爭對手的比較:主要描述在主要銷售市場中的競爭對手。競爭對手市場份額競爭優(yōu)勢競爭劣勢本公司

市場銷售有無行業(yè)管制,公司產(chǎn)品進入市場的難度分析__________________________________________________________________________________________________________________________________________公司未來3~5年的銷售收入預測(融資不成功情況下)(萬元)年

份第1年第2年第3年第4年第5年銷售收入市場份額公司未來3~5年的銷售收入預測(融資成功情況下)(萬元)年

份第1年第2年第3年第4年第5年銷售收入市場份額第六部分

營銷策略產(chǎn)品銷售成本的構成及銷售價格制訂的依據(jù)______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________如果產(chǎn)品已經(jīng)在市場上形成了競爭優(yōu)勢,請說明與哪些因素有關(如成本相同但銷售價格低、成本低形成銷售價格優(yōu)勢、以及產(chǎn)品性能、品牌、銷售渠道優(yōu)于競爭對手產(chǎn)品,等等)_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在建立銷售網(wǎng)絡、銷售渠道、設立代理商、分銷商方面的策略與實施____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在廣告促銷方面的策略與實施____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在產(chǎn)品銷售價格方面的策略與實施____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在建立良好銷售隊伍方面的策略與實施____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品售后服務方面的策略與實施____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________其它方面的策略與實施____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________對銷售隊伍采取什么樣的激勵機制____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第七部分

產(chǎn)品制造產(chǎn)品生產(chǎn)制造方式(公司自建廠生產(chǎn)產(chǎn)品,還是委托生產(chǎn),或其它方式,請說明原因)_______________________________________________________________________________________________________________________________________________________________________________________________________________公司自建廠情況下,購買廠房還是租用廠房,廠房面積是多少,生產(chǎn)面積是多少,廠房地點在哪里,交通、運輸、通訊是否方便_______________________________________________________________________________________________________________________________________________________________________________________________________________現(xiàn)有生產(chǎn)設備情況(專用設備還是通用設備,先進程度如何,價值是多少,是否投保,最大生產(chǎn)能力是多少,能否滿足公司產(chǎn)品銷售增長的要求,如果需要增加設備,采購計劃、采購周期及安裝調(diào)試周期;如果需要大規(guī)模建設,是否選擇”交鑰匙”方式進行,”交鑰匙”工程的承包機構是否提供工期、質(zhì)量方面的保證,如何對這些保證加以實施?)______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請說明,如果設備操作需要特殊技能的員工,如何解決這一問題_______________________________________________________________________________________________________________________________________________________________________________________________________________簡述產(chǎn)品的生產(chǎn)制造過程、工藝流程_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________如何保證主要原材料、元器件、配件以及關鍵零部件等生產(chǎn)必須品的進貨渠道的穩(wěn)定性、可靠性、質(zhì)量及進貨周期,列出3家主要供應商名單及聯(lián)系電話。_______________________________________________________________________________________________________________________________________________________________________________________________________________主要供應商1__________________________________________________________主要供應商2__________________________________________________________主要供應商3__________________________________________________________正常生產(chǎn)狀態(tài)下,成品率、返修率、廢品率控制在怎樣的范圍內(nèi),描述生產(chǎn)過程中產(chǎn)品的質(zhì)量保證體系、以及關鍵質(zhì)量檢測設備_______________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品成本和生產(chǎn)成本如何控制,有怎樣的具體措施_______________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品批量銷售價格的制訂,產(chǎn)品毛利潤率是多少?純利潤率是多少?_______________________________________________________________________________________________________________________________________________________________________________________________________________第八部分

管理請說明,為保證融資項目按計劃實施,公司準備今后各年陸續(xù)設立哪些機構,各機構配備多少人員,人員年收入情況。請用圖表統(tǒng)計表示出來,附在本計劃中。公司是否經(jīng)過國內(nèi)外管理體系認證?_______________________________________________________________________________________________________________________________________________________________________________公司對管理層及關鍵人員將采取怎樣的激勵機制____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司是否考慮員工持股問題,請說明______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司是否與掌握公司關鍵技術及其它重要信息的人員簽定競業(yè)禁止協(xié)議,若有,請說明協(xié)議主要內(nèi)容_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司是否與每個雇員簽定勞動用工合同_____________________________________________________________________________________________________________________________________________________________________________公司是否與相關員工簽定公司技術秘密和商業(yè)秘密的保密合同_________________________________________________________________________________________________________________________________________________________公司是否為每位員工購買保險,請說明保險險種______________________________________________________________________________________________________________________________________________________________________公司是否存在關聯(lián)經(jīng)營和家族管理問題,若有,請說明_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司與董事會、董事、主要管理者、關鍵雇員之間是否有實際存在或潛在的利益沖突,如果有,請說明解決辦法____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請說明,公司對知識產(chǎn)權、技術秘密和商業(yè)秘密的保護措施_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請說明,項目實施過程中,公司需要哪些外部支持,如何獲得這些支持_______________________________________________________________________________________________________________________________________________________________________________________________________________第九部分

融資說明為保證項目實施,需要新增投資是多少___________________________________新增投資中,需投資方投入________________,對外借貸___________________公司自身投入______________。如果有對外借貸,抵押或擔保措施是什么?__________________________________________________________________________________________________________________________________________________________________________________________________________________請說明投入資金的用途和使用計劃_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________希望讓投資方參股本公司或與投資方成立新公司,請說明原因______________________________________________________________________________________________________________________________________________________________________________________________________________________________擬向投資方出讓多少權益?計算依據(jù)是什么?_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________預計未來3~5年平均每年凈資產(chǎn)回報率是多少?__________________________投資方可享有哪些監(jiān)督和管理權力_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________如果公司沒有實現(xiàn)項目發(fā)展計劃,公司與管理層向投資方承擔哪些責任?______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________投資方以何種方式收回投資,具體方式和執(zhí)行時間____________________________________________________________________________________________________________________________________________________________________與公司業(yè)務有關的稅種和稅率,公司享受哪些政府提供的優(yōu)惠政策及未來可能的情況,特別是市場準入、減免稅等方面的優(yōu)惠政策____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________需要對投資方說明的其它情況___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________