迪士尼英文介紹

迪士尼英文介紹第1頁/共39頁Theestablishmentand

developmentofTheWaltDisneyCompany第2頁/共39頁Who

is

he?第3頁/共39頁HewasbornonDecember5,1901inChicago.HewasraisedonaMidwesternfarm.Hedroppedoutofhighschoolattheageof17toserveinWorldWarI.HewenttoHollywoodin1923.WithhiselderbrotherRoy,hemanagedtoresumecartoonproduction.HecreatedMickeyMouseinSteamboatWillieandthenbecamefamousintheworld.WaltDisney,thefounderofDisneycompany.第4頁/共39頁

1929：founded

by

Walt

Disney

and

his

brother

Roy

in

the

1930s

and

1940s

short

and

full-length

animated

cartoonsin

the

1950snature

documentaries

live-actionfilmtelevision

programs第5頁/共39頁1955

Disneylandand1971

Walt

Disney

World1966

declined

after

Disney's

deathin

the

1980srevitalized

under

new

management第6頁/共39頁Touchstone

PicturesHollywoodPicturesAmericanBroadcastingCorporationPixarAnimationStudiosMiramaxEntertainmentandSportsProgramingNetwork第7頁/共39頁Disney

Cartoons

第8頁/共39頁MickeyMouse

creatingamagicalworldofcartoon●comicanimalcartooncharacter●Createdin1928byWaltDisneyandUbIwerks●VoicedbyWaltDisney●oneofthemostrecognizablesymbolsintheworld●adventurous,positive,quickwits第9頁/共39頁DonaldDuck●

awhiteanthropomorphicduckwithayellow-orangebill,legs,andfeet.Heusuallywearsasailorshirt,cap,andaredorblackbowtie,butnopants(exceptwhenhegoesswimming).●

Famoustraits：hiseasilyprovokedandoccasionallyexplosivetemperhisidentifiablevoicesFamouscartoonstar第10頁/共39頁WinniethePoohWinniethePooh,thelovablebearwho'sstuffedwithfluff,isalsocalledPooh.Poohhimselfwouldtellyouheisa"bearoflittlebrain,"buthealsohasanuncommon,clear-eyedwisdom.Hisfriends;theirhappinessandfeelingsarePooh'schiefconcern,andthereisnobetterfriendthanWinniethePooh.Poohendlesslycraveshoneyorasmackerelofwhateverlittlesomethingisathandtosoothethatinsatiable"rumblyinhistumbly."Famouscartoonstar第11頁/共39頁DisneyPrincess

SnowWhiteBelleJasmineArielCinderellaTianaMuLanPocahontasArendelle第12頁/共39頁ClassicAnimation

第13頁/共39頁SnowWhiteAndTheSevenDwarfs——thefirstfull-lengthanimatedfilmwiththeplot第14頁/共39頁

Snowwastheprettiestgirlinthekingdom.Butajealousqueenwantedtoputherinjailtohideherbeauty.Sosherantotheforesthomeofsevenlittledwarfs.第15頁/共39頁ThelionkingWontwoOscarAwardsin1994.ThemusicaladaptedfromitwasshownintheBroadway.Itistheonlycartoonmoviewhichislistedinthetentop-grossingmovies

intheworldsofar.第16頁/共39頁第17頁/共39頁

DisneybegantocooperatewithPixarin

1991，whodowellinCGI

（ComputerGenerationImage）animation

(電腦動(dòng)畫).Incooperationperiod,sixflimsthatmadebyPixarwerereleasedbyDisney,Everyanimationflimwassopopularallacrosstheworld,andbroughthugewealthandthehonoroftheawardsbothforDisneyandPixar.第18頁/共39頁第19頁/共39頁第20頁/共39頁第21頁/共39頁第22頁/共39頁第23頁/共39頁P(yáng)ixarandDisneyhaddisagreementsaftertheproductionofToyStory2in2004.Andtheyweregoingtoterminatedcontractin2006aftertheproductionofCars.ButintheendDisneyboughtPixarforabout$7.4billion(74億)inanall-stockdealin2006.NowPixarisDisney`sWholly-ownedcompany(全資子公司).Andthentheyproducedmorewonderfulcomputer-animatedfeaturefilms.第24頁/共39頁20072008Thefirst3DflimofPixar200920122013第25頁/共39頁2023/5/1DisneylandDoyouknowhowmanyDisneylandarethereintheworld?第26頁/共39頁2023/5/1SixDisneylandParksandResorts(度假區(qū))LocationCompletedyearthemeparkLosAngeles1955Frontier-landAdventurelandFantasylandTomorrowlandFloridaOrlando1971EpcotAnimalKingdomHollywoodstudioMagicKingdomTokyo1983WorldBazaarAdventurelandWesternlandCritterCountryFantasylandToontownTomorrowlandParis1992MainStreetUSAAdventurelandFantasylandDiscoverylandFrontierlandHongkong2005FantasylandAdventurelandTomorrowlandMainStreetUSAShanghaiunderconstruction第27頁/共39頁2023/5/1Adventureland

冒險(xiǎn)世界Adventurelandisdesignedtorecreatethefeelofanexotic（異國情調(diào)的）tropicalplaceinafar-offregionoftheworld.第28頁/共39頁2023/5/1Fantasyland

夢幻王國

theareaofDisneylandofwhichWaltDisneysaid,“WhatyoungsterhasnotdreamedofflyingwithPeterPanovermoonlit（月光照耀的）,ortumbling（跌倒）intoAlice‘snonsensicalWonderland?

InFantasyland,theseclassicstoriesofeveryone'syouthhavebecomerealitiesforyoungsters–ofallages–toparticipatein."SleepingBeautyCastle

睡美人城堡

第29頁/共39頁2023/5/1

Mickey‘sToontown米奇卡通城

The"city"isalsohometocartooncharacter'shousessuchasthehouseofMickeyMouse,MinnieMouseandGoofy,aswellasDonaldDuck'sboat.第30頁/共39頁2023/5/1Epcot未來世界

Theepcotisasciencefictionthemedamusementcenter.itisdividedintotwoparts,oneisthefutureoftheworld,theotheroneisawindowtotheworld.Theformerbranch:Planetexpress,UniverseofEnergy,theland,fantasyworld,voyagetothebottomofthesea,andthefutureoftheworldcomputershow.Windowsoftheworldshowthe11nationalstylelandscape.第31頁/共39頁TheCoreoftheBrandAlthoughWaltDisneyCompanyfromitsinceptionin1928,hasgonethroughnearly80yearsofdevelopment,butthecoreoftheDisneybrandhasalwaysbeennochange第32頁/共39頁BusinessWeek

商業(yè)周刊eliminate淘汰novelty新奇的community共享eternal永恒的；不朽的propaganda宣傳decency尊重connotation內(nèi)涵第33頁/共39頁

InnovationQuality

CommunityStorytellingOptimismDecency第34頁/共39頁InnovationNever-endingDisneybuiltQualityForallproductsintheDisneybrand,highqualityismustbeguaranteedCommunityTheentertainmentDisneycreatedcanbesharedbyallgenerationsStorytellingEachpieceofDisneyproductswilltellastory