2023學(xué)年完整公開課版VI手冊資源charte sony viao

\/MOVAIOBrandGuidelinesThepurposeofthisstyleguideisnottorestrictcreativity,buttoprovidehelpfulguidelinestoenableSonystaff,partnersandsupplierstoexpresstheVAIObrandeffectivelyacrossawiderangeofapplicationsandmedia.Someoftheseguidelinesmaybemodifiedovertime,andupdatedspecificationswillbepublishedaccordingly.YoumakeijaSony\/MOIntroductionWelcometoVAIOVAIO.Thesynergyofformandfunction,tangibleyetlimitless,capableandcreative.VAIOistheexpressionofbeautysplicedwithutility,themeaningofreliability,efficiencyincorporated.VAIOiscompetentbutnon-conformist,styledbutnotpedantic,reliablebutnotpredictable,advancedbutnotuntouchable.Human/techsymbiosis.YoumakeitaSony.VAIOBrandGuidelines\/MOContents1SonyLogoStandards2SonyLogoFormatsandExclusionZone3SonyLogoPositioning4VAIOLogoStandards5VAIOLogoFormatsandColours6VAIOColours7YouMakeItASonyLogoStandards8YouMakeItASonyLogoExamples9YouMakeItASonyClusterColours10YouMakeItASonyClusterGradients11YouMakeItASonyConceptLine12YouMakeItASonyConceptLinePositioning13VAIOSalesLiteratureTypes14VAIOSalesLiteratureTypographicRules15-17VAIOSalesLiteratureLayoutRules18VAIOSalesLiteratureA4LandscapeFrontCover19VAIOSalesLiteratureInsideSpread20VAIOPhotographicStyle21VAIOandThirdPartyTreatment22VAIOPOS23VAIOMiscellaneousItemsVAIOBrandGuidelines\/MOSonyLogoStandardsSonyLogoStandardsSonyisoneoftheworld’smostsuccessfulbrandnames.Tomillionsofconsumers,thefamousSonylogoissynonymouswithinnovative,reliable,high-qualityproducts.Itisvital,therefore,thatthisreputationforexcellenceissupportedbyastrongandconsistentcorporateidentity.ThiscanonlybeachievedbyadherencetotheguidelinesestablishedbySony.UseoftheSonyLogo:?ALWAYSuse‘original’artworkoftheSonylogo.Poorqualityreproductionsofthelogotarnishthecompany’simage.?ALWAYSdisplaytheSonylogoonitsown.ThelogoshouldNEVERbecombinedwithotherfigures,words,trademarksorsymbols.?NEVERusetheSonylogoinaheadlineorincopytext.VAIOBrandGuidelines\/MOSonyLogoFormatsandExclusionZonesSONYLogoFormats?NEVERaltertheSonylogoinanyway,oraddextraelementstoit.?NEVERdistorttheSonylogo,horizontallyorvertically.?Inthemain,theSonylogoappearsin50%blackonVAIOblackonthefrontofsalesliterature.?ALWAYSdisplaytheSonylogohorizontally,andneververtically,diagonally,inanarcorotherwise.SONYExclusionZones?ALWAYSisolatetheSonylogofromotherelementsaroundit,allowingdoubletheheightofthelogooneveryside,unlesstheSonylogoisneartheedgeofthepage(pleaseseepage3forinstruction).VAIOBrandGuidelines\/MOSonyLogoPositioningSonyLogoPositioning?InalltheVAIObelow-the-linesalesliteraturetheSonylogowillalwayssitatthebottomleftofthedocumentorPOSitem.?AlwaysshowtheSonylogoin50%blackonVAIOblackinallbelow-the-linesalesliterature.10mm,TheSONYlogoisalways10mmfromthebottomandtheleftofthepageedges.\/MOVAIOLogoStandardsVAIOLogoStandards?TheVAIOlogoisbeingestablishedasastand-alonebrandandthereforeshouldbetreatedwiththesamerespectasyouwouldtheSonylogo.?Theoriginalartworkshouldalwaysbeused.VAIOBrandGuidelines\/MOVAIOLogoFormatsandColoursVAIOLogoFormats?NEVERaltertheVAIOlogoinanyway,oraddextraelementstoit.?NEVERdistorttheVAIOlogo,horizontallyorvertically.?ALWAYSdisplaytheVAIOlogohorizontally,andneververtically,diagonally,inanarcorotherwise.VAIOLogoColours?Inallbelow-the-linecommunicationsmaterialtheVAIOlogocanbeeitherwhite,aminimumof25%blackoramaximumof50%blackonVAIOblack.?ItisencouragedtousespotvarnishesontheVAIOlogotoenhancethequalityandappealofthepiece.VAIOBrandGuidelines\/MOVAIOColoursVAIOColoursTherearetwoprinciplecolourswhichareasfollows:VAIOblackandVAIOsupportcolour.Thesupportcolourisnottobeusedinisolation.VAIOBlack85%95%0%90%VAIOSupportColourThiscolouristobeusedaspartoftheslitandasaphotographicoverlay.Colouringthephotographyintheslitisafeelissueanddependsontheshotthatischosen,butasarulethedarkestpartoftheblendisalwaysontheright.■35%■45%■90%■90%■45%VAIOBrandGuidelines\/MOYouMakeItASonyLogoStandardsYouMakeItASony(YMIAS)LogoStandards?TheYMIASclusterismadeupofthreeshapes.?Eachshapeisadifferentcolourandwhentheshapesoverlaponeanothertheoverlapistransparent.?TheYMIASclusterwillalwaysbeonVAIOblack.?Clustershapescanbedifferentorallthesame.?Puttheshapestogetherdifferentlyforeachpieceofcommunication.?TheYMIASclusteralwayssitsbottomright.?TheYMIASclustercanbecroppedontherighthandsideoratthebottom.r■"MYoumakeitaSonyVAIOBrandGuidelines\/MOYouMakeItASonyLogoExamplesYouMakeItASonyLogoExamples10mmtotrim10mmtotrim■YoumakeitaSonyYoumakeitaSony^^1YoumakeitaSonyYoumakeijfaSonyYoumakeitaSonyYoumakeitaSonyYoumakeitaSonyYoumakeitaSonyYoumakeitaSonyYoumakeitaSonyVAIOBrandGuidelines\/MOYouMakeItASonyClusterColoursYouMakeItASonyClusterColours?ClustersusedonVAIOadvertisingshouldalwaysbeblue.?Coloursmustbechosenfromthepalettebelow.?Whenmakingtheirselection,designersshouldchoosecolourswhichcomplementthecolourandoverallmoodofanyphotographyused.?Therangebelowwillprovideamplechoice.PANTONE277CMYK30900PANTONE278CMYK441500PANTONE279CMYK633600PANTONERef.BlueCMYK1008900PANTONE280CMYK10083022PANTONE281CMYK10083042PANTONE282CMYK10080060PANTONE289CMYK10080066PANTONE290CMYK21100PANTONE296CMYK10070088PANTONE2905CMYK39300PANTONE2915CMYK801100PANTONE2925CMYK802900PANTONE2935CMYK985900PANTONE2945CMYK1006005PANTONE2955CMYK10060052PANTONE2965CMYK10054072PANTONEPANTONEPANTONEPANTONEPANTONEPANTONEPANTONE297298299300301302303CMYKCMYKCMYKCMYKCMYKCMYKCMY4800060200821000985000100580510030062100160PANTONE2975CMYK28040PANTONE3035CMYK10001387PANTONEPANTONEPANTONEPANTONE310311312313CMYKCMYKCMYKCMYK400100580110850150980145PANTONE315CMYK10001842PANTONE316CMYK10002775VAIOBrandGuidelines\/MOYouMakeItASonyClusterGradientsExampleGradientsSoastoimplydepthandmovement,theindividualshapesoftheclustersshouldbefilledusinggradients.Thesegradientsmustbeconstructedusingtwoormorecoloursfromthesamehorizontalrowofthecolourpalette.Asillustratedintheexamplesbelow,thegradientsshouldusesensitivevariationsofcolourandtone.Don’tusecoloursfromoppositeendsofthepaletteanddon’tusegradientswhichswingwildlyfromdarktolighttones.10VAIOBrandGuidelines\/MOYouMakeItASonyConceptLineYouMakeItASonyConceptLine?TheconceptlineusestheNeuzeitSBookfont.?Theminimumsizeoftheconceptlineis30mmwide.?Theconceptlineisneverdisplayedwithouttheclustershapes.?Theconceptlineisneveralteredormanipulatedinanyway.?Theconceptlineisneverdisplayedwithotherlogos.YoumakeitaSonyYoumav/a.1011VAIOBrandGuidelines\/MOYouMakeItASonyConceptLinePositioningYouMakeItASonyConceptLinePositioning?Theclusterisalwayspositionedinthebottomrightcorner.?TheSonylogoshouldneverbereplacedbythecluster.Thecapheightoftheconceptlineisexactlythree-quarterstheheightoftheSonylogoonthesamepieceofcommunication.Theheightofaclusterisupto4timestheheightoftheconceptline(whichincludescapitals,ascendersanddescenders).12VAIOBrandGuidelines\/MOVAIOSalesLiteratureTypesVAIOSalesLiteratureTypesTherearethreetypesofsalesliterature:brochures,datasheets,pressinserts.?Brochurescomeinthreesizes:DL,21cmsquare,andA4brochures.Theseareusuallyusedforsinglecatagoryliterature,i.e.VAIOMobile.?Pressinsertsarevariableinsizebutwillfollowthebrochurerules.DL99mm\y\ioASquare210mm\AIOAVAIOMobileSpecificationOverviewEEoc3tVAIOMobileSpecificationOverviewEEoc\it\/MOA4Landscape297mmAVAIOMobileSpecificationOverviewEEoc\itA4Portrait210mm\/\IOVAIOMobileSpecificationOverviewSONYYoumakei;10^1AEEh-O)CMt13VAIOBrandGuidelines\/MOVAIOSalesLiteratureTypographicRulesSalesLiteratureTypographicRules?HeadlinesarealwayssetinHelvetica45Light,theleadingmustalwaysbeequaltotheheightofalowercaseletter.?Theidealheadlinecopysizesshouldbe:DLbrochurefrontcover-14ptSquarebrochurefrontcover-22ptA4portraitbrochurefrontcover-20ptA4landscapebrochurefrontcover-22ptHowever,theremaybetimeswhenyourletter-countissignificantlyhigherorlowerthanthatofthebelow.Inthesecircumstances,pleaseuseyourdiscretionasadesignertoensurethatthebalanceshownbelowisadheredto.?BodycopyisalwayssetinNeuzeitSBook.\/\IO\/\iowww.sony.co.uk/vaioVAIOMobileSpecificationOverview?2004SonyCorporation.Sony,VAIO,i.UNK,VAIOMedia,ClicktoDVD,PictureGearStudio,SonicStageandMemoryStickaretrademarksofSonyCorporation,Japan.MicrosoftandWindowsXParetrademarksofMicrosoftCorporation.Intel,Pentium,CeleronandIntelCentrinoaretrademarksorregisteredtrademarksofIntelCorporationoritssubsidiariesintheUSAandothercountries.Adobe,PhotoshopandAcrobatReaderareeitherregisteredtrademarksortrademarksofAdobeSystemsIncorporatedintheUnitedStatesand/orothercountries.Allothertrademarksareacknowledged.Featuresandspecificationsaresubjecttochangewithoutnotice.Someproductsmaynotbeavailableforallcountries.DuetotheLCDpanelmanufacturingprocesswecannotguaranteethatallpixelsarefunctional.SonyCorporationisnotresponsibleforanyerrorswhichmayappearinthisdocument.?SonyITE-MC,January2004.SonyInformation,TechnologyGroup,TheHeights,Brookfands,Weybridge,Surrey,1013XW,Tel08705424424,Fax08705424425SONYYoumakei14VAIOBrandGuidelinesVAIOlogolength\/MOVAIOSalesLiteratureLayoutRulesDLExample(99mmx210mm)VAIOlogolengthisapprox.1/8oftheheightofdocument.ItalwayslinesupwiththeSonylogoandisa10mmsquareawayfromthetopleftcorner.BackCoverFrontCover\/XIO\AIOwww.sony.GO.uk/vaioVAIOMobileSpecificationOverviewLO^^c___CDT3r^c￡=(75*=$dCDO^§￡§°|?B￥0003_QSZfh°?2004SonyCorporation.Sony,VAIO,i.LINK,VAIOMedia,ClicktoDVD,PictureGearStudio,SonicStageandMemoryStickaretrademarksofSonyCorporation,Japan.MicrosoftandWindowsXParetrademarksofMicrosoftCorporation.Intel,Pentium,CeleronandIntelCentrinoaretrademarksorregisteredtrademarksofIntelCorporationoritssubsidiariesintheUSAandothercountries.Adobe,PhotoshopandAcrobatReaderareeitherregisteredtrademarksortrademarksofAdobeSystemsIncorporatedintheUnitedStatesand/orothercountries.Allothertrademarksareacknowledged.Featuresandspecificationsaresubjecttochangewithoutnotice.Someproductsmaynotbeavailableforallcountries.DuetotheLCDpanelmanufacturingprocesswecannotguaranteethatallpixelsarefunctional.SonyCorporationisnotresponsibleforanyerrorswhichmayappearinthisdocument.?SonyITE-MC,January2004.SonyInformation,TechnologyGroup,TheHeights,Brooklands,Weybridge,Surrey,KT13XW,Tel08705424424,Fax08705424425■2?￡5?oS?52°MlOmrn^03O0>?NYYoumakeitoSonv0DO"15SONYlogoalways80%widthoftheVAIOlogo.Placementasperpages8-12.YMIASlogorangesbottomwithSonylogo.VAIOBrandGuidelines\/MOVAIOSalesLiteratureLayoutRulesSquareFrontCover(210mmx210mm)?Theheadlinecopysizeonthesquareleafletshouldideallybe22points.However,theremaybetimeswhenyourletter-countissignificantlyhigherorlowerthanthatofthebelow.Inthesecircumstances,pleaseuseyourdiscretionasadesignertoensurethatthebalanceshownbelowisadheredto.VAIOBrandGuidelines?10mm>\/MOVAIOSalesLiteratureLayoutRulesA4FrontCoverPortrait(210mmx297mm)\/\IO_moMobileSpecificationOverview?10mmJ17VAIOBrandGuidelines\/MOVAIOSalesLiteratureA4LandscapeFrontCoverA4FrontCoverLandscape(297mmx210mm)18VAIOBrandGuidelines\/MOVAIOSalesLiteratureInsideSpreadInsideSpreadExample?Asanexample,thisspreadillustratestheimportanceofhavingwarmthinthephotography.?Thedesignof