戰(zhàn)略管理專題培訓教材英文

簡介StrategicManagementProfessorPh.D.QinYuanjian(秦遠建)ManagementSchoolWuhanUniversityofTechnology武漢理工大學管理學院P.C:430070TelH)戰(zhàn)略管理Chapter1:AnIntroductionToStrategicManagementSTRATEGYSection1:WhatisStrategyInGreece:

Strategosmeansartsandsciencethatageneralcommandanddirectarmy.InAncientChinaBesiegeWeirescueZhaoPretendtoadvancealongonepathwhilesecretlygoingalonganother;doonethingundercoverofanother.ClassificationofStrategyMacrolevelEnterpriselevelNationalEconomyLocalEconomyIndustrialEconomyCorporateStrategySBU’sStrategyFunctionalStrategyTheThreeLevelsofStrategyCorporateSBUsFunctionsWhichbusinessestobein？

Howtorunthem?Thewayacompanycreatesvaluethroughtheconfigurationandcoordinationofitsmulti-marketactivities.CorporateStrategyis?AddresstheQuestions？Howtoachievesustainablecompetitiveadvantageingivenproduct/marketWhereshouldwecompete？（Whichmarkets，andwhichsegmentsshouldweconcentrateon？）CompetitiveStrategyWhatproductsshouldwecompetewith？Howwillwegainsustainablecompetitiveadvantageinthesechosenmarkets？?123isconcernedwithinterpretingtheroleofthefunctionordepartmentindeliveringthecompetitivestrategyFunctionalstrategyMarketingstrategyFinancialstrategyPersonnelstrategyAndsoforthEveryCompetitiveStrategyCanbeTranslatedintoCongruentXStrategiesSection2:DefinitionsofStrategyKennethR.AndrewsH.I.AnsoffH.MintzbergOurdefinitionKennethR．Andrews’DefinitionTheConceptofCorporateStrategy,1971Strategyistarget,intent,purpose,andthemodelofwhichafirmformulatesmainpoliciesandplaninordertoachievingthetarget.Themodeldefinesthebusinessscopewhichthefirmisdoing,andshoulddo.Themodelalsodefinesthebusinesstypewhichthefirmisin,andshouldbein.H.Igor.Ansoff’DefinitionCorporateStrategy,1965Thestrategyisacommonbusinesslinethroughoutthefirm’sbusiness,productsandmarket.Itdefinesthebasicnatureofthebusinessthatafirmisdoing,andplanstodo.SeeMoreFourElementsofStrategyMarketandProductsGrowthVectorCompetitiveAdvantageSynergy:Totaloutcomearemorethansumofallparts.UnderstandingSynergySupposeOi—CostofProductiSi–SalesofProducti(ROI)--ReturnonInvestmentSupposeROIofCompanyi’productPiisasfollowROI=Si-OiIiST=S1+S2+S3+…+SnOT=O1+O2+O3+…+OnIT=I1+I2+I3+…+In(ROI)T=ST-OTITSS=STIs≤ITOs≤OTScaleEffect(ROI)S＞(ROI)T

ST，OT，ITisSumofSmallcompany’ssales,costandinvestmentSs，Os，IsSales,costandinvestmentofbigfirmSupposeTypeofSynergySalesSynergy:fromsharebrand,channelOperatingSynergyInvestmentSynergyManagementSynergyH.Mintzberg’sDefinitionTheRiseandFallofStrategicPlanning,1994PlanPloyPatternPositionPerspectiveDefinitionofStrategyAstrategyisanintegratedandcoordinatedsetofcommitmentsandactionsdesignedtoexploitcorecompetenciesandgainacompetitiveadvantage.Section3:StrategicManagementProcessStrategyFormulationStrategyImplementationSeeDetailEnvironmentConditionStrategicIntentStrategicMissionStrategyFormulationStrategyImplementationCorporateLevelStrategyBusinessLevelStrategyOrganizationalStructureandControlsCorporateGovernanceStrategicCompetitivenessAbove-AverageReturnsfeedbackStrategicManagementProcessChartPerspectivesandEnterpriseCultureVisionMissionGoalsSWOTStrategyFormulationAlternativesSelectionStrategicPlanStrategyImple-mentationStrategicControlFeedbackPerformanceStr三ate三gic三Ma三nag三eme三ntCha三pte三r1An三Int三rod三uct三ion三to三Co三rpo三rat三eS三tra三teg三yCha三pte三r2The三Ex三ter三nal三En三vir三onm三entCha三pte三r3The三In三ter三nal三Co三ndi三tio三nCha三pte三r4Cor三por三ate三Le三vel三St三rat三egyCha三pte三r5Acq三uis三iti三on三and三Re三str三uct三uri三ng三Str三ate三gyCha三pte三r6Bus三ine三ss三Lev三el三Str三ate三gyCha三pte三r7Coo三per三ati三ve三Str三ate三gyCha三pte三r8Cor三por三ate三Go三ver三nan三ceCha三pte三r9Org三ani三zat三ion三al三Str三uct三ure三an三dC三ont三rol三sCha三pte三r1三0Cor三por三ate三En三tre三pre三neu三rsh三ip三and三Inn三ova三tio三nTHE三NE三ED三FOR三ST三RAT三EGYCha三pte三r1Glo三bal三iza三tio三nCom三pet三iti三onPre三ssu三re三to三Cha三ngePhy三sic三al三res三our三cesHum三an三res三our三cesInf三orm三ati三on三res三our三cesWor三ld三mar三ketCor三eb三usi三nes三sesOut三sou三rci三ngBPRTec三hno三log三ya三nd三Tec三hno三log三ica三lC三han三gesRap三id三tec三hno三log三ica三lc三han三geRap三id三tec三hno三log三yd三iff三usi三onsDra三mat三ic三cha三nge三si三n三i三nfo三rma三tio三nt三ech三nol三ogi三esInc三rea三sin三gi三mpo三rta三nce三of三kn三owl三edg三eThe三Co三mpe三tit三ive三La三nds三cap三eThe三Gl三oba三lE三con三omyPeo三ple三,go三ods三,se三rvi三ces三,a三nd三ide三as三mov三ef三ree三ly三acr三oss三ge三ogr三aph三ic三bor三der三sSig三nif三ica三nt三opp三ort三uni三tie三se三mer三ge三in三mul三tip三le三glo三bal三ma三rke三tsMar三ket三sa三nd三Ind三ust三rie三sb三eco三me三mor三ei三nte三rna三tio三nal三ize三dTwo三mo三del三sAf三irm三is三vi三ewe三da三sa三bu三ndl三eo三fm三ark三et三act三ivi三tie三sa三nd三ab三und三le三of三res三our三ces三.(i三nt三he三les三son三)Mar三ket三ac三tiv三iti三es三are三un三der三sto三od三thr三oug三ha三ppl三ica三tio三no三ft三he三I/O三mo三del三.The三de三vel三opm三ent三an三de三ffe三cti三ve三use三of三a三fir三m’s三re三sou三rce三s,三cap三abi三lit三ies三,a三nd三com三pet三enc三ies三is三un三der三sto三od三thr三oug三ha三ppl三ica三tio三no三ft三he三res三our三ces三-ba三sed三mo三del三.Com三bin三ati三on三of三the三tw三om三ode三ls,三fi三rms三ca三ni三ncr三eas三et三he三pro三bab三ili三ty三of三ach三iev三ing三st三rat三egi三cc三omp三eti三tiv三ene三ss三and三ea三rni三ng三abo三ve-三ave三rag三er三etu三rns三(AA三Rs)三.The三I/三OM三ode三lo三fA三ARsThe三ex三ter三nal三en三vir三onm三ent三wa三st三hou三ght三to三be三th三ep三rim三ary三de三ter三min三ant三of三st三rat三egi三es三fir三ms三sel三ect三ed三to三be三suc三ces三sfu三l.Ind三ust三ry三cho三sen三ha三sa三st三ron三ger三in三flu三enc三eo三nt三he三fir三m’s三pe三rfo三rma三nce三th三an三do三the三ch三oic三es三man三age三rs三mak三ei三nsi三de三the三ir三org三ani三zat三ion三s.The三Ex三ter三nal三En三vir三onm三entThe三ge三ner三al三env三iro三nme三ntThe三in三dus三try三en三vir三onm三entThe三co三mpe三tit三ive三en三vir三onm三ent1.S三tud三yt三he三ext三ern三al三env三iro三nme三nt,三esp三eci三all三yt三he三ind三ust三ry三env三iro三nme三nt.An三Att三rac三tiv三eI三ndu三str三yAn三ind三ust三ry三who三se三str三uct三ura三lc三har三act三eri三sti三cs三sug三ges三tA三ARsStr三ate三gy三For三mul三ati三onSel三ect三ion三of三a三str三ate三gy三lin三ked三wi三th三AAR三si三na三pa三rti三cul三ar三ind三ust三ryAss三ets三an三dS三kil三lsAss三ets三an三ds三kil三ls三req三uir三ed三to三imp三lem三ent三a三cho三sen三st三rat三egyStr三ate三gy三Imp三lem三ent三ati三onSel三ect三ion三of三s三tra三teg三ic三act三ion三sl三ink三ed三wit三he三ffe三cti三ve三imp三lem三ent三ati三on三of三the三ch三ose三ns三tra三teg三ySup三eri三or三Ret三urn三sEar三nin三go三fA三ARs2.L三oca三te三an三ind三ust三ry三wit三hh三igh三po三ten三tia三lf三or三AAR三s.3.I三den三tif三yt三he三str三ate三gy三cal三led三fo三rb三yt三he三att三rac三tiv三ei三ndu三str三yt三oe三arn三AA三Rs.4.D三eve三lop三or三ac三qui三re三ass三ets三an三ds三kil三ls三nee三ded三to三im三ple三men三tt三he三str三ate三gy.5.U三se三the三fi三rm’三ss三tre三ngt三hs三to三imp三lem三ent三th三es三tra三teg三y.The三I/三OM三ode三lThe三R/三BM三ode三lo三fA三AREac三ho三rga三niz三ati三on三is三ac三oll三ect三ion三of三un三iqu三er三eso三urc三es三and三ca三pab三ili三tie三st三hat三pr三ovi三des三th三eb三asi三sf三or三its三st三rat三egy三an三di三st三he三pri三mar三ys三our三ce三of三its三re三tur三ns.The三di三ffe三ren三ces三in三fi三rm’三sp三erf三orm三anc三es三acr三oss三ti三me三are三dr三ive三np三rim三ari三ly三by三org三ani三zat三ion三’s三uni三que三re三sou三rce三sa三nd三cap三abi三lit三ies三ra三the三rt三han三by三an三in三dus三try三’s三str三uct三ura三lc三har三act三eri三sti三cs.Res三our三ces三ma三yn三ot三be三hig三hly三mo三bil三ea三cro三ss三fir三ms.The三di三ffe三ren三ces三in三re三sou三rce三sf三orm三th三eb三asi三so三fc三omp三eti三tiv三ea三dva三nta三ge.Res三our三cesInp三uts三in三to三af三irm三’s三pro三duc三tio三np三roc三ess1.三Ide三nti三fy三the三fi三rm’三sr三eso三urc三es.三St三udy三it三ss三tre三ngt三hs三and三we三akn三ess三es三as三com三par三ed三to三tho三se三of三com三pet三ito三rs.Cap三abi三lit三yCap三aci三ty三of三an三int三egr三ate三ds三et三of三res三our三ces三to三in三teg三rat三ive三ly三per三for三ma三ta三sk三or三act三ivi三tyCom三pet三iti三ve三Adv三ant三ageAbi三lit三yo三fa三fi三rm三to三out三per三for三mi三ts三riv三alsAn三Att三rac三tiv三eI三ndu三str三yAn三ind三ust三ry三wit三ho三ppo三rtu三nit三ies三th三at三can三be三ex三plo三ite三db三yt三he三fir三m’s三re三sou三rce三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