《商務(wù)英語閱讀》課程教學(xué)大綱

《務(wù)語讀課教大一、課程的性質(zhì)和任務(wù)課程性質(zhì)：商英語閱讀是商務(wù)英國(guó)際商務(wù)四年制雙專業(yè)的一門專業(yè)職能必修課。主要任務(wù)：本程各模塊均圍繞學(xué)生精心設(shè)計(jì)，體現(xiàn)“在松閱讀增長(zhǎng)英語閱讀知識(shí)和專業(yè)知識(shí)”的念。內(nèi)容既涉及企業(yè)內(nèi)部管理的范疇又涉及業(yè)外部商業(yè)環(huán)境中與企業(yè)經(jīng)營(yíng)息息相關(guān)各個(gè)重要方面。第一冊(cè)主要側(cè)重企業(yè)理、組及文化建設(shè)等主題；第二冊(cè)主要側(cè)重產(chǎn)、市場(chǎng)、國(guó)際貿(mào)易及可持續(xù)發(fā)展等專知識(shí)的紹，旨在使高職學(xué)生能夠初步了解國(guó)際貿(mào)的整體輪廓，為其將來從事一般性務(wù)工作及進(jìn)一步的專業(yè)學(xué)習(xí)打下基礎(chǔ)。二、課時(shí)分配序號(hào)

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題一二三四五六七八九十十一十二十三十四十五十六十七

BusinessandSocietyBusinessTheSoleProprietorshipCorporationBusinessPrinciplesBusinessManagersandLeadersCultureFinancialHumanManagementHumanManagement(II)Exercises(I)1

十八十九二十二十一二十二二十三二十四二十五二十六二十七二十八二十九三十三十一三十二三十三三十四三十五三、課程教學(xué)內(nèi)容

(II)PricingMarketingMarketing(II)ElectronicFinancialStatementsInsuranceBusinessLawInternational(I)International(II)DevelopmentBusinessOrganizationInternationalBusinessOrganizationGlobalizationExercises機(jī)動(dòng)Unit1.重點(diǎn)：BusinessSociety難點(diǎn)：relationshipbusinessofinsociety;ofresponsibilityUnit2.重點(diǎn)：Business難點(diǎn)：definitionoffourofbusinessinUnit3.重點(diǎn)：TheSoleProprietorship難點(diǎn)：definitionasoleaassoleproprietorship;advantagesofaproprietor2

Unit4.重點(diǎn)：Corporation難點(diǎn)ofcorporation;ofoperatingacorporation;acorporationUnit5.重點(diǎn)：難點(diǎn)：definitionfranchising;operationofanddevelopmentofUnit6.重點(diǎn)：BusinessManagement難點(diǎn)：definitionofmanagement;principlesofmanagement;ofmanagementbyUnit7.重點(diǎn)：BusinessManagementSkills難點(diǎn)：importanceofbetweenefficiency;timeanditsUnit8.重點(diǎn)：andBusiness難點(diǎn)：definitionsofbusinessmanagersbetweenmanagerinbusiness;effectivecommunicationskillsUnit9.重點(diǎn)：難點(diǎn)：overviewofofofmechanisms;principlesofstrategicorganizationalcommunicationsUnit10.重點(diǎn)：Cross-Cultural難點(diǎn)：definitionofculture;implicationsofcultureshock;cross-culturalcommunicationchallenges;benefitsofdiversityUnit11.重點(diǎn)：Culture難點(diǎn)：definitionculture;dimensionsofcorporateUnit12.重點(diǎn)：Financial難點(diǎn)：decisionsinfinancialfinancialUnit13.重點(diǎn)：HumanManagement難點(diǎn)：definitionofstrategichumanmanagement;rolesofstrategichumanmanagers;motivationUnit14.重點(diǎn)：HumanManagement(II)難點(diǎn)：purposesofappraisal;ofappraisal3

Unit15.重點(diǎn)：Logistics難點(diǎn)：definitionoflogisticsaprocess;improvingROAUnit16.重點(diǎn)：(I)難點(diǎn)：definitionproduct;product;Unit17.重點(diǎn)：(II)難點(diǎn)：processdevelopingnewproducts;namingUnit18.重點(diǎn)：Pricing難點(diǎn)：definitionprice;priceinthemix;pricingobjectivesstrategiesUnit19.重點(diǎn)：(I)難點(diǎn)：definitionproductpromotionUnit20.重點(diǎn)：(II)難點(diǎn)：definitionbenefitsofabrandnameUnit21.重點(diǎn)：ElectronicCommerce難點(diǎn)differencesande-commerce;anddisadvantagesofe-commerce;futureofUnit22.重點(diǎn)：AccountingFinancialStatements難點(diǎn)：definitionofthesheet;interpretingthebalancefunctionsoftheUnit23.重點(diǎn)：Insurance難點(diǎn)：definitionreasonsforinsurance;typesofinsuranceUnit24.重點(diǎn)：BusinessLaw難點(diǎn)：definitionbusinessbreachofcontractresolution;intellectualpropertyUnit25.重點(diǎn)：International(I)難點(diǎn)：definitionadvantagesofforms4

Unit26.重點(diǎn)：International(II)難點(diǎn)：ininternationaltrade;internationalandUnit27.重點(diǎn)：Development難點(diǎn)：definitiondevelopment;conflictandofdevelopment;actionsforcountrydevelopmentUnit28.重點(diǎn)：Business難點(diǎn)：definitionbusinessofdefinitionofvirtualorganization;fourtypesvirtualorganizationUnit29.重點(diǎn)：InternationalBusinessOrganization難點(diǎn)：definitionofbusinessorganization;atoWTOpast,presentfutureofthemultilateralismUnit30.重點(diǎn)：難點(diǎn)：forbenefitsof四、課程教學(xué)的基本要求教學(xué)環(huán)節(jié)包括課堂講授及習(xí)題課、課外作業(yè)、考試考查。、課堂講授：采用啟發(fā)式教學(xué)，培養(yǎng)學(xué)生思考問題、分析問題和解決問題的能力；引導(dǎo)學(xué)生通過實(shí)踐和自學(xué)獲得知識(shí)，同時(shí)增加討論課、現(xiàn)場(chǎng)課及答疑等教學(xué)環(huán)節(jié)。、